infograph anticounterfeitingfinal
DESCRIPTION
Counterfeiters use search engines to steal $135 billion of goods. Learn how in this infograph or visit www.AntiCounterfeitingSummitWest.com for more information. Concept by Shawn Siegel. Design by Falco Design.TRANSCRIPT
10th
AntiCounterfeitingSummitWest.com / 1-800-882-8684 / [email protected]
Brand
Brand Logos alone are insufficient for customers to verify authenticity. RFID and QR Codes are increasingly being used to oppose the $1.8 trillion global black market.
Panel: “ Is this Product Authentic? Addressing the “Elephant in the Room” Michele Casucci, Certilogo Daniele Sommavilla, Certilogo
The 10th Anti-Counterfeiting & Brand Protection Summit is taking place January 28-30, 2013 in San Francisco.
Brand owners will learn empowering anti-counterfeiting strategies through case studies and panel discussions. The information below corresponds to topics that will be presented at the Summit. For more information, please download the brochure.
US Customs & Border Officers seized counterfeit goods that represented $1.1 billion of legitimate sales in 2011.
Discussion: “ Best Practices Working with Customs to Stop Counterfeits Crossing the Border” Therese Randazzo, US Custom and Border Protection Office of International Trade
Diverted Goods can be sold for discounted prices and pose a risk to unsuspecting users. In August of 2012 alone, the Chinese government seized $182 million of fraudulent pharmaceuticals.
Panel: “ Examining Diversion and Other Strategies Used by Criminals” Dennis Cochran, Sony Leslie Skinner, Intel
Legitimate Companies must get stakeholders more actively involved. Estimates suggest the pharmaceutical industry alone could spend over $1 billion in anti-counterfeiting technology by 2015.
Panel: “ Getting Company Buy-In to Ensure Sufficient Budget for Brand Protection” Marcella Ballard, Venable LLP Michael Wu, Rosetta Stone
Rogue Websites use paid advertising to sell counterfeit or diverted goods. The Department of Justice has seized over 800 rogue domains.
Panel: “ Effective Methods to Stop Paid Advertising for Illegal Vendors and “Rogue Websites” Terri Y. Chen, Google Dan Dougherty, Monster, Inc.
Sources: Coalition Against Counterfeiting and Policy, Department of Justice, Havoscope, New York Times, US Congress Joint Economic Committee