EDEN ROCK SPA BY LIGNE ST BARTH

Influence Marketing Campaign

Eden Rock Spa by Ligne St Barth

The well-known Caribbean hotel has been given a facelift and is now endowed with a brand new

Spa in co-branding with the local beautycare line Ligne St Barth. We are happy to share the

experience with you…

Roméo Balancourt

Goal & Objectives

Goal: Create a brand visibility for our new facility: Eden Rock Spa

Objectives: • Enhance our guests database and foster potential guests’

curiosity. • Promote the products and services offered by the company.• Convey a positive image through guests reviews and

storytelling.

Olivier Leroy

Identify and reach influencers

Look into social media and make a selection of the best influencers in the hospitality industry (through the number of followers and their interraction).

Determine the ones that best fit the campaign by looking its interests and its followers (age…)

Contact two or three of them and propose a free stay in exchange of a blog post, some instragram pictures, a facebook album or else.

Invite the influencer and make the most of its stay (make the influencer discover everything around for free).

Creating a Story

Creating a story is crucial as storytelling is unquestionably what attracts guests to an outlet.

Telling the influencer a story is key to make him/her repeat it to the audience. For instance, before each massage or treatment, we could tell the story of the massage around a theme (fruit or product of the massage, historic elements…)

Offering the possibility to take pictures is quite essential to make guests look ahead and imagine themselves at the same place.

Measuring Results

The interaction between the influencer and followers is determining to assess the efficiency of the campaign.

Quantitatively, it is worth analysing the retweets, shared contents and repost.

Referrals are also important, these results are provided by PR agencies.

The button « Call-to-Action » is a good tool to know how much followers has been converted into bookers.

THANKS FOR READING !