industri[us]

RE/USERE/WORKRE/VALUE

by

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PREFACE

“This project was not like any other or certainly did not follow a conventional practice commission. Fluid have led an extremely brave effort to potentially shape the future level of awareness and potential capability of consultants who can mix a multidisciplinary approach to the extent that projects will achieve more in successfully testing and implementing a business model that will lead to and determine the appropriate design enquiry. This has been essential in the way in which the profession will need to innovate and prove the added value of any project, informed by clear evidence and research and rooted in place making.”

PAUL CLARKE, Housing and Land Directorate, Greater London Authority

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WHO IS FLUID? WHY IS INDUSTRI[US] RELEVANT?Industri[us] challenges the idea of leisure and offers a new model for High Streets. Industri[us] is a place of work, making, learning, playing, exchange, trade and interaction. From make-do to ‘MAKE / DO’. Fluid have been involved in urban projects since the 1990’s exploring the idea of dynamic planning and through architecture, planning and art based practice in the form of creative community engagement & participation. The practice sees the act of design as a process that engages in the social, cultural, economic, political and physical development of towns, villages and cities; with architecture a component of this, whose success is measurable in terms of how it contributes to the wider environment.

WHAT’S THE ATTRACTION OF THE MEANWHILE PROJECT?The value of ‘meanwhile’ is a potent and underused resource in planning and development, offering critical creativity, opportunity and sustainability. Instead of top down masterplanning, the meanwhile idea involves a more dynamic approach, working across disciplines in order to test and seed change for the long-term legacy of the site. This dynamism means exploring new forms of practice that cross boundaries between architecture, planning and art: such a collaborative method expands to include wider community participation in order to negotiate the social, economic and cultural aspects of the site. Investigating and animating vacant sites, the meanwhile idea is as much about the space in between as the time in between. More usually than not, these spaces are located in areas of transition, which itself generates creative enterprise and experimentation.

The Meanwhile Project gives the opportunity for design in its broadest sense, with the architect as an agent of change. It is a narrative and situation-based form of design, where the ordinary can be transformed into the extraordinary. The process itself is as important as the product, comprised of illuminating moments of exchange, achievement, insight and learning. In a similar way to Cedric Price’s ‘Fun Palace’ idea, the meanwhile project is about enabling and empowering, placing less emphasis on a final physical embodiment.

Industri[us] at Canning Town had two starting points – the amount of waste produced by or travelling through the London Borough of Newham (toward wharves for onward transportation to landfill sites) and the growing ‘community of interest’ in up-cycling (both locally and regionally) – turning waste materials and products into desirable and valuable objects for use and sale. The project gathers together makers, doers, traders and show people to create a destination through critical mass. It provides support and links with other green enterprise initiatives in the area. The exchange that occurs out of this, through training and skilling in studios and workspaces brings with it the notion of the prosumer and reintroduces the world of making at the heart of a neighbourhood, whether that be a High Street, Town Centre or Hub. The common goal replaces individual leisure pursuits, social interaction and space is a by-product that is enabled through the provision of public (event) space that can be programmed accordingly or in an impromptu manner.

SUCCESSES & LEGACYAlthough Industri[us] was only operational for a short space of time, the key to its success was the whole process of transforming the site not just the end product, with 10 traninees gaining employment following their involvement. Although the makeshift market structure was dismantled in September 2012, Fluid handed over the license for site to their partners Groundwork UK, who have continued to operate the site as a Re-use Centre, supporting community events such as car boot sales and retaining the Giant Canning Town Robot.

LESSONS LEARNT As with any project, there were lessons to be learned along the way. Securing engagement from key parties can be a challenge for meanwhile projects, with the value and opportunities often not embraced by all. There is a need to involve the developer closely in the process as the meanwhile aims to have a truly informative role in the legacy of the site: it is not enough to have Local Authority and GLA involvement. For a project that is based around time, timings can prove to be an issue – especially with funding applications. The inherent reliance on pro bono work bases much of the project management on trust rather than power; it also means there can be a lack of experience or expertise in those involved through good will, but we find that the passion and dedication often wins through, leading to successful processes and outcomes.

Industri[us] as a model can be taken onto other sites.

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WHAT IS ?

ExCeL

CANNINGTOWNDLR + BUS

SiemensCrystal

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Industri[us] is an initiative set up in early 2011 by Fluid (architects and urban strategists) and collaborators. Centered around ‘upcycling’* and regeneration, it seeks to put vacant sites to creative interim use in advance of commercial development taking place. It was a winning entry in the Meanwhile London competition run by Property Week in partnership with the Mayors of London and Newham.

The initial proposal sought to occupy sites across the Royal Docks in East London, collaborating with the growing community of designers and makers working with waste materials and needing better access to the market; the resulting network connected with a supply of waste materials in Newham and across London, as well as innovation and education programmes. This dovetailed with the GLA’s vision for a Green Enterprise District, lead by the arrival of Siemens’ in the Royal Docks.

Recycled MaterialSupplies Ltd

WilliamsEnvironmental

Docklands LocalService Centre

The THREE SITES are conceived as parts of a production line describinga massive engine of change populated by an evolving coalition of artists, alley entrepreneurs, social businesses, mentors, scientists and local people all focused on realising value from waste.

M T W Th F S S

Pinksy Plinths

Installation

Installation

A/

B/C/

RECEIPT

Albert Dock

Pontoon Dock

Box Park =start-upincubator +workshops +small-scaleretail

Site office,market+ hub

Collection+ sorting

Storage

Innovationresidencies

Meet SpaceThink Space

Laboratory

Disp

lay

,

Exch

ange

InnovatorsLive / WorkStudios

Trad

e

Intervent

ion

Artis

t

LBNewham

involvement

Comm

unity

Expo

Trade

Crowds

Industry

Spectacle

2

1

3

INDUSTRI[us]

Lease Space

Small Industry

E

F

G

E

FG

LARGEMEDIUM

SMALL

GlobalLocal &

Collections

Drop-offs

Waste & cut-offs

Networks

OLYM

PIC

WALKIN

G

ROUTE

A

B

C

University of East LondonSustainability Research Institute

students: 26,315staff: 509

London Borough of NewhamCouncil Offices2000 office workers

ExCelfootfall: 21,000,000 yearly

MillenniumMills

Montesquieu /Silvertown /Crawford

O2 Arenafootfall: over 2 million yearly

SiemensSustainability

Centre

London CityAirport

footfall: 2,796,890 yearly

CABL

E CA

RLINE

Docklands WasteRecycling Ltd

Ideas

ROBOTNIC’S

JOURNEY

KEY FOOTFALLKEY FOOTFALL

UPCYCLED PRODUCTS

NEW INTIATIVES+ START UPS

A NEW ECONOMY

A REALLYSUSTAINABLECOMMUNITY

WASTE DIVERSION

LARGE ITEMS

SMALL ITEMS

ROBOTNIC is a mascot for realising the potential for value in waste.

Once a pile of old fridges, unwanted timber, a set of pneumatic jacks, assembled with the help of children and young people, he travels the sites.

Robotnic will take us on a tour of the future …

Canning TownThe ENGINE ROOM is the brain of the operation and the home of our ‘innovation residencies’ open to 20 paid artists, scientists, makers and shakers.

The LAUNCH PAD is where the results of Michael Pinsky’s commission will be exhibited and later sold (waste to art).

The MAKESHIFT MARKET is where larger or more complex products are channeled. This would include cars, containers (for Box Park), electronics goods including computers, TVs, fridges and such like.

Upcycling is the process of converting waste materials or useless products into new materials or products of better quality or a higher environmental value.

REPEAT VISITS

UPCYCLE

Developed in collaboration with local organisations and delivery partners, the eventual ‘Festival of Upcycling’ delivered in Canning Town in the summer of 2012 provided work experience and paid training opportunities for a number of young people and the long-term unemployed. It also supported a number of existing upcycling businesses and start-ups, making and selling products from furniture and art, to jewellery and fashion to create a showcase, and model for enterprise.

The project was created entirely from borrowed, used or reusable materials – including pavers from the nearby Olympics roadworks to plants, materials and whole gardens from the Chelsea Flower Show. Two temporary public squares were created on the Canning Town site, along with a street “pop-up” food market and a striking scaffolded pavilion to house an upcycling market and events.

* Upcycling is the making of desirable goods from waste materials i.e. items and materials that people and industries throw away.

MEANWHILE LONDON COMPETITION - INDUSTRI[US]’ WINNING SUBMISSION

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VIEW FROM CONSTRUCTION CHERRY PICKER BACK TOWARDS CANNING TOWN STATION AND THE IOD - JUNE 2012

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CHALLENGES

OPPORTUNITIES

ASPIRATIONS

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HOW IT WORKSIndustri[us] is about helping communities to get back on their feet and thrive. It comes to a site that is sitting doing nothing and with an injection of short-term activity, it seeks to bring about positive longer-term changes: social, economic and environmental.

As well as setting out to revalue waste materials, Industri[us] places the provision of training opportunities to help people in to employment and connecting communities at the centre of its operations.

It is becoming widely accepted that to be sustainable our future High Streets and town centres must be multi-functional social centres that: encourage activity, interaction and a range of experiences; are rooted in the interests and needs of local people; provide opportunities and the infrastructure for local enterprise; support local institutions; and meet demands for flexibility and change.

By encouraging local innovation and being a platform for creating new businesses, Industri[us] directly addresses these objectives.

OBJECTIVES

+ Support existing businesses and foster start-ups

+ Demonstrate economic potential of an area

+ Build a lasting skills base

+ Strengthen local networks and raise aspirations

+ Create a destination for a wider audience

+ Promote ambitions of a ‘low-carbon economy’

+ Improve visability of streets and public spaces

+ Re-think town centres

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SOME STAGGERING STATISTICS**

+ 65,000 tonnes of quality reuseable products are currently being put into landfill by London householders alone each year

+Only 6,000 tonnes, around 10%, are currently being diverted away from landfill by re-use organisations

+ 40,000 tonnes is the Mayor’s target to be diverted through re-use by 2015

+ In 2009-2010, 1.5 million tonnes of clothing went to landfill

+ In the past year UK councils sent over 12 million tonnes of waste, including over 1.5 million tonnes of clothing, to UK landfill sites.

** Figures sourced from LCRN / DEFRA. December 2011.

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DRAWERS. RUPERT BLANCHARDwww.stylingandsalvage.com

HOLDALL. FREITAGwww.freitag.ch

THE VALUE OF ‘WASTE’ MATERIALSThe scale of waste produced in London is vast. Of the 3,860,000 tonnes generated in 2009-2010, 68% went to landfill or for incineration and just 32% for recycling or reuse.

Neither the current nor the potential value of the upcycling* market are easy to quantify because, as an emerging industry, figures are not readily available. However, both the National Industrial Symbiosis Programme (NISP) in the UK and Chicago’s Waste-to-Profit Network are demonstrating the capacity of waste and reuse to create new enterprise and employment; including old tyres turned into playground mats, restaurant cooking oils turned into biodiesel, old uniforms turned into bags and glass scraps turned into countertops. Despite the economic downturn, the picture for emerging creative and innovative businesses is relatively rosy.

Meanwhile, the financial gain to manufacturers of putting their waste to new use is known to be considerable. Established brands such as Freitag and new brands such as Styling & Salvage (see examples) have entered the retail mainstream. In addition, there are an increasing number of high profile events focusing on fashion reuse, such as ‘super-swish’ clothes swaps.

UPCYCLING - MARKET LEADERS

The US company Terracycle, launched ten years ago, turns domestic waste into a range of products such as bags, flower pots and clocks. The annual turnover of $70,000 in 2004 became $8.7 million in 2009, whilst the number of employees is increasing by 10 a year.

The Swiss company Freitag, launched by two brothers in 1993, makes fashion bags out of lorry tarpaulins with car seat-belts for straps. In 2011, they have 120 employees in their Zurich factory, eight of their own stores (with more opening in Asia this year) and 400 retailers around the world selling their products.

* Upcycling is the making of desirable goods from waste materials i.e. items and materials that people and industries throw away.

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INDUSTRI[US] & NEWHAM’S WASTE NETWORKIn 2009-10, Newham generated around 140,000 tonnes of waste, of which only 21,000 tonnes (15%) went for recycling or reuse. Conversely, the borough has a long association with waste management; from a rich history in the ‘rag-and-bone’ trade and major waste collection businesses, to social enterprises promoting community recycling and generating employment through the resale of used products. Newham markets are also leading the way in reducing the waste they generate. At Queen’s Market, for example, the waste removed per month has been reduced from 40 tonnes to 7 tonnes, through educating stallholders as well as the diversion of waste materials for reuse.

Local waste streams in Newham include:

+ Construction offcuts and demolition salvage

+ Plastics

+ Paper and card

+ Salvaged wood

+ Glass and glass powder

+ Textiles and unwanted clothing

+ Unwanted / excess furniture

Industri[us]’ proposals for the Royal Docks sought to feed in to the London Development Agency’s (LDA) vision for a Green Enterprise District (GED), which was spearheaded by the arrival of Siemen’s sustainable cities initiative: the ‘Crystal’.

LONDON BOROUGH OF NEWHAM IN CONTEXT*

+ Newham is the eleventh most deprived borough in England and Wales, and the fourth in London

+ Unemployment rates are double the national average

+ Almost a quarter of the population has no qualifications or workplace skills training

+ Looking to the future, Newham has the UK’s largest population of under-25s – totalling at over 40% of the borough’s population, that’s a lot of untapped talent

* Figures sourced from NEF report on the 2012 Games and East London. April 2008.

IN PREPARATION FOR THE BID WE CONDUCTED INTERVIEWS WITH LOCAL PEOPLE AROUND THE ISSUES OF RECYCLING AND REFUSE.

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ORIGINAL CONCEPT

Revenue

Skills & training

Products

Commercial waste

LINKING TOGETHER EXPERIENCED UPCYCLERS AND NEW TALENTA MANUFACTURING BASE AND LOCAL ENTERPRISE CLUSTER

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Industri[us] has a clear economic, social and environmental purpose: to create new businesses and jobs through harnessing waste as an economic opportunity.

The emerging market for upcycled goods demonstrates that such products can generate considerable value and that people are buying into the idea of “something created out of nothing”. Industri[us] fosters this creative transformation, by providing enterprise opportunities for existing upcyclers and facilitating others to enter the industry.

Working in close collaboration with individuals, organisations and businesses, the initiative aims to build a lasting skills base, promote the sharing of knowledge and strengthen local networks – thereby helping to generate a sustainable local economy.

Conceived as a production line in an ‘engine of change’, the original concept is made-up of three elements which are described in the following pages.

Industri[us] is conceived as a production line – an engine of change populated by an evolving coalition of artists, entrepreneurs, social businesses, mentors and local people, all focused on realising value from waste.

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ENGINE ROOM

MATERIALCOLLECTIONS

MATERIALDONATIONS

WASTE FROM BUSINESS

EXISTINGUPCYCLERS

UNTAPPEDTALENT

PRODUCTS

DELIVERYPARTNERS

LINKING TOGETHER EXPERIENCED UPCYCLERS AND NEW TALENTA MANUFACTURING BASE AND LOCAL ENTERPRISE CLUSTER

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The Industri[us] production line begins with the delivery and collection of materials suitable for reuse – from individuals, schools, markets, manufacturers – before they become part of the conventional waste disposal chain.

ENGINE ROOMThe Engine Room is the brain of the Industri[us] operation and home to a range of innovative producers – from start-ups and those in need of a launch pad, to existing enterprises looking to expand or to co-locate with others working in material reuse.

Workshop spaces are provided for carpentry, jewellery-making and other small-scale fabrication; while training and mentoring are offered for start-up creative businesses, linked with local professionals and groups through partnership schemes.

Community groups and schools can come to the Engine Room for hands-on activities and learning.

STUDIO HERGEBRUICK, ROTTERDAMMeanwhile studio, meeting space and knowledge centre for designers working in material re-use. Created in an empty 1960s office building, the building is leased on an ‘anti-squatting’ licence.

SOUTH KILBURN STUDIOS, LONDONCreative enterprise initiative where tenants take on local trainees in lieu of rent payments. Created by South Kilburn Neighbourhood Trust and Brent Council with the Architecture Foundation and Practice

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“SOMETHIN’ FROM NOTHIN’ ”A TRADING POST FOR UPCYCLED PRODUCTS AND EVENTS AREA

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Completed products are delivered to the Makeshift Market – the Industri[us] ‘shopfront’ – where they are displayed and marketed to the public from stalls, located either within the covered arcade or under an exterior canopy.

MAKESHIFT MARKETAt the Makeshift Market, products from the Engine Room workshops and other makers are displayed and sold in an ‘arcade’ – a demountable structure built from reused materials. Visitors can also learn workshop skills or how to ‘make-do-and-mend’, whilst also enjoying food stalls and outdoor entertainments. A central ‘think space’ provides an ideas forum and ad hoc research base for upcycling; while smaller spaces are available for themed activities and discussions.

By offering upcycled fashion, furniture, art and accessories – at competitive prices – Makeshift attracts a particular but growing type of consumer. It is a shopping destination, as well as a beacon of creative enterprise and green innovation, with the potential to be replicated on other sites.

A variety of entertainment events staged at Makeshift draw in a wider audience and additional revenue, from makers fairs and fashion shows to fun science activities and DIY workshops.

LARGE STRUCTURES MADE FROM REUSED MATERIALSImage: ‘Vortex’ in The Hague by Raumlabor

SUPPORTING NEW MAKERSImage: Renegade Craft Fair in East London

UPSKILLING WORKSHOPSImage: Technology Will Save Us

SWISHING EVENTSImage: Swap Shopping

CYCLE-POWERED CINEMAImage: Magnificent Revolution

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SPOTLIGHT

SHOWCASING THE VALUE OF WASTE MATERIALSA DYNAMIC LARGE-SCALE INSTALLATION

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The large Spotlight installations act as a highly visible signpost for Industri[us] and will prompt people to rethink the nature of waste.

SPOTLIGHTSpotlight is a place for public spectacle, with large-scale installations designed to make people think twice about the nature of ‘waste’.

For example, Final Bid conceived by artist Michael Pinksy with Industri[us], is a weekly themed auction in which upcycled objects – created and donated by high profile designers – are suspended on pulleys beneath the DLR at Canning Town station. The starting height at which they’re poised in state of suspended animation depends on their reserve price. As the spectacle of the installation unfolds and the auction progresses, the objects ascend or descend reflecting the value of bids. In the final act of this dynamic installation, the objects are taken down and handed over to the highest bidders.

CONCEPT IMAGE PRODUCED BY FLUID

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GREEN PIONEERS

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Green Pioneers, a seminar hosted by Industri[us], took place 1 November 2011 in Newham, with Fluid and support from Buro Happold and Happold Consulting.

Six designers (see following pages) showcased the practice of upcycling by presenting their process of making products from reused materials.

The designers were joined by four panel commentators, whose expertise lies in the field of sustainability:

+ Mike Cook, Senior Partner at Buro Happold

+ Padraic Kelly, Managing Director at Happold Consulting

+ Darryl Newport, Sustainability Research Unit at UEL

+ Lucy Siegle, Environmental Broadcaster and Journalist

Chaired by Lee Mallet, journalist and Director of Urbik, a discussion was opened up to the floor around how value can be created from materials that are commonly perceived as waste.

“The exciting Meanwhile London project continues to inspire and attract creative pioneers who will become part of a thriving community here in the Royal Docks. The transformation is the product of fast regeneration that will exceed expectations and quickly become the place to be and see. Together with our partners we are establishing a ‘must-visit’ destination for the Capital’s creative captains.”

CLIVE DUTTON, LBN Executive Director of Regeneration, Planning and Property & speaker at Green Pioneers

“Every effort [has been] made to relay project progress [...] to the extent of organising a forum and event to publicly promote and develop ideas in an open way.”

PAUL CLARKE, Urban Designer, Greater London Authority

NOV 2011

DEC 2012

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EAST LONDON FURNITUREEast London Furniture (ELF), founded by Christian Dillon in a temporary ‘meanwhile’ workshop, make furniture from materials salvaged from the streets of East London. The simple concept underpinning all of their products is to use materials that already exist, are considered waste and are in proximity to the place where the furniture is made.

What started as one guy with a broken thumb making furniture for himself has now expanded to a collaboration between five designers (with nine working thumbs). Pieces range from chairs and stools, benches and dining tables to coffee tables and garden furniture. All pieces are handmade in store, are affordable, are honest, all designed with an emphasis on quality with a slightly quirky side.

East London Furniture took part in Clerkenwell Design Week 2011 running a successful Pallet Project. For ten days they collected over 50 pallets from the streets of Clerkenwell and made 25 pieces of furniture from a pop-up workshop built in a disused Subway sandwich shop on Exmouth Market.

“At the start of the year I founded East London Furniture. Working predominately with timber, we design and sell a whole range of furniture including tables, chairs, benches, lighting, shelving, toys, anything we think of really! We use recycled materials for two main reasons: environment and cost. By enforcing an ethos of only using materials reclaimed from waste we are in no way responsible for creating and transporting new materials.

Secondly, our business start-up with no initial investment would not have been possible without access to the ubiquitous excesses of a consumer-based society.“

CHRISTIAN DILLON, Founder, East London Furniture

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CARAMEL ROCKCaramel Rock is a high-end fashion label that is based in Canning Town, Newham: “although there are companies which recycle goods, they have to cut costs at some point in their manufacturing, which leads to these organisations transferring to developing countries and exploiting the people there to work at extremely low wages. Our programme offers people the opportunity to re-establish and build upon skills they already have. Caramel Rock ran a recycling project, where we reused old football banners.”

The training programmes run by Caramel Rock have no exclusions. We work with students from primary and secondary schools and run classes for ex-offenders and victims of crime.

The outreach programme is geared towards those who are seeking to gain industry knowledge within fashion through work experience and weekly fashion classes. Caramel Rock also run a volunteer programme for those wishing to gain employment, improve their skills in the industry and help the community.

“Caramel Rock chooses to reuse materials in order to sustain the environment where we live; we understand that we don’t always need something new and there are always things which we can reuse. When we do buy new things as an organisation, we always reuse everything we obtain.“

FAITH JOHNSON, Founder/Director, Caramel Rock

Industri[us] continued to work with Caramel Rock throughout the project and collaborated on a spin off project “Ceremoni[us]” where we developed the design of a comemorative bag made from the scrap materials left over from Caramel Rock’s creations for the closing ceremony of the Olympic Games.

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ROBOTS>>>>Robots is an artist collective based in London, building large architectural-interventionist sculptures from reclaimed and recycled wooden objects. Robots draw inspiration from science, comics, street art, computer sciences and the content’ of skips.

Formed in the summer of 2009, the core team consists of three full time artists; the collective encompasses a further ten sculptors, artists, set builders and art directors. Consistently working over the past three years, Robots have produced public art projects internationally and across the UK, including New York, Quito, Belfast and London. The artworks have also featured in music videos, galleries, festivals as well as numerous self-funded projects.

All of the sculptures respond to and alter their site specific environment, achieving a unified aesthetic impact through the implementation of algorithmic creative processes and techniques. It is at once a highly localised site-specific intervention, and also part of an internationally recognised body of work, appearing on art blogs, online magazines and print publications including the New York Times and Dazed & Confused.

“Robots work predominantly with reclaimed wood, old furniture and discarded objects, entwining the layers of meaning inherent in this discarded resource into the sculpture. This creative approach makes all of our work sustainable and resource conscious, re-imagining and informing peoples conception of abandoned materials.“

JEN PATTERSON & LEE WHITEMAN, Artists, Robots

Industri[us] went on to commission Robots>>>> to create an iconic giant robot for the site made entirely from reclaimed wood from local businesses. Industri[us] also linked local youth group Peacock Gym with Robots>>>> to act as mentors for the youth academy. Peacock Gym have now incorporated a module on upcyclying onto their curriculum.

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BIKEWORKSBikeworks is a five minute cycle ride from the Olympic Park in East London. The organisation, which was set up by Dave Miller and Jim Blakemore in 2007, sells and repairs bicycles and also recycles and restores old bikes that were destined for landfill.

Bikeworks runs free cycle training courses to encourage more people, including those with disabilities, out of their cars and offers unemployed and other disadvantaged people training in cycle maintenance to help them to secure jobs in the booming cycle industry. Graduates of the scheme have gone on to full-time jobs with big firms such as Evans, Bike Hut and Cycle Surgery, who consistently have a requirement for skilled mechanics.

Our environmental outcomes are to: reduce the volume of waste sent to landfill; raise awareness of the need to more carefully manage our resources and not ‘waste’; encourage cycling as a means of sustainable, environmentally friendly transport and reducing reliance on the car.

“Bikeworks uses bicycles as a tool to achieve positive social and environmental change at a community level. One of our key programmesintegrates bicycle re-use with creating employment opportunities for disadvantaged groups.”

DAVE MILLER, Co-founder/Co-director, Bikeworks

Bikeworks kindly supplied Industri[us] with hundreds of tyre innards and bicycle parts, used in the construction of the Makeshift canopy/structure.

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“For me, sustainability is about finding abundantraw materials, whether natural (like bamboo) or recycled (like post-consumer plastic), and using them in such a way that they add value and can be recycled or refurbished. Product designers need to think about time as well as space: what happens next?“

CHRISTOPHER PETT, Founder/Director, Makers Co

MAKERS COFounded by Christopher Pett, Makers Co. provide production, design and marketing services, each tailored to key parts of the creative process. The production service is used by designers who have a great product idea and need some support bringing it to the shop floor. The design service is used by retailers and manufacturers who see a market opportunity, and need a seasoned design studio to develop the right product. The marketing service offers clients the benefit of all-round product development expertise, including advice and know-how about Internet marketing and how to communicate the benefits of sustainable manufacturing.

Makers Co. services were born out of a postgraduate innovation research project at Goldsmiths, University of London in the summer of 2010. With the coaching support of Goldsmiths’ design and business departments, we have created a full-featured service informed by ongoing work pioneered at Goldsmiths University. Makers Co. business model gives us the ability to scale-up and offer an economical service to designers, retailers and manufacturers.

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“My work explores the fragile relationship between people, memory and objects. I use books as a symbol of permanence and longevity to create wearable objects that challenge traditional notions of wear-ability. Through the use of old books I am questioning our need for permanence and stability by embracing the beauty of the imperfect, impermanent, and incomplete.”

KATHERINE RICHMOND, Jewellery Artist

KATHERINE RICHMONDKatherine Richmond is an award-winning jewellery artist. Her current collection is titled ‘An Obsession Organised’. The jewellery explores the fragile relationship between people and objects, and the tensions between control and disorder. She uses pages from old books to create wearable pieces that question traditional values associated to the permanence of our material surroundings, embracing the beauty of the imperfect and incomplete. Katherine employs elements of chance into her making process making each piece completely unique.

Katherine’s professional training took place at the University of Central England’s School of Jewellery, in Birmingham where she graduated with a First Class Honours. In January 2005 she set up her own business and in 2008 she completed a MA in Jewellery, graduating with Distinction. Katherine is now focusing on developing her body of work made from books. She also aims to make teaching a fundamental part of her new creative practise, and hopes to explore her ideas on a much deeper level as part of a PhD in the near future.

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BUILDING THE FIRST PROTOTYPE

EVENTS TO SEE & ACTIVITIES TO BE PART OF

FUN FOR

ALL

GIANT ROBOT

FOR CANNING

TOWN

INVENTORS & CREATORS NEEDED

‘MAKE & DO’ SPACES

NEW PARKPOP-UP SQUARES

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FROM CONCEPT TO LIVE PROJECTOur initial proposal sought to occupy three vacant sites across the Royal Docks in East London. The intention was to bring together the growing community of designer-makers working with waste materials with the like-minded initiatives already in action across Canning Town and the Royal Docks area, as well as the thinkers who are exploring the regenerative potential of reuse.

Industri[us] was announced as winners of the Meanwhile London competition in March 2011. In October of that year, we were awarded a single highly visible site in Canning Town for a period of up to 16 months from October of that year. In its final iteration, the proposed production line was realised on this one site as a ‘Festival of Upcycling’.

The following pages document the building of the festival, which was ultimately made possible by the services-in-kind donated by Groundwork London and Serco, as well as a lot of hard work from countless individuals who wowed us with their dedication to the initiative and energy.

“The central ethos of the project was closely related to the principles embedded in the LDA’s Green Enterprise District and demonstrated an opportunity to [...] establish a greater awareness of the stakeholders that could help to deliver projects in the area. Importantly, the team recognised how to engage with the local community; particularly, involving young people with apprenticeships and volunteering opportunities.”

PAUL CLARKE, Urban Designer, Greater London Authority (GLA)DEC 2012

This drawing and the details contained therein are copyright and are not to be reproduced without the permission of Fluid Design Ltd. All dimensions relating to actual site conditions are to be checked on site prior to any works being commissioned or executed. Contractors are not to scale from this drawing and should refer any query in respect of dimension to the Architects.

project: INDUSTRI[US]

scale: 1:1250 @ A1 1:2500@ A3 date: 17.02.12

revision:

drawn by: RH checked by: CR

purpose of drawing: planning

drawing title: Location plan

dwg no: 1324a_G001

FLUID148 curtain road london EC2A 3AR t: 020 7729 0770 / f: 020 7729 0778e: [email protected]

NOTES

Silvertown Way

DLR STATION

BUS STATION

Newh

am W

ay (A

13)

THE PLACE

Montesquieu Terrace

Clarkson Road

Mon

tesq

uieu

Ter

race

Wou

ldha

m R

oad

Rathbone Street

Rathbone Street

Bark

ing

Roa

d

Tant

Ave

nue

Ibboston Avenue

Rusc

oe R

oad

Shirley Street

Halsville Road

Turn

er S

treet

Newh

am W

ay (A

13)

NLocation plan

38

“WHAT I LAST THREW OUT AND WHAT I’D TURN IT IN TO...”

JULY 2011

BUILDING A COMMUNITY OF INTERESTThe production line game was thought up to engage families, children, local residents and curious passers-by in the re-valuing of ‘waste’. Participants were asked to think about the last item they threw away and what they might do instead, to transform that item into something more valuable. Ideas included converting a washing machine into a dog kennel and a yoghurt carton into a model car! The Industri[us] team took the game to the Thrive Festival in Newham and the Open House event with Children’s City which took place on the empty Canning Town site.

40

NOVEMBER 2011

A BROWN FIELDAfter being awarded the Canning Town site in October 2011, we set foot on site for the first time one month later. What we found was a lot of flattened rubble and weeds, as well as traces of the housing estate that once occupied the site - pavements, street lights and even flower beds with rose bushes! We knew we would need a lot of help to make Industri[us] happen in Canning Town and went away for six months to find the right people to help us realise our first project.

42

BACK AT THE RANCH

43

PROJECT MANAGEMENTFluid core team of the Directors Steve McAdam and Christina Norton, and project leaders Clare Richards, Kat Davies and Caf Fean had responsibility for goal definition, project management and delivery, liaising with partners, developing the plan, risk analysis, co-ordinating the in house team, reporting to Design for London/London Borough of Newham project progress.As this project was being delivered pro rate over the duration of the project differing team members took on greater or lesser responsibilities according to requirement and pressure of project work for Fluid and its sister company Soundings.

BUSINESS PLANNINGFluid’s core team were also responsible for developing a business plan, they were fortunate to receive some external input. This involved gathering quotes, preparing budget estimates for all aspects of the delivery of Industri[us] as accurately as possible it also required seeking alternative revenue streams in relation to the project. The estimated calculations and and predictions were externally tested but as this was a prototype and there was no precedence to reference it this proved difficult. The business plan was presented as part of a progress reporting to partners and as a basis for attaining the license for the site. It was the responsibility of Fluid to attain all the relevant licenses and permissions for all activities and work on site.

FUNDRAISING / SPONSORSHIP

Given the allocation of the site in October 2011, it was too late to receive support from manyfunders for 2012, also in many cases the criteria for awards necessitated projects with a longer life span than one year. It was therefore necessary to look for other means of raising funds though sponsorship and advertising.

Fluid teamed up with specialist marketing company DARE to define a clear target of resources to achieve within a time line based on the budget. A database of potential grants to apply for was drafted with deadlines, criteria, requirements and amounts which led to a prioritisation and a number of applications being made.

DARE identified a list of potential advertisers, produced a project summary and a media deck targeted at key potential sponsors for a wide range of bespoke opportunities rather than just selling advertising space which was not permitted for the site hoardings given the sites proximity to the Olympics sites. A list of potential sponsors was made and calls conducted.

Fluid prepared a list of companies as potential providers of services and materials and followed up by personal approaches using connections to open doors – as well as links through Groundwork UK the project partners.

Fluid were permitted to design the site hoardings to incorporate the logos and names of supporting companies, this was to be produced and supplied free of charge by Duggal, a specialist printing company from the USA as part of a sponsorship deal. At the end of the project this along with many of the other materials were donated to local charities such as Caramel Rock and Peacock Gym ensuring that the carbon foot print of activities were neutralised.

Whilst many companies had already expended their Olympic advertising revenue and the restriction on use of the hoardings made it impossible to sell space we were very fortunate to receive unprecidented goods and services in kind, all the companies involved are noted at the end of this document.

LEGALUnder guidance from their solicitors Fluid had to consider every legal aspects with regards the project; including the corporate formation of the Industri[us] company and its board, the lease of the site from Newham Council and signing of a Memorandum of Agreement. Additionally a temporary licence was required for market stallholders and all other occupants of the site to ensure no long-term rights could be attained. Finally research was carried out to establish which insurances would be required – from public and employers liability, to the holding of special events up to a capacity of 500 people.

44

PARTNERS ON BOARD

GREEN GIFTS We were very fortunate to partner with Groundwork London, a charity specialising in training through landscaping and Serco an international service company. Their physical and in-kind support were invaluable.

With the end of Spring came deliveries by Conways of plants and whole show gardens from Chelsea and Hampton Court Flower Shows. We returned to the site in May 2012 where Groundwork London and Serco had already gotten underway with rotivating the earth to remove weeds and scattering grass seed.

46

DESIGN DETAIL

JANUARY - JUNE 2012Even though the project was for a finite period many of the same planning regulations were necessary for the designing and building of the structures on site. Industri[us] at Canning Town consisted of three elements: the Engine Room: a ‘mews’ of temporary studios for Groundwork UK and other collaborators and partners of Industri[us]; the Make/Shift trading post: a demountable and innovative canopied structure, using temporary building techniques, housing up to 25 small self-build units for displaying and selling products, around a central circulation and community space; and the Outdoor Events Space: for training workshops, hands-on educational activities, public displays and art installations. In addition a food court, with up to 20 ‘pitches’, offering affordable cuisine from around the world and a back-of house compound for public and staff facilities and storage of materials.

CREATING TWO NEW PUBLIC SPACES AND GARDENSThe north-west and south-west corners of the site are opened up to provide two small public squares, each with a wide public entrance: the first located directly opposite the pedestrian exit from Canning Town Station, near The Place; and the second providing a pubic amenity space between Industri[us] and the Caravanserai temporary project on the adjacent site allowing pedestrians to flow through during opening hours.

A grass mound, running almost the length of the site, along Silvertown Way, provides a picnic area adjacent to the Canning Town Giant robot. A curved inner hoarding in the newly formed square by local artist group Rosetta Arts is based on workshops with local schools around the Olympic theme. The hoarding provides the back to a long bench made from recycled materials.

THE ‘CANNING TOWN GIANT’ AND MAKE/SHIFT CANOPYThe giant Robot made from waste timber and the striking central structure, with a roof-line at 9-10m create an impact and draw attention to the project from the station platforms at Canning Town and the surrounding areas. The finely crafted outer ‘skin’ of the Make/Shift canopy is made from shrink-wrap moulded over decorative de-constructed waste objects such as bicycles, ladders, ironing boards and bed heads.

The canopy is open on all 4 sides at the lower level, creating the impression that the building is floating. Interior programmable low energy LED colour wash lighting provided by Philips animates the structure at night-time and for public events. Weighted bases are formed using building site ballast and clad in recycled materials such as bicycle inner tubes, timber palettes and old doors – forming the backdrop to the market stalls of upcycled products.

ENVIRONMENTALCreating value out of waste material and developing an understanding of the value of waste; changing the way people perceive and deal with waste; building on Newham’s excellent record in diverting waste away from landfill.

* Fluid were very fortunate to receive guidance from Buro Happold and our other partners in the design and construction and preparation of the site.

47

C L A R K S O N R O A D

EVENTSSPACE

WORKSHOPZONE

FOOD COURT

12

5

6

PUBLIC SQUARE

PUBLIC SQUARE

PICNICAREA

7

7

19

21 21

20

17

14

12

11

13

new publicaccess

new publicaccess

4

+0.15

+0.15

+0.00

+0.40

+0.00

+0.00

+0.00

+0.95 +0.95+0.75

+0.75

newaccessfor workshopunits

-0.10

+0.00 -0.10

-0.10

+0.00

+0.00

+0.00

W O

U L

D H

A M

R

O A

D

S I L V E R T O W N W A Y

3

8

910

18

18

18

15

15

16

new access for delivery collection (moveable pavement crossover to be temporarily installed when in use)

new emergencyaccess forfire tender

1

G005

22

2

G005

3

G005

4

G005

M O

N T

E S

Q U

I E

U

T

E R

R A

C E

M O N T E S Q U I E U T E R R A C E

23

23

23

24

24

KEY

1. designated disabled car parking spaces (existing parking

bay)

2. 'Engine Room' workshop unit

3. decked area

4. designated loading & unloading for workshop units & parking

for coaches (existing parking bay)

5. site manager's officer

6. staff unit / communal space

7. cycle parking

8. compound for generator & refuse

9. compound for storage of waste materials for reuse

10. compound for portaloos (up to 5 x female, 2 x male,

1 x urinals, 1 x disabled / baby change)

11. existing electricity substation

12. units for selling of goods

13. events space

14. hospitality units (temporary structures)

15. emergency exits for pedestrians (existing openings

in hoarding))

16. art wall

17. gantry with Industri[us] sign & projection screen

18. indicative location of individual pitches at food court

19. art installation

20. art wall with integrated seating

21. bridge access

22. projection tower (for screening of films)

23. gravel or festival type ground covering

24. ground covering as existing



scale: 1:200 @ A1 1:400 @ A3 date: 17.02.12

revision:

drawn by: KD checked by: CR

purpose of drawing: planning

drawing title: Proposed plan

dwg no: 1324a_G004


NOTES

N

1

G006



scale: 1:100 @ A1 1:200 @ A3 date: 02.07.12

revision:

drawn by: TL checked by: CN

purpose of drawing: Building Control

drawing title: Ground Plan & Section - main structure

dwg no: 1324a_G006BC


NOTES

3 BB

2

AA

18m

1m

2.1m

1.5m

2.6m

5.5m 5.5m 5.5m

2.7m

2m

22m

4.25m

1.6m2.8m 2.7m

12.5

m

3m6m

22m

4.5m

800mm

800mm

5.5m 5.5m

3m

2.7m

1.5m

0.3m

4

C

3m6m

800mm 800mm

4.5m

2.7m

0.3m

2.6m

2

AALong section

3

BBShort section

suspended lighting & objects

gantry (scaffolded) structurescaffolded structure

shrinkwrap 'protech' skin

Shrink wrap stopped back fromperimeter by 800mm

Shrink wrap stopped back from perimeter by 800mm

Make/Shift Structure Ground Floor Plan

existing electrical substation

direction of drainage flow with water butts, overflow directed to existing gulley

shrinkage wrap / drainage

800m slot around perimeter of the roof fabric to allow air to dissipate to prevent build-up in the space

RWP

existing gulley

kentledge built up from fourmesh bags filled with Graveltarget mass per bag 2000kg

existing electrical substation

existing slab

kentledge built up of four meshbags filled with gravel target

mass per bag 2000kg

recycled skeletal objects- e.g. bike

philips internal lighting

philips internal lighting

Refer to engineer packages

0.3m

4

C

Canopy Gutter DetailScale 1:25

gantry (scaffolded) structure

shrinkage wrap / drainage

recycled skeletal objects - e.g. bikegutter attached to scaffolding

structure

recycled skeletal objects- e.g. bike

attenuation tank for rainwater drainage

direction of drainage

ELEVATION

PLAN SUBMITTED FOR PLANNING

DETAIL - MAIN STRUCTURE

1

G005Elevation - Silvertown Way

A R T W A L L

new squarenew opening entrancehoarding facing Silvertown Way to show information about project - detail to follow

make/shift canopy new signage Robot Giant timber clad structure

new opening new vehicular /emergency access

existing doorsexisting door

new signagemake/shift canopy

existing hoarding

existing doorexisting hoarding

new access & temporaryvehicular crossover

existing hoarding

new signage make/shift canopy

Canning Town Giant

new squarenew access

make/shift canopy

existing hoarding



scale: 1:200 @ A1 1:400 @ A3 date: 02.07.12

revision:

drawn by: TL checked by: CN

purpose of drawing: Building Control

drawing title: Proposed elevations

dwg no: 1324a_G005BC


2

G005Elevation - Wouldham Road

3

G005Elevation - Clarkson Road

4

G005Elevation - Montesquieu Terrace

art wall / seat

KEY_PLAN (nts)

1

G00

5

2

G005

4

G005

3

G00

5

N

IMG_1658

48

CONSTRUCTION BEGINS

By June, a number of young people had started their traineeships under the skill and guidance of Groundwork London and Serco. Hoardings were sprayed with I N D U S T R I [ U S ], public squares were laid brick by brick and flowers and bushes planted out on to what was now a grassy mound. Local artists’ collective Rosetta Arts began the Artlympic Wall, which would form part of the East End Art Trail. Isle of Thanet (IOT) Scaffolding also began the assembly of Makeshift pavilion, and as the metal poles grew further up towards the sky each day, so did our excitement as we realised the festival really could and would happen.

50

ROBOT BUILD

In the same month, the artists’ collective ROBOTS>>>> built the Canning Town Giant, a site specific art installation made from reclaimed timber. It was conceived as a large crouching human figure, with one hand gripping the hoardings and the other holding on to a tree, looking towards Canning Town station and acting as a marker, drawing attention through its scale and audacity:

“In the way that nature reclaims a building, the frozen state of this giant has invited inhabitants to populate its surface. Industrious birds and other tree dwelling critters have built little houses all over the figure [...] echoing the surrounding human dwellings in the real world, housing estates, tower blocks etc.”

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TEAM SPIRIT

53

In June Fluid/Industri[us] were also very fortunate to receive the input and helping hands of a number of interns from Oxford Brookes University and Central Saint Martins, UAL - Margherita, Megan and Terrence became part of the core team alongside new Fluid employees Crona and Tomasz.

IMAGE DESIGN / MARKETINGFluid developed the Industri[us] project identity, logo and brand placement at various events and specially curated conferences etc. This followed through to the graphic development of web-site, signage, flyers, posters, postcards, and business cards. We also utilised social media twitter and facebook continually updating followers to progress on site and the various events hosted on site.

EVENT PLANNING / MANAGEMENT / DELIVERYEach aspect of the process required a team of people to design, develop and deliver events for which key teams were formed around in particular the Festival of Upcycling.

For example the Upcycling market required identification of potential lessees, space planning, design and production of stalls, agreement of licences and rates, payments and coordination at events – provision of information and access details etc.

• Green Pioneers Conference • Thrive • Engine Room (not developed) • Festival of Upcycling • Food Court / Urban Feasts • Makeshift/Market • Makeshift/Event Space • Outdoor Event Space • Festival of Architecture • Uplifting Choices Showcase

COMMUNITY ENGAGEMENT / INVOLVEMENTThis role involved the identification of local community and stakeholders, liaison with key players such as the local market, schools, organisations such as Peackock Gym and the Place etc. It included the production and circulation of all types of communications to inform local people about the Industrius project, plans, construction, events and how people could get involved through volunteering etc. Participatory and engagement projects included Rosetta Arts wall with local school children, the Robot, garden dig, big lunch, ping pong pavilion and Guerilla Science event as part of the London Architecture Bienalle.

HEALTH & SAFETYIt was Fluid’s responsibility to identify all aspects of H&S regulations that related to the project; this included the borough regulations, refuse collection times, site security, first aid provision, security and fire plans, security logistics, site premises and equipment security eg CCTV and event security, license agreements and police approvals.

Due to the anticipated levels of visitors 2 full time trained security guards and 5 wardens were required along with night time security due to the vulnerability of the location and openness of the site. Site maintenance was another aspect that had to be considered throughout the project.

There were many people and roles that went to help make Industri[us] we were very fortunate to have a core and extended team commited to the ethos and determined to make the project happen.

54

OPEN WEEKENDAs the festival was built, we held an open weekend in June 2012 to allow the public, as well as friends and family of Industri[us] collaborators, to see the ‘work in progress’ and sample Urban Feasts’ tasty street food. Coinciding with the London Festival of Architecture, F-a-c-e Designers + Makers installed their ‘love hut’ in which people left their love messages to London.

This was an opportunity to give a taster to local people - who came and showed their interest in getting involved and how the project would positively improve the image of the area, as well as provide opportunities.

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SCALING UP

JULY 2012July brought a lot of sunshine... and equal amounts of heavy rain! The landscaping neared completion, its progress boosted by Balfour Beatty with their daily deliveries of unused materials from the nearby Olympic road works. Oxford Brooke’s playful ping pong pavilion was delivered and the Makeshift pavilion completed. Most memorably, the ‘two Pauls’ from Serco helped Industri[us] team members to scale the facade of the Makeshift scaffolding skeleton to attach unwanted items that had been saved from landfill by Bikeworks and Newham’s very own Wombles, serving as a playful reminder of the concept behind Industri[us] and the Festival of Upcycling.

58

ALL LIT UPOnce Makeshift’s scaffolding skeleton had been shrink-wrapped by the SCA Group, Philips powerful yet energy-efficient LED lights were installed by The Ambassadors Group and Architainment to a design coordinated by DPA Lighting. The switch was hit and our fun palace came alive!

GOING LIVE

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BACK OF HOUSE

UPLIFTING CHOICESEXHIBITION

SITE HQ

CHELSEA FLOWER SHOW GARDENS

PUBLIC SQUARE

OUTDOOR EVENTS SPACE

PING PONG PAVILION

MAKESHIFT MARKET & COVERED EVENTS SPACE

COURTYARD SPACE

FOOD COURT

PLAN “AS BUILT”

FESTIVAL OF UPCYCLING

61

THE FESTIVALThe Festival of Upcycling officially launched on 27 July 2012, coinciding with the start of the London 2012 Olympic Games, and closed in early September. Located on Silvertown Way and opposite Canning Town Station, the site fronted on to the Olympics Spectator Walking Route which led down to ExCeL. By day the Canning Town Giant provided a highly visible marker for the project, and by night the Makeshift pavilion became an illuminated beacon.

A broad audience was sought from those with an interest in re-use and design, to those who wished to buy their lunch from the street food market, or to explore the makeshift market and showcase of upcycled design and local goods for sale. A number of live music nights were staged, which attracted audiences from the local area and further afield.

During its time in operation, it supported a number of existing upcycling businesses and start-ups, who make and sold products from furniture and art, to jewellery and clothing.

“The reason you should support a project like this is that it brings local people together and a festival like this creates a great buzz in this area for Newham.”

FAITH JOHNSON, Director, Caramel Rock

UPCYCLERS INVOLVED

• Amy Wallace Stationery • Another Hero • Carzana interiors Furniture • Da-Lata • Dowell Design • Enienay Fashion • F-a-c-e • Frilly Billy • Frilly by Lily • Girl with Beads • Happy Hands • Indigo Jaido • Katcha Bilek • Kayma Paramanantham • Maker Megs • Polly Waite Furniture • Simon Thomas • The Coffee Bag Company • Thrashion • Three Mills Craft Association • Xaman Ek Jewellery

62

AUGUST 2012

SIGNAGE BY “DUGGAL VISUAL SOLUTIONS” FROM USA

64

GRAFFITI GARDEN DECORATED BY “ “

65

MAKESHIFT “UPCYCLE” MARKET STALLS

66

UPLIFTING CHOICES EXHIBITION

67

EXHIBITORS

• [Re] Design http://www.redesigndesign.org

• Barley Massey www.fabrications1.co.uk

• Emma Ware http://www.emmaware.co.uk

• Good One http://www.goodone.co.uk

• Hendzel&Hunt http://www.hendzelandhunt.com

• Hetty Rose http://www.hettyrose.co.uk

• Junky Styling http://www.junkystyling.co.uk

• Osian Batyka-Williams http://www.osianbw.com

• Po-zu http://www.po-zu.com

• Rebecca Alderman http://www.girlwithbeads.co.uk

• REestore http://www.reestore.com

• Seung Keol Woo http://www.keolwoo.com

• Tinker Tailor http://www.thedeaddollsclub.com

• Uncommonly Beautiful http://www.uncommonlybeautiful.com

• We Make http://www.wemake.co.uk

Research into the practice of upcycling uncovered many exemplar arts and designers who had established award-winning businesses, showcasing the quality and innovation that can be created from what others discard.

Kirsty Kirkpatrick, founder of anti-landfill fashion accessory label Uncommonly Beautiful has been a champion and key consultant with Industri[us] from the very beginning.

Kirsty was invited to work with the team to curate an exhibition to showcase those designers that couldn’t participate in the Market Place but who we wished to also celebrate in the Festival of Upcycling.

In all fifteen designers/studios were represented in the exhibition, those exhibiting varied from an established interior company REestore who make armchairs from shopping trolleys to cushions made from the bicycle tyre inards.

Uplifting Choices was also the first venue to feature Thames and Hudson’s latest publication on fashion upcycling “Remake It - Clothes”.

NECKLACE. KIRSTY KIRKPATRICKwww.uncommonlybeautiful.com

69

VISITORS ENJOYING FOOD

71

NIGHT TIME ENTERTAINMENT / LIGHT SHOW

76

ROY & DANNY FRANK PETER

STEPHEN GW TRAINEE BOB

SUCCESS STORIESDuring the construction phase of the festival, young people from the local area were engaged in traineeships with Groundwork London and Serco to deliver the built elements and landscaping of the project. Ten of these trainees have gone on in to full-time employment.

In addition, a number of local people from Newham’s volunteer bank donated their time to help with site clearance and the watering of plants.

SIAN & RUBY

77

GW TRAINEE CLARE RACHEL

JOHN & STUARTCHRISTO & LOUIS

JOHN, CHRISTINA & CRONA RICKI & GW TRAINEE

78

LESSONS LEARNT

79

Other lessons we learnt:

+ One of the problems was that the real project was

elsewhere (could have been located within the

Olympic Park), so key parties didn’t engage.

+ “Interim” is a better term than “meanwhile”.

+ Commitment of partners - pro bono means you have

no power and everything is dependant on trust.

+ Lack of experience / expertise.

WHAT WE LEARNTIn November 2012, the Architecture Foundation (AF) interviewed Industri[us] for their ‘Learning from Others’ research piece on ‘Creating Closed Loop Systems in Meanwhile Construction’ that they carried out on for London Legacy Development Corporation (LLDC).

In the AF’s analysis they drew out some of the useful lessons learnt from Industri[us], including “what works” for such projects:

+ Building strong links with the local community.

+ Offering training opportunities at the construction phase and throughout the project.

+ Producing complimentary events and public programmes to attract new audiences.

+ Hosting a series of different functions on one site to increase the offer.

+ Working with partners you can rely on to offer additional support.

+ Timing - in all respects.

80

MADE BY...

81

“Very good submission for the Meanwhile Uses competition, and [...] feedback from colleagues at Newham Council was very good. The final design [...] was an interesting, organic proposal which made good use of the site’s visibility and proximity to Canning Town tube station. [The Festival of Upcycling] should definitely be seen as a success in terms of innovation, empowering the community and working in direct partnership with key stakeholders.”

JULIA WILLIAMS, Strategic Regeneration, LB Newham

WE COULD NOT HAVE GOT BY WITHOUT HELP FROM OUR FRIENDSIt would not have been possible to deliver the Festival of Upcycling in Canning Town without a great many individuals, organisations and businesses.

A BIG THANK YOUIndustri[us] has been very fortunate to have received advice, guidance and skills from everyone involved and we must thank them all for their massive energy and enthusiasm for the project.

82

DELIVERY TEAMIndustri[us] is created and delivered by Fluid with Buro Happold.

MAJOR SPONSORSThe Festival of Upcycling in Canning Town was able to take place due to the generous support of Groundwork London and Serco.

MENTORSSome marvellous minds have helped to develop Industri[us] from concept to realisation. In particular, we must thank the following people for their sharing their expertise and insights:

+ Christopher Pett, Makers Co

+ David Barrie, DBMP

+ Farrah-Hassan Hardwick, Arup

+ Guy Robinson, Sprout Design

+ Iain MacKinnon, The MacKinnon Partnership

+ Kirsty Kirkpatrick, Uncommonly Beautiful

+ Michael Pinsky, artist

+ John Thackara, Doors of Perception

PARTNERS

83

OTHER SPONSORSThe Festival of Upcycling was also supported by a number of other companies and organisations.

Our thanks also to Harriet’s Trust and Alison Goldberg and Penny Fitzpatrick for their support of the Festival of Upcycling.

84

COLLABORATORSThe Festival of Upcycling was delivered with the help and input of a number of inspiring organisations, businesses, social enterprises and designer-makers.

NEWHAMWOMBLES

A number of icons used in Industri[us]’s infographics have been sourced from The Noun Project.

85

Adam – Upcycling

Anna – The Dorset Cider House

Ashley – Stewarding

Bob - Construction

Caf – Industri[us]

Christina – Industri[us]

Clare – Industri[us]

Colin – Groundwork London

Danny – Groundwork London

Danny – Stewarding

Davina – Urban Feasts

Deustche Bank - away day volunteers

Diego – Industri[us]

Ed – Groundwork London

Frank – Landscape Group

Fred – Security

George – The Pearly King of Peckham

Groundwork London - all the trainees

Hector - The Dorset Cider House

Henretta – Upcycling

Jacqueline – Upcycling

James - The Cockney Museum

Jason – Upcycling

Jay – Security

Jim – The Cockney Museum

John – Carpentry

Kat – Industri[us]

Kerry – Upcycling

Lee – Anchor House

Louise – Upcycling

Margherita - Industri[us]

Matt – The Dorset Cider House

Max – Upcycling

Megan – Industri[us]

Mick – Security

Nina – Upcycling

Osian – Upcycling

Patrick – Stewarding

Peter – Carpentry

Rebecca – Upcycling

Ross – Harrisons Funfair

Roy – Groundwork London

Rhys – Stewarding

Sandra - Groundwork London

Sarah – Upcycling

Seung – Upcycling

Simon – Upcycling

Steven – Harrisons Funfair

Sven – Upcycling

Terence – Industri[us]

Terrell – Stewarding

Tomasz – Industri[us]

UBS - away day volunteers

Warren – Security

Zhanell – Industri[us]

FESTIVAL BUILDERSMany people helped construct the Festival of Upcycling in Canning Town and there are a number of which we would like to mention individually.

industri[us]

Documents

idea of dynamic planning

idea of leisure

art based practice

industrius relevant

act of design

new forms of practice

wider community participation

situationbased form