The Perfect Welcome Mail – Indoctrination Series

You never get a second chance to make a first impression. Looking to capture the attention of your audience? The strength of an introductory email is your best shot. Crafting the welcome email is an opportunity to introduce your product, your company, and your voice. Your mission, should you choose to accept it: Awaken the curiosity of your subscribers.

“Here is what I can do for you” The job of the welcome mail is to not only introduce yourself and your company to your new subscriber, but to send them the message they most want to hear: “Here is what I can do for YOU.” Your email strategy is to give subscribers value from the very start. What do they have to gain by reading this email? What do they have to look forward to in the next email?

Build a sense of community, authority and expectation.

● COMMUNITY. Your subscriber has a need, let them know you recognize that need, and are capable of fulfilling it.

● AUTHORITY. Be an expert in what you do. Assure your subscribers that the

emails to follow with information they need. Win subscribers’ trust with the commitment that subsequent emails deserve attention, because what you have to share is valuable.

● EXPECTATION. Now that you have acknowledged their need, and your ability to

fulfill that need, the next step is to give them something to look forward to.

It’s about engagement Encouraging engagement is the goal. This template is chock full of calls-to-action for your new subscribers.

Message #1 – Send Immediately (TO NEW SUBSCRIBERS ONLY)

Subj: Welcome to [ENTER YOUR NAME HERE]! Let’s get started! Welcome, and thanks for signing up! I’m [ENTER YOUR NAME HERE], the [ENTER YOUR TITLE HERE] here at [ENTER COMPANY NAME OR WEBSITE URL HERE], and I wanted to take a moment to share who we are, what we do here at [ENTER COMPANY NAME], and what we can do for you. The whole [ENTER COMPANY NAME HERE] team is committed to providing you the very best [INSERT TOPIC/DESIRED RESULT HERE].

What’s in it for you?

We'll be rolling out a series of informative emails providing you everything you need to know about [INSERT TOPIC/KNOWN DESIRED END RESULT AND WHAT YOUR COMPANY DOES TO PROVIDE IT]. Each email is going to consist of a quick topical overview, and provide a link to connect you to an in-depth blog for further reading. Keep a lookout for our emails to arrive [INSERT NUMBER OF TIMES A WEEK YOU POST CONTENT] (on [ENTER THE DAYS OF THE WEEK YOU’LL BE EMAILING THE CONTENT TO YOUR SUBSCRIBER]) We'll also send special announcements and offers that benefit you from time to time.

Steps to ensure we successfully connect with you in the future:

STEP 1: Please take a second to whitelist [ENTER COMPANY NAME] and this [THE NECESSARY EMAIL ADDRESS] email address, and add it to your contacts. This way you can rest assured that you are receiving important information, and it isn’t get stuck in the junk folder.

1. Follow the whitelisting instructions for your email provider at this page: [LINK TO WHITELISTING INSTRUCTION PAGE ON YOUR SITE]

2. If you use a web-based email program like Gmail, be sure to "drag" any emails from [ENTER COMPANY NAME OR WEBSITE URL HERE] or “[ENTER YOUR NAME HERE]” into your Priority Inbox.

**PROTIP: It is a good idea to create a “[ENTER COMPANY NAME OR WEBSITE URL HERE]” folder where you can archive read emails from [YOUR NAME] as well as “[ENTER YOUR NAME HERE]”. Just a few small steps fix your email filter and declutter your inbox.

STEP 2: Take a moment and please add us on Social Media, we look forward to having you as a part of our online community. You can find us on the following platforms: Facebook: [LINK TO COMPANY FACEBOOK PAGE] Twitter: [LINK TO COMPANY TWITTER PROFILE] LinkedIn: [LINK TO COMPANY TWITTER PROFILE]

**PROTIP: Interacting with your followers will increase the reach, engagement and goodwill with new subscribers.

Remember to keep a lookout for your next email, delivered fresh to your inbox [INSERT DAY AND DATE OF THE NEXT EMAIL BLAST]! Got questions? Please feel free to reach out to me directly, I look forward to connecting with you. Kindest Regards,

[ENTER YOUR NAME HERE] [ENTER YOUR TITLE HERE] [ENTER COMPANY WEBSITE HERE]

[LINK TO PERSONAL FACEBOOK PAGE] [LINK TO PERSON TWITTER PROFILE]