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    INDIVIDUAL DIFFERENCES:PERCEPTION

    Salbiah Abd Rahman

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    The IndividualInterpersonalInfluence and

    Group BehaviorOrganizational

    Processes

    Skills & Abilities

    Perception

    PersonalityAttitudes

    Values

    Group behavior

    and work teams

    Intergroup

    conflict and

    negotiations

    Organizational

    power and

    politics

    Communication

    Leadership

    Communications

    Decision makingReward System

    Job Design

    THE ORGANIZATIONS ENVIRONMENT

    INDIVIDUAL

    BEHAVIOR IN THE

    ORGANIZATION

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    Individual Behavior First law of human behavior:

    People are different. What one person

    considers a golden opportunity anotherconsiders a threat.

    Definition:A process by which individuals organizeand interpret sensory impressions in order to give

    meaning to their environment

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    Perception Perception is the process by which individuals

    make sense of their world.

    Individuals organize and interpret information

    from their environments using perceptualfilters personality, psychology, experience, preferences,

    beliefs-based differences

    Objective vs. perceived realities

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    Perception People perceive the world uniquely

    Differences in perceptions can cause

    problems Communication

    Conflict

    Motivation Judgment

    Decision Making

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    Object Perception

    Proximity things close together are seen as belongingtogether.

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    Object PerceptionFigure-Ground:

    The figure and thebackground switch

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    Social Perception

    How we gather information about thesocial world--about peoples behavior,

    moods, motives, and traits

    Similar to object perception, but

    People are more dynamic than objects Were trying to figure out intentions,

    motives, and causes of behavior

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    Attribution

    Why did they do that?

    internal causes traits

    skills

    abilities external causes

    situational constraints

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    Internal

    Stable Unstable

    External

    4 attributions for the causeof performance

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    How do we determine cause?(Kelley) Consensus - how do others behave

    Consistency - this person on otheroccasions

    Distinctiveness - this person in othersituations

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    Errors/Biases

    in Social Perception Selective perception

    notice stimuli which are salient due to ourinterests, background, experiences

    Closure

    tendency to fill in the gaps when

    information is missing

    Assume what we dont know is consistentwith what we do know

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    Errors/Biases

    in Social Perception Halo Effects

    Impression on one dimension affects impressionof unrelated dimension

    Contrast Stereotyping

    A person has beliefs about a class of stimulusobjects and generalizes those beliefs to

    encounters with members of that class of objects. Primacy/Recency effects

    Disproportionately high weight is given to thefirst/last information obtained about a stimulus

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    First Impressions Influences what subsequent information we notice

    and how it is interpreted

    Fill-in information consistent with first impression

    Anchoring Failure to adjust for subsequent information

    Confirmation Bias Seek out information & perceive stimuli in ways that confirm

    expectations Discount contradictory information

    Self fulfilling prophecy (2-way)

    Recencyavailability bias

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    Errors/Biases

    in Social PerceptionActor-observer difference (aka the

    fundamental attribution error)

    Actors attribute their behavior to externalcauses

    Observer attribute actors behavior to

    internal cause

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    Errors/Biasesin Social Perception

    Self-serving bias attribute successes to ourselves - internal

    attribute failures to the environment external

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    Performance appraisal anderrors in social perception

    Supervisor:

    Subordinate:

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    Perception Implications

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    Guard against specific biases

    Stereotypes Be aware that stereotyping can occur with very

    little information, remain open to new information

    Recognize that stereotypes rarely apply to aspecific individual

    Fundamental attribution error?

    Primacy/recency? Halo?

    Confirmation?

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    Perception Implications