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Dr. Jagdish Sheth

Dr. Jagdish Sheth is a renowned scholar and world authority in the field of marketing. His insights on global competition, strategic thinking and customer relationship management are considered revolutionary. Dr. Sheth is the Charles H. Kellstadt Chair of Marketing in the Goizueta Business School at Emory University. Prior to this, he was a distinguished faculty member at the University of Southern California, the University of Illinois, Columbia University and the Massachusetts Institute of Technology.

Professor Sheth has published more than 200 books and research papers in different areas of marketing and business strategy. A prolific author, Dr. Sheth has authored or coauthored hundreds of articles and books. In 2000, Dr. Sheth and Andrew Sobel published a best seller, Clients for Life (Simon & Schuster) and in 2001, the book Value Space (McGraw-Hill), coauthored with Banwari Mittal, was published. Dr. Sheth's latest book, The Rule of Three (Free Press), was coauthored with Dr. Rajendra Sisodia and published in 2002. In addition, he is under contract to co-author three books: Tectonic Shift, Firms of Endearment and 4 As of Marketing. Professor Sheth has worked for numerous industries and companies in the United States, Europe and Asia, both as an Advisor and as a Seminar Leader. His clients include AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool and many more. In 1989, 1991 and again in 1999 Dr. Sheth was given the Outstanding Marketing Educator award by the Academy of Marketing Science. 2004 marked a stellar year for Dr. Sheth as he was awarded both the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award which are the two highest awards given by the American Marketing Association.

Dr. Arun K. Jain

Dr. Arun K. Jain is a renowned scholar and authority in the field of marketing. Dr. Jain is the Samuel P. Capen Professor of Marketing Research in the School of Management, University at Buffalo. Dr. Jain has been instrumental in "internationalizing" the school's curriculum, and has extensive international experience. In 1979, he was selected as the Senior Fulbright Hayes Scholar to the European Institute of Business Administration (INSEAD), France, to which he returned in 1987. Dr. Jain has played a key role in helping the former Soviet Union and other Eastern European countries move towards privatization and

Indian Institute of Management Lucknow

International Conference in Marketing Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead

Guest Speakers List

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market-based economies. Dr. Jain was selected as "Professor of the Year" by MBA students in 1989 and was honored by SUNY Chancellor D. Bruce Johnstone in 1990 with the "Chancellor's Medal" for excellence in teaching. He is author or co-author of more than 60 articles published in international journals. He serves as a consultant to major international corporations. He has been a consultant for M&T Bank, First Mark Inc. Pratt and Lambert Co. Sierra Research, Avery Dennison, PCB Piezotronies, Inc., Conax-Buffalo, Inc. he is a member of American Marketing Association. His book ‘Marketing Research: Applications and Problems. was published by John Wiley and Sons (1982).’ He won many awards: "Most Captivating Professor," Graduate Management Student Association (1996-97); Citizen of the Year, India Association of Buffalo (1993)Certificate of Commendation by Region II of the National University Continuing Education Association (1985).He had taught in various leading business schools in Hungary, China, France and Russia.

Dr. Naresh K. Malhotra

Dr. Naresh K. Malhotra is Nanyang Professor, Nanyang Business School, Nanyang Technological University, Singapore and Regents' Professor Emeritus, College of Management, Georgia Institute of Technology, USA. He is listed in Marquis Who’s Who in America continuously since 51st Edition 1997 and in Who’s Who in the World since 2000. He received the prestigious Academy of Marketing Science CUTCO/Vector Distinguished Marketing Educator Award in 2005. In a landmark study by West et al. (2008) examining publications in the top four marketing journals (JMR, JM, JAMS, and JCR) over a 25-year period from 1977 to 2002, Professor Malhotra has three top-three rankings: ranked number three based on

publications in all the four journals combined, ranked number three based on publications in JMR, and ranked number one based on publications in JAMS. He has published ten papers in JMR. He has published more than 100 papers in major refereed journals, including the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Journal of Marketing, Journal of Academy of Marketing Science, Journal of Retailing, Journal of Health Care Marketing, and leading journals in Statistics, Management Science, Information Systems, and Psychology. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.

He was Chairman, Academy of Marketing Science Foundation, 1996-1998, and was President, Academy of Marketing Science, 1994-1996, and Chairman, Board of Governors, 1990-1992. He is a Distinguished Fellow of the Academy and Fellow, Decision Sciences Institute. He is the Founding Editor of Review of Marketing Research and served as an Associate Editor of Decision Sciences for 18 years and has served as Section Editor, Health Care Marketing Abstracts, Journal of Health Care Marketing. Also, he serves on the Editorial Board of eight (8) journals. His book entitled Marketing Research: An Applied Orientation, Sixth Edition, was published by Prentice-Hall, Inc in 2009. This book has been translated into Chinese, Spanish, Russian, Portuguese, Hungarian, French, Bahasa Indonesia, and Japanese. In addition to the eight translations, this book also has several English editions including North America, International, Europe, India, and Australia & New Zealand. The book has received widespread adoption at both the graduate and undergraduate levels with more than 144 schools using it in the USA. His book, Basic Marketing Research: A Decision-Making Approach, Third Edition, was published by Prentice Hall in 2008.

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Professor Steve Burgess

Steve Burgess is Professor of Business Administration in Marketing in the Graduate School of Business at the University of Cape Town. He also held positions of major responsibility in business as Managing Director of Autopage Cellular and as a senior marketing executive at Johnson & Johnson. Professor Burgess is a member of the Executive Committee of the European Marketing Academy, a member of the Advisory Committee of Association of Consumer Research (USA) and a fellow of the Academy of Marketing Science (USA) and the International Trade Institute of Southern Africa. He is a member of the Academy of Management and the Academy of International Business

His research focuses on the institutional characteristics of emergent markets (e.g., diversity, resources, human development, living standards, value priorities, social axioms, monetary attitudes, personality traits, subjective well-being) and the implications for successful marketing strategies (market orientation, market segmentation and positioning, brand loyalty), primarily in the consumer marketing domain. He is an active researcher whose work has been published and cited frequently in respected journals in the fields of marketing, management and psychology.

He is a member of the editorial review board for International Journal of Research in Marketing, International Journal of Advertising and Journal of Macro marketing and serves as an ad-hoc reviewer for other journals, such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies. Professor Burgess was even recognized with the first-ever Marketing Science Institute Visiting Scholar Award by the Marketing Science Institute (Boston, USA).. He is a Faculty Affiliate of the William Davidson Institute at the University of Michigan and a Corresponding Researcher with the Centre for Marketing and Communications at Copenhagen Business School in Denmark. He is the author of book, International Marketing (with Bothma, Oxford University Press).

Professor Michael M. Etgar

Professor, Head of the Marketing Department in the School of Business Administration, at Center of Academic Studies, Adjunct Professor at Center for Interdisciplinary Studies, Herzelya, Israel, Professor of Marketing at Zicklin School of Business Administration, Baruch College, New York, USA. Professor Michael Etgar has received his Ph.D. in Marketing from U.C. Berkeley and his MSc in Economics from the London School of Economics in London.

Professor Etgar has over 30 years of academic, consulting and research experience in marketing. He taught for over 15years in several leading

universities in the US among them, NYU, UC Berkeley and SUNY at Bufffalo. He was also invited as a Distinguished Scholar in Residence at the University of Northern Florida. He is currently a faculty member at the Graduate School of Business Administration at the College of Management in Israel. His main areas of academic interest are management and control of distributive channels, retailing, international marketing strategy and recently, management of marketing relationships and the issue of the impact of cultural differences upon service performance, consumer behavior and retailing experience. He has published about 100 articles in marketing and business journals among them in the Journal of

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Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Business, Journal of Consumer Research and Journal of Advertising Research. He wrote two books in retailing and is a frequent contributor to economic journals in Israel. He has consulted to the World Bank and the F.A.O., to numerous governments in South America and Africa and he serves as a consultant to several leading Israeli manufacturers, retailers and service providers.

Mr. Peter Mouncey

Peter Mouncey is co-director of the Marketing Measurement & Accountability Forum ; he is senior associate consultant for Marketing Best Practice and Visiting Fellow at Cranfield University School of Management, teaching and researching various marketing topics, including key account management, marketing accountability and market research. He is the Editor-in-Chief of the International Journal of Market Research since 2004 and was the joint editor of Market Research Best Practice 30 visions for the future, published by ESOMAR/Wiley in 2007. He is also joint author with Emeritus Professor Malcolm McDonald of Marketing Accountability published by Kogan Page in June 2009. He has worked on projects from market research, marketing planning, competitive intelligence, customer database services, customer satisfaction programs to key account

management, and the development and full-scale implementation of a multi-million pound enterprise-wide CRM investment programme.

Also Director of Research at the Institute of Direct Marketing (IDM) and on the Executive editorial board of the IDM journal. He is a long-term member of the MRS Market Research Standards Board, and worked with research industry bodies on developing and implementing the strategy in response to the Data Protection Act 1998, writing guidelines and runs seminars on this topic for the MRS and SRA.

An elected Fellow of MRS, an Honorary Fellow of the IDM, former MRS Chairman and a past member of the IDM Council. He has also chaired the Association of Users of Research Agencies, and the Research Development Foundation. Peter left the Automobile Association in 2000 after 29 years, latterly as a member of the senior management team responsible for Group Marketing Services and CRM strategy, to work in marketing education and consultancy. As such, he has worked with many market leading companies Peter Mouncey has presented at numerous conferences on marketing-related topics and has published widely.

Dr. V Kumar

Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management, and the Director of the PhD. Program in Marketing at the J. Mack Robinson School of Business, Georgia State University.

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Dr. V Kumar’s pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide. His research has been widely

published in premier journals such as Journal of Marketing, Harvard Business Review, Sloan Management Review, Journal of Marketing Research, Marketing Science, and Operations Research to name a few. He was recently ranked as one of the top five scholars in marketing worldwide. VK also serves as a consultant for leading Fortune 500 corporations.

Dr. V Kumar has the distinction of being amongst the few people who have been awarded more than one Lifetime Achievement awards for their contributions to their field of expertise by receiving six lifetime awards, including an award recognizing his contributions to marketing in the past 25 years from the American Marketing Association and a Fellowship from ISBM recognizing his contributions and thought leadership in the Business-to-Business Domain.

VK was conferred with the Bharat Gaurav Award from the Union Ministers, Government of India – 2010. He was conferred with the Best Professor In Marketing Management Award by CMO Asia – 2010. He has been the Winner, 2010 Robert Buzzell Award for the Paper Published by the Marketing Science Institute that best contributes to the Practice of Marketing.

Professor Dhruv Grewal Dhruv Grewal is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on e-business, retailing, global marketing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period, 9th in the field in terms of publications in the top-six marketing journals during the 2000-2005 period, in the top 10% of all consumer researchers and ranked 7th in terms of publications in Journal of Public

Policy & Marketing for the period 1992-2001. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005). He is a “Distinguished Fellow” of the Academy of Marketing Science. He has also coauthored Marketing Research (publisher: Houghton Mifflin Co., 1e 2004, 2e 2007) and Marketing (publisher McGraw-Hill 1e 2008). He was co-editor of Journal of Retailing (2001-2007). He has published over 80 articles in journals such as Journal of Retailing, Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Journal of the Academy of Marketing Science, as well as other journals. He currently serves on numerous editorial review boards, such as Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Business Research and Journal of Public Policy & Marketing. He has also served on the review board of Journal of World Business. He has won awards for his research: M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002, Best Paper Award, Pricing Track, Winter American Marketing Association Conference 2001 and Best Paper Award, Technology Track, Summer American Marketing Association Educators’ Conference 2000.

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He co-chaired the 1993 Academy of Marketing Science Conference and the 1998 Winter American Marketing Association Conference "Reflections & Future Directions for Marketing." He has co-edited a special issue (Spring 1999) of Journal of Public Policy & Marketing "Pricing & Public Policy." He co-edited a special issue (Winter 2000) of the Journal of the Academy of Marketing Science and co-chaired a Marketing Science Institute Conference (December 1998) on "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions". He also co-edited a special Issue of the Journal of Retailing, "Creating and Delivering Value through Supply-Chain Management," 2000. He also co-chaired the 2001 AMA doctoral consortium. He co-chaired the American Marketing Association 2006 Summer Educator’s Conference.

Professor Rajeev Batra

Prof. Rajeev Batra is a E S. S. Kresge Professor of Marketin at Ross School of Business, University of Michigan. He was listed among “Outstanding Faculty” at Michigan by BusinessWeek (1997, 1995). Listed among most frequently published consumer behavior scholars by Eaton et.al. 1999 (JCP) and among most-cited (“top 10”) advertising scholars by Pasadeos et al. 1998 (JA) and Beard 2002 (JA). He won many awards like: Finalist for the MSI/Paul Root award of the Journal of Marketing Best Paper for Significant Contribution to the Practice of Marketing (for Pieters, Wedel and Batra 2010).

Rated as co-authoring 2 of the 8 highest-impact Global Branding papers, by Chabowski, Hult and Samiee (2010 WP).

Excellence in Global Marketing Research Award given by the AMA Global Marketing SIG for the paper “Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture,” (published in the Journal of Marketing). His research work includes Brand equity; global advertising; global branding; global consumer segments; Marketing in emerging economies; Global-brand building by Emerging Market companies. Prof. Batra has provided consultancy services to following organizations on advertising, branding, marketing research, or direct marketing problems: Mitsubishi DiamondVision; USAID (the PRITECH Oral Rehydration project); Johnson and Johnson (Ethicon Endo-Surgery); McCann-Erickson Inc; MORPACE International; QUEST Inc etc. Prof Batra has his major publications in top 10 journals and cited 10+ times according to ISI Web of Science

Dr. Rajiv P. Dant

Dr. Rajiv P. Dant is the Michael F. Price Chair in Business at the University of Oklahoma. He received his MBA from Bombay University (Bajaj Institute) and his Ph.D. from Virginia Polytechnic Institute & State University. His current research interests include channels of distribution, retailing, franchising, and supply chain management with special emphasis on franchising, conflict management, and managing inter-organizational governance and relationships. His research has previously appeared in forums like Journal of Marketing, Strategic Management Journal, Journal of Retailing, Journal of the

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Academy of Marketing Science, Journal of Business Venturing, Journal of Public Policy & Marketing, Journal of the Operational Research Society, Research in Marketing, Marketing Letters, Journal of Business Research, Journal of Small Business Management, and Journal of Economic Psychology. He has assisted various organizations with executive development, research and consulting in the areas of marketing analysis, marketing research, distribution planning and strategy. Professor Dant was one of the founders of the International Society of Franchising when it started in 1986. He now serves in the Executive Committee of its Board of Governors. He is the current co-editor of Journal of Retailing.

Professor Rajan Nataraajan

Rajan Nataraajan is Department Chair and Torchmark Professor of Marketing at Auburn University. He is also the editor of Psychology & Marketing published by John Wiley & Sons. He received his PhD from Drexel University. His interests include aspects of marketing research, New Product development & management, Cross-cultural research and consumer psychology.

Professor Nataraajan has authored more than 70 articles in professional Journals including Journal of Business Research, International Journal of Advanced Media and Communication, Marketing Management Journal, the European Journal of

Marketing, the Journal of Consumer Affairs, and the Journal of Political Marketing. Nurturing international connections is of particular importance to Dr. Nataraajan. His was the Keynote Speaker at two international conferences in Taiwan - the 2003 E-Commerce Research Conference (organized by the National Chung Hsing University at Taichung) and the 2003 Forum on Frontiers in Internet Marketing and Advertising (organized by Yuan-Ze University at Taipei) .Professor Nataraajan came to academia with seven years of industry experience - first as a sales & service engineer, and then later as a commercial engineer in power project services. Besides editing a major journal, he sits on the editorial boards of five other journals, is an active participant in the executive MBA programs, and finds time to carry out a consulting project or two periodically.

Dr. John Stanton

Professor John L. Stanton is the Chair in Department of Food Marketing (the first endowed chair in food marketing in the USA), Saint Joseph's University, Philadelphia and an internationally recognized marketing expert known for his numerous contributions to the field. For more than 25 years John Stanton has been using his passion for food to fuel a varied and successful career in both academia and industry.

Dr. Stanton's ability to couple his knowledge and expertise with enthusiastic and humorous presentations has earned him numerous speaking engagements and

has him recognized in more than 20 publications internationally. He has consulted for many national food companies, including the Campbell Soup Company, Procter & Gamble, Frito Lay, and Kellogg. He is also editor of the Journal of Food Products Marketing, and serves as contributing editor for Food Processing magazine.

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He is also the author of Stanton on Food Marketing, which explores issues that are critical to food marketing and most recently; Making Niche Marketing Work, and Marketing planning in a Total Quality Environment, with Robert Linneman. Along with fellow Saint Joseph's food marketing Professor Richard George, Ph.D., Dr. Stanton is the co-author of several books including Delightful Customer Service: 12 Steps to a Better Bottom Line, Success Leaves Clues, A Focus Group Guide for Supermarkets, and Delight M .The Ten Commandments of Customer Service.

In addition to his work with the University, Dr. Stanton has also offered his expertise for the German-based food retailer Tenglemann, and served as vice president of marketing for Melitta, the international coffee company.

Professor Lois Bitner Olson Lois Olson is a Professor of Marketing at San Diego State University, USA where she teaches Consumer Behavior, Marketing Strategy, and Global Marketing Strategy. In addition to her teaching at San Diego State University she teaches internationally in Venezuela, Taiwan, and The People’s Republic of China. Dr. Olson is the Director: College of Business Mentor Program supervising 25-30 student protégés annually. Lois Olson was a Fulbright Professor at Shanghai Jiao Tong University 1999-2000. Lois Olson has published papers on marketing to children, global marketing strategy, and marketing models. She also published on issues specifically relevant to the Chinese market focusing on

issues related to housing, consumption behaviors, the children’s market, and the influence of women in the Chinese marketplace. Currently, she has finished writing a book titled “Chinese Consumers: Past, Present, and Future”. Her major publications include "Opportunities and Risks of Durable Goods Promotion," in Sloan Management Review and several Harvard business school cases. She consults for firms entering the Chinese consumer market and entrepreneurial firms developing technologies for Homeland Security.

Mr. Harish Bijoor

Harish Bijoor is currently a Brand Domain specialist operating out of Bangalore. He runs a unique boutique consulting outfit branded “Harish Bijoor Consults”, a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London and the Indian sub-continent.He spent the most recent 18 months of his career as the Chief Operating Officer, Zip Telecom Limited. He has spent the last eight years prior to his Telecom stint with Tata Coffee Limited in various designations moving through the Brand Management and Marketing Hierarchy. The last eight years have seen Tata Coffee Limited unleash a flurry of value-added coffee brands in the domestic market. Some of these

brands include Tata Café, Tata Kaapi, Coorg Pure Coffee, and Coorg Double Roast. The company launched an aggressive presence in the liquid coffee vending market as well with a large number of coffee points across the country. Harish’s career with the company culminated with leveraging exciting joint ventures

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with aggressive partners in the market. Barista coffee included, in the front-ended liquid coffee Café segment! Harish spent the first eight years of his career with Brooke Bond Lipton India Limited (now Hindustan Lever Limited) moving through the Sales and Distribution stream during the first four years and the Brand Management stream in the next four. Brands handled: Teas: Red Label, Special, Super Dust, 3 Roses, Taj Mahal. Coffees: Bru, Deluxe Green Label, Tripti, Café, etc. Harish is actively involved in the world of coffee in India. He is a member of many active coffee forums and delivers lectures on the subject in India and Internationally. Harish is passionate about coffee, a terrain he spent 20 years of his working life in. He is a member of the Coffee Board of India under the auspices of the Union Ministry of Commerce. Harish is an active member of the Plantations sub-committee of the Planning Commission for the formulation of the XIth Five year Plan(2007-12). He has a depth of involvement in the rural markets of India, Vietnam, South Africa and Indonesia. Harish is an actively sought public speaker in the country at forums that relate to General Management, Marketing, Sales, Retailing, Consumer Behaviour, Techno-branding and allied areas. He loves quizzing and is an active Business and Marketing Quiz Master as well. Harish has recently published a book titled, “Marketing Trends – Smart Insights into the world of Indian Business” ….. a serious book written in a style that is distinctly young and MTV-ish!. He is currently involved in his second book on core-branding. The book is titled, ”Brand Irrationals: a fundamental journey into brand-think”. Harish has simultaneously been commissioned to write a book on “Customer Service mechanisms” at play in contemporary marketing contexts. Harish is actively involved in research relating to Rural Consumer Bahaviour, Rural Retail Networks and Trade mechanisms at play. The current research exercise he is involved in spans a 6-year period covering 84,850 consumers across India. Harish is involved in Urban renewal research and has put together active research formats that are used extensively in India, Pakistan, the UAE and Germany alike. Harish has published papers extensively on the subjects relating to Strategic Marketing, Branding, Consumer Behaviour, Retail networks, Rural marketing, Marketing research and Trend-analysis. Harish Bijoor contributes regularly to Business publications on Branding, sales, distribution and related topics. Harish loves Bangalore, but hates all the garbage being dumped around. Harish passionately believes that junk and garbage is going to be the biggest challenge of the new millennium!

Mr. Pradeep Kashyap

Pradeep Kashyap, CEO MART, is the president of Rural Marketing Association Of India He is known as the father of rural marketing in India. He is recognized as a thought leader and is a regular speaker at CEO forums in India and abroad. At the recently concluded Cannes Lions 2008 he was the only speaker from India among the 50 Global speakers who addressed the 24 seminars during the week-long festival in France. His topic was 'Rural India: The Emerging Market'. He has authored the most definitive ‘Rural Marketing Book’ for

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students and practitioners alike. He is a regular guest speaker at the top B-schools in India. In 1993 he started MART as a transparent, team based, non-hierarchical, flat organization based on ethical and spiritual principles. MART has emerged as India’s leading rural consultancy organization. He has been Marketing Advisor to MoRD and has served on Prime Minister Office and Chief Minister Committees on rural development. He is a World Bank and United Nations consultant. He has led the MART team to develop the most comprehensive livelihoods promotion model - the 3M approach, a collective marketing model involving 7500 women from 500 backward tribal villages in Orissa and conceived and organized 300 Gramshree melas for sale of rural products in urban centers. He co-created Project Shakti with Hindustan Lever to appoint women micro entrepreneurs among SHGs as company dealers. 46,000 women in 12 states have benefited and each of them earns Rs 1,000 per month as profit from this business. He has pioneered another low cost, last mile rural distribution model using village volunteers on bicycles for Colgate, Godrej, Eveready, Heinz, Tata Tea and others.

Professor Sergio Carvalho Prof. Sergio Carvalho is a F. Ross Johnson Fellow and Associate Professor of Marketing at the Asper School of Business, University of Manitoba. He has a multi-cultural perspective on much of his academic scholarship. Dr. Carvalho’s work experience included marketing and finance executive positions and a year in general management at the BMC Bank in Sao Paulo, Brazil. From academic training in the US, France and Brazil, his perspective was widened to include an experiential understanding of the cultural operators that influence business processes.

Dr. Carvalho has published and presented papers reflecting his research interests in the links between social identity and consumer behavior. His research has been published in peer review journals, including International Journal of Research in Marketing, Journal of Business Ethics, International Marketing Review, and Journal of International Consumer Marketing. He has also presented his papers at the Conferences of the Academy of International Business, Association for Consumer Research, European Association for Consumer Research, Society for Consumer Psychology, and American Marketing Association. He has taught in the US, Canada, His Areas of Research Interest include Identity and consumer behavior, pro-social behavior, health marketing, International Marketing, International Advertising, Cross-Cultural Consumer Behavior, Consumer Biased Behavior.

His efforts as an instructor were recognized in Brazil with a "best professor" award in the Graduate School of the University of Fortaleza. He has also been nominated for the 2003 Presidential Excellence Award for Distinguished Teaching and received the 2004 Dean’s Distinguished Teaching Award both at Baruch College. In addition, he received the University of Manitoba-UMFA Merit Award for teaching for two consecutive years (2006 and 2007).

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Professor Irina I. Skorobogatykh

Professor Irina I. Skorobogatykh is Head of Marketing chair, Plekhanov Russian Academy of Economics, Professor of Marketing department, deputy Dean of Plekhanov Graduate School. Prof. Skorobogatykh is also editor-in-chief of the leading professional marketing journal in Russia, title “Marketing and Marketing Research”,established in 1996, (Grebennikov publishing house – www.marketingandresearch.ru ) with high impact factor in Russia. She had worked as Senior Economist, Russian Ministry of Internal Trade, Labor research center.

Dr. Irina has more then 50 different publications (about 100 published papers) including textbooks on marketing and marketing research, research project reports, articles (in Russian and English) in major specialized marketing issues. Dr. Irina is a member of American Marketing Association, Russian Marketing Association, Russian Marketing Guild, European Marketing Academy, and European Association of Business Education. He has done various consultancy projects for Microsoft Russia office, Ophthalmology medical Clinic in Moscow, State Scientific Research Project with Consumer Department of Moscow Government, Nestle corp., Nutricia corp International Flow bulb Center, Doutche bank and Russian companies.

Prof. I. Skorobogatykh participated in different research projects (International: research of perception of luxury brand and country-of-origin effect; Russian: Research and Audit of Marketing activities for the leading Russian companies: Russian Railway, Russian producer of Tea, Russian producer of man fashion etc.)

Her main research interests are in the following area: marketing research methods to study Young Active Consumers in Russia; the evolution of marketing in Russia; research of middle class in Russia, and system of new values of Russian consumers; research of affluent consumers in Russia.

Professor Edgard Barki

Professor Edgard Barki is a professor of marketing at Fundaçao Getulio Vargas, a São Paulo University. Has a master's and doctorate in business administration from FGV- School of Business Administration of São Paulo and has researched base of the pyramid issues since 2004. He has published numerous articles in Brazil and abroad on the subject. He also coordinates the Base of the Pyramid of GVcev (Center of Excellence in Retail FGV-EAESP), which is part of the BoP Lab Network, a network of organizations developed created by Stuart Hart. He is Author of several articles in the areas of BOP and retail.

He was co-organizer of the book Varejo Para Baixa Renda (Retail for Low Income) and his areas of interest are: the base of the pyramid, emerging

markets, retail and marketing. He is the Editor of Nextbillion Brasil. Website specialized in Social Businesses.

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Professor Huang Guoxiang

Professor Huang Guoxiang is currently the Director of International Programs MBA Office from the Antai School of Management at Shanghai Jiao Tong University. As well, he is the Director of the University Of British Columbia International Masters Of Administration Program from Canada. Professor Huang graduated from the University of International Business and Economics in Beijing. He studied Masters Courses at Shanghai Jiao Tong University He worked for the Ministry of International Trade and Economics in the Peoples Republic of China. Professor Huang was senior visiting professor at the University of British Columbia, Sauder School of Business in Vancouver, Canada. He has been published in numerous leading business magazines such as: International Trade Journal in Beijing, International

Business Research in Shanghai, and Shanghai Management and Science. He has worked on several projects with the local district government and with the Shanghai Foreign Trade and Economic Cooperation Committee. Some examples of his projects include: The strategy of exporting software from Shanghai, the positioning of Bao Shao District in the Steel Industry, and a joint project with SDSU in the United States of America on the. Consumer behavior of Chinese children under the age of 12.

Professor Ajay K. Manrai

Prof. Ajay K. Manrai is a Professor of Marketing in the Department of Business Administration and Faculty Director of the Graduate and Executive Programs at the Alfred Lerner College of Business and Economics at the University of Delaware. He is Vice President-Programs and President-Elect for the International Management Development Association, IMDA. Dr. Manrai completed Ph.D. in Marketing from the Kellogg Graduate School of Management, Northwestern University. He did Bachelor of Technology in Mechanical Engineering from Indian Institute of Technology, Delhi, India and MBA from Indian Institute of Management, Ahmedabad, India. He had also

served as a marketing faculty at the Wharton School of the University of Pennsylvania. He has published over eighty five research articles, including papers in reputed Journals, such as, Marketing Science, Journal of Marketing Research, Psychometrika, International Business Review, International Marketing Review, Journal of International Consumer Marketing, European Journal of Marketing, European Journal of Operational Research, and Journal of Business Research among others. Dr. Manrai has received many awards, honors, and grants for excellence in research and teaching. He serves as an Associate Editor of the Journal of Modeling in Management (JM2) and serves on the editorial boards of several journals including the International Business Review, Journal of International Consumer Marketing, Journal of Transnational Management, Marketing and Psychology, and International Management Literature Review. He is also the chair for the track “International Marketing and Cross-cultural Issues” in International Conference in Marketing.

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Professor Gurprit S. Kindra Prof. Gurpreet Kindra is a Professor of Marketing at University of Ottawa and former Associate Dean, Graduate and External Programs, College of Business Administration, California State University, Sacramento. He is President of Ottawa-based consulting firm: GOC Management Development Inc. GOCMD specialize in marketing research and marketing and social media training for managers in the Federal Government. He has 25 years of experience in teaching, research and consulting work in the area of non-profit marketing. Dr. Kindra is a recognized consultant in the public sector. He has conducted marketing related seminars and consulting work for a broad range of organizations like The World Bank, Industry Canada, Environment Canada, Health Canada, Public Service Commission, Employment and Immigration,

Public Works, Canadian International Development Agency, The Canadian Museum of Nature and The Government of Cuba. Author and co author of several publications, Professor Kindra received the Best Applied Marketing Paper as well as the Foundation de Recherche en Administration de l'Université de Sherbrooke awards at the 1990 Administrative Sciences Association of Canada (ASAC) Conference for his paper Marketing Prescription for the Health Care Sector in Canada. Other publications include two books - second edition of the award-winning standard Canadian text Consumer Behavior in Canada, and Marketing Strategies for the Health Care Administrator, and research articles in International Marketing Review, Canadian Journal of Administrative Studies, and European Journal of Business, Optimum, and Ivey Business Journal. He writes a column for Diplomat magazine on trade and foreign affairs. He has appeared as an expert witness for The Parliamentary Committee on Health and has been quoted on BBC, CBC, Global, Toronto Star, Vancouver Sun, Ottawa Citizen, CP, Southam, and numerous other media. Dr. Kindra is a frequent commentator in print and broadcast media. He writes a regular column for Diplomat, a magazine on international trade and foreign affairs, and has been quoted by major news sources such as the BBC, CBC, Global, the Toronto Star, the Vancouver Sun, the Ottawa Citizen, the Canadian Press and Southam News.

Professor Ashutosh Dixit

Professor Ashutosh Dixit is Associate Professor of Marketing, Chair, Senate

Computational Services Committee at Cleveland State University. He did his

Masters in Marketing and Finance, from XLRI, Jamshedpur, India and PhD in

Marketing, from Georgia Institute of Technology Dr. Dixit's research interests

include electronic commerce, pricing, competition, market evolution,

international marketing, and neural networks modeling. He has authored

numerous papers and his research has appeared/forthcoming in the Journal

of International Management, Journal of Marketing, Journal of Public Policy

and Marketing, Journal of Business Research, Business Horizons, Marketing Education Review, Neural

Networks for Business Forecasting; and in the proceedings of the American Marketing Association,

Marketing Science, and Fordham Pricing Conferences. He has co-authored a book 'Deregulation and

IIM Lucknow | International Conference in Marketing http://www.iimlmarconference2012.in/

Competition: Lessons from the Airline Industry. He also serves as the coordinator for the marketing

doctoral program committee, member of the CSU Faculty Senate and CSU Graduate Council.

He has authored numerous research papers like Learning and Exit of New Entrant Discount Airlines from

City-pair Markets. Journal of Marketing; Understanding Consumer Willingness to Pay (WTP): An

Integrated Framework and Managerial Applications, Review of Business Research etc. He won many

awards like University wide Faculty Merit Recognition Award for Research, Teaching and Service 2009,

Legacy Award for Research 2009, Center for Teaching Excellence Award 2009 etc.

Prof. Özlem Sandıkcı

Prof. Özlem Sandıkcı teaches marketing at the Faculty of Business

Administration, Bilkent University, Turkey. She received an MBA in

International Business from Birmingham University, UK and a Ph.D. in

Marketing from the Pennsylvania State University. Her research addresses

socio-cultural dimensions of consumption and focuses on the relationship

between globalization, marketing, and culture. Her current research interests

include the Islamic consumptions cape, identity-space-consumption

interaction, and branding in emerging markets. Her work is published in

Journal of Consumer Research, Journal of Business Research, Business History

Review, Fashion Theory, Journal of Islamic Marketing, Place Branding and Public

Diplomacy, and Advances in Consumer Research. She authored several book chapters and case studies, and

participated in several research projects. She is the lead editor of the Handbook of Islamic Marketing

(Edward Elgar, 2011). In 2003, she received the Franco Nicosia ACR Competitive Paper Award and in

2010 the Global Islamic Marketing Conference Best Paper Award. She was visiting professor at York

University, Schulich School of Business in Toronto, Canada and Faculty of Economics, University of

Ljubljana, Slovenia.

Mr. Sandeep Budhiraja

With over 15 years of marketing and branding experience in India & China,

Sandeep brings the Asian perspective to his work. He has worked across a

wide spectrum of industries, covering FMCG, telecom, services,, consumers

durable, finance and media.

He has worked previously with Lowe, IMRB, Nielsen and Millward Brown. His

areas of interests are digital, branding, brand equity and segmentation. He

was part of the AP Digital board for TNS. He has extensive experience in

working on various multivariate techniques like cluster, latent class

segmentation, conjoint and brand equity modelling.

IIM Lucknow | International Conference in Marketing http://www.iimlmarconference2012.in/

He is a visiting faculty at Great Lakes Institute, Indian Institute of Management at Indore, Lucknow &

Kozhikode in India. He has been taking full courses on Brand Management, Advertising & Advanced

Market Research.

In his spare time, Sandeep is an avid reader and a fan of Manchester United. He also writes articles in

magazines and is working on a book relating to branding.

Previous clients: L’Oreal, Colgate, Heinz, MTV, CNBC, J&J, Sony, Intel, SC Johnson, Beiersdorf, Michelin,

Nissan, Schering Plough, Wyeth, Prudential ICICI, HSBC Bank, Orange, Kodak, Godrej Sara Lee, Godrej

Soaps, Godrej Appliances, Marico & General Mills.

Mr. Chandradeep (CD) Mitra

Chandradeep (CD) Mitra is an engineer from IIT Kharagpur & a Marketing

MBA from IIM Calcutta. During his over 20 years of professional experience in

Marketing, Advertising & Media, he headed various Indian & Multinational

Business Units like Lintas, O&M & Mudra, in the domains of Advertising, Media

and Marketing & Branding Consultancy. As part of his Branding & Marketing

Consultancy work, he has been closely associated with a range of exciting

projects involving building ‘Made-in-India’ brands in the global arena. His

experience in creating & growing emerging market brands in the global

marketplace cover diverse categories spanning commodities (Coffee & Tea),

Durables (Two-wheelers), Indian Tourism & Events (Commonwealth Games).

In 2009, he set up his own Strategic Consultancy outfit – PipalMajik – through which he advises &

mentors various companies, mostly Indian start-ups, to compete in the global marketplace. He now

regularly teaches a range of marketing subjects, including Nation Branding, Marketing Innovations,

Sustainable Marketing and Sports Marketing at IIM Calcutta. He has also been a visiting or guest faculty at

other renowned business schools like IIM Lucknow, IIM Kozhikode, ISB Hyderabad, XLRI Jamshedpur,

XIM Bhubaneswar & MICA. He is also a certified executive coach and an accomplished corporate trainer.