indian crafts and cell phones

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Post on 18-Jan-2015




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The handicraft sector requires sustained support to strengthen it’s needs and enable it to deliver.A need based approach is the key to integrated development where the artisan is involved in each stage of intervention.A ground level mechanism needs to be created to provide single point approach in providing solutions and support


  • 1. Indian Crafts & MobilesNamrata RanaThe Customer Experience Company

2. This is Jessore - a remote village, in WestBengal, also known as village of Kumbhakars(Potters) 3. Mina Kumbhakar, one of the potters, he makes beautifulterrcotta pots. He works only for 3 months in a year. Wemake these products on order basis. Mostly orders areerratic and the city buyers unreliable. 4. My family is part of my production teamVisits to Delhi and Calcutta help me get some new orderswhile also enabling me to buy new things. 5. I had taken loan from the money lender to complete alarge order 2 years ago. I am still trying to repay it as wehad 50% rejection. 6. This is my existing system of selling myproductsI design my ownproducts12I sell in the local market &supply to a few stores inKolkata & Delhi3Participate in Dilli Haat &Surajkund mela annually 7. What ifMina Kumbhakar had better opportunities to sell ?He could earn more during the year?He could be better trained? 8. What are we talkingabout ? 9. DESIGN + TRAININGDesign development + training inputsMARKETINGNew marketing activities will help Mina toincrease his sales and profits.PRODUCTIONHis production increases and so does hisregular flow of income.SUPPORT NETWORKNewer alliances, better technology to sustain hisbusiness.HELPINGMina 10. FrameworkThe Power of Mobile InformationMina Wants Information in his language + ability to make decisions about different SHGs (self help groups) about grameen banks and schemes. about their craft and the related materials about other artisans in their vicinity 11. FrameworkThe Power of Mobile InformationMobile databaseAvailable on SMS Database ofArtisans Database of Skills Quality Standards TrainingUndertaken Ordering, Software Financing needs 12. Designskill developmentInformation on training institutes and government initiativesType of TrainingHow can you attendDate / Fee if anyAvailable on SMS 13. Productionproduct developmentDeveloping market driven products.Type of Material availableCost of MaterialSupply TimeTop selling productsAvailable on SMS 14. Capacity buildingOctober Total Pots1000Currently Mina works for 3 monthsin a year+ November+ December = 15. Capacity buildingWe can gradually increase the totalnumber months by another 3 monthsand so onJul, Aug,Sept+ Oct, Nov,+ Total Period= Total PotsDec 6 months2000 16. Capacity buildingCan we also make him aresource ?Mina Kumbhakar when he is not making pots he is teaching hiscraftMina updates his availabilityand skill level regularly on hiscell phone, so that he can getrelevant work when he is free. 17. MarketingLinkagesStores - requirementsFairs - dates and participation infoExhibitions - dates and participation infoAvailable on SMS- India and overseas 18. SUPPORTNETWORKThe handicraft sector requiressustained support to strengthenits needs and enable it todeliver.A need based approach is thekey to integrated developmentwhere the artisan is involved ineach stage of intervention.A ground level mechanismneeds to be created to providesingle point approach inproviding solutions and support 19. Futurescape, DelhiLevel 4, Rectangle 1, Commercial Complex D4Saket, Behind Sheraton, DelhiNew Delhi 110017, INDIAFuturescape, MumbaiLevel 2, Raheja Centre Point 294 CST RoadNear Mumbai UniversityOff BandraKurla Complex, Santacruz (E)Mumbai 400098, INDIATelephone: +91 9910201783+91 (11) 6654 4196Email: [email protected]: www.futurescape.inTwitter: @futurescape