India’s largest diabetes awareness campaign

Sweetened by:

© HEAL Foundation

H i g H L i g H t s o F s A n o F i d i A b E t E s b L u E F o r t n i g H t 2 0 1 2

supported by

implementing Partner

scientific Weight Loss Partner

diagnostic Partner

retail Partner

Hospital Partner

title Partner

shri swaminarayan Akshardham temple

Jama Masjid

gurdwara bangla sahib

sacred Heart Cathedral

H i g H L i g H t s o F s A n o F i d i A b E t E s b L u E F o r t n i g H t 2 0 1 2

Campaign Endorsed & Supported by:

Dr. A.K. Walia, Hon’ble Minister of Health & Family Welfare, Delhi and Dr. Anoop Mishra, Chairman, Fortis C-DOC, New Delhi

Mohammed Azharuddin, Hon'ble Member of Parliament, Govt. of India & Former Captain, Indian Cricket Team

Dr. W D Bhutia, Addl. DDG (WDB), DGHS, Ministry of Health & Family Welfare, Govt. of India, New Delhi

Mr. Hemant Nagrale (IPS), Joint Commissioner of Police, Mumbai, Maharashtra

Ms. Manisha P Mhaiskar, Addl. Municipal Commissioner (Western Suburbs) BMC, Mumbai, Maharashtra

Prof. Jean Claude Mbanya, President, International Diabetes Federation

(L-R) Dr. Manoj Chadha, Consulting Endocrinologist , P.D. Hinduja National Hospital and Medical Research Centre, MumbaiDr. Anil Bhoraskar, Diabetologist, S.L. Raheja Hospital, Mumbai

(L-R) Dr. Anjali Mukerjee, M.D. (A.M), NutrionistDr. M. Raghunath, Scientist F and Head - Endocrinology and Metabolism Division, National Institute of Nutrition, Hyderabad

Dr. Shilpa Joshi,Consultant Dietician & Educator

Dr. Mala Dharmalingam, MD, DM(AIIMS), Prof. & HOD, Dept. of Endocrinology, MS Ramaiah College Bangalore, VP-Endocrine Society of India, Past Chairman-KSSRDI

Dr. Sanjeev Bagai, CEO & Dean, Radiant Life Care, New Delhi

Dr. A K Jhingan, Chairman, Delhi Diabetes Research Centre, New Delhi

Ms. Ann Keeling (CEO, nternational Diabetes Federation ) presenting a memento to Dr. Anoop Misra, Chairman, Fortis C-DOC, New Delhi

Ms. Isabella Platon, Head-Communications IDF, pinning Dr. A.K. Walia, Hon’ble Minister of Health, Delhi with a Blue Ring

Dr. Gautam Sengupta, Director General, Archaeological Survey of India

Prof. (Smt) Fauzia Tahasin Khan, Hon’ble Minister of Health, Govt. of Maharashtra

Prof. (Dr) Shashank R. Joshi, President, Indian Academy of Diabetes and Consulting Endocrinologist - Lilavati Hospital & Research Centre, Mumbai

H i g H L i g H t s o F s A n o F i d i A b E t E s b L u E F o r t n i g H t 2 0 1 2

sanofi diabetes blue Fortnight 2012 sweetened by Nirlife Nutrasweet is India’s largest diabetes awareness campaign. Ringing true the motto of "Every Voice. One Future" HEAL Foundation’s joint initiative with Ministry of Health & Family Welfare, International Diabetes Federation and Archaeological Survey of India empowered all stakeholders from various walks of life by informing educating and engaging them in a unique array of activities aimed at spreading awareness around diabetes.

» Diabetes has become the fastest growing epidemic of India. IDF estimates that the number of diabetes cases has increased by two million since 2011 to 62 million and over one million Indians will die from the disease and its complications by the end of the year.

» To help reduce the diabetes burden of the country, Sanofi Diabetes Blue Fortnight sweetened by Nirlfe Nutrasweet organised:

• Diabetes screening camps • Doctor engagement programmes • Deliberation summits

• Walks and dances for diabetes care • Press meets • Studies and surveys

• Mass engagement activities integrating with festivals like Dussehra, Durga Pooja & Diwali

• Our signature activity- Blue Monument Lighting Challenge.

» Through these activities, paid and earned media, outdoor media and digital amplification, we reached out to over 350 million individuals, screened over ten thousand people for diabetes and inspired blue illumination of over 180 monuments and buildings and thousands of houses.

Awareness is true empowerment and hence, we would keep up the fight against diabetes by continuing our efforts in making India more aware and healthier. We urge everyone to join this movement and help us convert this awareness into action!

Mr. Swadeep Srivastava, Principal Consultant, HEAL Foundation

Ms. Aparna Thomas, Senior Director, Communications & Public Affairs, Sanofi India

Mr. Cyrus Aibara, Senior Director, Diabetes Business Unit, Sanofi India

Mr. Amit Srivastava, CEO, Rapid Nutrition, India & Asia Pacific

Mr. Irshad Ali, General Secretary, Mumbai Taxi Union, Mumbai

Mr. V. P. Singh, General Manager, Landside Operations, GVK Domestic & Intl. Airport, Mumbai

Ms. Anuradha Narsimhan,Category Director, Health & Wellness, Britannia Industries

Sh. Paramjit Singh Sarna, President, Gurdwara Prabandhak Committee, Delhi

(L-R) Shri Zakir Khan, Corporator EDMC, Member Waqf Board Delhi being presented a memento by Dr. Janak Dave, Head Communication Shri Swaminarayan Akshardham Temple

Dr. Mahendra Nagpal, Leader of House NDMC, General Secretary, Ramlila Mahasangh, Delhi

Father Dominic Emmanuel, Director of Communication and official spokesperson of the Delhi Catholic Archdiocese

H i g H L i g H t s o F s A n o F i d i A b E t E s b L u E F o r t n i g H t 2 0 1 2

Doctor 4 Diabetes CareSeptember 1 to November 14, 2012

Considering the pressing need of diabetes awareness, as validated by the India POLD Survey, doctors – the most influential stakeholders, were engaged in a pledge campaign to spread awareness around diabetes prevention and management among diabetes patients and their family members. Through various channels like mobile applications, SMS, digital social media, other digital platforms and on-ground activation around 15,000 doctors participated in the campaign.

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Dr. Mala Dharmalingam, MD, DM(AIIMS), releasing the survey at Bangalore

Dr. Preetaish Kaul, MBBS, Principal Consultant, HEAL Foundation releasing the survey at Mumbai

Mr. Bappa Majumda, Principal Consultant, HEAL Foundation releasing the survey at Delhi

The electronic media interacting with the speakers at the Delhi press conference

India POLD SurveyNovember 1, 2012 Cities: Delhi, Mumbai & Bangalore

INsights on DIabetes Awareness and Perceptions in families Of people Living with Diabetes

» The survey conducted with 900 individuals in Delhi, Mumbai and Bangalore with the objective of understanding the screening trend, gauge awareness level and map the extent of belief in myths around diabetes in people at high risk of diabetes i.e. associated with a family member living with the disease revealed that 85.4% people, despite having a diabetic family member, never got their blood sugar level examined.

» The results of the study were released in a tri – city press conference in Delhi, Mumbai and Bangalore.

H i g H L i g H t s o F s A n o F i d i A b E t E s b L u E F o r t n i g H t 2 0 1 2

Diabetes Screening CampsOctober 1 to November 14, 2012

» 15 blood sugar surveillance camps were organised in various cities across the country

» More than 10,000 people were screened for diabetes

» The camps were also supplemented with sessions by renowned nutritionists on healthy lifestyle and nutrition for managing and preventing diabetes.

Mega Diabetes Screening Camp November 7, 2012 Venue: Gurdwara Rakabganj Sahib, Pt. Pant Marg, New Delhi

Close to 5000 people were screened at the mega diabetes screening camp. The young participants were engaged through diabetes theme based poster making, slogan writing competitions and quizzes.

Standard Chartered Bank, Sansad Marg Branch, New Delhi

Radisson BLU, Paschim Vihar, New Delhi

Colaba Police Station, Mumbai

Press Club of India, Raisina Marg, New Delhi

Gamdevi Police Station, Mumbai

Screening for Mumbai Taxi Association Members at Mumbai Domestic Airport Taxi Stand

H i g H L i g H t s o F s A n o F i d i A b E t E s b L u E F o r t n i g H t 2 0 1 2

All Religion Call for Diabetes AwarenessNovember 7, 2012

Religion has the power to alter mindsets. To inform, educate and empower a wider section of the public, we associated with all major religions of the country.

» A press conference was held at Gurdwara Rakabganj Sahib where flag bearers of all major faiths along with the president of International Diabetes Federation and other dignitaries extended their support to Sanofi Diabetes Blue Fortnight 2012.

» To further show their solidarity towards diabetes awareness, Bangla Sahib Gurdwara, Shri Swaminarayan Akshardham temple, Jama Masjid and Sacred Heart Church were illuminated in blue, the colour which symbolises unity towards diabetes awareness across the globe, on 7th November 2012

Shri Swaminarayan Akshardham Temple New Delhi Jama Masjid New Delhi

Gurdwara Bangla Sahib New Delhi Sacred Heart Cathedral New Delhi

Press Confrence in progress at Gurudwara Rakabganj Shahib New Delhi. Key dignitaries on the dais

H i g H L i g H t s o F s A n o F i d i A b E t E s b L u E F o r t n i g H t 2 0 1 2

Blue EveningNovember 7, 2012 Venue: ARSH Auditorium, Shri Swaminarayan Akshardham Temple, New Delhi

Sanofi Diabetes Blue Fortnight 2012 sweetened by Nirlife Nutrasweet celebrated the World Diabetes Day in India in the august company of dignitaries and experts in the field of diabetes.

H i g H L i g H t s o F s A n o F i d i A b E t E s b L u E F o r t n i g H t 2 0 1 2

Diabesity SummitNovember 8, 2012 Venue: Four Seasons Hotel, Mumbai, Maharashtra

The Times of India, International Diabetes Federation and Sanofi Diabetes Blue Fortnight 2012 Diabesity Summit, held in Mumbai’s Four Seasons Hotel, was a platform which witnessed thought provoking dialogues from leading healthcare experts of the country delving on the contribution of obesity in transforming the slow killer disease of diabetes into Diabesity and deliberating on the way forward.

H i g H L i g H t s o F s A n o F i d i A b E t E s b L u E F o r t n i g H t 2 0 1 2

Dance 4 Diabetes Care» India Gate, New Delhi

» Phoenix Mall, Mumbai

Over 200 dancers celebrated the spirit of unity towards diabetes awareness by dancing on motivating tunes

Walk 4 Diabetes CareWalks engaging the masses organised at various cities across the country spreading wide the message of diabetes management and prevention

Mumbai

Kolkata

H i g H L i g H t s o F s A n o F i d i A b E t E s b L u E F o r t n i g H t 2 0 1 2

Blue DiwaliOctober 15 - November 13, 2012

This year the eve of World Diabetes Day shared its date, 13th November, with the festival of lights Diwali.

» Through Sanofi Diabetes Blue Fortnight 2012, we urged the masses to join the movement by illuminating their houses in blue to show solidarity towards the cause of diabetes awareness.

» Thousands celebrated blue diwali to show their support.

» In association with Ramlila and Durga puja committees we took the messages of diabetes management and prevention to a large number of audience as we burnt the Ravan of diabetes ignorance.

Blue Monument Lighting ChallengeNovember 12 & 13, 2012

Along with the Archaeological Survey of India, various corporate and non – government organisations like Radisson BLU, Standard Chartered, Religare Wellness, AIIMS, Mercy Hospital and many others supported the campaign. Over 180 monuments and buildings across the country were illuminated in blue along with more than 25,000 homes across India.

H i g H L i g H t s o F s A n o F i d i A b E t E s b L u E F o r t n i g H t 2 0 1 2

Amplification » FM Campaign: Our radio partner, Radio Mirchi, reached out to millions of people in Delhi, Mumbai,

Chennai, Hyderabad and Kolkata with tips on diabetes and urging people to celebrate blue diwali

MVO1: (50 yrs old man to a youngster) Blue lighting? blue decorations?… Happy Diwali hai ya Blue Diwali???

MVO2: Blue Diwali.. Dadaji… Specially for you…

MVO: Woh Kaise?

MVO2: Blue matlab strength… Mai aapko aur laakhon diabetic patients ko support kar raha hoon, Sanofi Diabetes Blue Fortnight sweetened by Nirlife Nutrasweet ki Blue Diwali ke saath… Diabetic patients ko nayi ummeed dene ke liye…

AVO: Manayen Blue Diwali, Roshan karen apna ghar blue se aur support karen diabetic patients ko… Powered by Sanofi Diabetes Blue Fortnight.

» Digital Campaign: Blue Diwali became a huge hit with aggressive social media amplification through Facebook. A digital blue ring was created on Facebook by over 25,000 users who supported the campaign by celebrating blue diwali.

» Outdoor Media: Delhi was painted blue with banners and hoardings urging people to join the campaign by participating in various activities like mega screening camps and Blue Diwali.

» Ad in TOI: An advertisement on blue diwali published in all editions of Times of India impacted millions of readers in India.

H i g H L i g H t s o F s A n o F i d i A b E t E s b L u E F o r t n i g H t 2 0 1 2

printmedia

H i g H L i g H t s o F s A n o F i d i A b E t E s b L u E F o r t n i g H t 2 0 1 2

electronicmedia

www.wddindia.orgu contact@healfoundation.in u

» 15 Cities through on ground activities

» 64 Cities through media

» 350 million People of India*

» 10 million People with Diabetes*

» 10,000 at Risk People

» 20,000 Doctors

» 180+ Prominent Monuments & Buildings lit up in Blue

» Over 25,000 Houses lit up in Blue*

*Estimated

Our campaign's reach:

NORTHC-20/1/1A, 2nd Floor, Assotech-ONE, Sector-62, Noida - 201301 u +91-120 2400329

WEST505, 5th Floor, Wellington Business Park-1, Andheri Kurla Road, Andheri East, Mumbai-400059 u 022 - 40042515-18

SOUTHNo 309,310, 3rd Floor, Barton Center, 84, MG Road, Bengaluru-560001

EAST1st Floor, 38-A, Mahanirman Road, Kolkata-700029

HEAL Foundation