india retail e-marketing rai octane report2014

8/10/2019 India Retail E-Marketing Rai Octane Report2014

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3


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10%


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5


6/486

1

2

3

4

5


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38%

3%

43%

Top Level

Mid Level

Junior Level

Others

16%


9/48 9


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10

31%

69%Single Brand RetailerMulti-Brand Retailer

40%

17%

Offline Operations (Bricks & Mortar Store)Online Operations (e-Commerce Store)

Offline Operations with e-CommerceBranchOnline Operations with Offline Branch(Brick & Mortar Store)

14%

29%


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55%

9%

Customer Acquisition

Customer Retention

Brand Awareness

Other

10%

26%

56%33%

11%

Customer Acquisition

Customer RetentionBrand Awareness

Other


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13/4813

46%

33%

We are planning to increase our offline retail presence

We are planning to expand our online retail presence

We are planning to start our offline retail presence

We are planning to start our online retail presence

We are not planning any of the above

2%

14%

5%

We are planningto increase our

offline retailpresence

We are planningto expand ouronline retail

presence

We are planningto start ouroffline retail

presence

74%

13% 0% 13%

We are planningto start ouronline retail

presence

0%We are not

planning anyof the above


14/4814

We are planningto increase our

offline retailpresence

We are planningto expand ouronline retail

presence

We are planningto start ouroffline retail

presence

20%

30%

0%

50%

We are planningto start ouronline retail

presence

0%We are not

planning anyof the above

New productlines/Creatinga private labelor sub-brand

Businessexpansion/

BrandFranchising

Acquisition of new business/competitors

43%

53%

7%

21%

Businessstreamliningvia verticalintegration

30%

Businessmodel

transformation


15/4815


Businessexpansion/

BrandFranchising


22%

61%

6%

22%


28%

Businessmodel

transformation


Businessexpansion/

BrandFranchising


52% 50%

8%

20%


30%

Businessmodel

transformation


16/4816

38%

34%

Yes, we heavily use technology solutions for ourmarketing efforts

We use some technology for promotions & analytics

We use minimum technology for our marketing

We dont use technology solutions for our marketing

21%

7%

Offline Online


17/4817

40%

23%

AnnuallyOnce in two yearsOnce in ve yearsWe dont upgrade/change our deploytechnology

11%

26%

8%

15%

Online Marketing OnlyOffline Marketing OnlyMore Online/Less OfflineMore Offline/Less OnlineAn equal mix of both Online and Offline

30%

30% 17%


18/4818

Online Offline

Mobile/SMSMarketing

EmailMarketing

Banner/PPCCampaigns/

SearchMarketing

OtherSocial MediaPromotions/Advertising

7%

72%

51%49% 49%


19/4819


SearchMarketing

EmailMarketing

Mobile/SMSMarketing

Social MediaPromotions/Advertising

Other

PrintPromotions

Television/Radio

Promotions

On groundevents

72%

32%

55%

64%

Discounts/SpecialOffers

9%

Other


20/4820

Single Brand Retailers Multi-Brand Retailers


SearchMarketing

EmailMarketing

Mobile/SMSMarketing

51%41% 41%

72%

Social MediaPromotions/Advertising

8%

Other


21/4821

Offline Retailers Online Retailers

PrintPromotions

Television/Radio

Promotions

On groundevents

39%

25%

57%

47%

Discount/Special Offers

6%

Other


22/4822


14%

53%

Very important, its at the core of our marketing function

Its important and a part of our marketing plan

Important but we dont do it yet

Not very important though we have an email program

Not important for us

21%

8%4%


23/4823


14%

27%

Twice a day

Daily

Weekly

Bi-monthly

Monthly

14%

45%

0%


24/4824

Monthly Bi-monthly Weekly

65%

20%10%

5%

Daily

0%

Twice a day

Monthly Bi-monthly Weekly

25%

62%

12%

Daily

0%

Twice a day

0%


25/4825

10%

43%

Responsive Emails

Responsive Website

BothNone

14%33%

5%

17%

Facebook

Twitter

LinkedIn

Instagram

Pinterest

54%16%

8%


26/4826

Facebook Twitter LinkedIn

95%

16%

Instagram

0%

Pinterest

6%0%

Facebook Twitter LinkedIn

100%

25%

Instagram

13%

Pinterest

50%

13%


27/4827

12%

29%

Very important, we are already doing mobile specicactivities

Important, we are planning to leverage the different

platformsIt is part of our strategy amongst other things

It is not important for us right now

38%21%

27%

38%

Yes

No

Its not important for us

We plan to do this in the future

31%

4%


28/4828

Yes No Its not importantfor us

32%

We plan to dothis in the future

5%

Yes No

25%

38%

Its not importantfor us

We plan to dothis in the future

32% 32%

38%

0%


29/4829

2%

4%

Less than 10%

11% to 30%

31% to 50%

51% to 75%

Over 75%

75%

19%

Online Offline


30/4830

4%6%

Less than 10%

11% to 30%

31% to 50%

51% to 75%

Over 75%

50%

40%



31/4831

13%

Less than 10%

11% to 30%

31% to 50%

51% to 75%

Over 75%

20%

25%


20%22%


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Demographics(Age, Gender,

Location)

Interests Segmentationby income

37%

100%

Number of transactions

per buyerin a year

Averagebasketvalue

25%

Pastshoppingbehaviour

50%37% 37%

11%

Yes

No

Its not important for us

We plan to do this in the future

57%

16%

16%


34/4834

20%Weekdays

Weekends

During Sale

Special Offers

Festivals

Start a month

End of month

49%

18%

7%2%

4%

Weekdays Weekends DuringSale

6%

35%

SpecialOffers

Festivals

30%

Start of month

12%

6%

12%

0%

End of month


35/4835

Weekdays Weekends During

Sale

38%

Special

Offers

Festivals Start of

month

13%

0%

End of

month

38%

0%

13%

0%

Registrationincentive

Discounton next

purchase

Feedback Surveys

36%42%

RewardPoints

Share witha friendfeature

25%

Share onsocialmediafeature

42%

31% 33%

22%

Specialoffers onBirthdays,

anniversary etc.


36/4836


Discounton next

purchase

Feedback Surveys

35%

RewardPoints


18%


41%

29%


anniversaryetc.

35%29%

18%


Discounton next

purchase

Feedback Surveys

50%

RewardPoints


37%


12%

25%


anniversaryetc.

62%

25%37%


37/4837

2014 2013

2014 2013


38/4838

2014 2013

2014 2013


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2014 2013

2014 2013


40/4840

2014 2013

2014 2013


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2014 2013

2014 2013


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2014 2013

2014 2013


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india retail e-marketing rai octane report2014

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