How to use inbound recruiting to attract millennialsFind quality hires by changing the way you communicate with talents

MILLENNIALS

RECRUITINGWHAT ISINBOUND RECRUITING?It is a method of creating targeted content and showing the ‘cool’ side of your company for recruitment.

RECRUITINGWHYINBOUND RECRUITING?The purpose is to maximize your brand recognition for future hires, especially attracting and retaining millennial and fresh talents.By changing the way you approach your potential candidates, it can give you better leads and eventually better quality hires.

This strategy is essentials to win in the war of talent. Where quality is the top priority in recruitment.

One way to maximize inbound recruiting is by doing the right talent branding.

ATTRACT

BlogKeywords

Social MediaContent

FormsCall-to-actionLanding Pages

FilteringAssessmentInterviews

SurveysSmall Content

Social Media Analytics

Fresh Talents Potential Candidates Applicants Employees Referers

CONVERT CLOSE DELIGHT

RECRUITING

FRAMEWORK OFINBOUND RECRUITING

Maximize your Inbound Recruiting Through Talent BrandingTALENT BRANDING

TALENT BRANDINGTALENT BRANDINGIs your company fit to today’s culture?

To win the competition for fresh talents, you need to put your brand ahead by showing it is a great place to work and to grow.

TALENT BRANDING

FOLLOW THESE4 SIMPLE STEPS:

Show that the founders and top executive level commit to promote it.

1. Start at the TopWho are your targets?

Conduct enough research on your target market and what they like to see.

Be genuine, consistent, and personal. Set what you want to achieve.

2. Research and PlanFind creative ways to get more people talking about your company culture and make it visual.

Brand through Jobs.

3. Promote your BrandCommunicate through your career page, micro-site, social media, and email.

Leverage and maximize it through your networks!

4. Engage

TALENT BRANDING

6 Steps to DoTalent Branding

1. Communicate your stories

6.Organize a creative recruitment events or talk

show regularly

5. Track your employer branding, employees happiness

and future candidates using data analytics.

3. Develop ‘cool’ career page for

Recruitment

2. Make an exciting Recruitment Video

4. Make your campaign viral via social media (Facebook,

Instagram, Youtube, Adwords, SEO)

COMMUNICATEYOUR STORIES1Change the way you communicate with your potential candidates. They want to hear your stories not just bombarding them with your job openings.

Tips on Stories to Tell:

6. Employee Testimony

2. Top Executive and founders sharing

1. Vision and mission of your company

4. Exciting news

3. Culture and environment

5. Milestone and achievement

“Who is my future boss? What is it like to work there? What kind of job that I will be doing?”

These are questions that might come up when people apply to your company.

With video, you can easily direct answer to those questions. Show people how cool is your company and why they should join!

MAKE AN EXCITINGRECRUITMENT VIDEO2 Things to Focus on Making Great Video:

6. Employee Testimony

2. Show your strengths1. Make it shortand concise

4. Layout a compelling story

3. Put element ofsurprise and delight

5. Let your best people speak

3 DEVELOP ‘COOL’CAREER PAGEBuilding a good career page can drive bigger traffic to your recruitment and increase your applicant conversion rates.

2. Provide quality information

1. A focused topic 3. Use creative design and engaging user

interaction

What Makes It Successful?

4 MAKE YOUR CAMPAIGN VIRALVIA SOCIAL MEDIA

Generating buzz and keeping your brand relevant and top of mind during real-time events.

Direct response vehicle, ideal for younger crowd.

Excellent for longer-term storytelling, direct marketing, and awareness building.

Professional networks, better for attracting more mature candidates.

Reach more talents by maximizing the used of social media!

Create engaging content in social media to get better leads of candidates.

You don't need to be in all social media. Pick the best method for your communication.

5 TRACK YOUR EMPLOYER BRANDINGTrack branding effectiveness by measuring your recruiting pipeline using data analytics. So you can know which of the inbound activities are clearly the best for ROI.

Video

Social Media CandidatesApply Hiring

MicrositeCareer Page

Can

dida

tes

CandidatesApply Onboarding

Com

pany

6Online presence is important, but don’t forget that offline activity is effective too!

Organize events to invite potential candidates to show why should they work for your company.

Be creative with the events, it can be more than just job fair.

ORGANIZE A CREATIVE RECRUITMENT EVENTS

Talkshow Seminar

Workshop

Many More

University Event

Learn more aboutInbound Recruiting.CONTACTS

Get inTouch

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I f we are to achieve things never before accomplished.We must employ methods never before attempted

Francis Bacon

SOURCE

Source

https://blog.beamery.com/inbound-recruitment/http://blog.hubspot.com/insiders/using-inbound-recruiting-attract-hire-retain-top-talenthttps://business.linkedin.com/content/dam/business/talent-solutions/global/en_US/c/pdfs/employer-brand-playbook-us-en.pdfhttp://www.recruiting.com/blog/4-tips-planning-effective-recruiting-videohttp://www.creativebloq.com/web-design/5-brilliant-microsites-8135477