Inbound Recruiting: The Digital Transformation of Talent Acquisition

MIKE ROBERTS HEAD OF DIGITAL MARKETING AT JIBE@JIBE / @MP_ROBERTS

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Candidate behaviors & preferences are changing

Power has transferred from seller to buyerOr should we say, recruiter to candidate

Connectivity empowers decision-makersWe cant make decisions without consulting the Web first

Like consumers, candidates are becoming more selective63% of CEOs say finding the right skills is a threat to the growth of their business

IT’S A CANDIDATE’S MARKET IN MORE WAYS THAN ONEAccording to LinkedIn, 75% of candidates are considered to be passive—a.k.a not actively looking for a job

TODAY’S RECRUITMENT IS OUTBOUNDBased on business needs rather than candidate needs

OUTBOUND IS A DYING MODELLosing relevancy in consumer and B2B world every year Recruiting is following suit, although it’s a bit behind

OUTBOUND VS. INBOUND RECRUITING

THE EVOLVINGRECRUITING FUNNEL

WHAT DOES AN INBOUND RECRUITING STRATEGY LOOK

LIKE?

RAISING AWARENESS

AND ATTRACTING CANDIDATES

NURTURING CANDIDATES OVER TIME

CONVERT CANDIDATES

IN THEIR MOMENT

Impacts go beyond cost per hire ….

PREDICTIONS

TAKEAWAYS

BIT.LY/INBOUND_RECRUITING