1

in motion PARKS amp TRAILS DAY2015 Event Planning Kit

2Photo provided by Tourism New Brunswick

3

Welcome to the Event Planning Kit for the 2015 in motion Parks amp Trails Day to be held on Saturday June 6 2015 This province-wide event is an opportunity to promote healthy

active living in your community while celebrating the many incredible outdoor spaces in our beautiful province

The in motion Parks amp Trails Day Committee is made up of wellness-oriented organizations across New Brunswick Our aim is to encourage communities and organizations in the province to host fun outdoor events on Saturday June 6 2015 to get your communities moving and active

Last yearrsquos event saw more than 3000 New Brunswickers take to their favourite trails parks paths and waterways From a walk along the newly installed floating boardwalk in Miramichi to a police-escorted family bike ride in Fredericton more than 43 events took place across New Brunswick to celebrate in motion International Trails Day and June is Recreation and Parks Month

We hope to see communities wellness networks school leaders and other groups join our provincersquos Wellness Movement and get their friends and family ldquoin motionrdquo by hosting an in motion Parks amp Trails Day event Please refer to this Event Planning Kit for event ideas sponsorship information social media tips and more and be sure to visit our website for updates httphepaccain-motionimptd2015

Sincerely

in motion Parks amp Trails Day Committee

WELCOME

2Photo provided by Tourism New Brunswick

3

Welcome to the Event Planning Kit for the 2015 in motion Parks amp Trails Day to be held on Saturday June 6 2015 This province-wide event is an opportunity to promote healthy

active living in your community while celebrating the many incredible outdoor spaces in our beautiful province

The in motion Parks amp Trails Day Committee is made up of wellness-oriented organizations across New Brunswick Our aim is to encourage communities and organizations in the province to host fun outdoor events on Saturday June 6 2015 to get your communities moving and active

Last yearrsquos event saw more than 3000 New Brunswickers take to their favourite trails parks paths and waterways From a walk along the newly installed floating boardwalk in Miramichi to a police-escorted family bike ride in Fredericton more than 43 events took place across New Brunswick to celebrate in motion International Trails Day and June is Recreation and Parks Month

We hope to see communities wellness networks school leaders and other groups join our provincersquos Wellness Movement and get their friends and family ldquoin motionrdquo by hosting an in motion Parks amp Trails Day event Please refer to this Event Planning Kit for event ideas sponsorship information social media tips and more and be sure to visit our website for updates httphepaccain-motionimptd2015

Sincerely

in motion Parks amp Trails Day Committee

WELCOME

3

Welcome to the Event Planning Kit for the 2015 in motion Parks amp Trails Day to be held on Saturday June 6 2015 This province-wide event is an opportunity to promote healthy

active living in your community while celebrating the many incredible outdoor spaces in our beautiful province

The in motion Parks amp Trails Day Committee is made up of wellness-oriented organizations across New Brunswick Our aim is to encourage communities and organizations in the province to host fun outdoor events on Saturday June 6 2015 to get your communities moving and active

Last yearrsquos event saw more than 3000 New Brunswickers take to their favourite trails parks paths and waterways From a walk along the newly installed floating boardwalk in Miramichi to a police-escorted family bike ride in Fredericton more than 43 events took place across New Brunswick to celebrate in motion International Trails Day and June is Recreation and Parks Month

We hope to see communities wellness networks school leaders and other groups join our provincersquos Wellness Movement and get their friends and family ldquoin motionrdquo by hosting an in motion Parks amp Trails Day event Please refer to this Event Planning Kit for event ideas sponsorship information social media tips and more and be sure to visit our website for updates httphepaccain-motionimptd2015

Sincerely

in motion Parks amp Trails Day Committee

WELCOME

4

TABLE OF CONTENTS

CONTENTS PAGE

WELCOME 3WHAT IS 52014 EVENT RECAP 6GETTING STARTED 8PLANNING YOUR EVENT 10BUILDING YOUR lsquo IN MOTIONrsquo TEAM 12PUTTING YOUR PLAN lsquoIN MOTIONrsquo 13REGISTERING YOUR EVENT 14PROMOTING YOUR EVENT 15LAUNCHING YOUR EVENT 16

ADDITIONAL TOOLSMAKE YOUR EVENT SMOKE-FREE 17WHAT IS THE WELLNESS MOVEMENT 18ExploreEcoNB 19

5

WhaT IS

WHAT IS

INTERNATIONAL

TRAILS DAY

International Trails Day is an annual celebration of trails to promote trail development the use of trails and the healthy lifestyle they encourage

The event was first celebrated in Nova Scotia and has gone on to be recognized across Canada and in Australia Spain and CzechoslovakiaIt is celebrated each year on the first Saturday in June Learn more wwwinternationaltrailsdaycom

In motion Parks amp Trails Day is a great way to kick off June is Recreation and Parks Month

June is Recreation and Parks Month (JRPM) is an excellent way to increase awareness of the value of recreation and parks to individuals families and communities

Everyone can participate in June is Recreation and Parks Month from seniors walking groups to communities coming together for a festival or event JPRM encourages all New Brunswickers to participate and experience the many wonderful recreation programs and services available to them Recreation and Parks Month builds strong and vibrant communities and celebrates our spectacular parks trails and green spaces and how they contribute to a happier healthier province

Visit wwwrecreationnbca to learn more about June is Recreation and Parks Month

WHAT IS

JUNE IS

RECREATION AND

PARKS MONTH

WHAT IS

ldquoIN MOTIONrdquo

In motion is an evidence-based health promotion strategy that emphasizes physical activity mdash one of four pillars of New Brunswickrsquos Wellness Strategy mdash to improve the health of NB communities Communities schools workplaces and other groups around the province are encouraged to work collaboratively to allow everyone to reach a minimum of 30 minutes of physical activity in each setting The in motion strategy supports people of all ages to achieve 60-90 minutes of physical activity each day

Partnerships are key to the success of in motion mdashthey enable the movement to have a larger reach and experts from a number of areas can be involved and share valuable advice and expertise

Visit wwwhepaccain-motion to learn more about getting your community ldquoin motionrdquo

5

WhaT IS

WHAT IS

INTERNATIONAL

TRAILS DAY

International Trails Day is an annual celebration of trails to promote trail development the use of trails and the healthy lifestyle they encourage

The event was first celebrated in Nova Scotia and has gone on to be recognized across Canada and in Australia Spain and CzechoslovakiaIt is celebrated each year on the first Saturday in June Learn more wwwinternationaltrailsdaycom

In motion Parks amp Trails Day is a great way to kick off June is Recreation and Parks Month

June is Recreation and Parks Month (JRPM) is an excellent way to increase awareness of the value of recreation and parks to individuals families and communities

Everyone can participate in June is Recreation and Parks Month from seniors walking groups to communities coming together for a festival or event JPRM encourages all New Brunswickers to participate and experience the many wonderful recreation programs and services available to them Recreation and Parks Month builds strong and vibrant communities and celebrates our spectacular parks trails and green spaces and how they contribute to a happier healthier province

Visit wwwrecreationnbca to learn more about June is Recreation and Parks Month

WHAT IS

JUNE IS

RECREATION AND

PARKS MONTH

WHAT IS

ldquoIN MOTIONrdquo

In motion is an evidence-based health promotion strategy that emphasizes physical activity mdash one of four pillars of New Brunswickrsquos Wellness Strategy mdash to improve the health of NB communities Communities schools workplaces and other groups around the province are encouraged to work collaboratively to allow everyone to reach a minimum of 30 minutes of physical activity in each setting The in motion strategy supports people of all ages to achieve 60-90 minutes of physical activity each day

Partnerships are key to the success of in motion mdashthey enable the movement to have a larger reach and experts from a number of areas can be involved and share valuable advice and expertise

Visit wwwhepaccain-motion to learn more about getting your community ldquoin motionrdquo

6

RECAP 2014 EvENT HIgHLIgHTS

a total of 43 events were held to celebrate the 2014 in

motion Parks amp Trails Day

ST STEPHENThe ldquoBark For The Parkrdquo trail fundraiser hosted a dog walk to help raise money for the repair and maintenance of Ganong Nature Park trails

MONCTON DIEPPE RIvERvIEWThese communities worked with local hiking groups to promote walking on their trails for International Trails Day Many participants walked or biked in all three communities

PERTH-ANDOvERThe Perth-andover Cooperative Playschool hosted a scavenger

hunt and games for its young ones

SAINT JOHN Rockwood Park the largest park in North america played host to the opening day of the Friendship 50+ Games where senior citizens walked through the parkrsquos extensive trail system and enjoyed a canoe ride on Lily Lake

MIRAMICHIThe City of Miramichi invited families to participate in a walk across its newly installed floating boardwalk

CAPE JOURIMAIN Cape Jourimain Nature Centre encouraged visitors to explore their 13 km trail network and to discover the natural and human history of the area

CARAqUETVillage historique acadien encouraged visitors to bike or walk a 25 km circuit around the historic site

Miramichi citizens celebrate the opening of their newly installed floating boardwalk

MEMRAMCOOK Memramcook hosted a fun day of music and food while citizens were encouraged to help improve the haut-du-Ruisseau park trails

FREDERICTONThe city of Fredericton led a police-escorted family bike ride through both urban streets and trail networks of the city

SUgARLOAF PROvINCIAL PARKThe Montagnards Outdoors Club hosted hiking and biking guided

tours at Sugarloaf Provincial Park

EVENT INSPIRaTION

7

A gLANCE AT THE 2014 EvENT LOCATIONS

a more detailed map is available at httpwwwsentiernbtrailcomindexphpenprogramsparkstrailsday

EVENT INSPIRaTION

8

TAKINg YOUR FIRST STEPS

GETTING STARTED

Create an Organizing Committeebull Recruit volunteers to work

together in planning the event bull Create a checklist to ensure all

event details are covered bull The scope of your event

will impact the size of your organizing committee

bull a successful committee shares the responsibilities associated with event planning

bull Regular meetings will ensure the planning moves forward

Choose a LocationYour event could take place on the trail a local park trail pavilion green space provincial or national park Ensure that the location is easily accessible for anyone using a mobility device or families with strollers and that it can accommodate a large number of people

Share the WorkloadIn your initial meetings determine who is responsible for what tasks the steps involved to accomplish each task required and set deadlines for completion of each task

Select a DayEven though in motion Parks amp Trails Day is officially held on Saturday June 6 2015 you do not have to schedule your event on this day There may be other factors in your community which make another day better for you For example you may wish to celebrate on Friday June 5th in order to include schools or on another day in June

Select a TimeSelect a time that best fits the needs of your community Your target population and the types of activity you plan to host will have an impact on when your event will take place It is always a good practice to see what other events will be occurring in your region on the day of your event to avoid conflicts

Identify Your goalsEach in motion Parks amp Trails Day event can have different goals In your planning identify the purpose of your event and approach potential partners to work together to make the day a success

here are some ideas for partner organizations to approach for your in motion Parks amp Trails Day event

bull health professionals

bull Schools

bull historical societies

bull Youth groups

bull Local nature groups

bull First Nations communities

bull Natural history educators

bull Businesses

bull artists

bull Environmental organizations

bull Seniors groups

bull Fitness organizations andor programs

bull Nutritionists

bull Service clubs

bull Other community based organizations

9

GETTING STARTED

Photo by Charlie hasselhoff Flickr

10

PLaNNING YOUR EVENT

CHOOSINg ACTIvITIESas you select the activities for your in motion Parks amp Trails Day event use your available resources to work towards an achievable goal and be aware of your target demographics Remember to include all modes of active transportation such as scooters wheelchairs and bicycles and consider adding parallel sport and recreation activities

Wersquove put together a few ideas to get you started

bull host a cycling tour to show off your communityrsquos greenwaysbull Create a treasure hunt where participants follow a series of trails to explore the

ldquotreasuresrdquo of your community bull hold an activity fair with food music tours and educational displaysbull Find hidden treasure through geocaching Use some of the 10000 existing

geocaches in New Brunswick or create your ownbull Create a photo contest that requires participants to be activebull host a guided walk or expedition through a park or along a trailbull Go bird or wildlife watching with a local expertbull Contact Para NB to set up an active transportation demonstrationbull Use your favourite waterway to host canoeing or kayaking excursions such as

poker runs historical tours or nature watching

Photo provided by Danielle audet taken during a treasure hunt event in Sainte-antoine

11

BudgetingForecasting how much money will be available and where it will be spent is useful By planning for key financial goals you should be able to identify well in advance any concerns that need to be addressed

grantsYour community may be eligible for a grant from the New Brunswick Department of healthy and Inclusive Communities For example the active Communities Grant awards up to $5000 for activities and projects that raise awareness of the importance and enjoyment of physical activity and provide new or expanded opportunities for New Brunswickers to be active Visit the Department of Healthy and Inclusive Communities website for more information and for other funding opportunities

Find Local SponsorsSponsors can maximize the potential of your event There are many opportunities for everyone in your community to get involved so pool your friendsrsquo and familyrsquos knowledge for ideas

Before contacting a potential sponsor make sure you have established the goals of the event and how the potential sponsor can benefit from supporting your event

PLaNNING YOUR EVENT

Look for ways to place local sponsors in your promotional material as well as ways to recognize these sponsors during and after the event This could be as simple as thanking them at the event allowing them to have a booth at the event and to display banners

Sponsors Can Participate By

bullProvidingfinancialsupport

bullDonatinggoodsorservices

bullRelatedorganizationscouldprovidespecific services goods or prizes

bullProvidingspacefortheevent

bullAssistingwithsetupandtake-down

bullParticipatingintheeventorproviding volunteers

BUDgETINg amp SPONSORSHIPa budget is only as good as the information that goes into its preparation It is important that all aspects of the event be properly planned and revenues and expenses be accurately defined before the event takes place

7

A gLANCE AT THE 2014 EvENT LOCATIONS

a more detailed map is available at httpwwwsentiernbtrailcomindexphpenprogramsparkstrailsday

EVENT INSPIRaTION

8

TAKINg YOUR FIRST STEPS

GETTING STARTED

Create an Organizing Committeebull Recruit volunteers to work

together in planning the event bull Create a checklist to ensure all

event details are covered bull The scope of your event

will impact the size of your organizing committee

bull a successful committee shares the responsibilities associated with event planning

bull Regular meetings will ensure the planning moves forward

Choose a LocationYour event could take place on the trail a local park trail pavilion green space provincial or national park Ensure that the location is easily accessible for anyone using a mobility device or families with strollers and that it can accommodate a large number of people

Share the WorkloadIn your initial meetings determine who is responsible for what tasks the steps involved to accomplish each task required and set deadlines for completion of each task

Select a DayEven though in motion Parks amp Trails Day is officially held on Saturday June 6 2015 you do not have to schedule your event on this day There may be other factors in your community which make another day better for you For example you may wish to celebrate on Friday June 5th in order to include schools or on another day in June

Select a TimeSelect a time that best fits the needs of your community Your target population and the types of activity you plan to host will have an impact on when your event will take place It is always a good practice to see what other events will be occurring in your region on the day of your event to avoid conflicts

Identify Your goalsEach in motion Parks amp Trails Day event can have different goals In your planning identify the purpose of your event and approach potential partners to work together to make the day a success

here are some ideas for partner organizations to approach for your in motion Parks amp Trails Day event

bull health professionals

bull Schools

bull historical societies

bull Youth groups

bull Local nature groups

bull First Nations communities

bull Natural history educators

bull Businesses

bull artists

bull Environmental organizations

bull Seniors groups

bull Fitness organizations andor programs

bull Nutritionists

bull Service clubs

bull Other community based organizations

9

GETTING STARTED

Photo by Charlie hasselhoff Flickr

10

PLaNNING YOUR EVENT

CHOOSINg ACTIvITIESas you select the activities for your in motion Parks amp Trails Day event use your available resources to work towards an achievable goal and be aware of your target demographics Remember to include all modes of active transportation such as scooters wheelchairs and bicycles and consider adding parallel sport and recreation activities

Wersquove put together a few ideas to get you started

bull host a cycling tour to show off your communityrsquos greenwaysbull Create a treasure hunt where participants follow a series of trails to explore the

ldquotreasuresrdquo of your community bull hold an activity fair with food music tours and educational displaysbull Find hidden treasure through geocaching Use some of the 10000 existing

geocaches in New Brunswick or create your ownbull Create a photo contest that requires participants to be activebull host a guided walk or expedition through a park or along a trailbull Go bird or wildlife watching with a local expertbull Contact Para NB to set up an active transportation demonstrationbull Use your favourite waterway to host canoeing or kayaking excursions such as

poker runs historical tours or nature watching

Photo provided by Danielle audet taken during a treasure hunt event in Sainte-antoine

11

BudgetingForecasting how much money will be available and where it will be spent is useful By planning for key financial goals you should be able to identify well in advance any concerns that need to be addressed

grantsYour community may be eligible for a grant from the New Brunswick Department of healthy and Inclusive Communities For example the active Communities Grant awards up to $5000 for activities and projects that raise awareness of the importance and enjoyment of physical activity and provide new or expanded opportunities for New Brunswickers to be active Visit the Department of Healthy and Inclusive Communities website for more information and for other funding opportunities

Find Local SponsorsSponsors can maximize the potential of your event There are many opportunities for everyone in your community to get involved so pool your friendsrsquo and familyrsquos knowledge for ideas

Before contacting a potential sponsor make sure you have established the goals of the event and how the potential sponsor can benefit from supporting your event

PLaNNING YOUR EVENT

Look for ways to place local sponsors in your promotional material as well as ways to recognize these sponsors during and after the event This could be as simple as thanking them at the event allowing them to have a booth at the event and to display banners

Sponsors Can Participate By

bullProvidingfinancialsupport

bullDonatinggoodsorservices

bullRelatedorganizationscouldprovidespecific services goods or prizes

bullProvidingspacefortheevent

bullAssistingwithsetupandtake-down

bullParticipatingintheeventorproviding volunteers

BUDgETINg amp SPONSORSHIPa budget is only as good as the information that goes into its preparation It is important that all aspects of the event be properly planned and revenues and expenses be accurately defined before the event takes place

8

TAKINg YOUR FIRST STEPS

GETTING STARTED

Create an Organizing Committeebull Recruit volunteers to work

together in planning the event bull Create a checklist to ensure all

event details are covered bull The scope of your event

will impact the size of your organizing committee

bull a successful committee shares the responsibilities associated with event planning

bull Regular meetings will ensure the planning moves forward

Choose a LocationYour event could take place on the trail a local park trail pavilion green space provincial or national park Ensure that the location is easily accessible for anyone using a mobility device or families with strollers and that it can accommodate a large number of people

Share the WorkloadIn your initial meetings determine who is responsible for what tasks the steps involved to accomplish each task required and set deadlines for completion of each task

Select a DayEven though in motion Parks amp Trails Day is officially held on Saturday June 6 2015 you do not have to schedule your event on this day There may be other factors in your community which make another day better for you For example you may wish to celebrate on Friday June 5th in order to include schools or on another day in June

Select a TimeSelect a time that best fits the needs of your community Your target population and the types of activity you plan to host will have an impact on when your event will take place It is always a good practice to see what other events will be occurring in your region on the day of your event to avoid conflicts

Identify Your goalsEach in motion Parks amp Trails Day event can have different goals In your planning identify the purpose of your event and approach potential partners to work together to make the day a success

here are some ideas for partner organizations to approach for your in motion Parks amp Trails Day event

bull health professionals

bull Schools

bull historical societies

bull Youth groups

bull Local nature groups

bull First Nations communities

bull Natural history educators

bull Businesses

bull artists

bull Environmental organizations

bull Seniors groups

bull Fitness organizations andor programs

bull Nutritionists

bull Service clubs

bull Other community based organizations

9

GETTING STARTED

Photo by Charlie hasselhoff Flickr

10

PLaNNING YOUR EVENT

CHOOSINg ACTIvITIESas you select the activities for your in motion Parks amp Trails Day event use your available resources to work towards an achievable goal and be aware of your target demographics Remember to include all modes of active transportation such as scooters wheelchairs and bicycles and consider adding parallel sport and recreation activities

Wersquove put together a few ideas to get you started

bull host a cycling tour to show off your communityrsquos greenwaysbull Create a treasure hunt where participants follow a series of trails to explore the

ldquotreasuresrdquo of your community bull hold an activity fair with food music tours and educational displaysbull Find hidden treasure through geocaching Use some of the 10000 existing

geocaches in New Brunswick or create your ownbull Create a photo contest that requires participants to be activebull host a guided walk or expedition through a park or along a trailbull Go bird or wildlife watching with a local expertbull Contact Para NB to set up an active transportation demonstrationbull Use your favourite waterway to host canoeing or kayaking excursions such as

poker runs historical tours or nature watching

Photo provided by Danielle audet taken during a treasure hunt event in Sainte-antoine

11

BudgetingForecasting how much money will be available and where it will be spent is useful By planning for key financial goals you should be able to identify well in advance any concerns that need to be addressed

grantsYour community may be eligible for a grant from the New Brunswick Department of healthy and Inclusive Communities For example the active Communities Grant awards up to $5000 for activities and projects that raise awareness of the importance and enjoyment of physical activity and provide new or expanded opportunities for New Brunswickers to be active Visit the Department of Healthy and Inclusive Communities website for more information and for other funding opportunities

Find Local SponsorsSponsors can maximize the potential of your event There are many opportunities for everyone in your community to get involved so pool your friendsrsquo and familyrsquos knowledge for ideas

Before contacting a potential sponsor make sure you have established the goals of the event and how the potential sponsor can benefit from supporting your event

PLaNNING YOUR EVENT

Look for ways to place local sponsors in your promotional material as well as ways to recognize these sponsors during and after the event This could be as simple as thanking them at the event allowing them to have a booth at the event and to display banners

Sponsors Can Participate By

bullProvidingfinancialsupport

bullDonatinggoodsorservices

bullRelatedorganizationscouldprovidespecific services goods or prizes

bullProvidingspacefortheevent

bullAssistingwithsetupandtake-down

bullParticipatingintheeventorproviding volunteers

BUDgETINg amp SPONSORSHIPa budget is only as good as the information that goes into its preparation It is important that all aspects of the event be properly planned and revenues and expenses be accurately defined before the event takes place

9

GETTING STARTED

Photo by Charlie hasselhoff Flickr

10

PLaNNING YOUR EVENT

CHOOSINg ACTIvITIESas you select the activities for your in motion Parks amp Trails Day event use your available resources to work towards an achievable goal and be aware of your target demographics Remember to include all modes of active transportation such as scooters wheelchairs and bicycles and consider adding parallel sport and recreation activities

Wersquove put together a few ideas to get you started

bull host a cycling tour to show off your communityrsquos greenwaysbull Create a treasure hunt where participants follow a series of trails to explore the

ldquotreasuresrdquo of your community bull hold an activity fair with food music tours and educational displaysbull Find hidden treasure through geocaching Use some of the 10000 existing

geocaches in New Brunswick or create your ownbull Create a photo contest that requires participants to be activebull host a guided walk or expedition through a park or along a trailbull Go bird or wildlife watching with a local expertbull Contact Para NB to set up an active transportation demonstrationbull Use your favourite waterway to host canoeing or kayaking excursions such as

poker runs historical tours or nature watching

Photo provided by Danielle audet taken during a treasure hunt event in Sainte-antoine

11

BudgetingForecasting how much money will be available and where it will be spent is useful By planning for key financial goals you should be able to identify well in advance any concerns that need to be addressed

grantsYour community may be eligible for a grant from the New Brunswick Department of healthy and Inclusive Communities For example the active Communities Grant awards up to $5000 for activities and projects that raise awareness of the importance and enjoyment of physical activity and provide new or expanded opportunities for New Brunswickers to be active Visit the Department of Healthy and Inclusive Communities website for more information and for other funding opportunities

Find Local SponsorsSponsors can maximize the potential of your event There are many opportunities for everyone in your community to get involved so pool your friendsrsquo and familyrsquos knowledge for ideas

Before contacting a potential sponsor make sure you have established the goals of the event and how the potential sponsor can benefit from supporting your event

PLaNNING YOUR EVENT

Look for ways to place local sponsors in your promotional material as well as ways to recognize these sponsors during and after the event This could be as simple as thanking them at the event allowing them to have a booth at the event and to display banners

Sponsors Can Participate By

bullProvidingfinancialsupport

bullDonatinggoodsorservices

bullRelatedorganizationscouldprovidespecific services goods or prizes

bullProvidingspacefortheevent

bullAssistingwithsetupandtake-down

bullParticipatingintheeventorproviding volunteers

BUDgETINg amp SPONSORSHIPa budget is only as good as the information that goes into its preparation It is important that all aspects of the event be properly planned and revenues and expenses be accurately defined before the event takes place

10

PLaNNING YOUR EVENT

CHOOSINg ACTIvITIESas you select the activities for your in motion Parks amp Trails Day event use your available resources to work towards an achievable goal and be aware of your target demographics Remember to include all modes of active transportation such as scooters wheelchairs and bicycles and consider adding parallel sport and recreation activities

Wersquove put together a few ideas to get you started

bull host a cycling tour to show off your communityrsquos greenwaysbull Create a treasure hunt where participants follow a series of trails to explore the

ldquotreasuresrdquo of your community bull hold an activity fair with food music tours and educational displaysbull Find hidden treasure through geocaching Use some of the 10000 existing

geocaches in New Brunswick or create your ownbull Create a photo contest that requires participants to be activebull host a guided walk or expedition through a park or along a trailbull Go bird or wildlife watching with a local expertbull Contact Para NB to set up an active transportation demonstrationbull Use your favourite waterway to host canoeing or kayaking excursions such as

poker runs historical tours or nature watching

Photo provided by Danielle audet taken during a treasure hunt event in Sainte-antoine

11

BudgetingForecasting how much money will be available and where it will be spent is useful By planning for key financial goals you should be able to identify well in advance any concerns that need to be addressed

grantsYour community may be eligible for a grant from the New Brunswick Department of healthy and Inclusive Communities For example the active Communities Grant awards up to $5000 for activities and projects that raise awareness of the importance and enjoyment of physical activity and provide new or expanded opportunities for New Brunswickers to be active Visit the Department of Healthy and Inclusive Communities website for more information and for other funding opportunities

Find Local SponsorsSponsors can maximize the potential of your event There are many opportunities for everyone in your community to get involved so pool your friendsrsquo and familyrsquos knowledge for ideas

Before contacting a potential sponsor make sure you have established the goals of the event and how the potential sponsor can benefit from supporting your event

PLaNNING YOUR EVENT

Look for ways to place local sponsors in your promotional material as well as ways to recognize these sponsors during and after the event This could be as simple as thanking them at the event allowing them to have a booth at the event and to display banners

Sponsors Can Participate By

bullProvidingfinancialsupport

bullDonatinggoodsorservices

bullRelatedorganizationscouldprovidespecific services goods or prizes

bullProvidingspacefortheevent

bullAssistingwithsetupandtake-down

bullParticipatingintheeventorproviding volunteers

BUDgETINg amp SPONSORSHIPa budget is only as good as the information that goes into its preparation It is important that all aspects of the event be properly planned and revenues and expenses be accurately defined before the event takes place

11

BudgetingForecasting how much money will be available and where it will be spent is useful By planning for key financial goals you should be able to identify well in advance any concerns that need to be addressed

grantsYour community may be eligible for a grant from the New Brunswick Department of healthy and Inclusive Communities For example the active Communities Grant awards up to $5000 for activities and projects that raise awareness of the importance and enjoyment of physical activity and provide new or expanded opportunities for New Brunswickers to be active Visit the Department of Healthy and Inclusive Communities website for more information and for other funding opportunities

Find Local SponsorsSponsors can maximize the potential of your event There are many opportunities for everyone in your community to get involved so pool your friendsrsquo and familyrsquos knowledge for ideas

Before contacting a potential sponsor make sure you have established the goals of the event and how the potential sponsor can benefit from supporting your event

PLaNNING YOUR EVENT

Look for ways to place local sponsors in your promotional material as well as ways to recognize these sponsors during and after the event This could be as simple as thanking them at the event allowing them to have a booth at the event and to display banners

Sponsors Can Participate By

bullProvidingfinancialsupport

bullDonatinggoodsorservices

bullRelatedorganizationscouldprovidespecific services goods or prizes

bullProvidingspacefortheevent

bullAssistingwithsetupandtake-down

bullParticipatingintheeventorproviding volunteers

BUDgETINg amp SPONSORSHIPa budget is only as good as the information that goes into its preparation It is important that all aspects of the event be properly planned and revenues and expenses be accurately defined before the event takes place

12

BUILDING YOUR lsquoIN MOTIONrsquo TEaM

FINDINg vOLUNTEERS

Photo by Fredericton Trails Coalition

Photo provided by the Matthewrsquos Cove Trail Walk held in Quispamsis

Recruiting volunteersa key resource for any successful event is volunteers Many events would not exist without the people who volunteer their time energy and expertise to make them happen Volunteers are needed both for planning and carrying out the event Be sure you have an adequate number of volunteers in place for the day of your event

Finding volunteersLook for people from within your organization Your volunteers staff and acquaintances may know people who are interested in volunteering Contact service clubs and advertise for volunteer help This can be done through bulletins newspapers or social media When recruiting volunteers communicate the time commitment that is required and the type of responsibilities involved

Manage Train and Recognize your volunteers

Since volunteers are not paid provide them with a job that is worthwhile and rewarding Give volunteers an overview of the event its goals and the organization Introduce them to the people that they will be working alongside and make them aware of any relevant polices and procedures and create a plan to recognize them by either a party letter certificate or special gift

13

PLANNINg gET ORgANIzED

Create a ChecklistIn order to avoid last-minute issues and stressful situations an event checklist should be created outlining all tasks timelines and people responsible for each

Donrsquot forget to include all the suppliesequipment required as well as basic needs such as pens scissors or tape Consider other items such as name tags for the organizers and volunteers First aid kits and all necessary contact numbers

Arrange Event Permits if NeededPermits might be required for the displaying of banners street closures or food preparation during your event Contact your municipality to find out about any requirements and procedures

Prepare for Plan Balways have a contingency plan in the event of inclement weather You could plan a rain date or have shelter for activities Depending on the activity it could be held ldquorain or shinerdquo after encouraging participants to be prepared for the weather as forecast

all events should be stopped immediately if there is a possibility

of lightning have a safe sheltered area to potentially wait out the weather and be prepared to reschedule the event for another time or cancel all together

Booking Experts and EquipmentIf you plan on booking a local expert to provide a service at your event make sure they will be available on the day and or rain date Contact them early

determine their specific needs and ensure that someone on your committee is responsible to assist this individual and to have what is required on site

Ensure other event needs such as specific equipment electrical needs portable toilets or sound equipment are planned for and secured for your event date taking all populations into account Do not leave these requirements to be secured at the last minute

PUTTING YOUR PLaN lsquoIN MOTIONrsquo

are you looking for adaptive sport and recreation equipment to make your event more inclusive

The Para NB Equipment Loan Service is a provincial bilingual service that increases access to adaptive sport and recreation equipment and devices for persons with a physical disability in New Brunswick

The Equipment Loan Service can be accessed by provincial sport organizations recreation organizations para sport groups municipalities schools and persons with a physical disability throughout New Brunswick

available equipment includesbull Multisport chairsbull handcyclesbull Rugby chairsbull Boccia ramps and ballsbull hockey sledgesbull Bowling rampsbull Throwing chair

To learn more visit wwwparanbca email infoparanbca or call 1 (866) 462-9555

13

PLANNINg gET ORgANIzED

Create a ChecklistIn order to avoid last-minute issues and stressful situations an event checklist should be created outlining all tasks timelines and people responsible for each

Donrsquot forget to include all the suppliesequipment required as well as basic needs such as pens scissors or tape Consider other items such as name tags for the organizers and volunteers First aid kits and all necessary contact numbers

Arrange Event Permits if NeededPermits might be required for the displaying of banners street closures or food preparation during your event Contact your municipality to find out about any requirements and procedures

Prepare for Plan Balways have a contingency plan in the event of inclement weather You could plan a rain date or have shelter for activities Depending on the activity it could be held ldquorain or shinerdquo after encouraging participants to be prepared for the weather as forecast

all events should be stopped immediately if there is a possibility

of lightning have a safe sheltered area to potentially wait out the weather and be prepared to reschedule the event for another time or cancel all together

Booking Experts and EquipmentIf you plan on booking a local expert to provide a service at your event make sure they will be available on the day and or rain date Contact them early

determine their specific needs and ensure that someone on your committee is responsible to assist this individual and to have what is required on site

Ensure other event needs such as specific equipment electrical needs portable toilets or sound equipment are planned for and secured for your event date taking all populations into account Do not leave these requirements to be secured at the last minute

PUTTING YOUR PLaN lsquoIN MOTIONrsquo

are you looking for adaptive sport and recreation equipment to make your event more inclusive

The Para NB Equipment Loan Service is a provincial bilingual service that increases access to adaptive sport and recreation equipment and devices for persons with a physical disability in New Brunswick

The Equipment Loan Service can be accessed by provincial sport organizations recreation organizations para sport groups municipalities schools and persons with a physical disability throughout New Brunswick

available equipment includesbull Multisport chairsbull handcyclesbull Rugby chairsbull Boccia ramps and ballsbull hockey sledgesbull Bowling rampsbull Throwing chair

To learn more visit wwwparanbca email infoparanbca or call 1 (866) 462-9555

14

REGISTERING YOUR EVENT

REgISTER YOUR EvENT

Social Media KitNeed some help promoting your event on social media Register your event and get access to pre-written social media posts and discussion topics you can use to engage your community

Swag and FreebiesCommunities that register their events online by Friday April 10 2015 will receive a special grab bag from the in motion Parks amp Trails Day Committee

Registering your in motion Parks amp Trails Day event links your community to

dozens of others across NB collectively showing the support and appreciation we

New Brunswickers have for our parks trails and waterways But thatrsquos not all

Event Promotion

Wersquoll host a list of all events on the NB Trails website at wwwsentiernbtrailcom2015 This will be the go-to hub for New Brunswick families looking for in motion Parks amp Trails Day events in their community Your ideas will also help inspire other communities to take action

Register onlinehttphepaccain-motionimptd2015

15

Promotion is crucial to the success of your event a well-executed communication plan will make a big difference in the number of people you attract to your event and also determine the influence it will have in the long run in your community

PostersCreate a plan of where you can place posters to attract interest community boards arenas and businesses that are willing to support the event

Social MediaUse Facebook Twitter YouTube and other forms of social media to share information about your event ask your friends and colleagues to ldquolikerdquo and ldquosharerdquo your posts using hashtag ParksTrailsDay For pre-written social media messaging check out our Social Media Guide at httphepaccain-motionimptd2015

Radio Public Service AnnouncementsPSas can be useful in reaching a mass audience although you may not be able to determine when the spots will be aired Look to convince the station that your message is especially important to their local audience Contact the station personally and be aware that guidelines for acceptance may vary from station to station

Invite the Media Invite local TV stations radio stations and newspapers to your event Provide them with

all detailed information about the event date location start and end time purposegoal and the phone and email address of a contact person Find a list of all New Brunswick media here httpwww2gnbcacontentgnbennewsmedia_listhtml

PROMOTING YOUR EVENT

PROMOTION gETTINg THE WORD OUT

Let us help visit the in motion Parks amp Trails Day website at

httphepaccain-motionimptd2015 and click on

ldquoPromotional Toolsrdquo for pre-written social media messaging

16

During Your Eventhave fun and enjoy the event have a committee member be responsible to either video or take photos of the event

Remember to record observations so that these ideas can be shared and reviewed in the post event wrap-up

After the Eventbull Review the planning process

Walk through all aspects of the planning to evaluate and discuss how each could be improved Make detailed notes that will be helpful in next yearrsquos planning process

bull We will email you a survey after the event Please take a moment to share your feedback with us

bull Identify partners sponsors and volunteers that should be contacted for future events

bull Celebrate your success

LaUNChING YOUR EVENT

THE BIg DAY BRINg IT ALL TOgETHER

Once everything is organized volunteers know what they are required to do and participants are beginning to arrive it is time to put your plan into action

Swag and giveaway ItemsGroups that register by Friday April 10 2015 will receive a special grab bag from the in motion Parks amp Trails Day Committee

Expecting more people than you have swag for No problem here are some ideas for how to make the most of what yoursquove got

bull Provide a swag item to anyone who agrees to leave their contact info for a follow-up email inviting them to join the Wellness Movement and help your community take home the title of ldquoWellness Community of New Brunswick 2015rdquo

bull Provide a swag item to anyone who agrees to leave their contact info to be part of a distribution list or newsletter list for your wellness network community organization or committee

bull Provide a swag item to anyone who leaves their name to volunteer

for upcoming activities held by your group

bull Set up the Wellness Movementrsquos faceboard stand with face

cutouts where you can take fun pictures (available by contacting your Regional Wellness Consultant or active Communities Consultant) at your event and provide swag to anyone who takes a group or family photo and posts it to Facebook or Twitter with the ParksTrailsDay hashtag

bull Use swag items as participation prizes for getting ldquoin motionrdquo and trying a new activity

bull Give a swag item to your event volunteers as a thank you gift

Photo taken at last yearrsquos walk along Nackawicrsquos beautiful waterfront

17

aDDITIONaL RESOURCES

KEEP YOUR in motion PARKS amp TRAILS DAY BEAUTIFUL BE SMOKE-FREE

Why Make Your Event Smoke-Free Itrsquos simple really Enjoying the fresh air of outdoor activity in our beautiful parks and trails is a perk of living in New Brunswick but exposure to second hand smoke is not

Support is building across our province for smoke-free outdoor spaces and events In fact a large majority of last yearrsquos in motion Parks amp Trails Day activities were smoke-free

More and more New Brunswickers are in favor of smoke-free outdoor spaces because they have been shown to

bullProtectchildrenandadultsfromsecond hand smoke

bullAssistthosewhohavequitoraretrying to quit

bullDecreasenegativerolemodelingfor children

bullProtectchildrenwildlifeandtheenvironment from toxic litter

Join the movement If yoursquore committed to making your 2015 in motion Parks amp Trails Day event smoke-free wersquove got tools to get you started The NBATCrsquos Making My Outdoor Event Smoke-Free guide offers

plenty of ideas to assist you with planning organizing and hosting your event You can find it on our website at httpbitly1G01dhj

How Will People KnowIt is important that your community knows that your in motion Parks amp Trails Day event will be smoke-free For example be sure to always include ldquosmoke-freerdquo when advertising or promoting your day That includes posters emails radio public service announcements and social media

The NBaTCrsquos Making My Outdoor Event Smoke-Free guide includes handy links to resources such as signs banners and a smoke-free logo which you can download adapt and print for your event

signage There are also scripts that can be used in social media and other promotional channels

How is it Enforcedas planners of the event you reserve the right to create your own rules and regulations It comes down to respectfully asking your participants to observe the eventrsquos smoke-free status Good signage repetition of the smoke-free messages in all promotional material and most importantly empowering your participants staff and volunteers to ask smokers to butt out Ultimately we all want opportunities to live work and play in healthier communities This is a great way to contribute

18

The Wellness Movement is a grassroots initiative in support of New Brunswickrsquos Wellness Strategy Itrsquos the collective momentum of everyone in New Brunswick taking steps to improve wellness for themselves and those around them The Wellness Movement is the spark that inspires people to action through the sharing of NB wellness stories and a way to connect all of the wellness initiatives in the province

WELLNESS RESOURCES AvAILABLE FOR YOUThe Wellness Movement is the hub for wellness in the province Itrsquos a portal that draws people together and helps guide them to the right network group or resource that would best help them with their wellness goalsVisit wwwWellnessNBca to find a library of wellness resources for families communities schools workplaces and seniors around Mental fitness and resilience

aDDITIONaL RESOURCES

Tobacco-free living healthy eating Physical activity and other aspects of wellness

START YOUR STORYIn 2015 a new theme called Start your Story celebrates all the amazing things people have done to improve their wellness while encouraging others to take action Visit wwwWellnessNBca to read wellness stories and get inspired to start your own already on the path to wellness Tell us your story and help inspire many more New Brunswickers just like you

WELLNESS EvENTS CALENDARPromote your activity by adding it to the Wellness Events Calendar and find out what else is happening near you The Wellness Events Calendar profiles events and activities in regions all around the province

Visit wwwWellnessNBca to find all this and much more Find us on Facebook with WellnessNBMieuxEtreNB

WHAT IS lsquoTHE WELLNESS MOvEMENTrsquo

19

ExploreEcoNB is a free mapping application for your mobile device It connects people with nature encouraging outdoor physical activity and exploration and appreciation of natural places in the province of New Brunswick

The main feature of the app is a Google Maps-based mapping device that allows you to browse through various natural attractions in the province and learn more about the activities and ecology of each helping you to choose your destination of choice

Promote and Incorporate the ExploreEcoNB mobile application into your in motion Parks amp Trails Day activity to help participants better understand and appreciate the environment around them Find out more at wwwExploreEcoNBca

ExplorEEcoNB

aDDITIONaL RESOURCES