in-house recruiting made easy
DESCRIPTION
Using vendors to recruit participants for user feedback can be timely, costly and in general, a drain on resources. Here, we present a method to build your own recruiting tool in-house, complete with actionable items that can be done immediately.TRANSCRIPT
In-House Recruiting Made Easy
America’s #1 Online Lender
Originating purchase and refinance mortgages in 50 states
Constantly looking for ways to connect with clients
Who is Quicken Loans?
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Back in the Day
outside vendors cost-prohibitive
dependent on other team members
low uptake percentage
cold calling
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The Issue
not enough available participants available right
when we need them to participate
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The Goal
create a place where people will reside that will allow
them to sign up and allow us to manage them in
order to build a pool of available participants at our
disposal
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Outsourced Solution
A. Budget
B. Company Experience
C. Customization
D. All of the above
Which of the following obstacles did we encounter?
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How Much Would You Rather Spend?
Little to nothing $60,000+
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Where are you Based?
Us Them
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Illusion of easy customization
Big changes would have to involve rep
Features not easily scalable
Issues with Customization
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Ism: Obsessed with finding a better way
“Our mission is a never-ending quest to find a better
way for every process and everything we touch…”
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Benefits
Standalone microsite
Wordpress platform
Puts a face on the program
SEO helper
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Results
300+ new users
Public venue for upcoming sessions
Shows that Quicken Loans values the User
Experience
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What You Can Do
Start a Wordpress blog:
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What You Can Do
Add a form:
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What You Can Do
Publicize yourself on Twitter and WeLoveWP
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What You Can Do Publicize yourself on the company blog and newsletter
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What You Can Do
Publicize yourself some more:– Comment on other blogs– Send an announcement email to past participants– Blogrolls
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What You Can Do
Track your results with Google Analytics and Userfly
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Track and organize your potential participants
What You Can Do
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Moral of the Story
Take control of your own user recruiting by building and
hosting your own microsite with the help of a few easy
to use online resources.
Your sanity will thank you for it.
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…With your Users– Wufoo– Icebrrg– We Love WP– Userfly
…With Us– Quicken Loans– Quicken Loans Feedback Central– What’s the Diff Blog
Get in Touch
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