A Light Reading Webinar

IMS Applications: Identifying The Winners

March 11, 2008

Hosted by

Graham FinnieChief Analyst

Heavy ReadingSponsored by:

Speaker

Claude Florin Multimedia Marketing Manager

Hewlett-Packard

Agenda

• IMS applications market trends• Device and service integration

• IMS applications examples• Rich group communications• Video conferencing and telepresence• Quadruple play service orchestration

• Conclusions

Before : connecting to networksDevelopers were telecom specialists writing code

User equipment plane

IP backbone

Application plane

Switching plane

Service enablersHSSAS

SIP

XDMMRFMRF

Before : connecting with IMS

Mw/dd

Cx/16

ISC/12SIP

Sh/11

Mr/24

Diameter

Mj/49

Mi/9

Mg/17

Mc/30

OSA API

Go/28

23

CAMELWIN

ISUP

Sh/11

Mw/ddGm/hh

Visiteddomain

Homedomain

P-CSCF I-CSCF S-CSCF

PDFOSA SCS

SIP AS

MGCF

MRFC-MRFP

OSA AS

Devices PSTN

UE

IM-SSF

2G SCP

BGCF

MGW

Application servers

Media serversPLMN

Parlay/X(SOA)

HSS

Subscribermanagement

Media links omitted

Now : connecting users to services Developer is a user-experience designer

Web 2.0 services

The web as a platform

Social networks

User interfaces

Gadgets

FlashAS

AjaxJavaScript

Web

PHP,Ruby

Now : connecting users to content User-centric, optimized for multiple devices

Content providers

Social networks

Networks

Gadgets

Mobile Broadband ISP xVNO

Broadcast GamingStudios

Web 2.0UGC

Advertisers Enterprises

Catalysts For IMS Deployment

0 20 40 60 80 100

Provide new applications that increase ARPU

Enable faster deployment of new services

Access independence

Reduce opex

Provide new multimedia services that blend features

Low er cost of deploying applications

Serve new customer segments and markets

Prevent migration of our customers to other carriersand services

Reduce dependence on traditional vendors

Enable more f lexible procurement

Replace outdated infrastructure

Percentage of respondents

Source: Heavy Reading Survey of Service Provider Attitudes to IMS, August 2006 Base: 189 Service Providers. Question:On a scale of 1 to 5, where 5 is most important and 1 is not important at all, please rate the following catalysts for deploying IMS in your company.

Graphic shows percentage who rated

the catalyst “4” or “5” on a scale of 1-5

Poll Question:What Is The Main Benefit of IMS ?

1. OPEX reduction for current telephony services

2. Network Convergence (fixed, mobile, IP, TV, multi-device integration)

3. Service Innovation to increase ARPU (multimedia, multi-service, web 2.0 integration)

4. All purpose standardized service and control architecture for all-IP NGNs

IMS application | social networks Rich group communications

•My address book is a view of on-line friends

• My idle screen notifies me of new content !

IMS application | social networks Rich group communications

Post image/clip

Notification

Browse and comment

Notifyavailability

Review history

on social network

Me

Groupvideo share

My friends

IMS application | social networks Group instant messaging

Mark gets the picture and replies with an instant message, asking for more information

IMS application | social networks Group presence-enabled calls

Nick decides to get his friends on a video call.

Mark is free …

IMS application | social networks Video calls and messages

Nick: “I’m telling you, it’s perfect. Let me show you around.”

IMS application | social networks Web 2.0 communications integration

Isabelle catches up on web social network :

Nick’s photo, Mark’s IM, their call and the video

Application control (OS/network APIs)

Web 2.0 applications

PresenceInst. notifications

Address bookPhone camera

Text, video, audioconf. + sharing

3 Gbroadband

•Handset client software :Symbian S60, APIs to network protocols

• Telecom network enablers

• Applications launcher using real-timeuser information (device, presence)

• IMS network and Web 2.0integration with APIs and SOA

Repository

AS XDMSDPMRF

PS

Architecture | social networks Device software and Web services

Web 2.0

MRF

IMS application | social networks Application server orchestration for sharing

• UE selects group from XDN list

• UE sends SIP invite to IMS AS

• IMS AS establishes a SIP / MSRP session

• Messages forwarded to session participants

• MRF is invoked to stream audio/video shared content

• AS sends billing information to charging function

UserEquipment

Ro/Rf

SNMP / JMX

SOAP

Sh

ISC

MSCML SIPXCAP

Gm, Ut, MSRP, XCAP

Networkmgt

BillingWebservice

HSS

CSCFXDM

MRFPS

AS

IMS application | conferencingVideo content sharing

• Video, audio, webcams

• Dynamic video sources

• Trans-coding of content

Group management :

• Mosaic, see me, content

• Choose, manage friends

IMS application | conferencingReal-time, seamless video conferencing experience

• Multipoint capability• Audio and visual tuned to

converse naturally with no perceived delay

• High definition display allows for sharing of data, laptop screens, or zoom in on a physical item

• Studios designed to simulate being present in the same room

• Halo Collaboration Studio, co-innovated with DreamWorks

IMS application | conferencingApplication server orchestration of service

• UE selects a group• UE sends XCAP

CPCP request to launch conference

• IMS AS uses MRF to prompt each user

• MRF mixes voice and video channels, trans-coding

• AS sends billing information to charging function

UserEquipment

Ro/R

f

Sh

ISC

MSCML

SIPXMPP

XCA

P

Gm, Ut, MSRP, XCAP

BillingHSS

CSCFXDM

MRFPS

AS

Architecture | conferencing MRF, delivering seamless, compelling video

Dynamic video rendering

Trans-coding

Text Image URLsSMIL parameters

144x176 pixels (QCIF)15 frames/sec128 kb/s

96x128 pixels (SQCIF)5 frames/sec48 kb/s

128 kb/s

48 kb/sOriginal video288x352 pixels30 frames/sec800kb/s

Trans-coding+ MCU

Video rendering

Template Dynamic video stream

IMS application | quadruple playQuadruple-play services

• Fixed-mobile convergence

• Web 2.0 service access

• Remote access to TV program guide and TV recording

• Call and messaging alerting on TV

IMS application | quadruple playFixed-mobile convergence

Source : OpenIMS testbed, Fraunhofer Institute FOKUS

ISUP

Webserver

Mobile

UE

P-CSCF

XDMS

PS

P-CSCF

Call-AS

MSC

BSC/BTS

MGCF

MGW

XCAP/SyncML

GW

MAP

SIP

RTPH.248

SIP

SIP

Media

SIP

SIPDiameter

RTP

SIP

SIP/ISUPXCAP/SyncML

ParlayX

HSS

HTTP

FirewallSIP

Firewall

MRF

S-CSCFI-CSCF

Internet

GGSNSGSN

Source : CoSIMS project, DTAG, T-Systems, Fraunhofer Institute FOKUS

IMS application | quadruple playMobile 2.0 enablement

HSS

I/S-CSCF

XDM

MRF

PS

HTM

L Ja

vasc

ript

http

s

InternetWeb 2.0 enablers

IMPS, XMPP

POP3, MAP, HTTP

FmxP FmxP

FMX Gateways

Embedded Web2.0 controls

Mobile clients

FMX portal

Webcontrol

Mobile IP

IMS application | quadruple playEPG access with SDP service orchestration

HP Service Delivery PlatformHP Service Delivery Platform

EPG Presence NotificationRecord SMS

IMS application | quadruple playAccess to IMS network enablers

Network Assets

Service Delivery Platform - Service Enablers

Service Delivery Platform - Common Framework

HP

Ope

nCal

l

User interaction & presentation

Content mgt & delivery

Platform Support Functions

Telecom Services

Voice Elements

3rd Party Framework

Mobile Network Services

IT Services

Mobile Elements IMS Elements IN Elements

SMS

MMS Streaming

LocationPresence

UserStatusIVR

Multi-partycall

Multimediacontrol

Device management

(Simplified diagram)

Which Of The Following Will Be The Most Important IMS Application?

1. Fixed-mobile convergence2. Presence-enabled telephony and

messaging3. Audio and video conferencing/sharing4. Quadruple play : Converged TV, wireline

telephony, wireless telephony, Internet access

5. Web 2.0 social network integration6. Hosted PBX and Centrex services7. VOIP

IMS applications | conclusions Integrate IMS core services, Web services and devices

IMS brings …• Real-time subscriber

profile and device information

• Multi-media multi-session control and QoS

SDP / SOA brings …• Open networks to Web 2.0 • SOA governance • Re-use, flexibility, developer

tools (Java, XML, mash-ups)Web 2.0integration

InstantMessaging

VideoConferencing

PresenceEnabled

Calls

Instant Video sharing

TV remotecontrol

Rich communications

Q&A

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