ims applications case studies 1207070294167208 3

8/9/2019 Ims Applications Case Studies 1207070294167208 3

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A Light Reading Webinar

IMS Applications: IdentifyingThe Winners

March 11, 2008

Hosted by

Graham FinnieChief Analyst

Heavy ReadingSponsored by:


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Speaker

Claude Florin

Multimedia Marketing ManagerHewlett-Packard


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Agenda

IMS applications market trends

Device and service integration IMS applications examples

Rich group communications

Video conferencing and telepresence

Quadruple play service orchestration

Conclusions


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Before : connecting to networksDevelopers were telecom specialists writing code

User equipment

plane

IP backbone

Application plane

Switching plane

Service enablersHSSAS

SIP

XDMMRFMRF


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Before : connecting with IMS

Mw/dd

Cx/16

ISC/12SIP

Sh/11

Mr/24

Diameter

Mj/49

Mi/9

Mg/17

Mc/30

OSA

API

Go/28

23

CAMEL

WIN

ISUP

Sh/11

Mw/ddGm/hh

Visiteddomain

Home

domain

P-CSCFI-CSCF

S-CSCF

PDFOSA SCS

SIP AS

MGCF

MRFC-MRFP

OSA AS

Devices PSTN

UE

IM-SSF

2G SCP

BGCF

MGW

Application servers

Media serversPLMN

Parlay/X(SOA)

HSS

Subscribermanagement

Media links omitted


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Now : connecting users to services

Developer is a user-experience designer

Web 2.0 services

The web as a platform

Social networks

User interfaces

Gadgets

FlashAS

AjaxJavaScript

Web

PHP,Ruby


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Now : connecting users to contentUser-centric, optimized for multiple devices

Content providers

Social networks

Networks

Gadgets

Mobile Broadband ISP xVNO

Broadcast GamingStudios

Web 2.0UGC

Advertisers Enterprises


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Catalysts For IMS Deployment

0 20 40 60 80 100

Provide new applications that increase ARPU

Enable faster deployment of new services

Access independence

Reduce opex

Provide new multimedia services that blend features

Low er cost of deploying applications

Serve new customer segments and markets

Prevent migration of our customers to other carriers

and services

Reduce dependence on traditional vendors

Enable more flexible procurement

Replace outdated infrastructure

Percentage of respondents

Source: Heavy ReadingSurvey of Service ProviderAttitudes to IMS, August2006 Base: 189 ServiceProviders. Question:On ascale of 1 to 5, where 5 ismost important and 1 is notimportant at all, please ratethe following catalysts fordeploying IMS in yourcompany.

Graphic showspercentage who rated

the catalyst 4 or 5 ona scale of 1-5


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Poll Question:

What Is The Main Benefit of IMS ?1. OPEX reduction for current telephony

services2. Network Convergence (fixed, mobile, IP,

TV, multi-device integration)

3. Service Innovation to increase ARPU(multimedia, multi-service, web 2.0integration)

4. All purpose standardized service andcontrol architecture for all-IP NGNs


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IMS application | social networksRich group communications

Myaddress

book is aview of on-line friends

My idlescreennotifies meof new

content !


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IMS application | social networksRich group communications

Post image/clip

Notification

Browse andcomment

Notifyavailability

Reviewhistory

on socialnetwork

Me

Groupvideo share

My friends


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IMS application | social networksGroup instant messaging

Mark getsthe picture

and replieswith aninstantmessage,

asking formoreinformation


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IMS application | social networksGroup presence-enabled calls

Nickdecides to

get hisfriends ona videocall.

Mark isfree


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IMS application | social networksVideo calls and messages

Nick: Imtelling you,

its perfect.Let meshow youaround.


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IMS application | social networksWeb 2.0 communications integration

Isabellecatches up

on websocialnetwork :

Nicksphoto,Marks IM,their calland thevideo


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Application control (OS/network APIs)

Web 2.0applications

Presence

Inst. notifications

Address bookPhone camera

Text, video, audioconf. + sharing

3 Gbroadband

Handset client software :Symbian S60, APIs to

network protocols Telecom network enablers

Applications launcher using real-timeuser information (device, presence)

IMS network and Web 2.0integration with APIs and SOA

RepositoryAS XDM SDPMRFPS

Architecture | social networksDevice software and Web services

Web

2.0MRF


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IMS application | social networksApplication server orchestration for sharing

UE selects group fromXDN list

UE sends SIP invite toIMS AS

IMS AS establishes aSIP / MSRP session

Messages forwardedto session participants

MRF is invoked tostream audio/videoshared content

AS sends billinginformation to chargingfunction

UserEquipment

Ro/Rf

SNMP / JMX

SOAP

Sh

ISC

MSCML SIP

XCAP

Gm, Ut, MSRP, XCAP

Networkmgt

BillingWebservice

HSS

CSCF

XDMMRF

PS

AS


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IMS application | conferencing

Video content sharing

Video, audio, webcams

Dynamic video sources

Trans-coding of content

Group management : Mosaic, see me, content

Choose, manage friends


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IMS application | conferencingReal-time, seamless video conferencing experience

Multipoint capability

Audio and visual tuned to

converse naturally with noperceived delay

High definition display allows for

sharing of data, laptop screens, orzoom in on a physical item

Studios designed to simulate

being present in the same room Halo Collaboration Studio, co-

innovated with DreamWorks

IMS li i | f i


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IMS application | conferencingApplication server orchestration of service

UE selects a group

UE sends XCAPCPCP request tolaunch conference

IMS AS uses MRF toprompt each user

MRF mixes voice andvideo channels, trans-

coding AS sends billing

information to chargingfunction

UserEquipment

Ro/Rf

Sh

ISC

MSC

ML

SIPXM

PPXC

AP

Gm, Ut,MSRP, XCAP

BillingHSS

CSCF

XDMMRF

PS

AS

A hit t | f i


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Architecture | conferencingMRF, delivering seamless, compelling video

Dynamic video rendering

Trans-coding

Text

Image URLsSMIL parameters

144x176 pixels (QCIF)15 frames/sec

128 kb/s

96x128 pixels (SQCIF)5 frames/sec48 kb/s

128 kb/s

48 kb/sOriginal video288x352 pixels

30 frames/sec800kb/s

Trans-coding+ MCU

Video rendering

Template Dynamic video stream


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IMS application | quadruple play

Quadruple-play services

Fixed-mobile convergence

Web 2.0 service access

Remote access to TV programguide and TV recording

Call and messaging alerting onTV

IMS li ti | d l l


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IMS application | quadruple playFixed-mobile convergence

Source : OpenIMS testbed, Fraunhofer Institute FOKUS

ISUP

Web

server

Mobile

UE

P-CSCF

XDMS

PS

P-CSCF

Call-AS

MSC

BSC/BTS

MGCF

MGW

XCAP/SyncML

GW

MAP

SIP

RTPH.248

SIP

SIP

Media

SIP

SIP Diameter

RTP

SIP

SIP/ISUPXCAP/SyncML

ParlayX

HSS

HTTP

FirewallSIP

Firewall

MRF

S-CSCFI-CSCF

Internet

GGSN

SGSN

IMS li ti | d l l


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Source : CoSIMS project, DTAG, T-Systems, Fraunhofer Institute FOKUS

IMS application | quadruple playMobile 2.0 enablement

HSS

I/S-CSCF

XDM

MRF

PS

HTMLJavascript

https

InternetWeb 2.0 enablers

IMPS, XMPP

POP3, MAP,HTTP

FmxP FmxP

FMX Gateways

Embedded

Web2.0 controls

Mobile clients

FMXportal

Webcontrol

Mobile IP

IMS application | quadruple play


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IMS application | quadruple playEPG access with SDP service orchestration

HP Service Delivery PlatformHP Service Delivery Platform

EPG Presence NotificationRecord SMS

IMS li ti | d l l


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IMS application | quadruple playAccess to IMS network enablers

Network Assets

Service Delivery Platform - Service Enablers

Service Delivery Platform - Common Framework

HPOpenC

all

User interaction & presentation

Content mgt & delivery

Platform Support Functions

Telecom Services

Voice Elements

3rd Party

Framework

Mobile Network

Services

IT Services

Mobile Elements IMS Elements IN Elements

SMS

MMS Streaming

LocationPresence

UserStatus

IVR

Multi-partycall

Multimediacontrol

Device management

(Simplified diagram)

Whi h Of Th F ll i Will B Th


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Which Of The Following Will Be The

Most Important IMS Application?1. Fixed-mobile convergence

2. Presence-enabled telephony andmessaging3. Audio and video conferencing/sharing

4. Quadruple play : Converged TV, wirelinetelephony, wireless telephony, Internetaccess

5. Web 2.0 social network integration6. Hosted PBX and Centrex services7. VOIP

IMS applications | conclusions


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IMS applications | conclusionsIntegrate IMS core services, Web services and devices

IMS brings Real-time subscriber

profile and deviceinformation Multi-media multi-session

control and QoS

SDP / SOA brings

Open networks to Web 2.0

SOA governance

Re-use, flexibility, developertools (Java, XML, mash-ups)

Web 2.0integration

InstantMessaging

VideoConferencing

PresenceEnabled

Calls

InstantVideo sharing

TV remotecontrol

Rich communications


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Q&A

Please go to the Light ReadingWebinar

page to access this show archive and toregister for upcoming shows:

www.lightreading.com/webinars.asp

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