“Tactics without strategy is the noise before defeat.”

Sun Tzu

"If you know yourself, but not your enemy, for every battle won, you will suffer a loss."

"If you know your enemy and yourself, you will win every battle."

LeadershipTerrain of BattlefieldOrganization and DisciplineEspionage

“No one starts a war–or rather, no one in his senses ought to do so–without first being clear in his mind what he intends to achieve by that war and how he intends to conduct it.”

Von Clausewitz

I believe that if the vision is clear then objectives can be achieved easily.

Before evaluating the future, we have to take a quick look at the past, for it is the foundation of tomorrow.

HH Sheikh Mohammed bin Rashid Al Maktoum

Diversification of the economy away from a rapidly depleting oil supply.

Supporting the dream of local Dubai based companies of becoming truly international and enabling them to compete with their overseas counterparts for business.

Making Dubai a hub of attraction for top Arab brains and experts who want to better themselves and enjoy Dubai’s increasingly opulent lifestyle.

Objectives - Something worked toward or striven for.

Tactics - A procedure or set of maneuvers engaged in to achieve an end, an aim, or a goal.

Strategy - A plan of action intended to accomplish a specific goal.

Amateurs worry about strategy.

Dilettantes worry about tactics.

Professionals worry about logistics.