impacteer booklet

I IMPACT INDIA SOCIAL INNOVATION | COMMUNICATION SOLUTIONS

CULTURE BOOK

Contents !1) Motto !2) Who we are & What we do !3) Our Story !4) I Impact India Facts !5) Core Values !6) The Team !7) CSR Basic+ News !8) Business Development !9) Models which we study !10) Our Services !11) Things to always keep with You !12) Terms We use !13) Kaizen !14) Tips


“I don’t use my ideas to gain applause or to make money but to create

unforgettable moments and something that matters because the purpose of life is to spend it for something that outlasts

it. I am an Artist and I am here to redefine how charity is done, I am here….

to IMPACT INDIA.”

Instead of having a vision & mission we have a

MOTTO



[ What’s You Cause?’ just might be the most important book in the domain of

CSR. It has profound insights on how all of us can make a difference in our own individual ways.]

Siddartha Sharma CEO Success Monks

Author Love Your Mondays and Retire Young

[ OUR RESEARCH ]

Available On

[ OUR RESEARCH ]

Our Story !

While volunteering with an NGO, we came across Radhika, an 8 year old suffering from Blood Cancer. While this may sound harrowing as it is, it gets worse- She was one of the

many children in our country who could not afford medication for chemotherapy, essential to her survival. Her

mother knocked at every social organization’s door for help, but was left hopeless in the end. Think about it –

there is an apparent dearth of funds for saving one innocent life.

Now think of all the Radhika’s, of all the innocent little

children who are being denied the right to live because they were born without the funds necessary to grant that

right. Is this the success of philanthropy in India? That is why we are here, and that is our ideal. To promote effective & judicious channelization of funds while fulfilling the desire of corporations to extract something of value in

return. !

Check more at iimpactindia.com

!!


I Impact India Facts !Impacteers : Everyone who is a part of I Impact India whether an intern or volunteer or employee is an impacteer. !For Profit Firm : We don’t don’t do Great things for Money but need money to do Great things. We are not an NGO and we don’t work Pro Bono. !Parent Company : Asian Portfolio Management Pvt. Ltd. www.asianportfolio.org


Asian Portfolio Management Pvt. Ltd

SPONSOR MY EVENT

Investment Management CSR Financial Services Sponsorships

http://www.asianportfolio.org

BECOMING AN IMPACTEER: THE 10 COMMANDMENTS !

! 1) Innovate for Good We can either use our skills to sell a cold drink or a t shirt or we can use it to make a difference.

2) Pursuit of EXCELLENCE We strive for perfection. In short, not let concepts of kaizen and six sigma remain only in management text books. !3) Comfort zone: BLAH! We are staunch innovators and expect you to be one too. So break out of that comfort zone, do Epic stuff and most importantly, be the change

4) BITCH PLEASE! No grapevines and gossips. We expect honest relationships in communication. Got any workplace complains? Our HR is always there for you.

5 ) Dreamers Aboard When they say aim for the stars, we couldn’t agree more. We make sure that your wackiest of ideas are heard and the best ones implemented. 6) Minimalism is the key Don’t put all your potatoes in one basket, quite literally! Keep it simple, nice and easy

7) Humility X 3 No matter how big you become always keep your feet on the ground but most importantly, be thankful to the people who helped you in your journey towards this epicness . !8) Work for a Cause Not for Applause. No need to run after Profits, Likes followers or Media. Just focus on how can you do great work. !9) Always be Awesome You are a part of this splendid family, feel like it and hence, live it . !10) Get Sh*T Done Our organisation works on ROWE (Result Oriented Work Environment ),This means we don’t care where you are or what you do , just get the work Done on time.

1) Khyati Minglani PR Digital and Print 2) Rajweer Kapoor : Chief People Officer 3) Aditya Saawal : BD Mumbai 4) Shailja Bhatnagar : Impact Photographer 5) Shallabh Kumar : Impact Photographer 6) Mandeep Khurana : Impact Videographer 7) Seema Bansal : Impact Designer 8) Yashasvika Sarin : Head BD 9) Mehul Gupta : Legal Consultant 10) Kritika Angirish : Legal Consultant 11) Aarti Ahuja : Medical Consultant 12) Urvashi Aggarwal : Finance Advisor 13) Harjee Kapoor : Consultant Director 14) Dr Sandhya Bhalla : Child Consultant (BOA ) 15) Anshumali Saxena : Marketing Consultant ( BOA) 16) Avijit Dutt : Brand Consultant (BOA) 17) Ashish Srivastava : Child Consultant (BOA ) 18) Interns : Creative Strategists 19) Onkar Kishan khullar : Fevicol 20) God !

Virtual Organisation

We are a Lean Team in a Virtual Organisation spread Pan India

Boring CSR Basic you should Know according to COMPANIES BILL, 2012 !Every company with net worth of Rs 500 crore or more, or turnover of Rs 1,000 crore or more or a net profit of Rs 5 crore or more during any financial year to constitute a CSR Committee of the Board consisting of three or more directors, of which at least one director shall be an independent director. !The Board’s report to disclose the composition of the CSR Committee. !The main functions of the CSR Committee are to: - Formulate and recommend to the board, a CSR policy indicating the activity or activities to be undertaken by the company as specified in Schedule VII of the Act; - Recommend the amount to be spent on these activities; and - Monitor the company's CSR policy periodically.

After the CSR Committee makes it recommendations, Board of the company shall approve the CSR Policy and disclose contents of such policy in its report and also place it on the company's website. Further, details about the policy developed and implemented by the company on CSR initiatives during the year to be included in the Board's report every year. Board to ensure that the activities listed in the CSR Policy are undertaken by the company. Board to ensure that at least 2% of average net profits of the company in the three immediately preceding financial years are spent in every financial year on such activity. Preference to be given to the local area and areas around the company operates for CSR spending. If a company fails to provide or spend such amount, Board to specify reasons in its report for that failure.


Companies required to comply with CSR shall give additional Information by way of notes to the Statement of Profit and Loss about the aggregate expenditure on CSR activities. Schedule VII of the Companies Bill 2012 prescribes activities that may be included by companies in their CSR policies: !Eradicating extreme hunger and poverty; Promotion of education; Promoting gender equality and empowering women Reducing child mortality and improving maternal health; Combating human immunodeficiency virus, acquired immune deficiency syndrome, malaria and other diseases; Ensuring environmental sustainability; Employment enhancing vocational skills; Social business projects; Contribution to the Prime Minister's National Relief Fund or any other fund set up by the Central Government or the State Governments for socioeconomic development and relief and funds for the welfare of the Scheduled Castes, the Scheduled Tribes, other backward classes, minorities and women; and; Other matters as may be prescribed. Important Response: Significantly, there is no penalty for defaulting on CSR norms. Only an explanation is to be given by the board in its report for such non-compliance.



BD Tips !1) Try to find out what your client really wants (His real objective and aim ) Be Comfortable with Him 2) Think Before who you take as your client cause you will be making him a part of your life. 3) Our Clients our both Corporates (Decision makers are Owner ,CSR Department ,HR , PR , Corporate Communications) and NGOs (Foundations ,Society ,Trust) (Decision makers are Resource Mobilisation ,Communications ,Marketing ,Fundraising or the Owner) !Even Indirect Sources like Ad firms ,Event Firms and Pr Firms !4) If you don’t feel comfortable with a prospective client then leave them 5) Try Linkedin, CSR conferences , business conclaves to get clients 6) Do not disclose any prices in first meeting 7) 10 seconds is all it takes to judge person so dress your best 8) Appreciate the People who recommend you if the deal closes !!

Models which you need to know !TED : Spreading Free Ideas Technology, Entertainment, Design (TED) brings the greatest minds of the said fields together. A part of it is dedicated exclusively to the thinkers and scholars who prepare the speeches of their lives for 18 minutes to fulfill their mission of spreading ideas. These ideas eventhough are spread to people all over the world they earn revenue only through their paid conference. Read more: http://www.ted.com/pages/about !LIVESTRONG : First Cause Marketing Lance Armstrong set up a foundation to fight testicular cancer and introduced these bands which were sold to raise money for its treatment. In partnership with Nike this became the most trending accessory and cause related marketing benchmark in past 20 years. Read more: http://www.livestrong.org !DonorsChoose : Online Transparent Donation option A unique site empowering the teachers of all the public schools of America to ensure best education for country’s little ones from posting projects on donorschoose till the funding takes place and goods arrive at their destination. The uniqueness comes from exemplary transparency in the form of cost reports available to $1 donor and $10 million, alike! Read more: www.Donorschoose.org !Do Something : Making Charity Cool again Don’t like something? Change it. An organization that empowers anyone and everyone to speak up and take a stand against anything on earth that they want to do something about... from domestic violence to cancer to poverty or even bullying! Read more: www.dosomething.org


http://www.ted.com/pages/about

http://www.ted.com/pages/about

http://www.livestrong.com/aboutus/%23ixzz2hnHFxRh3

http://www.Donorschoose.org

http://www.dosomething.org

Charity Water : Transparent NGO Because nothing precedes the need of clean water! Donate the money where it is required the most. Donate for water projects. Read more: http://www.charitywater.org/about/ !TOM’S : Cause Related Marketing at its Best Can a simple observation change the world? On a little trip to Argentina, Blake befriended some shoeless kids and his motivation was such that he made a company that has since 2006 been giving a shoe for a shoe bought by us. What a noble thought! Read More: http://www.toms.com/ !Change : A Revolution For the ones who are ready to bring about a change in their surroundings, this unique portal provides a ready to use platform to launch a petition for any cause you believe in! Be it repairing of roads in your neighborhood, environmental abuse or racism, world is your playground! Gather support & get it signed and make yourself heard! Read more: http://www.change.org/en-IN/about !Enactus : Social Entrepreneurship Aren’t we all entrepreneurs in our own ways? Let’s put it to good use. This organization channels the much alive and motivated entrepreneurial energy to where it can do the utmost benefit. A world recognized organization that brings together student, academic and business leaders to develop projects and implement them to empower the people in need. Read more: http://enactus.org/who-we-are/our-story/ !Kickstarter : Online Crowdfunding Have a project in mind? A movie? A startup? Let them back you up. An entity that would bring backers just to see a more creative world with creators retaining 100% ownership and making their dreams come true. Read more: http://www.kickstarter.com/hello?ref=nav !Improve Everywhere : Cause a Scene This New York prank collective does it New York style. They “cause scenes” in order to fulfill their missions. With undercover agents and random presentations at public places they create scenes and post it online! Read more: http://improveverywhere.com/


http://www.charitywater.org/about/

http://www.toms.com/

http://www.toms.com/

http://www.change.org/en-IN/about

http://www.change.org/en-IN/about

http://enactus.org/who-we-are/our-story/

http://enactus.org/who-we-are/our-story/

http://www.kickstarter.com/hello?ref=nav

http://www.kickstarter.com/hello?ref=nav

http://improveverywhere.com/

Our Services 360 Degree Solutions for Good

!- Guerilla Marketing - Movement Marketing - Experiential Marketing - Social Media Marketing - Cause Related Marketing

1) MARKETING for Good

- CSR Consultancy - CSR Outsourcing - NGO Consultancy - Corporate Philanthropy - Charity & Knowledge Partner

4) CONSULTANCY for Good

2) DESIGN for Good!- Corporate identity - Business Cards & Websites - Corporate / HNI Proposal - Advertisements (Print , Radio ,Video & Outdoor) - Donation Box

!- Brand Identity - Brand Activations - External Brand Communication - Brand Positioning & Articulation

5) BRANDING for Good

- Cause Events - Charity Events - Fundraising Events - Employee Engagement Programs

3) EVENTS for Good

Things to always keep with you when coming to work !- Pocket Notepad - Laptop - Notebook - Pen - Lunch - Bottle of water


Terms We Use !!1) BD : Business Development 2) AD : Art Director or Account Director 3) CD or NCD: Creative Director or National Creative Director 4) iii : I Impact India 5) CSR : Corporate Social Responsibility 6) T & C : Terms & Conditions 7) NCC : Non Compete Clause 8) NDA : Non Disclosure Agreement 9) CRM : Cause Related Marketing or Customer Relationship Management 10) GSM : Gram/m2 11) NOC : No Objection Certificate 12) CDR : Coral Draw 13) PSD : photoshop


Kaizen !

Kaizen means constant and never ending growth. When you are an Impacteer you need to be aware of what is going around you or else you will be left behind. Therefore you need to start reading the following :- !1) Newspapers : Business line & Economic Times. !2) Magazines : Forbes, Fortune ,Inc, Time,Outlook Business, Entrepreneur ,Campaign ,Impact. !3) Blogs : Fast Company, Seth Godin Typepad, Mashable , Wired , Huffingtonpost Impactx



TIPS !

1) “Never count your chickens before they are Hatched” ( A client is never yours till the time he has signed the agreement and has given the advance )

Yashasvika Sarin !2) “Never make False or Over Commitment to Clients”

( Prefer to Under Commit and Over Deliver to client but avoid making any commitments which cant be fulfilled)

Rachit Ahuja

3) “ Its not enough to be Busy so are the ants “

(Knocking out 100 tasks instead of completing a one meaningful task is useless.)

Onkar


Welcome to our Family

impacteer booklet

Recruiting & HR

impact india facts

dont dont

social organizations

great things

management text books

domain of csr

funds necessary

comfort zone