Impact Of Wednesday Discount On Big

Bazaar Sales

Introduction• Perception is the process by which people

interpret and organize sensation, in order to attach meaning to it.

• Discount increases the sale of products and services .

• This approach is that it attracts attention–and has the potential to get prospects that ordinarily would not buy to try out your goods and services.

Statement of the Problem

 • Many people are of the perception that discounts

will lead to increase of the sales.• Discount perception vs. reality.• Why do different types of discounts have different

impact on sale.• Why some goods are not affected by discounts.

Objectives Of The Study 

Primary Objective:• To find out if sales has increased because of Wednesday discount. 

Secondary Objective:• To analyse the factors that affect the buying pattern of Big

Bazar visitors• To find out which goods are not at all affected by the

Wednesday discount.• To compare the frequency of visit to Big Bazar whether is it

more on Wednesday• To find out the reasons behind high sales or low sales of

different products after giving discounts.

• Helps the marketers to know about the types of buyers and the factors each of these kinds of buyers consider while shopping in Big Bazaar.

• Helps the marketers to develop effective marketing strategies to convert potential customers into active customers, while retaining the existing customers.

• This study will also help to know which discount will influence which buyer for which product.

• It will also helps the marketers to develop effective discount strategies and increase the sales of all products.

Scope Of Study

Hypothesis

• Null Hypothesis:

“There is significant effect of Wednesday discount on the visitors’ buying behaviour.”

• Alternate Hypothesis:

“There is no significant effect of Wednesday discount on the visitors’ buying behaviour.”

Research Methodology

Collection of data:

• Primary data is collected by using descriptive and causal research method from visitors of Big Bazaar in Bangalore.

• Secondary data is obtained from the

internet, newspapers and magazines.

Nature of study

• Sampling method: Non-random (convenience sampling) method.

• Sampling unit: Sampling unit consists of people who visit Big

Bazaar in Bangalore.

• Sample size: 60

• Research instrument: Questionnaire

• Technique used: Chi-square

Secondary Data• 44% of the people do they clothing shopping in Big Bazaar.• 53% of the housewives do they their food items shopping in

Big Bazaar on Wednesday.• 62% of the people visit big bazaar due to low prices and

discounts.

Source:

Sunil Abhichandani Assistant Stores Karta

Table showing % of male, female respondents & also their age groups

45

55

Male Female

Gender Ratio

27

10

15

8

Age Ratio

Less than 20 21-30

31-40 41-50

More than 50

Table showing the age, Gender, & product

categoryDays/Items

Clothes

Food Items

Electronic Items

Gifts Others

M

F M

F M F M F M F

Less than 20

Nil Nil Nil Nil Nil Nil Nil Nil Nil Nil

21-30 6 8 2 16 2 2 6 Nil Nil Nil

31-40 3 2 1 1 2 Nil Nil Nil 1 Nil

41-50 Nil 1 1 1 2 Nil Nil Nil Nil Nil

More than 50

Nil Nil 1 2 Nil Nil Nil Nil Nil Nil

Table showing the days, gender,& product

categoryAgeGender/Items

Clothes

Food Items

Electronic Items

Gifts Others

M

F M

F M F M F M F

Sunday 4 3 1 3 3 1 Nil Nil Nil Nil

Monday Nil Nil Nil Nil Nil Nil Nil Nil Nil Nil

Tuesday Nil Nil Nil Nil Nil Nil Nil Nil 1 Nil

Wednesday

2 5 10 15 3 1 1 1 Nil Nil

Thursday

Nil Nil Nil Nil Nil Nil Nil Nil Nil Nil

Friday Nil Nil Nil Nil Nil Nil Nil Nil Nil Nil

Saturday

2 2 Nil 2 1 Nil Nil Nil Nil Nil

Strongly agree & agree

Neutral Strogly disagree & disagree

0

5

10

15

20

25

30

35

4038

8

14

Graph showing the respon-dents who will increase their

purchase with Increase in Wednesday discount

Number of respondents

Clothes Food Items Electronic Items

Gifts Others0

5

10

15

20

25

30

20

25

8

6

1

Graph showing the behavior of respondents with increase

in Wednesday Discount.

Number of respondents

Suggestions

• The discount strategy should have more of fixed percentage discount.

• Target housewives as the mostly visit Big Bazaar on Wednesday.

• Clothing discounts can be provided on weekends .

Limitations of the study

• Sample Size 60.• Have visited only 2 Big Bazaars• The study will be conducted assuming that the

respondents will provide true information.

Thank You...