How to get the most out of LinkedIn

I’M ON LINKEDIN, SO NOW WHAT?

Who am I?

• Founder & CEO of Digital Giants, a web presence marketing agency

• 20+ years of marketing experience

• Passionate about building connections & harnessing the limitless opportunities of doing business online

@mhill @bedigitalgiants#digitalnewyear2015

About Me - Marc Hill

@mhill

Poll

So now what?

How would you rate your current understanding of LinkedIn as a business

tool?

So now what?

“I have a LinkedIn profile, but how do I use it?”

“Do I need a profile if my customers aren’t using LinkedIn?”

“How much time should I dedicate to LinkedIn?”

“Isn’t it just for finding jobs and recruiting?”

Why LinkedIn matters

The basics of building a standout profile

Why LinkedIn is a powerful tool to build connections

How to start maximizing your profile with views and followers

How to take LinkedIn to the next level with an account upgrade and social integration

Today, You’ll Learn:

It’s about shaking hands online -- a modern day trade show or professional association, without

borders.

Why Does LinkedIn Matter?

The Facts

Series1

Series1

91% of B2B content marketers prefer to use and engage on LinkedIn (Source: B2B Content Marketing: 2014 Benchmarks, Budgets & Trends – North America)

91%

9%

200+ conversations happening per minute

3 million+ companies have

LinkedIn Company Pages

300 million registered users globally

2.1+ million LinkedIn Groups

RECRUITING

PROSPECTING

PROMOTING

EDUCATING

The Different Ways You Can Use LinkedIn

Poll

What is your main goal on LinkedIn?

Using LinkedIn: The Basics

What is LinkedIn?

INMAIL CONNECTION REQUEST

STREAM PEOPLE YOU MAY KNOW

It’s about shaking hands online -- a modern day trade show or professional association, without

borders.

What is LinkedIn?

NETWORK STATS

GROUP & COMPANY RECOMMENDATIONS

UPDATE STATS

SEE HOW YOU’RE CONNECTED

• Professional headshot

• Strong headline

• Customized URL

• Tell your story

• Present your value

• Optimize your presence

Step 1: Maximize Your Profile

Prove your worth on LinkedIn:

• Share industry articles

• Post blogs

• Be present on Pulse

• Share visual content

Step 2: Share Updates & Content

• For maximum success, focus on 20-30 groups

• Choose groups that have frequent updates and relevant subject matter

• Share without being too promotional

Step 3: Join Groups & Start Sharing

Your Personal Brand on LinkedIn

• Connect and comment on topics relevant to your skills, experience & business

• Find your tone of voice and stick to it

• Show that you have a life outside of work. Are youpassionate about charity? Do you volunteer? Make it known!

How Much Time Should I Spend on LinkedIn?

Poll

Are you ready to commit to LinkedIn?

• Invest time building your profile, adding content & establishing your personal brand

• Engage in groups

• Commit to sharing, commenting on or liking

2-3 posts per day

• Start publishing a post or two per month on Pulse

On LinkedIn, You Get What You Give

SHARE

CONTRIBUTE

How to Increase Your LinkedIn Followers

USE KEYWORDS

CONNECT

Should I Upgrade My Account?

4 paid membership options:

• Job Seeker• Sales Navigator• Recruiter Lite• Business Plus

Social selling leaders are 51% more likely to achieve quota and 80% more productive with LinkedIn Sales Navigator

The perks of LinkedIn Sales Navigator:

• Lead builder

• Lead recommendations

• Team link

• Full profiles of 3rd degree connections

Sales Navigator: Using LinkedIn as a Sales Channel

Sales Navigator Demo

• More InMail messages

• See everyone who’s viewed your profile in the past 90 days

• Visibility to people and their profiles, even if they are outside of your connections

• Better search filters to target the right connections & prospects

Business Plus: Taking Your Personal Brand to the Next Level

LinkedIn + Slideshare LinkedIn + Twitter

• Slidedecks

• Infographics

• Videos

• Images

Integrate LinkedIn with Other Social Media

Poll

Would you be interested in participating in a LinkedIn challenge?

Summary

• On LinkedIn, you get what you give

• Use LinkedIn to con-nect, publish, educate,

prospect or recruit• LinkedIn is just one

pieceof your overall webpresence – use it to build your personal brand

Poll

So now what?

How would you rate your current understanding of LinkedIn as a business

tool?

If you’ve already given LinkedIn your best shot and still aren’t seeing results, reach out to us, and we’ll help you take

a Giant leap.

@BeDigitalGiants

Download the eBook!bedigitalgiants.com