il sistema del social web
DESCRIPTION
Per 11esima conferenza nazionale ISTAT #11confTRANSCRIPT
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Il sistema del social webLUCA CONTI PER ISTAT – ROMA 2013
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Scenario internet in Italia
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Scenario social web in Italia
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Le piattaforme più utilizzate
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Social media
Blog, identità
Flickr, condivisione foto
YouTube, condivisione video
Slideshare, documenti
Content marketing
Content is king
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Blog \ Tumblr
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Social network
Facebook, globale e generalista
LinkedIn, globale e specialistico
Zoes.it, locale e specialistico
Goodreads, globale e specialistico
Relazione
Effetto network
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Il valore aggiunto del social web
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Ascolto
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Conversazione
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Partecipazione
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Non dimenticare l’evoluzione…
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Local
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Mobile
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Conversiamo, online e in libreria
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Facebook.com/lucaconti