il salone del risparmio 2014_english version

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2014 EDITION 4,600 MORE THAN VISITORS PER DAY 16,000 10,275 UNIQUE PARTICIPANTS 13,928 TOTAL VISITS REGISTERED MORE THAN THE NUMBERS OF SALONE DEL RISPARMIO PARTICIPANTS + 10% 2013 2014 Show's Registered participants Visits to the Show Unique Visitors Brands Newsletter subscribers + 19% + 4% + 9% + 5% 27,818 16,278 13,928 10,275 15,681 12,826 9,802 151 23,326 137 63% OF UNIQUE VISITORS ARE INDUSTRY OPERATORS 37% ARE INVESTORS, FAMILIES AND STUDENTS Visits to the Website THE WEBSITE OF THE EVENT, 30 RECORD-BREAKING DAYS The data refer to the 30 days prior to the event. Source: Google Analytics Unique visitors Page views +218% +633% +216% 119,667 vs 37,000 2014 2013 85,769 vs 26,975 522,305 vs 71,207

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The document contains all the numbers of the last edition of Il Salone del Risparmio, held at the Bocconi University of Milan from 26 to March 28, 2014

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Page 1: Il Salone del Risparmio 2014_English version

2014 EDITION

4,600MORE THAN

VISITORSPER DAY

16,000

10,275 UNIQUE PARTICIPANTS

13,928TOTAL VISITS

REGISTERED

MORE THAN

THE NUMBERS OF SALONE DEL RISPARMIO

PARTICIPANTS

+ 10%

2013 2014

Show's Registered participants

Visits to the Show

Unique Visitors

Brands

Newsletter subscribers + 19%

+ 4%

+ 9%

+ 5%

27,818

16,278

13,928

10,275

15,681

12,826

9,802

151

23,326

137

63% OF UNIQUE VISITORS ARE INDUSTRY OPERATORS

37% ARE INVESTORS, FAMILIES AND STUDENTS

Visits to the Website

THE WEBSITE OF THE EVENT, 30 RECORD-BREAKING DAYS The data refer to the 30 days prior to the event.Source: Google Analytics

Unique visitors

Page views

+218%

+633%

+216% 119,667 vs 37,0002014 2013

85,769 vs 26,975

522,305 vs 71,207

Page 2: Il Salone del Risparmio 2014_English version

PRESS12,7 milliongross contacts

TV12,4 million

gross contactsRAD

IO

27 million

gross contacts

WEB146 millionweb impressions

NEW

SLET

TER

27,81

8 SU

BSCRI

BERS

PRES

S O

FFIC

E

614

artic

lesin

6 m

onth

s

SEEN 1 MILLION TIMES ON YOUTUBE

166,000 clicks

2827 2727

La sfida che si pongono gli operatori del settore è incentivare l’investimento di lungo termine per sostenere la

stabilità della propensione al risparmio. Ciò significa anche agevolare la funzione sistemica del risparmio

gestito e la costruzione di canali che portino nuova linfa all’economia di questo Paese

INVESTIRE NEL LUNGO TERMINERISPARMIO GESTITO, UN PONTE PER IL FUTURO26

2626CONSOBSCENDE IN CAMPOa tutela dei risparmiatoricon il progetto"Carta degli investitori"

IN QUESTO NUMEROtutte le interviste ai Main Partner del Salone

CON RENZI,L'ITALIA PUÒ USCIREDALLA CRISI.Ne è convinto Nouriel Roubini: "Ma servono menoparole e più fatti"

#SdR14

ANN

O 2

- N

UM

ERO

3 -

APRI

LE 2

014 Special edition for the March 2014 issue

dedicated to Salone del Risparmio:

Average number of copies printed: 9,200 copies Subscribers: over 8,000

17,000 copies

365 DAYS OF PROMOTION

THE NUMBERS OF SALONE DEL RISPARMIO

Page 3: Il Salone del Risparmio 2014_English version

THE NUMBERS OF SALONE DEL RISPARMIOSOCIAL NETWORKS

Increase in number of followers from 1st October 2013

to 1st April 2014: +78%1,602 followers

#Previdenza#Normativa#PF

#Milano#SdR14

2014 EDITION

Increase in number of fans from 1st October 2013 to 1st April 2014:

+29%1,076 fans

AS OF 1 APRIL 2014

1,332 TWEETS

IN THETHREE DAYS OF THE SHOW

approx.

3,000,000 Web

impressions

of which

357,000 unique users

#MiniBond

Page 4: Il Salone del Risparmio 2014_English version

ASSET MANAGEMENT

TOPICS

CUSTOMIZED PORTFOLIOS

CERTIFIED TRAINING

FINANCIAL INFORMATION AND TRAINING

LAW AND TAXATION

5

75%

98 CONFERENCES323 SPEAKERS

40 HOURS OF TRAINING

18,651PARTICIPANTS

VIA STREAMING

AVERAGE RATE OF PARTICIPATION in the conferences in relation to the capacity of the conference room

THE NUMBERS OF SALONE DEL RISPARMIO

92.3% of participants have a

FAVOURABLE opinion on the contents of conferences

Data by

THE FIELD WHICH OPERATORS BELONG TO:

OPERATORSVISIT THE SALON FOR:

58%

37%

29%

Professional updating

Participation in conferences

Networking

(multiple choice)

DISTRIBUTION75%

PRODUCTION25%

OF WHICH 2,588FOLLOWED THE CONFERENCES

VERY FAVOURABLE

OPINION of the Show

91.9% of participants have a