il personal branding del tuo sito | wordcamp milano
TRANSCRIPT
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Il Personal Branding del tuo sito
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Beatrice Lugano
Consulente Creativa
www.beatricelugano.com @bealugano
CIAO!
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Attraverso la fotografia, la grafica e il web aiuto i liberi professionisti a
migliorare la loro visibilità online e offline.
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Di cosa parleremo
Che cos’è il personal branding
Come creare un’immagine consistente di sé e del proprio prodotto
Consigli sulla realizzazione grafica e fotografica
Strumenti
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Che cosa sono il branding e il personal branding
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“Your brand is what people say about you when you’re
not in the room.”Jeff Bezos
Fondatore di Amazon
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“The most powerful and enduring brands are built from the heart.
The companies that are lasting are those that are authentic.”
Howard SchultzCEO di Starbucks
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Chi servire
Perché
Quali valori portare
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Come creare un’immagine
consistente di sé e del proprio prodotto
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Farlo realistico
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“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”
Simon Sinek
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CREDICI!
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Consigli sulla realizzazione grafica e fotografica
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Quali elementi saranno importanti?
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Quali colori?
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La coesione è importante
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Come il fatto di avere immagini di qualità
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I Font
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I Colori
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che rappresenti la personalità del tuo brand
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Ricordati di segnare
i codici esadecimali,
ti serviranno per tutta
la tua comunicazione.
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non utilizzarne più di cinque
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https://it.pinterest.com/bealugano/brand-identity-boards/
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Le Foto
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ma vanno ottimizzate e ridimensionate per non appesantire il sito.
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Strumenti
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Riepilogo
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i nostri punti deboli
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