ignite us
Post on 21-Oct-2014
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What is marketing in 2013? How do you ignite your ambassadors and the makers of things?TRANSCRIPT
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Ignite usHelge Tennø
slideshare.net/helgetenno180360720.no
@congbo
How do we engage the makers online?
Image by Kamal Zharif on flickr.com
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five parts:
Seventrends
Fiveguidelines
real/physicalworld
PassionCulture
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Culture: “we must try to put ourselves inside their skin and look at us through their eyes just to understand the thoughts that lie
behind their decisions and their actions”- Robert S. McNamara, The Fog of war
Image by Dot! on Flickr.com
Part 1:
Culture
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Culture
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“I’ve never met a company that understood its customers”
Culture
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Culture
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Culture
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this especially goes for digital technology
Culture
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proof!
Culture
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HMV and Jessops are both in administration.
It’s not that people don’t want to buy things, rather .. they want more than just to buy things
Culture
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proof!
Culture
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proof!
“Whether physically or through connected technologies, shopping is still best experienced socially”
- PSFK Future of Retail report
Culture
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“the stone age didn’t end because we ran out of stone..”- Richard Sears -
Culture
image by Zanthia on flickr.com
times are changing / nothing lasts forever
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Culture
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Culture
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advertising is a mechanism for creating need
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Culture
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Culture
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then:
Culture
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now:
Culture
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Culture
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...passion.....the problem with these venture firms is that they target short term success, but makers don’t wan’t short
term success, the want to create a living, to spend their life doing something their passionate about..
Jonas Feiring
Culture
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Culture
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Part 2:
Seventrends
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Seventrends
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Seventrends
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Seventrends
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Seventrends
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Seventrends
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Seventrends
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Seventrends
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Part 3:
Fiveguidelines
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Fiveguidelines
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Fiveguidelines
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Fiveguidelines
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Fiveguidelines
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Fiveguidelines
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real/physicalworld
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There is no real and digital life, they are the same...
real/physicalworld
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“A revolution doesn’t happen when society adopts new tools it happens when society adopts new behaviors.”
- Clay Shirky, US Now
real/physicalworld
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Microsoft offers a toolbox
real/physicalworld
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- Gives people opportunity to participate at their own level
- Connects passionate producers to passionate consumers
- Gives makers the opportunity to follow their dream
real/physicalworld
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- Gives people the ability to use their skills
- Sense of purpose, bigger goal
- Gamification layer
- Not only an open social platform - it’s retail
real/physicalworld
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Statoil at ONS
real/physicalworld
A wonderful display of digital / physical imagination
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Leading up to And continuing afterwards
real/physicalworld
An event is just the short space in time when several people are experiencing the same
thing simultaneously - it should neither be the beginning or end of the experience...
event
IMAGE BY IHL ON FLICKR:COM
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“light lots of small fires” - Mark Earls
but ONE thing
real/physicalworld
IMAGE BY PIERO SIERRA ON FLICKR.COM
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“hey, fellas, look, they turned the app into a bank”
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PassionPassionPassionPart 5:
Passion
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We even created one of these ourselves:
Passion
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...passion...What we have is
Passion
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...an accelerator...What we need is
Passion
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Be a passionate part in our idea
Passion
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we don’t want your traditional marketing - we want your Bill Gates 1984
Passion
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ignite us
Image by ElDave on flickr.com
Passion
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thank you!Helge Tennø
slideshare.net/helgetenno180360720.no
@congbo