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Issue no. 01

Date: 19/01/14

Margaux Chalard landsInternship at TBWAon her portfolio aloneNow working as an intern

with the title Art Director at TBWA in Paris, Margaux Chalard was an Advertising student who graduated in 2013. Focusing on art direction, advertising and branding, Margaux is the creative mind behind a number of campaigns during her time at Solent, including the concept behind the American Airlines ad that’s quickly become an iconic feature within the Solent Advertising course branding. The concept was also viewed along with her other work as a stand-out example of creativity at the D&AD New Blood exhibition.

During her graduation she was awarded a First Class Degree with Honors and the Tom Hay Memorial Prize for her work and creative output during her time at Solent. While studying she created a self-promotional film which was sent out to leading

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agencies in the UK and France, and as a result of this viral self-promotion she landed an internship at TBWA in Paris. In fact, this internship was gained on the strength of her portfolio alone and she didn’t even require an interview. Senior Lecturer in Advertising, Ken Burtenshaw had this to say about the student: “She was a fully committed student, eager to learn and forge a career as a creative in the advertising industries. Importantly Margaux had a hunger to succeed.”

Margaux Chalard was awarded the Tom Hay Memorial Prize at the Graduation ceremony for the class of 2013. She is seen here with Caroline Barfoot, Nik Mahon and Ken Burtenshaw. Her work was a stand-out at New Blood during the summer and she has just won an internship at TBWA in Paris: “I got in on the strength of my portfolio - I didn’t need an interview”.

Ken Burtenshaw, Course Leader, Solent Advertising: “Margaux was a fully committed student eager to learn and

forge a career as a creative in the advertising industries, who importantly has produced some great creative work.”

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Staff Team

Since joining the University in 1993, Nik has been responsible for authoring and developing many of the creative design and advertising programmes taught on a number of courses across the University. As Senior Lecturer, his subject areas include: advertising, art direction, corporate identity and design, creativity and idea generation.

Caroline has worked in media and marketing for more than 20 years. Her career began in the Media Sales Department of Granada Television, and after four years of liaising with clients and agencies, she decided to move to an agency and became Business Development Director of Ravey Street Advertising.

Ken BurtenshawKen moved into teaching in higher education after 25 years working as an Art Director in advertising agencies in London and Glasgow. Ken has been teaching across a variety of Advertising units such as the Creative Team, Art Direction and Creative Concepts, Portfolio Building and Computer Layout and Visualisation. Ken is especially keen on developing links with other advertising courses across Europe.

“Our main aim is to produce students who understand not only the strategic thinking

and planning behind a succesful advertising campaign but also the creative thinking and

excution of a campaign.”

Laura began her lecturing career at Southampton Solent University in 2000 where she worked for the Business School, moving to the Faculty of Media Arts and Society (FMAS) in 2005 to join the BA (Hons) Advertising course team. Laura’s subject areas include Marketing Communications, Branding and Advertising.

Ken Burtenshaw Course Leader, Solent Advertising.

Nick Mahon Caroline Barfoot Laura Campbell


Directed by advertising professionals, the

Advertising course at Solent offers students vital hands-on experience and partnerships with major brands and businesses. Our European partnerships will give you the chance to work on pan-European campaigns.

You will create your own campaigns and work from live briefs from companies such as Ted Baker, American Airlines, Nike and more, as well as studying everything from idea generation and strategy to art direction and copywriting.

As the importance of industry experience is immeasurable, we offer an optional work experience unit in your final year to enhance your portfolio and make necessary contacts to help you succeed in the industry. Previous graduates have worked with Saatchi and Saatchi, Palmer Hargreaves, McCann Erickson, Channel 4 (Jersey) and many more.

Ignite your career with the Solent Advertising course.

“Since finishing my studies I have been working as an Account Executive for a Web Design agency. Although the

course is geared towards the process of the Advertising industry, you are not

restricted finding work within that area. The knowledge you gain from a variety of

modules over the three years can provide a sound base for you to build on in a variety

of roles within the industry.”Ben Thomas 2011 Graduate

Entry requirements240 tariff points to come from A Levels or equivalent qualifications

Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.

Direct entry into year two or three may be considered for this course.

UCAS codesFull-time

3 Years Standard Entry N564

4 Years Language Year N561

Location of study: East Park Terrace

Study mode: Full-time

Accreditations: Creative Skillset and IDM (The Institute of Direct and Digital Marketing).

Key Facts

About the Course

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Dan Castle & Dan [email protected] / [email protected] - Promote this stylish new brand of cyclewear to youngurbanites! The clothes are so stylish there is no need to changefor the office or for a few drinks after work.

Dan Castle & Dan [email protected] / [email protected] Heart Foundation - Convince people of all ages thatcycling is the best way to get your heart pumping!

Marius Johnson - [email protected] is known in Scandinavia as an airline forbusiness people. SAS is percieved as old fashionedbrand by many younger travellers who use thebudget airlines. So the task is to create acommunications campaign that changes this ‘tired’perception.

Digital interactive adshel poster

British Heart Foundation - Convince people of all ages that cycling is the best way to get your heart pumping!





Student Showcase

Campel - Promote this stylish new brand of cyclewear to young urbanites! The

clothes are so stylish there is no need to change for the office or for a few drinks

after work.

Dan Castle & Dan Drammis










SAS is known in Scandinavia as an airline for business people. SAS is percieved as old fashioned brand by

many younger travellers who use the budget airlines. So the task is to create a communications campaign that

changes this ‘tired’ perception.

Marius JohnsonThe SAS experince Mobile ApplicationMenus and explantion

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Ethan Lott & Joe [email protected] / [email protected] Baker - Introduce Ted Bakerto a country of your choice.

Ethan Lott & Joe [email protected] / [email protected] smoking today - Convince the addicted. Get smokersto just give it a go and give up for a day or a week!

Ethan Lott & Joe [email protected] / [email protected] Octavia vRS - A family saloon that thinks its a sports car.

Ethan Lott & Joe [email protected] / [email protected] - Create a campaign for Veethair removal products thatdemonstrates that whether youwant a smooth body for yourholiday or a quick way to de-fuzzregularly, there is a Veet productto suit your needs.

Quit smoking today - Convince the addicted. Get smokers to just give it a go and give up for a day or a week!









Veet - Create a campaign for Veet hair removal products that demonstrates that whether you want a smooth body for your holiday or a quick way to de-fuzz regularly, there is a Veet product to suit your needs.

Ethan Lott & Joe Jordan


Maria Matheson - [email protected] Hair Care - A copywriting project based on acreative brief for a range of quirky Aussie hairproducts. The low down is - “our formulas withextracts of Australian natural ingredients dowonders for your hair”.

Mattias Nordeng & Maria [email protected] / [email protected] Baker - Introduce Ted Baker to a country of your choice.

Alis Chetreanu - [email protected]’s Iced coffee - Persuade men and womenbetween the ages of 18-40, that Jimmy’sCoconut Iced Coffee is cool to drink in theSummer, in a manner that demonstrates the funand quirky personality of the brand.

Every time someone createsa new avatar in the promowindow a copy of their picturewill be put in a ‘wanted’ posterwhich will be broadcasted toour interactive adshels.The adshel will also be one ofthe main places to downloadthe game app.

Alis Chetreanu - [email protected] - Create a campaign for the Lego brand thatdistinguishes Lego from all competitors.

Mattias Nordeng & Maria [email protected] / [email protected] - Create a campaign for Veet hair removal products thatdemonstrates that whether you want a smooth body for yourholiday or a quick way to de-fuzz regularly, there is a Veet productto suit your needs.

Mattias Nordeng & Maria Mathisen







Veet - Create a campaign for Veet hair removal products that demonstrates that whether you want a smooth body for your holiday or

a quick way to de-fuzz regularly, there is a Veet product to suit your needs.

Ted Baker - Introduce Ted Baker to a country of your choice.

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Lego - Create a campaign for the Lego brand that distinguishes

Lego from all competitors.

Alis Chetreanu







Jimmy’s Iced Coffee - Persuade men and women between the

ages of 18-40, that Jimmy’s Coconut Iced Coffee is cool to

drink in the Summer, in a manner that demonstrates the fun and

quirky personality of the brand.


Margaux Challard - [email protected] Commission - Create a campaign to raise awareness of the various outdooractivities the Forestry Commission provides. Engage with a younger audience to highlightwhat a great day out our sites provide, whether it’s with family, your friends or both. It’sgreat value, it’s healthy and fun.

Margaux Challard - [email protected] Airlines - Demonstrate to business travellers who regularly flytransatlantic to and from the US, and are either dissatisfied with BA, orhave little loyalty to other US carriers, that American Airlines are theembodiment of quality American style service, and that the airlinerepresents the best of America in the Air.

Margaux Challard - [email protected] Egberts Coffee - Generate excitement aboutDouwe Egberts coffee, and create a desire for betterquality coffee at home.

Forestry Commission - Create a campaign to raise awareness of the various outdoor activities the Forestry Commission provides. Engage with a younger audience to highlight what a great day out our sites provide,

whether it’s with family, your friends or both. It’s great value, it’s healthy and fun.

Margaux Chalard




Douwe Egberts Coffee - Generate excitement about

Douwe Egberts Coffee, and create a desire for better quality coffee

at home.

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Margaux Chalard

American Airlines - Demonstrate to business travellers who regularly fly transatlantic to and from the US, and are either

dissatisfied with BA, or have little loyalty to other US carriers, that American Airlines are the embodiment of quality American style service, and that the airline represents the best of America

in the Air.


Lauren Martin & Jack [email protected] / [email protected] Airlines - Demonstrate to business travellers whoregularly fly transatlantic to and from the US, and are eitherdissatisfied with BA, or have little loyalty to other UScarriers, that American Airlines are the embodiment ofquality American style service, and that the airlinerepresents the best of America in the Air.

Lauren Martin & Jack [email protected] / [email protected] - Persuade young urban men who are into bikes forcommuting, getting between meetings and generally goingout, that a Foffa bike is a cool way to get about the city.

Lauren Martin & Jack [email protected] /[email protected] Egberts Coffee - Generate excitementabout Douwe Egberts coffee, and create adesire for better quality coffee at home.

Lauren Martin & Jack [email protected] / [email protected] - Persuade women between the ages of 30 - 60 to buy theirhusband or partner a Parker pen as a ‘special’ present.

Interactive billboardThe role of the billboard is to inspire the audience to design their own flasks. Thebillboard acts like a digital photoframe whereby there are stock images of designs,which change when the billboard is tapped. There would be over 100 imagesstored within the board, the above example shows how the image of the flaskchange after 3 sequential taps.

Dowe Egberts iphone appThe Dowe Egberts app is interlinked withthe website, so that people can uploadpictures onto the cup using their smartphone. Aspects of the app would be similarto Sketchbook Pro on the iphone, becausewe wanted people to have the opportunity toadd drawings.

Lauren Martin & Jack Brenton

Foffa Bikes - Persuade young urban men who are into bikes for

commuting, getting between meetings and generally going out, that a Foffa

bike is a cool way to get about the city.

Lauren Martin & Jack [email protected] / [email protected] Airlines - Demonstrate to business travellers whoregularly fly transatlantic to and from the US, and are eitherdissatisfied with BA, or have little loyalty to other UScarriers, that American Airlines are the embodiment ofquality American style service, and that the airlinerepresents the best of America in the Air.

Lauren Martin & Jack [email protected] / [email protected] - Persuade young urban men who are into bikes forcommuting, getting between meetings and generally goingout, that a Foffa bike is a cool way to get about the city.

Lauren Martin & Jack [email protected] /[email protected] Egberts Coffee - Generate excitementabout Douwe Egberts coffee, and create adesire for better quality coffee at home.

Lauren Martin & Jack [email protected] / [email protected] - Persuade women between the ages of 30 - 60 to buy theirhusband or partner a Parker pen as a ‘special’ present.

Interactive billboardThe role of the billboard is to inspire the audience to design their own flasks. Thebillboard acts like a digital photoframe whereby there are stock images of designs,which change when the billboard is tapped. There would be over 100 imagesstored within the board, the above example shows how the image of the flaskchange after 3 sequential taps.

Dowe Egberts iphone appThe Dowe Egberts app is interlinked withthe website, so that people can uploadpictures onto the cup using their smartphone. Aspects of the app would be similarto Sketchbook Pro on the iphone, becausewe wanted people to have the opportunity toadd drawings.

American Airlines - Demonstrate to business travellers who regularly fly transatlantic to and from the US, and are either dissatisfied with BA, or have little loyalty to other US carriers, that American Airlines are the embodiment of quality American style service, and that the airline represents the best of America in the Air.

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Mediacom is one of the largest and most successful

media agencies globally. My current role as media planner involves working on the Sony international account, focussing on strategic planning and implementation of their global advertising campaigns. The role combines creative thinking with account managagement, two key elements that you are exposed to on the course at Solent. For me personally, there’s nothing more rewarding than seeing a campaign you have orchestrated come to life and help a brand to grow and become more profitable.

The advertising industry is very fas-paced and reactive to the consumer, meaning everyday I am exposed to something new and challenging, which is what makes my job so interesting.

The course at Solent has a good balance of modules which cover a wide area of topics, with key focuses on creative thinking whilst aligning this with clear business relevance and objectives. I got the opportunity with the course to travel to Valencia in my second year and compete in a European Advertsing competition which

was honestly the best two weeks I had during my three years at Solent.

The course is very coursework and practical focussed which is true to the real life world of advertsing, as there is no wrong or right idea or approach to an advertising brief, its more about fine tuning the process and learning through execution. I had a great three years at Solent, and the course has set me up for a career in an industry that has so many different career paths and options to progress in.

“The course at Solent has a good

balance of modules which cover a wide

area of topics”

Dale Griffiths Media Planner at Mediacom

Graduates News


I finished my Advertising degree at Southampton Solent

in May 2013. A month later I started an internship at Nexus/h in Tunbridge Wells, and was soon offered a full-time position. All of this I achieved with my creative partner, Joe Jordan, and course-mate Tom Primrose, who has taken up an exciting role as Planning Executive. “That’s insane”, I hear you say, “all three of you from the same course ended up working at the same agency?” That’s not the half of it.

Aside from the three of us, there are another five people from Solent working at Nexus/h. Our time at university has truly prepared us for life in the industry, enabling us to hit the ground running and

take on any challenge. This transition has been made easier by the incredibly friendly and welcoming Nexus team, including Solent’s very own Account Executives Julia Tyler and Sophie Jones.

Advertising is famed for being an extremely tough industry to break into. I spent most of my time in third year wondering how long it would take to get my first job as a creative. But it just goes to show that with the right preparation and the drive to take any opportunities that come your way, you will succeed.

The Solent Grad Team at Nexus/h

“In the last couple of years we’ve recruited a number of high calibre graduates from Solent University

across a variety of departments. They demonstrate enthusiasm, intelligence and an ambition to succeed

and have great interpersonal skills. We have really high hopes for them, we’re sure to be seeing them on

the front page of Campaign!”Nexus/h Account Director, Rachel Pullen

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Graduating in November 2013, Kerri Fear had already

landed her first full time job role as the Media Buyer for Precision Creative and Media, where she had started working in May straight after finishing University.

It was after undertaking a week’s work experience at Stuff Advertising at the beginning of her third year that Kerri decided which route she wanted to take after graduating. The Advertising course at Solent prepared Kerri with all the key skills in order to succeed in the trade, including strategy, planning, innovative idea generation, presentation skills and high-end computer skills. The huge range topics on the course gave her an extensive knowledge of the industry.

“My course helped me massively when applying for the job as a Media Buyer, purely because all the skill I needed I had already learnt in one way or another,” explained Kerri, “The experiences I had encountered at University went a long way in making me stand out against the competition.”

During her three years of study, the university offered support to Kerri to ensure she could pursue the career she wanted after graduation. “They offered to help me with all manner of things, although I only took them up on the CV writing,” said Kerri. “They continued to help me after by sending me relevant jobs via email, which was really helpful.”

Kerri received help from Solent to improve her CV and writing cover letters, as well as pointing her in the right direction when she began job hunting; she even found her current job role on the University’s careers page. Within days of applying for the job, she was asked for an interview.

The talents and knowledge Kerri developed on the Advertising course aided her success after University.

Kerri Fear Media Buyer at Precision Creative and Media

“Don’t be scared, what is the worst thing that can go

wrong? Learn from your mistakes and

just keep at it!”


Solent Students win Europass viral video competition

Amidst the final year pressures of dissertations

and the fine-tuning of CVs, two teams of students from the Advertising course at Solent University received the top prizes in a viral video competition run by the UK National Europass Centre.

During his third year option unit of Onscreen Production, students directed, produced and edited videos for the competition. The films submitted were then judged on their originality, visual impact, presentation, creativity and their effectiveness in promoting Europass to the target audience.

The winning video, by Solent’s own ‘The Mighty Ducks’ (Michael

McCallum, Marie Anestad, Nick Pritchard and Ben Jones) showcased a range of different jobs that EuroPass allows people to do across Europe and the team received £500 worth of Amazon vouchers for presenting EuroPass in an effective way, as a tool enabling people to work and see the world at the same time.

Solent students also took second place with a funny black and white silent film promoting the benefits of Europass, which was created by Jamie Bunce, Tom Mcgovern, Veronica Licheva and Matthew Flynn from ‘The Winning Entry’ team. They also received a huge Amazon voucher prize.

“It’s good that we could do something

that not only contributes to the course but also a

competition, which is fantastic for my

portfolio and even more so got me an

award.”

Matthew Flynn - 2nd Place bit.ly/1iTX6Fx

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Industry LinksThe New Blood Exhibition is a

showcase of over 70 courses from across the UK. Courses in illustration, advertising, digital,

motion graphics and graphic design will all be there. It’s a great

chance for school leavers to talk to tutors and graduating students

all in one place.

The New Blood Awards winners’ exhibition will also be on show; an inspirational display of work from

the hottest new talent from around the world.

We work closely with local and london agencies to provide guest lectures, critique to student work

and field visits to give the student real-industry experince.

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