ignite agency growth with producer tech

© 2016 Vertafore, Inc. and its subsidiaries.1

Ignite Agency Growth withProducer TechAcclerated producer hiring and validation solutions from Vertafore


“Study after study and firm after firm reinforce this point. Growth creates opportunity for employees, business for carriers, resources for clients and returns for shareholders.

But not all growth is equal.

Organic growth, specifically, has a unique power to drive agencies and their stakeholders forward.”

Reagan Consulting

Growth is lifeblood of an agency


Organic growth strategies

Quality,profitablegrowth

HireexperiencedproducersCross-selling

RecruitMillennials

Become asales

machine

Diversify intonew lines

Specializein a

niche

Bettermarketing


PERCENTAgencies under-hiring

producers to meet growth goals

PERCENTAverage producer hiring

success rate

MONTHSAverage months to validate a

new producer

PERCENTProducer hires rated as exceeding expectations

Hire experienced producers• Lower average agency

sales velocity compromises ability to drive sustained growth

• Skews generational age bands and puts agency perpetuation at risk

Recruit college grads or industry outsiders• Low hiring success rate

costs time and money and causes churn

• Lengthy time to validate hinders ability to meet organic growth targets

Risks with producer hiring strategies

60 56 32 10


Sustained organic growth is hard

Huge cost and impact on morale and achievement

Significantly below stated organic

growth goal targets


Brutal realities of onboarding producers

Recrui

tHire

Licen

se

Market

Trainin

g

Sales T

rainin

g

Mentor

ing

Coach

ing

Valida

tion

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Dated tech unappealing to

Millennials

Manual licensing process kills momentum

Overwhelmed trying to learn niche

markets

Poor visibility into sales pipeline

No clue where sales breaking down

hampers mentoring

Significantly below time to validation

target

Low hiring success rate costs time, money, morale

% o

f New

Bus

ines

s Q

uota

Ach

ieve

d


Age and source of new producers hired

14%

53%

20%

12%

Average Growth

UNDER age 30 from WITHIN insurance industryOVER age 30 from WITHIN insurance industryUNDER age 30 from OUTSIDE insurance industryOVER age 30 from OUTSIDE insurance industry

27%

55%

18%

Top 25% Growth

UNDER age 30 from WITHIN insurance industryOVER age 30 from WITHIN insurance industryUNDER age 30 from OUTSIDE insurance industryOVER age 30 from OUTSIDE insurance industry

Opportunities to improve producer hiring success rate and reduce validation time


What your new producers want• Expedited producer licensing

• Quickly find forms, checklists, coverages

• Visibility into sales pipeline

• Ongoing coaching and mentoring

• Tools to compete and win against directs

To become successful producers as fast as possible

How Vertafore helps• Web-based licensing and compliance solutions

• Online insurance search engine

• Insurance-specific sales pipeline integrated with mobile access

• Virtual niche market coach plus pipeline monitoring and proactive mentoring

• Online consumer rate quotes embedded in your website and social pages

Recruit top young talent, maximize successful hires and reduce time to validate

Vertafore can improve producer hiring success rate and reduce validation time


Accelerated producer hiring and validation solutions from Vertafore

Expedited Licensing• Access direct connections to state licensure and

continuing education credential information for each of your producers

• Stay on top of agency requirements with automatic reminders to upgrade renewals and compliance

• Allow your producers to focus on selling business and serving clients without disruptions

Online Insurance Search Engine• Virtual coach for commercial niche markets• Quick access to comprehensive risk management and

loss control tools• Interactive map and search tools to identify prospects• Help producers develop sales methodologies to drive

more business with sample brochures, business letters, proposals and more

Insurance-specific Sales Tools• Dashboard provides instant view of your sales pipeline,

open leads, opportunities and activities• Guided workflows ensure your leads flow through sales

pipeline efficiently and consistently, resulting in faster lead-to-close time

• Seamlessly integrates with your agency management platform providing easy access to account information such as policies, claims and notes

Online Consumer Rate Quotes• Compete more effectively in online personal lines

insurance market• Expand your agency’s website functionality with

integrated personal lines auto and home quotes• Reduce quote time turnaround• Supercharge your social presence with embedded

personal lines auto and home quotes• Compete and win against direct writers


Vertafore-assisted new producer ramp

Recrui

tHire

Licen

se

Market

Trainin

g

Sales T

rainin

g

Mentor

ing

Coach

ing

Valida

tion

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Stand out with producer-focused

software

Accelerate licensing with web-based

toolsOnline search engine acts as

virtual coach for niche markets

Teach sales processes with insurance CRM

Monitor and fix breakdowns in

pipeline with CRM

Accelerate ramp with online quotes

on social


Accelerates organic growth

Significant improvement in

hiring success rate and validation time

Increases sales velocity and organic

growth rate


Develop solution• Model your needed sales

velocity, producer hiring success rate and producer validation time to hit your organic growth goals

• Conduct a solution development deep dive with your key stakeholders

Implementation• Data migration• Implementation• Training• Dedicated account manager

Support• Vertafore Support• Vertafore Community• Network of Vertafore Users

(NetVU)

How we will deliver this solution


CommitmentYour support is essential as we engage with your key stakeholders and build your sustainable organic growth strategy

PartnershipWe need to partner with you and your producers to help them feel supported and connected with these new tools

Next stepsLet’s plug your numbers into our model for a first pass evaluation and set the stage for a solution development deep dive with your key stakeholders

Let’s grow together

For more information contact Chris Ries at425.354.6178 or [email protected]

ignite agency growth with producer tech

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