iemg - live on i-drive!
DESCRIPTION
A 10 slide presentation of our Live on I-Drive Business Plan in Guy Kawasaki methodology.TRANSCRIPT
International Drive?• High quality entertainment… Void
• Orlando hosts 47.8M visitors annually– 10.6M are business visitors– 30+M are Total Addressable Market
• I-Drive has 35,000+ hotel rooms
• 2nd largest Convention Center in US– 1.5 million convention visitors
Live On I-Drive!
• Venue-based entertainment experience will rival Cirque du Soleil, Celtic Women and Blue Man Group
• Unique fixed-stage and seating design will engage audience
• 2.5 hour performance by world-class musicians
Live On I-Drive!
• Positive message songs, content
• Captivating imagery, lighting and sound
• First production in Orlando aimed at the Adult Contemporary market
Target Audience
• Adult Contemporary (AC) 25-65
• Consumes 55% of music content
• 18.3% of income is discretionary
Value Proposition
• Investors– R.O.I.– Multiple mediums:
• Ticket Sales• Sponsorships• Merchandising• CD, DVD, Downloads • Broadcast, Streaming• Royalties, Publishing
– Socially Responsible
Value Proposition
• Customers– Highest Quality Experience– Value
• Ticket Price, Products– Moving, Memorable Experience
• Community– Catalyst for Arts/Cultural growth– Job Creation
Marketing & Sales
• Engage PR/Marketing Firm
• Multiple platform campaign
• Deploy Triple C Strategy– Clear– Consistent– Comprehensive
Competition• Direct
–Blue Man Group–Cirgue Du Soleil
• Indirect–BB Kings–House Of Blues–Hard Rock Live
•Strategy to resolve–“New”–“Location”
Projections
0
5
10
15
20
25
$ In Millions
GrossEBITDA
Gross 18 22.4 23.9
EBITDA 4.5 8.5 10.4
Year 1 Year 2 Year 3
Summary
• Market exists and is ready
• Profitable venture (ROI)
• Possess talent to deliver– People– Plan– Passion