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LIO2010 | IM

OGEN

DESIGN

STUDIO

DESIGN IS hOw wE INFLUENcE aND cREaTE ThE wORLD aROUND US.

INTRODUcTION / 05a pleasure to meet you.

Get to know a bit more about Imogen Design Studio.

cON

TENTS

PROjEcTS / 07Feel free to have a look at some of the creative projects we’ve embarked on.

cONcEPTS / 35It’s not whether you win or lose, but

whether you take the risk. These projects may not have won the tender, but the did

win our our hearts.

cONTacT / 36would you like more information? here is

how you can reach us.

REThINK cREaTIvE.we don’t just design, we develop ideas.

INTRO

DUcTIO

N 05

Imogen Design Studio (IDS) is a creative design agency providing comprehensive integrated marketing solutions to a caribbean market.

Our approach is based on a dedication to the progression of design and marketing in the region.

with a client based philosophy, we bring client concepts from idea to implementation through the use of our technical expertise, creative thinking and relationship building strategies, to become the conduit for our clients creative expression.

ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

hOME PaGE

bOOKING PaGE

GaLLERy

PROjEcTS 07

think. design. create. on the wings of imagination.

advertising/website Designairline association of barbados (aab)

The airline association of barbados tasked IDS with producing a photo heavy brochure that was to speak its thousand words.

Our second project with them, saw the creation of a website for their executive lounge, with functionality for bookings, downloads, and a photo gallery.

PROjEcTcLIENT

DEScRIPTION

wEbSITE SaMPLES

ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

PROjEcTS 09

website DesignFoster’s bakery

working with a strategic partner, Ebi Programming, IDS designed the new Foster’s bakery website. The site was to facilitate a product gallery that integrated with an online order form.

As part of the project, an e-flyer was designed to promote the launch of the new site.

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DEScRIPTION

E-FLyER

Logo DevelopmentEbi Programming

This software development business needed a logo developed to display their identity.

They were specific about the colours, but otherwise left it up to us to interpret the use.

The blank slate allowed us to be creative but still communicate within the realm of the field of Information Technology.

PROjEcTcLIENT

DEScRIPTION

Magazine Layouthanschell Inniss Limited

working with a strategic partner Norman Mayers of Redmango Studios, IDS was able to layout the wine, Spirits & Food catalogue for hanschell Inniss Limited for the third year running.

In this issue, the vibrancy of colour helps to enhance the products offered.

PROjEcTcLIENT

DEScRIPTION

ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

PROjEcTS 11

corporate branding & advertisingSouth coast Designs (ScD)

when Nicole Eastmond launched her south coast boutique, she turned to IDS once again, having worked successfully with us to produce the branding for London Designs, her premiere boutique.

She wanted a brand to communicate the south coast, leisurely lifestyle, with a yet simple identity and vibrant colours.

PROjEcTcLIENT

DEScRIPTION

corporate branding & advertisingSouth coast Designs (ScD)

when Nicole Eastmond launched her south coast boutique, she turned to IDS once again, having worked successfully with us to produce the branding for London Designs, her premiere boutique.

She wanted a brand to communicate the south coast, leisurely lifestyle, with a yet simple identity and vibrant colours.

PROjEcTcLIENT

DEScRIPTION

ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

PROjEcTS 13

corporate brandingSITUP consulting

working with a company from the ground up is a unique opportunity and such was the case working with SITUP consuliting.

The client brought his ideas, and was open to seeing them developed beyond what he imagined.

The logo concept is designed to capture how strategy, systems and finances, represented by their different colours, work together in the business process.

PROjEcTcLIENT

DEScRIPTION

ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

PROjEcTS 15

corporate brandingSITUP consulting

working with a company from the ground up is a unique opportunity and such was the case working with SITUP consuliting.

The client brought his ideas, and was open to seeing them developed beyond what he imagined.

The logo concept is designed to capture how strategy, systems and finances, represented by their different colours, work together in the business process.

PROjEcTcLIENT

DEScRIPTION

2010 yearbookThe St. Michael School

It was fun working with The St. Michael School to produce their 2010 yearbook.

The project was designed around the theme “Keep the Dream alive” and was created to capture the fifth year students as they were and “imortalize” their hopes and aspirations.

This youthful look & theme, designed more like a teen magazine, was a success with the students and teachers alike.

PROjEcTcLIENT

DEScRIPTION

ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

PROjEcTS 17

2010 yearbookThe St. Michael School

It was fun working with The St. Michael School to produce their 2010 yearbook.

The project was designed around the theme “Keep the Dream alive” and was created to capture the fifth year students as they were and “imortalize” their hopes and aspirations.

This youthful look & theme, designed more like a teen magazine, was a success with the students and teachers alike.

PROjEcTcLIENT

DEScRIPTION

Magazine Design & LayoutThe Small business association

having worked with the Sba on previous projects, they request our assistance in the development of their flagship publication, the business Lead.

The publication is a medium designed to keep small & medium enterprises informed of news, events and benefits that will impact their businesses.

The first issue of the Business Lead was launched in September 2010.

PROjEcTcLIENT

DEScRIPTION

ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

PROjEcTS 19

ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

PROjEcTS 21

E-Flyer - jazz at Divi SouthwindsErrol bradshaw & calabaza jazz

When approached to produce this flyer design, IDS was given the photo, a word document, and the client’s request for something better.

Drawing inspiration from the smooth tones of jazz music, and the similarities of the saxaphone to the letter ‘j’, the flowing lines and italicized text, mixed with soothing colours communicated all that the client had hoped for.

This e-flyer was sent out through the bajan Things email marketing service, between august and October 2010.

PROjEcTcLIENT

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8FT x 4FT OUTDOOR SIGNaGE DIScOUNT caRD

DOUbLE-SIDED bUSINESS caRD

PROjEcTS 23

ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

advertising & Promotional DevelopmentShine vehicle care centre (Shine vcc)

Shine vcc came to us as a referral with their logo already designed, needing advertising and promotional materials to complement the logo.

They brought strong ideas for us to work with which was a welcome opportunity.

working in tandem with Shine vcc, IDS developed a package of promotional and advertising materials to compliment the logo and the business identity.

PROjEcTcLIENT

DEScRIPTION

DOUbLE-SIDED FLyERS

advertising & Promotional DevelopmentGTS Mobile

GTS Mobile approach IDS with a blank slate and hearing good things about us left the imagination all up to us.

working to convey the multifacted nature of the business, sales, repairs and accessories, IDS created a switchblade-styled logo, design to be complemented by simple clean graphics to make it stand out.

The client was pleased to see the finished product.

PROjEcTcLIENT

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ONLINE FLyER

bUSINESS caRD

ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

PROjEcTS 25

FLyER

FacEbOOK PROFILE IMaGE

PROjEcTS 27

ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

Logo Redesign & advertisingFinancial consulting Services Inc. (FcSI)

FcSI came to us through the Small business association. Intitial an ad was needed for the association’s member discount booklet, and that soon developed into a timely modernization of FcSI’s logo.

FcSI made it clear that the colours and the elements were to remain the same, but certain creative licenses were allowed, such as removing the redundancy in the name being mentioned twice.

PROjEcTcLIENT

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brandingSonia Mullins

working with Entertainment Management company Sonic Entertainment, IDS created the logo and business card with concepts based on client direction.

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book coverIndra Rudder

One book. Two covers. working with the fun-loving Indra ‘iNDRaNi’ Rudder on her book ‘beyond hope: a Tru Story,’ IDS had the opportunity to mirror her personality and integrate much of her original artwork in the process.

Two cover designs were created as options but in the end both were liked so much that they just may consider using both.

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PROjEcTS 29

ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

GODDESS WILD - The Album

INTRO - One VoiceComposed & sung by: Indra Rudder

1. STRONGER [3:36]Written by: Indra Rudder, Fabian ‘MiniM’ WorrellProduced by: Fabian ‘MiniM’ Worrell (Million Dollar Music)Guitar & Background Vocals: Indra RudderAll other instruments: Fabian ‘MiniM’ Worrell

2. SURRENDER [3:46]Written by: Danielle Toppin, Indra RudderProduced by: Darien BaileyGuitars & Background Vocals: Indra RudderAll other instruments: Darien Bailey

3. FOR YOU (feat. Terry ‘Mexican’ Arthur) [3:41]Written by: Indra Rudder [Island Moon Magic Publishing]Produced by: Indra ‘iNDRANi’ RudderSteel Pan: Terry ‘Mexican’ ArthurGuitars & Background Vocals: Indra Rudder

4. WANNA BE (THAT THING) [2:53]Written by: Indra Rudder [Island Moon Magic Publishing]Produced by: Indra ‘iNDRANi’ RudderDrums: Melvin AlickBass: André DanielLive Percussion: Indra Rudder Shurland ‘Viking Tundah’ BowenBackground Vocals: Indra Rudder

5. I KNOW [3:03]Written by: Indra Rudder [Island Moon Magic Publishing]Produced by: Fabian ‘MiniM’ Worrell Indra ‘iNDRANi’ RudderBass: Nicholas BranckerDrums: Melvin AlickGuitars: Scott GaltBackground Vocals: Indra Rudder

THE SUM (of) – (Interlude)Written & Sung by: Indra Rudder

6. RUN [4:37]Written by: Indra Rudder [Island Moon Magic Publishing]Produced by: Indra Rudder (Island Moon Magic Studio)Guitars & Background Vocals: Indra RudderKeys: Terry ‘Mexican’ ArthurBass: Shurland ‘Viking Tundah’ Bowen

7. TO THE OTHER SIDE [3:33]Written by: Indra Rudder [Island Moon Magic Publishing]Produced by: André DanielGuitars & Background Vocals: Indra RudderAll other instruments: André Daniel

8. THE DREAMER (feat. Adrian Green) [3:22]Written by: Indra Rudder & Adrian GreenProduced by: Indra RudderBass, Acoustic Guitars & Background Vocals: Indra Rudder

BREATHE - (Interlude)Written & Sung by: Indra Rudder

9. CALL THE SUN [4:33]Written by: Indra Rudder [Island Moon Magic Publishing]Produced by: Indra ‘iNDRANi’ RudderDrums: Melvin AlickGuitars & Background Vocals: Indra Rudder

10. IT’S YOU (Acoustic) [3:01]Written by: Indra Rudder, Damian Etienne Sebastian LegallProduced by: Indra Rudder [Island Moon Magic Studio]Guitars & Background Vocals: Indra RudderBass: Shurland “Viking Tundah” BowenPercussion: Indra Rudder, Shurland “Viking Tundah” Bowen

11. I AM SHE [2:29]Written by: Indra Rudder [Island Moon Magic Publishing]Produced by: Indra RudderGuitars & All Vocals: Indra RudderLive Percussion: Jakuta Drummers (Junior ‘Ifentola,’ Maxwell)Additional Percussion: Shurland “Viking Tundah” Bowen

THE DAWNING (Interlude) [2:06]Composed & Sung by: Indra Rudder

Thanks To:The Incredible Force that is so beautifully simple to love and

accept, yet often so challenging to define and understand…the ones who leave the feathers, my mother

(for the gift of song), Danielle, Ayesha, Akela,Rena, Rochelle (for always believing), Father Figure

+ Music Mentor, Eddy Grant, heartstring AlaafiaOmo, my huge circle of wonderful friends, which includes

the contributing musicians on this very specialproject: Viking Tundah, André Daniel, Terry ‘Mexican’

Arthur, MiniM, Nicholas Brancker, Adrian Green,Darien Bailey, Scott Galt, Melvin Alick, Kasey ‘KC’ Phillips,

Dani T, Ifentola, Maxwell, Hypasounds, Sebastian,Chris Allman (wealth of advice), Jeff Glixman +

Legend (1st guitar), Rena, Rochelle + Ramona, web developer Darron Grant, IMOGEN Design Studio, crucial marketing propellers Corey 2.0, Ted, Fairoza (Drenalin),

Simone Harris (360 Artists), Dave Brodsky (DasBro Enterprise), Lia, Maharaki, Broadcast Barbados,

Blue Iron Media, Beat|barbados acephotographers Jonathan Forde + David Hutchinson, Nati

Collections, fabulous online family, Carolann,Pernel, Bobby, Jeff Kinch, those who underestimated

the Tempest alive in me…and ultimately, to theRoot - the source of inspiration for this

musical testimony of love…

This is my offering…of honey-sweet water and red-hot fire…“Drani”

Here I am…in my most pure and raw state…sharing my most personal album to date, hoping that in some

way…somewhere, you may see your reflection.

“GODDESS WILD” was conceived within the womb of The Caribbean. From the cultural pulse of

Jamaica, to the vibrant life force that is Trinidad, and the beautiful island of my birth, Barbados - one by

one, the stories, songs, and life lessons were born.

EXECUTIVE PRODUCER: INDRA RUDDERAn Island Moon Magic Production

Mixing:TRACKS: 3, 6, 7, 8, 9, 10, 11Shurland ‘Viking Tundah’ Bowen @ Blue Wave Studios

TRACKS: 1, 2, 5Fabian ‘MiniM’ Worrell @ ZuriShanaje Studios

TRACK: 4Kasey ‘KC’ Phillips @ Precision Productions

ALL TRACKS MASTERED BY:Please insert final mastering credit here.

ALBUM DESIGN:IMOGEN Design Studio

PHOTOGRAPHY:Jonathan Forde (covers), David Hutchinson (inlay) Except child's photo

http://indranimusic.comhttp://blog.indranimusic.comhttp://www.myspace.com/indranimusic

Look out for my new novel: Beyond Hope: a ‘Tru’ Story

ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

PROjEcTS 31

Goddess wild DvD album artworkiNDRaNi

as colourful as iNDRaNi herself, this album artwork reflects iNDRANi’s fun-loving, playful and rootsy nature.

PROjEcTcLIENT

DEScRIPTION

iNDRANi

C D & B O O K

C D & B O O K

album artworkhoszia hinds

Gospel artiste hoszia hinds returned to IDS after the successful design of his previous album ‘breaking Out,’ needing something fresh but grown up.

The concept produced carried a digital, futuristic feel, to convey the urgency of a christian’s need to change their lives.

hoszia and his team were again pleased with the artwork, noting that it would get the same degree of international recognition as did the previous album.

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ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

PROjEcTS 33

brandingScented Lites

Scented Lites came to IDS through the bybT with the task to create their logo, business cards and labels.

The logo was created to symbolize the releasing of scents as the candle illuminates.

The business card remained with a light design to allow the colours of the branding to be in focus.

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brand Development [Tender]Ministry of Tourism

The Ministry of Tourism put out a tender for the branding of a series of expos to showcase indiginous barbadian art, craft and cuisine to tourists and the public, at various open air venues. The winning tender, though not ours, is what has become the ‘bajan Pride Expo.’

PROjEcTcLIENT

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ThINK. DESIGN. cREaTE. ON ThE wINGS OF IMaGINaTION.

Logo Development [Tender]caricom Development Fund (cDF)

when the cDF advertised their tender, it was a prime opportunity, that we knew we couldn’t pass up.

The concept was to illustrate the mandate of the cDF, working with caribbean countries to develop their people, their communities and their industries, through investment, training and infrastructure.

while IDS’s bid didn’t win the tender, it gave us an opportunity to create a fresh, modern logo to represent the Pan-caribbean entity.

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cEPTS 35

wOULD yOU LIKE TO KNOw MORE?Give us a call at 1 (246) 243 2078or email us at info@imogendesignstudio.com.

you can also visit our website and Facebook fan page:

www.imogends.comwwww.facebook.com/imogends

FORGETOUTSIDE ThE bOx.

ThINK. DESIGN. cREaTE.ON ThE wINGS OF IMaGINaTION.