identogo branding & standards guidelines · 15-11-2017 · identogo center brand promise 3...

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IdentoGO Branding & Standards Guidelines

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Introduction 3Our Corporate Mission and Vision 3IdentoGO Center Brand Promise 3

Branding & Enrollment Center Guidelines 4Logo Color Palette 5Paint Color Palette 5Fonts 5Correct Usage of the Logo 6Enrollment Center Signage 7Acrylic Wall Sign 7IdentoGO Wall Signage (Interior) 27”W x 14”H 7IdentoGO Window Decal (Exterior, size varies based on need) 8Hours of Operation (Exterior) 8.5”W x 11”H 8Form of Payment Sign (Interior) 8.5”W x 11H” 9Holiday Sign (Interior) 11”W x 17”H 9No Photography/No Cell (Interior) 5”W x 7”H 9Name Tags 10Wallet Cards 10Digital Sign 10Customizable Directional Signage 11Optional Outdoor Signage 12Promotional and Retail Items 13Banner/Digital frame return 14

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Our Corporate Mission and VisionIdentoGO’s mission is to Simplify, Protect and Secure the lives of the American people. At the IdentoGO Centers, we simplify lives through our network of convenient locations to obtain a range of identity-related services. We also protect and secure lives through the many applicant vetting services we offer. Each IdentoGO staff member helps us fulfill this mission in a very real way each day.

Our vision is to become the global leader for convenient, professional, single source locations for all your identity-related needs. IdentoGO Centers will provide a growing range of products and services in support of this vision.

IdentoGO Center Brand PromiseEverything our customers see and experience related to the IdentoGO Centers must reflect and reinforce our brand promise of being convenient, professional and trustworthy. We know that the individuals we serve come to us because we offer convenient locations near their home or office. Every interaction they have with us should be simple, easy and intuitive for them. When they enter one of our centers, they must have confidence that they can trust us with their personal information and biometrics. And, they want to be assured they will be treated with respect by well-trained professionals that are there to serve their needs.

To convey the brand promise, each IdentoGO Center must be consistent in its use of signage and branding materials. The Centers should all be well organized, clean and clutter-free to portray a professional company that can be trusted. All customer-facing staff must demonstrate they are knowledgeable professionals ready to provide excellent service, getting customers in and out quickly and efficiently. It is our people – our employees and Partners – who ultimately establish what the brand means and stands for.

Introduction

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So what is branding? And why is it so important for our business?

The IdentoGO logo is the essence of the brand and represents who we are as a business and what we offer to our customers. Consistent use is imperative so that IdentoGO Centers quickly become recognizable as “the” place to go for quality, service, and convenience.

Branding goes beyond just a logo or graphic element. Branding is the entire customer experience…everything from the logo, the website, the way the phone is answered, to the way the customers experience the staff.

• Branding promotes recognition.• Your brand helps set you apart from the competition.• Your brand tells people about your business DNA.• Your brand provides motivation and direction for your staff.• A strong brand helps customers know what to expect. • Your brand helps you create clarity and stay focused. • Your brand helps you connect with your customers emotionally

The IdentoGO logo is comprised of three main elements:• Horizontal type• GO Icon type• Corporate Identity Line

Branding & Enrollment Center Guidelines

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Logo Color PaletteThe IdentoGO logo uses one color that can be represented in CMYK, RGB (using the breakdowns below), black, or reversed out of one of the primary colors.

PRIMARYPantone 287CMYK: C100/M75/Y2/K18RGB: R0/G48/B135HEX: #003087

COMPLEMENTARYPantone 383CMYK: C29/M3/Y99/K19RGB: R142/G154/B54WEB: #8e9a36This color matches the paint on the Center’s walls

Paint Color PaletteOur established color palette helps to strengthen the visual recognition of our brand among various audiences and customers and is used across the organization. The colors are to be used in all IdentoGO materials with complementary colors being added to support the primary accents.

Paint Colors by Sherwin Williams:1. Worldly Gray SW-7043 (Main Gray/Base Natural Color)2. Smokehouse SW-7040 (Dark Taupe Gray Accent Color)3. High Strung Green SW-6705 (Green Accent Color)

FontsFor simplicity and brand consistency, we use three Sans Serif fonts in our communications. If a serif font is needed for body text, we use Times New Roman.

Headlines:Helvetica Neue LT Com – BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Subheads:Helvetica Neue LT Com – MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

COMPLEMENTARYPantone 7532CMYK: C23/M37/Y45/K65RGB: R113/G100/B83WEB: #716453

Body Text – Serif:Times New Roman – RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

Body Text - San Serif:Myriad Pro – RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

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The IdentoGO logo has been specially designed as a unit and must not be recreated, nor can the units be used independently. Additionally, the logo must not touch or be placed on top of another image. Always allow a reasonable amount of “white space” around the logo. These variations provide examples of correct and incorrect usage of the logo. Consistent application of the logo will reinforce the IdentoGO brand.

Correct Usage of the Logo

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Brushed silver framed IdentoGO logo sign with hanging bracket included has the option of hanging with a simple nail using the teethed bracket or stick to the wall. Place the wall sign near the front of a welcome or reception desk.

WHO’S IT FOR?• Partner Enrollment Centers• State or Federal

Corporate owned and operated locations will have the official IdentoGO acrylic wall sign professionally installed by an approved sign vendor.

*If a Partner wishes to purchase the acrylic version of the IdentoGO sign, they may contact their CSS for more information.

WHO’S IT FOR?• Corporate Enrollment

Centers• State or Federal

01. Acrylic Wall Sign

Enrollment Center SignageIdentoGO signage is a critical way for our customers to learn about the services we provide and locate our service centers. Below are images of interior and exterior signage for each IdentoGO location.

* Signs may be updated periodically and images shown may not reflect final signs.

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02. IdentoGO Wall Signage (Interior) 27”W x 14”H 02

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03. IdentoGO Window Decal (Exterior, size varies based on need)Many locations have glass windows both along exterior walls and inside building complexes, this decal makes it easy for customers to find when placed in the most visible place.

WHO’S IT FOR?• Partner and Corporate

Enrollment Centers • State or Federal

(appearance based on services offered)

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A customized IdentoGO HOO sign can be ordered through your designated IdentoGO Customer Service Supervisor. The sign is laminated and hole punched and includes a suction cup for hanging. It is intended to hang on an interior window or door facing outside. Please note signs are program specific. If the window is not an option, a special request for an acrylic frame may sit on the welcome or reception desk.




04. Hours of Operation (Exterior) 8.5”W x 11”H

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05. Form of Payment Sign (Interior) 8.5”W x 11H”8.5 x 11 sign displayed in acrylic frame in the lobby. Forms of payment signs vary by programs.


Enrollment Centers • State or Federal (appearance

based on services offered)

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06. Holiday Sign (Interior) 8.5”W x 11H”11 x 17 sign displayed in an acrylic frame in the lobby prior to program enrollment center closures observed for holidays.




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07. No Photography/No Cell (Interior) 5”W x 7”HSign displayed in acrylic frame at the workstation.



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The frame should be displayed on the counter, welcome desk or waiting area. Verify the signage includes the most up to date version number in the bottom right corner of the screen. Services vary by location, if the EC does not offer one of the advertised services, refer the customer to IdentoGO.com.

WHO’S IT FOR?• Corporate and Select Partner

Enrollment Centers

08. Name TagsAll Enrollment Agents are required to wear name tags while performing fingerprinting services. If name tags are not required by your company, IdentoGO will provide name-tags for the initial on-boarding staff at no cost. Partners will be responsible for replacement name tags as a result of staff turnover.




09. Wallet CardsIdentoGO wallet cards are available to use when a customer requests the Call Center help desk line to schedule an appointment.




10. Digital Sign

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Directional signage is offered to assist customers in locating the Enrollment Center.

WHO’S IT FOR?• All Enrollment Centers • State or Federal


11. Customizable/ Directional Signage

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IdentoGO.com

IdentoGOCustomers Please

PROCEED INSIDE to the Designated SEATING AREA

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*Only applicable to single Enrollment Agent State

Enrollment Centers

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As new products and services are made available, special promotion kits and displays will be provided to those locations offering the product or service.

There are also additional signage options available to assist with promoting your location as an IdentoGO Enrollment Center. These can be ordered once on-boarded.

Options1. A-Frame2. Yard Sign

• Without Rider• With Identity Services

Rider• With Arrow Rider

3. Outdoor Heavy Duty



12. Optional Outdoor Signage

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13. Promotional and Retail ItemsAs new products and services are made available, special promotion kits and displays will be provided to those locations offering the product or service.

There are also additional signage options available to assist with promoting your location as an IdentoGO Enrollment Center. These can be ordered once on-boarded.

OptionsCards (displayed in acrylic holders in the waiting area)

Banners (displayed in waiting area, 2 per EC maximum)



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ENROLLMENT CENTER

Enroll here,enroll now!

www.IdentoGO.com

® ®

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BANNER/DIGITAL FRAME RETURNIdentoGO marketing banners and digital frames may need to be returned to the sign vendor due to the following scenarios: • Enrollment Center Permanent Closure• Marketing Campaign Changes• Enrollment Service Changes• Damage• Facility Re-branding

A shipping label may be requested by emailing [email protected]. In the email, include the site Point of Contact name, phone number, address and reason for return. A a request will be placed with the shipping company for package pick up when possible.

When receiving a replacement, re-use the packaging to return the old item. If any pieces are missing or broken, notify [email protected] with details regarding the missing or damaged pieces.

*Always clean items before returning them to the vendor.

Banner

1. Three-piece bungee pole2. Silver base with black end

caps3. Snap top rail4. Banner Graphic5. Carry bag

Digital Frame

1. Original Box (if available)2. Digital Frame3. Power Cord4. USB Cord5. Remote Control

identogo branding & standards guidelines · 15-11-2017 · identogo center brand promise 3...

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