identityedge jan/feb 2013

IdentityEdgeIncreasing Sales:Unique Alternatives

Reasons People Buy

Lesson Learned at the Grocery Store

Volume 1 Number 1 Jan/Feb 2013

ideasinspirethat

editor-in-chief

Bob Black

managing editor

Rick Tabone

design & production

LeichtWorks

web services

Buentello Design

IdentityEdge is published semi-annually by The Identity Group, Inc. Copyright 2013 Identity Group, Inc., Colleyville, Texas. All rights reserved. No part of this periodical may be reproduced or transmitted by any means without the written consent of the Publisher. Printed in the USA.

[email protected]

IdentityEdge

Welcome to the inaugural version of IDENTITY EDGE magazine… a digital experience to optimize your sales efforts. This magazine is exclusively for

YOU and we anticipate it will grow into an extremely effective sales tool.

Generally speaking, multi-line reps don’t create their own marketing materials. Primarily, we are provided materials from each of our suppliers, throughout the year, to give to you expecting that information to register a response… and it has! Based on our conversations with you, we realized that getting numerous pieces of information at different times is similar to sorting through the mail, grabbing the first class letters, bills and magazines for immediate reading and then leaving the bulk (junk) mail for another time. When you do finally sort through “the pile,” you realize you missed important deadline dates, the coupon expired or the promotion is over. In fairness, you may have missed something good.

In this issue, and those to follow, we will put together the important information NOW… all in one place. No sorting, filing, piling or forgetting to open. As a benefit of reading, you will also be treated to some significant IDG territory specific promotions. This WILL be worth your while!

An article within this issue discusses receiving great service and how simple things affect your relations. We are trying to do the same… provide you with some simple things that will enhance your customer experience with us. Since most reps continue to do business as usual, which often means a brief meeting, a hasty review of numerous products and a rush to get to the next location, we have opted to concentrate on what works for you. We believe in the power of relationships AND providing the tools that work when we’re not there.

Communication is also the key. We have to continually keep each other informed of what’s working, what’s not and how to improve the system. We know we can only be “so much” to “so many,” but for those of you that appreciate the extra effort we put forth, get ready for an incredible customer experience. Loyalty still means a great deal and it is also a two-way street.

We hope you enjoy this new format – please let us know by dropping us a quick e-mail with comments and or suggestions for future issues. This is YOUR magazine. Let’s make it work.Best Selling,

Bob Black817.540.3181

[email protected]

Rick Tabone214.762.9115

[email protected]

Tom Flynn314.456.9283

[email protected]

www.identitygroupinc.com

contentstableOF

IdentityEdge

Features:8 Creamed Chipped Beef – Lesson Learned 12 Reasons People Buy17 Golf Tournament Alternatives

Case Studiesdesktop

5 National Hotel chain Post-it5 National Home Healthcare Post-it

writing instruments 6 Nationwide Title Company Pilot Pen

tradeshow 17 Sales and Marketing Company Hadrus10 National Sales Organization Samsonite

glassware 14 Non-Profit Organization Glass America14 Independent School District Glass America

sports 23 Major Hockey Game Sponsor Access East26 Golf Tournament Management Company PVH

apparel 18 National Fast Food Chain Cap America18 International Construction Materials Supplier Cap America26 Meeting and Travel Planner PVH

misc. 10 Insurance company Samsonite17 Regional Real Estate Company Hadrus 23 Liquor Company Access East

pg 6

pg 18

pg 24

Client: National hotel chain undergoing reconstruction and image change.

Challenge: Introduce new corporate direction utilizing an in-room gift that would maximize exposure while maintaining a strict budget.

Solution: Item #CM218 Mini-Cube with 2 color imprint on all 4 sides, plus 2 color imprinted top sheet.

#CM218 Mini-Cube

• Approach your customers from all sides!

• Imprint sides in 1-4 colors. • Print each of the four sides in

a different single color for the price of one color (min. 500 cubes).

• Same adhesive as our Post-it® Note pads.

• Individually shrink-wrapped.

Results: Initial roll-out was so successful that individual locations requested the item be made available for year-round use through the company store.

Client: National Home Healthcare Provider

Challenge: Provide inexpensive, yet practical, nationally recognized marketing piece to locations nationwide that could be imprinted with individual locations within cities to be used at tradeshows, health-fairs and sales calls.

Solution: Client helped design a scrub shirt die-cut pad in pastel colors that

was universally recognized within their industry, which allowed

multiple copy changes to accommodate regional

offices and personnel.

Result: Overwhelming feedback from regional

offices supporting numerous repeat orders

and expansion of the advertising program to include a variety of different Post-It pads.

Post-it® Custom Printed Die-Cut Notes T-Shirt (#66)

• Exact Color Match Printing!• Fun, memorable shape for even greater

impact!• Available in a wide range of sheet

counts and a wide array of paper colors.

• Imprint your logo and message in 1-4 colors.

• Stock art available (upon request) at no extra charge

• Other standard shapes available.• Custom shapes are available. Call for

charges and details• Made in U.S.A.

5IdentityEdgewww.identitygroupinc.com

CASESTUDIES

Client: Regional Surgery Center

Challenge: Provide a post-operative care program to encourage proper patient rehabilitation.

Solution: Each surgery patient is provided with a heart shaped pillow that is held during necessary, but painful post-op cough exercises. As a fun way to encourage use of the pillow, patients were given Pilot Permanent Markers that allowed family and friends to sign the pillow, much like that of signing a cast.

Result: Nurses indicated a much more positive response to the exercise and encouraged competition among patients to create the best pillow designs.

Super Color Permanent Marker

Versatile, extra fine point marker. Durable acrylic fiber tip writes a smooth 0.4mm stroke. Writes permanently on almost every surface. Personalize, identify or color code photos, tools, toys, etc., in 4 vibrant, permanent ink colors. Barrel colors reflect ink color and vividly express the advertising message. The perfect marker for photo studios, film developing and processing locations

Client: Nationwide Title Company

Challenge: Provide clients with a useful thank-you gift at time of signing.

Solution: The Pilot Varsity Disposable Fountain Pen was selected as an economical, yet high-perceived value gift that allowed customers to sign necessary documents and to keep at closing while representing the best image of title company.

Result: This particular program has been in place for over eight years and led to a higher overall satisfaction rating in survey results.

Varsity® Disposable Fountain Pen

Pilot’s new-fashioned pen that’s convenient to use...No fuss, No muss! Our innovative liquid ink technology guarantees an exceptionally smooth stroke from first to last word. Varsity features a unique fountain pen nib which writes a crisp, clean, extra fine line. Varsity’s contemporary design is available in classic Black.

6IdentityEdge www.identitygroupinc.com

CASESTUDIES

RECYCLED CONTENT

89%89%

RECYCLED CONTENT

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Bottle 2 Pen

RECYCLED CONTENT

RECYCLED CONTENT

89%%%8689868986%%%%%%%%%%%%%%%%%%%%%%%%%%

RECYCLED CONTENT

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World’s First Pens Made From Recycled Bottles! In recent years, plastic water bottles have been under close scrutiny for their environmentally unfriendly characteristics. Americans use 2,500,000 plastic bottles every hour! Less than 1 in 3 of those are recycled.

Pilot has taken this environmental liability and transformed it into B2P—From Bottle to Pen!

• Made from at least 86% recycled content

• Smooth effortless writing

• Elegant design mimics a bottle of water

• Refillable for continued use

ASI: 78110UPIC: PILOT1SAGE: 53144

Client: This client was experiencing a costly trend of frequent accidents. In addition, high absenteeism and turnover were negatively affecting productivity and profitability.

Solutions: A QIC Safety Incentive Program and Employee Recognition Program produced results

• QIC designed a comprehensive program targeting safe behaviors, attendance and retention

• The client was a national organization with multiple regions, divisions and branches

• IncenTrac (QIC’s proprietary, Web-based program platform) provided administrators with real-time reporting and management tools

• Participants logged in to view individual progress and QIC’s exciting selection of program rewards• Employees earned points for positive behaviors and performance

• Working safely (individuals and teams were rewarded for safe practices)• Participating in safety initiatives such as meetings and promoting safe practices• Accurately reporting accidents and near-miss occurrences

Being punctual and present as scheduled• Reducing non-excused absences (points awarded when attendance targets were met)

Result: The program yielded healthy improvement in targeted areas• $800,000 savings realized by a 27% improvement in employee retention• $200,000 savings in insurance premiums due to reduced occurrence of recordable accidents• Cumulative results yielded a $1 million savings (5 to 1 ROI)

Client: National pest control company sought improvement in safety, employee attendance and retention while also recognizing employee years of service.Solution: Comprehensive safety incentive employee recognition programs on IncenTrac®, QIC’s proprietary, web based program platform.• The client operated several hundred branches with over 12,000 employees. IncenTrac

provided administrators with real-time reporting to manage the program and evaluate success.

• Program rules rewarded safe and positive behaviors — emphasizing and encouraging accurate reporting

• Employees earned points for a variety of positive behaviors• Working safely, participating in safety meetings and promoting safe practices• Reporting near-miss occurrences (potential accidents)• Punctuality and attendance; reporting to work on time when scheduled• Going above and beyond expectations in resolving customer issues; and/or

providing exemplary customer service (part of which was based on solicited customer feedback)

• Service anniversaries (milestone years) were recognized by incorporating QIC’s Just Rewards® presentation packets

• All points were awarded via IncenTrac to maximize employee earning potential and overall program effectiveness

Result: The program yielded positive results in all targeted areas• $2.7 million reduction in workers’ comp cost – a 32% improvement• 10% reduction in absenteeism improved productivity, contributing to $1 million in

earnings• $1.2 million savings realized by a 6% improvement in employee retention• Cumulative results yielded $4.9 million in realized savings (2.6 to 1 ROI)

Getting 12,000 employees marching to the same beat

Employee lives are worth a million

Contact: Roger Thomas Director Quality Incentive Company 817-329-3553 • [email protected]


Client: National sales organization that relies on tradeshows to demonstrate product.

Challenge: Find an easily packable and transportable rolling bag that would ease the daily movement of merchandise from show to show.

Solution: The large Casual Boxed Rolling Duffel was selected and each representative was provided 3 bags for transporting merchandise, with an option to purchase more at a discounted rate.

Result: Representatives reported a significant decrease in time necessary to pack goods and the ability to move and pack much easier eliminating, stress and portraying a much more professional appearance.

Utility Core Duffel

Product description: Value-priced duffel on wheels. Durable Ripstop/Plainweave material. Kickplate in wear areas (protects items from damage). Lockable zippers. Quick access shoe and accessory pockets.

Features:

• Value-priced duffel on wheels• Durable Ripstop/Plainweave material• Kickplate in wear areas (protects items from damage)• Lockable zippers• Quick access shoe and accessory pockets

Client: National Insurance Company

Challenge: To reward qualifying field sales agents with a recognizable, easily identifiable briefcase that encouraged consistency among branch locations while maintaining TSA friendly regulations.

Solution: The extremely durable, TSA friendly Quantum Briefcase was selected to be given to all agents who qualified for the incentive program based on set criteria. This particular bag was selected because of its size, construction and reasonable pricing.

Result: The company realized a 28% increase in qualifying agents which lead to a 16% increase in selected qualifying program sales.

Quantum LG BriefFeatures:• Fits up to 15.6 Laptop• Easy access pockets• TSA friendly• Turbo booster bumpers for added protection


CASESTUDIES

Utility Core Duffel

Product description: Value-priced duffel on wheels. Durable Ripstop/Plainweave material. Kickplate in wear areas (protects items from damage). Lockable zippers. Quick access shoe and accessory pockets.

Features:

• Value-priced duffel on wheels• Durable Ripstop/Plainweave material• Kickplate in wear areas (protects items from damage)• Lockable zippers• Quick access shoe and accessory pockets

Stouffer’screamed chipped beef on toastreinforces the importance of sayingthank you.


During a recent family dinner, the conversation turned toward previous family meals that my mom had prepared and some of the questionable dishes she had placed on the table. After numerous laughs and her attempt to explain herself for those small disasters, she specifically asked if any of us had served creamed chipped beef on toast to our families. I believe the answer was unanimous: “Why would we?” She went on to tell us that the dish was one

of her favorite meals because it reminded her of family times together when she was a child, and it was often all they could afford. The problem was she couldn’t find the very convenient frozen version in the grocery store. More to the point, she couldn’t find the Stouffer’s brand that she enjoyed and was accustomed to serving.Several days later, I was in the store

searching for Stouffer’s creamed chipped beef because I knew how pleased my mom would be if I could find it for her. She was right—it’s nowhere to be found (for obvious reasons in my opinion!). However, seeing that the store had a variety of other Stouffer’s frozen products, I thought I’d take a shot and see if the store could order the product for me.

After a short conversation with the manager, he said he would be pleased to order it if I could purchase a case—thankfully it’s only 12 packages—to which I gladly agreed. The next shipment would arrive the following Monday, and the manager said he’d hold it in my name. Quite frankly, I couldn’t imagine anyone else wanting to claim it, but I showed up the following Monday and there it was, just what I ordered: 12 glorious boxes of the frozen delight my mother loves. After paying, I made a quick visit to the

store manager to say thanks and to let him know how much my mom would appreciate receiving the special order. He said he was happy to do it and it was just part of what they do to keep customers coming back. Was it part of his job description? Maybe, but it surely meant I’d be back.As for my mom, she couldn’t believe her

eyes (nor could I when I realized her freezer could only fit seven boxes) and thanked me over and over. Several days later, she called to say thanks again and told me it tasted just like she had imagined. You may be wondering why I’m writing

about creamed chipped beef on toast in a promotional products industry magazine. While it may not seem obvious at first, there

On The Receiving End Of Great ServiceBy Bob Black

continued on page 28

Client: Non-Profit organization specializing in neighborhood beautification

Challenge: Provide an eco-friendly thank-you gift for pledge drive that would generate interest in project.

Solution: The 10 oz. e.Sential Travel Cup with green silicone lid was selected for its reusable, budget and eco-friendly features.

Result: The pledge drive drove in a 19% increase in the number of pledges with a 21% increase in total dollars pledged. Original stock of cups were re-ordered for additional events.

Double Wall White Porcelain Cup w/Green Lid

• 11 oz. Double Wall White Porcelain Cup with Green Lid• Composed of insulated, double walled ceramic.• Silicon lid prolongs beverage temperature and

prevents spills. • Reusable and Eco Friendly. • One color, One Side Only

Client: Independent School District

Challenge: To help school children improve their health by drinking more water, and eliminate the amount of shared disposable water bottles that were speculated to correlate to an increase in illness and absentee rate.

Solution: Schools were able to overcome the challenge of absenteeism and trash while providing school spirit through the use of a BPA Free aluminum cyclist sport bottle with a colorful sublimation process bearing the school logo and individual student’s name.

Result: Students connected with their own bottles, thus eliminating sharing, which provided a noticeable decrease in absenteeism and reduction of litter on campus.

20 oz. Aluminum Cyclist Collection

20 oz. Aluminum Cyclist Collection features a stainless steel clip that attaches to bookbags, purses, backpacks etc. The Cyclist Collection has a modern pop-top dome lid that protects a pull top spout.


CASESTUDIES

Client: Regional Real Estate Company

Challenge: As a golf tournament sponsor, the company wanted to gain the most exposure for their sponsorship dollars without utilizing traditional products such as golf balls.

Solution: Working in conjunction with the course and tournament coordinators, the real estate team designed a series of fun, informative vinyl graphics to be placed directly on carts, and additional concrete graphics to be placed on cart paths, featuring specific benefits of working with their company.

Results: The real estate company had a significant increase in attendance in their hospitality suite with players commenting on the highly visible graphics throughout the course.

EZ “DOWN” Textured

A textured surface outdoor floor graphic that is easy to apply (peel & stick), is engineered with an aggressive adhesive that provides outstanding adhesion to the toughest of floor surfaces (like unsealed concrete) and comes with a slip-resistant lamination.

Client: Sales and Marketing Company

Challenge: To drive traffic to tradeshow booth on a highly competitive show floor.

Solution: With prior approval from show management, the company selected several mediums to direct traffic towards their booth. Using vinyl graphics on elevator doors, concrete graphics in the parking garage and pop-up banner displayed in public areas, the company creatively encourage attendees to visit their booth for specific benefits.

Result: An estimated 40% increase in booth traffic was reported with a nearly 50% increase in badge scans for literature requests.

EZ “UP” Smooth

This smooth surface flexible laminated material is one of the most versatile low-tack adhesive vinyls available today. It is simple to apply (peel & stick), reposition able, adheres to most any smooth surface and is easy to remove cleanly (no adhesive residue left behind). This graphic is ideal for high quality interior/exterior signage on walls, doors, counters, cabinets and most any smooth surface.


CASESTUDIES

Description:• Low profile 6 panel structured cap• Lightweight brushed cotton twill• Fabric strap with two piece velcro• Fabric weight 6 oz.

Available ColorsTan/Black, Tan/Navy, Tan/Red, Tan/Tan

Client: International Construction Materials Supplier

Challenge: Management team wanted greater exposure of Brand among construction companies to drive a new customer service initiative for on-time

delivery of product to sites.

Solution: Distribution outlets were given quantities of caps bearing the corporate logo and message to be handed out at all sites utilizing specific products.

Result: Initial quantity of 5000 caps was distributed in less than two

weeks with a significant increase in calls to service center for specific product

and service from individual sites. Sales team requested additional re-orders to accommodate requests for caps.

Client: National Fast Food Chain

Challenge: Provide in-store workers with a highly visible, attractive and comfortable cap for daily wear with a specific product message highlighting new item.

Solution: Branch locations were issued significant quantities of two styles of caps. Providing options for employees to wear and alternate during their shifts.

Result: In-store sales for new product launch increased by an average of 28% over previous weeks.

Description:• Low profile 6 panel unstructured cap• Lightweight brushed cotton twill• Fabric strap with two piece velcro• Contrasting sandwich visor• Fabric weight 6 oz.Available Colors• Black/Royal• Navy/Stone• Khaki/Black• Black/Red

• Red/Black • Gray/Black• White/Black • Stone/Black

• Black/Stone• Pink/White• Black/White • Royal/White


CASESTUDIES

POLYESTER MESH BACK CAP

BLACK/GRAY BLACK/RED

KHAKI/BLACK NAVY/KHAKI

FOREST GREEN

RED

BLACK KHAKI

NAVY

ARMY GREEN BROWN CHARCOAL FOREST GREEN MAROONLIMEGRAY KHAKIBLACK

NAVY PURPLE RED ROYAL WHITETX ORANGESKY BLUE STONEPINK

STONE/BLACK NAVY/STONEROYAL/WHITE*WHITE/BLACK*

BLACK/ GRAYKHAKI/BLACK KHAKI/ARMY GREEN BLACK/REDGRAY/BLACK

RED/BLACK

BLACK/RED BLACK/STONE BLACK/WHITE GRAY/BLACK KHAKI/BLACK NAVY/STONEBLACK/ROYAL

PINK/WHITE ROYAL/WHITE STONE/BLACK WHITE/BLACK CHARCOAL/WHITE FOREST/STONE NAVY/WHITERED/BLACK

asi /43792PPAI 111597

SAGE 50597CAPAMRCA

$6.80$6.80(A)(A) •MINIMUM 48 PCS• •MINIMUM 48 PCS•

The Ultimate in Value! The Ultimate in Value!

i5003 | STRUCTUREDi5002 | STRUCTURED

SOLID POLYESTER CAP

i5000 | STRUCTUREDi5005 | UNSTRUCTURED

LIGHTWEIGHT BRUSHED COTTON TWILL CAP

i5030 | STRUCTUREDi5035 | UNSTRUCTURED

*ONLY AVAILABLEFOR THE i5030


i5010 | UNSTRUCTUREDi5015 | STRUCTURED


CHECK ALL THAT APPLY

Why People Buy

Tho Truth About Customers. Jay Conrad Levinson – Guerilla Marketing

“People don’t always buy benefits.” So what other aspects come to mind? Here’s a list.

Feel free to check all that apply:__ They buy promises you make, so make them carefully__ They buy the promises they want personally fulfilled__ They buy your credibility … or don’t buy if you lack it__ They buy solutions to their problems__ They buy you, your employees, your service department__ They buy your guarantee, reputation and good name__ They buy other people’s opinion of your business__ They buy expectations based upon your marketing__ They buy believable claims, not simply honest claims__ They buy hope for their own and company’s future__ They buy Brand names over strange names__ They buy consistency they seen you exhibit__ They buy the stature of the media in which you market__ They buy the professionalism of your marketing materials__ They buy value which is not the same as price__ They buy selection and often the best of your selection__ They buy freedom from risk, granted by your warranty__ They buy acceptance by others of your goods and service__ They buy certainty__ They buy convenience in buying, paying and lots more__ They buy respect for their own ideas and personality__ They buy identity as conveyed by your marketing__ They buy style – just the kind that fits their own style__ They buy neatness and assume that’s how you do business__ They buy easy access to information about you, offered by your website__ They buy honesty for one dishonest word means no sale__ They buy comfort, offerings that fit their comfort zone__ They buy success; your success can fit with theirs__ They buy good taste and know it from bad taste__ They buy instant gratification and don’t like to wait__ They buy the confidence you display in your own business


Client: Liquor Company

Challenge: Provide a creative promotional product item to promote an upcoming rock ’n roll tour sponsorship.

Solution: Custom guitar-shaped bottle case with red, velvet-like interior. Guitar case holds one bottle of liquor.

Results : Item was placed in Point-of-Sale displays in liquor stores throughout the United States. Consumer demand for the cases was high and resulted in numerous repeat orders.

Client: Major Hockey Game Sponsor

Challenge: Major sponsor was seeking a game day giveaway that was unique to the sport as well as purposeful. It had to attract all audiences.

Solution: AccessEast product development team created a hockey stick flash light. It was perfect for a game day giveaway for hockey enthusiasts and had incredible staying power in the home and office .

Result: Weeks after the game, consumers would stop into branch offices to learn how they could get this item. Consumers still comment how clever the item was.


Client: Golf Tournament Management Company

Challenge: Outfit 150 male and female tournament workers with matching shirts, using a different color for each day of the tournament while maintaining a pre-determined budget.

Solution: IZOD Silkwash Classic Pique was chosen for color variety, quality, comfort and reasonable price point with size selection ranging from XS-3XL.

Result: Tournament sponsors praised staff for coordination of colors and corporate logo and contracted for 16 additional events nationwide.

#13Z0012 Mens Classic Solid Pique Polo Shirts #13Z0063 Ladies Silkwash Classic Solid Pique Polo Shirts 6.5 oz. 100% combed cotton fabric. Special color bonding process giving silky soft hand and pill resistance. Features welt collar and cuffs, two-button placket with wood tone IZOD buttons, taped seams, double-needle detailing, split extended tail, IZOD tone-on-tone right sleeve logo.

Client: Meeting and Travel Planner

Challenge: Provide four days worth of outfits for meeting planner’s staff to be worn at a variety of events, ranging from airport greeting to business-casual break-out sessions, that would easily identify their staff during a large technology company’s national sales meeting.

Solution: The key was high visibility and easy-care items in bright colors. The IZOD Performance Polyester was selected for the range of colors in both men’s and ladies styles’ for the logistics portion of meeting and transporting guests, while the VanHeusen Dress Twill was selected for a colorful, sophisticated look for the business segment.

Results: Highly visible, coordinating outfits allowed guests to easily identify staff while maintaining a highly professional look. The host company has continued to use the travel planner for over eight years for all their corporate needs.

Izod Men’s Performance Pique

Moisture wicking, stretch, anti bacterial and UV protection technologies. Men’s has pieced sleeve and shoulder. 100% polyester. 5.0 oz per sq yard.

CASESTUDIES


Call about showroom samples 888-839-7377


are a number of correlations to our industry: the desire for brand names, the importance of customer service and the common courtesy of a thank you. We all recognize the Stouffer’s brand, and

it’s apparent that nothing else would do in this case. Wanting a particular brand name is certainly not an uncommon request among end users. They’ve seen it, used it, like it and want it. It’s the power of brands. Although you may see the manager’s role in

my story as just part of his job, my request did require him to go a step farther, and he was happy to do it to ensure my satisfaction and that I’d return. Guess what? It worked.Now for the part that seems like such

a simple, but grossly neglected, part of the equation: Simply saying “thank you.” These are two words that can make all the difference. The small amount of time it took for me to thank the manager made all the difference in my ability to seek his assistance again and come away feeling confident he’ll be happy to help in the future. He was actually surprised when I approached him and simply said: “Thanks for the creamed chipped beef.” Although he shrugged it off as

part of his job, he also said: “Don’t hesitate to ask me again if you ever need anything.” You can bet I’ll turn to him again.My experience is no different then when

reps or suppliers receive a call asking for a sample, spec or something slightly out of the norm. A customer is asking for something in order to satisfy a request from a client, a product they think you can sell or just an item for their own personal use. Whatever the circumstances, our clients are asking us to do something for them. If it can be done, we’ll do it. And when we do, it’s great to hear that “thank you” from our customers.By the way, my mom called and asked us

over for dinner the other night. My response was: Thank you for asking, but we’re busy that night. Creamed chipped beef over toast with peas? Thank you, but no! “Let us know when you’re available to go out.”

Reprint of PPB Article February 2010

On The Receiving End Of Great Servicecontinued from page 13

Now for the part that seems like such a simple, but grossly neglected, part of the equation: Simply saying “thank you.”

Our Custom Sourcing Specialist • Phone: 888.839.REPS • Fax: 817.540.4809 • www.identitygroupinc.com


Why Buentello Design?• 100%ClientSatisfaction• LowCostDevelopment• Scalability:Full-ServiceITStaff• Experience:Over20+Years• Stability:Over15YearsinBusiness• Business:BottomLineResults

Our Services• eCommerceWebsites• DesktopandMobileApplications• Java,.NET,andPHPDevelopment• WebServicesandXML• QualityAssurance• EnterpriseApplicationIntegration

development done right.

From eCommerce to Mobile & SMS. On-Time and On-Budgetand designed to take your business to the next level.

To Get Free Proposal email [email protected] www.identitygroupinc.com

Why Buentello Design?• 100%ClientSatisfaction• LowCostDevelopment• Scalability:Full-ServiceITStaff• Experience:Over20+Years• Stability:Over15YearsinBusiness• Business:BottomLineResults

Our Services• eCommerceWebsites• DesktopandMobileApplications• Java,.NET,andPHPDevelopment• WebServicesandXML• QualityAssurance• EnterpriseApplicationIntegration

development done right.

From eCommerce to Mobile & SMS. On-Time and On-Budgetand designed to take your business to the next level.

To Get Free Proposal email [email protected]

ASI: 91240/PPAI: 113638MAIN CONTACT – Phred Young [email protected]: 800.305.9464Fax: 507.625.2685Art: [email protected]. 3M.com/promote ASI: 30275 PPAI: 508472MAIN CONTACT – Charlene [email protected]: 877-255-0206ART: [email protected] ASI: 43792/PPAI:111597 UPIC - CAPAMRCAMAIN CONTACTS Cindy Ward - #373 (TX, OK, LA, AR)[email protected] Portell - #314 (KS, MO)[email protected]: 800.487.2227Fax: 573.783.3397Art: [email protected] ASI: 71920 UPIC: Glass-Am Sage: 52662 Distributor Central: 100166MAIN CONTACT – Robin BlackPhone: 800-645-5131Fax: 800-635-8098Art: [email protected]

ASI# 58883 PPAI# 477852 SAGE# 69006UPIC# HADRUSMAIN CONTACT – Dave [email protected]: 505.994.6376 • Fax: 866.421.0486Art: [email protected] ASI #: 68316/PPAI #: 282738/UPIC #: M2EMAIN CONTACT – Jessica [email protected]: 800.743.6212Fax: 407.644.2528Art: [email protected] ASI: 78110 / PPAI: 112712MAIN CONTACT – Lynette [email protected]: 800.637.0004 ext. 1017Art: [email protected] ASI:75633/PPAI:216131MAIN CONTACT – Mary Criss [email protected]: 800.999.0146Fax: 800.925.6488www.pvhcorporateoutfitters.com

MAIN CONTACT – Judy [email protected]: 904.380.8783Fax: 800.648.4101www.samsonitespecialmarkets.com

IDG ServIce ProvIDerS Trusted Resources for Additional Solutions

We have assembled the most respected suppliers from each category to provide fast, efficient, cost-effective alternatives through one source, while adhering to the highest standards of customer service. Experience the difference!

IDG StrateGIc PartnerS

rePreSentInG the BeSt In: Texas, Oklahoma, Louisiana, Arkansas, Kansas, Missouri and Nebraska* We are not currently representing these lines in Kansas, Missouri and Nebraska

“Throw Me a Bone”Our Custom Sourcing SpecialistMAIN CONTACT – Search Dog

Phone: 888.839.REPSFax: 817.540.4809

www.identitygroupinc.com

MAIN CONTACT – Rich [email protected]: 817.675.1437www.buentellodesign.com

MAIN CONTACT – Kevin [email protected]: 817.707.1314www.leichtworks.com

MAIN CONTACT – Bryony [email protected]: 877.966.6228www.zoomcatalog.com

Phone: 888.839.7377Fax: 817.540.4809

www.identitygroupinc.comASI:822944 / PPAI:272643 / UPIC:IDG100

identityedge jan/feb 2013

Documents

identity group

important information

digital experience

identityedgeincreasing

numerous pieces of information

incredible customer

sales efforts

simple things