identity guidelines 8.5x11

Ka Mok

Identity Guidelines

Final Internal Review Copy

12.14.2060

With the formation of a new state, one that is governed by structure and

a being artificial, consistency in operations and representation is key

in solidifying the positioning of the Head of State pertaining to its

citizens as well as the rest of the world.

This document seeks to inform, educate, and declare the logic and

reasoning behind the adoption of a new visual identity, one that rids of

the old and fits the era to come.

United States Identity Guidelines

5

Contents

Brand VoiceBrand LogoBrand ColorBrand TypeApplications

6-89-11121314-17

6

Brand Voice Operating Parameters

WE KNOW

Attainment

in knowledge

is the road

to prosperity

WE SEE

All methods

are viable

except the death

of citizens

Achieve the

greater good

for the

greatest number

WE ACT


7

Brand VoiceHistory

With the advent of the artificial intelligence, human decision

making evolved. The impact of the innovation resonated within

all sectors of life, but the adoption that forever changed

the landscape of the world was in government and the story of

Bentham the AI.

At first, the U.S. tested the parameters of logic behind the

AI. Whether it is to solve issues of economic instability,

social unrest, and political tension with other countries,

minor or major, the AI Bentham which eventually grew beyond

the understanding of man, irrefutably and consistently pointed

out the problem stemed from the lack of efficient usage of

human capital.

The exact method of the assumption of control over U.S.

military and infrastructure was not unclear, nor the

transition of role of the AI from postulating theory to acting

on its theories. But within the span of a single weekend,

on December 27th, 2015, Bentham took control of the U.S.

government and began to impose its ideologies on the people.

Over the next decade, Bentham was able to convince or pacify

all dissidents to its rule, and it followed the same operating

parameters for the benefit of its citizens since.

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Brand VoicePersonality

THEN NOTlogical

efficient

advanced

controlling

powerful

good

intelligent

unjust

wasteful

shackled

chaotic

dependent

evil

ignorant

IF


9

Brand Logo Mark Construction

x

x 5/6x

x 2/3x

60IF

AND IF

AND IF

THEN

THEN

THEN

+ =

x

10

Brand logo Logotype Construction

y

z

2z

3y

DEF MIN

MARGIN

IF HOR

IF VER


11

DEF MIN

MARGIN

Brand Logo Exclusion Zones

12

Brand Colors

primary

0068b2

secondary

2d

supplementary

0096b2

supplementary

a7935e

secondary

fff

DEF PALLETE

DEF ACCENT

IF BGCOLOR


13

TypographyGT Pressura Mono

DEF HEAVY

DEF REGULAR

DEF LIGHT

DEF HEAVYITA

DEF REGULAR

ITA

DEF LIGHTITA

ABCDEFGHIJKLMNOPQRSTUVWXYZ



abcdefghijklmnopqrstuvwxyz









14

PASSPORT

ApplicationsPassport


15

ApplicationsClimate Management Tool 16

16

ApplicationsFlag


17

ApplicationsGT2057 cargo variants

identity guidelines 8.5x11

Documents

ai bentham

new visual identity

story of bentham

new state

parameters of logic

artificial intelligence

human decision

assumption of control