identifying the chemical and sensory drivers of consumer

27
Identifying the chemical and sensory drivers of consumer preference for Australian sparkling wine Assoc Prof Kerry Wilkinson & Dr Julie Culbert

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Page 1: Identifying the chemical and sensory drivers of consumer

Identifying the chemical and sensory drivers of consumer preference for Australian sparkling wine

Assoc Prof Kerry Wilkinson & Dr Julie Culbert

Page 2: Identifying the chemical and sensory drivers of consumer

Project Aims:• Employ a range of chemical and sensory analyses to characterise the compositional/sensory

diversity amongst Australian sparkling white wine styles• Identify consumer preferences for different styles of Australian sparkling white wine

Approach:• 50 Australian sparkling white wines sourced

10 x carbonated, 10 x Charmat, 10 x transfer, 20 x Méthode Traditionellerepresentative of different price points, regions and prominent brands

• Basic chemical analysis (pH, TA, residual sugar, alcohol, phenolics)• Descriptive analysis with a trained panel (n=10)• Quality rating with an expert panel (n=19)• Statistical analysis identified a subset of wines for consumer acceptance test (n=150)• Compositional analysis (amino acid, protein, polysaccharide, volatile profiling) and foaming

Page 3: Identifying the chemical and sensory drivers of consumer

Sensory profiles and consumer acceptance of different sparkling white wines

Composition, price and quality of sparkling white wines, by production method

pH TA(g/L)

ResidualSugar(g/L)

Alcohol(% abv)

Total Phenolics

(au)

Price(AUD)

Quality Ratings

(/20)

Méthode Traditionelle (n=20)

range 2.9–3.4 6.4–9.6 0.5–13.1 11.2–13.0 0.3–4.9 $25–$90 13.9–17.4

mean 3.2 8.0 8.8 12.3 2.2 $43 15.8 ± 0.2

Transfer(n=10)

range 3.1–3.5 5.8–7.6 3.9–15.8 11.0–13.1 0.9–4.3 $10–$31 14.1–15.6

mean 3.2 6.9 12.0 12.0 2.4 $23 15.0 ± 0.1

Charmat (n=10)

range 3.2–3.5 6.1–7.4 8.5–19.0 11.0–12.2 0.5–4.5 $8–$23 14.4–15.2

mean 3.3 6.8 14.0 11.6 2.9 $15 14.7 ± 0.1

Carbonated (n=10)

range 3.1–3.4 6.4–9.2 7.9–13.5 10.3–12.5 2.5–5.8 $5–$24 14.1–15.2

mean 3.3 7.6 12.4 11.1 4.7 $10 14.6 ± 0.1

Page 4: Identifying the chemical and sensory drivers of consumer

Sensory profiles and consumer acceptance of different sparkling white wines

PLSR plot of quality ratings againstselected sensory attributesof sparkling white wines

-0.08

-0.06

-0.04

-0.02

0

0.02

0.04

0.06

0.08

Page 5: Identifying the chemical and sensory drivers of consumer

Sensory profiles and consumer acceptance of different sparkling white wines

Ca03

MT06

Tr10

Ca01

Ca02

Ca04

Ca05

Ca06

Ca07

Ca08

Ca09

Ca10

Ch01

Ch02

Ch03

Ch04

Ch05 Ch06

Ch08

Ch09Ch10

MT09MT01

MT02

MT03

MT04

MT05MT07

MT08

MT10MT11

MT12

MT13

MT14

MT15

MT16

MT17

MT18

MT19

MT20

Ch07

Tr05

Tr03

Tr01

Tr02

Tr04

Tr06

Tr07

Tr08

Tr09

Citrus A

Stone Fruit A

Tropical A/P

Pome Fruit A

Floral A

Confectionary A

Meaty/Savoury A/PMushroom/Earthy A

Honey AVanilla/Caramel A

Aged/Developed A/P

Floral PConfectionary P

Mushroom/Earthy P

Honey P

Yeasty A/PToasty A/P

Vanilla/Caramel P

Sweetness

Acidity

Complexity

PC2 15%

PC1 60%

PCA score plot of sensory attribute ratingsfor sparkling white wines

Page 6: Identifying the chemical and sensory drivers of consumer

Sensory profiles and consumer acceptance of different sparkling white wines

Composition, price and quality of the subset of sparkling white wines

pH TA(g/L)

ResidualSugar(g/L)

Alcohol(% abv)

Total Phenolics

(au)

Price(AUD)

Quality Ratings

(/20)

MT06 3.2 8.6 9.5 12.7 2.5 $70 16.6

MT09 3.3 8.5 5.5 12.0 0.3 $41 15.6

Tr03 3.2 7.6 10.5 13.1 0.9 $23 14.8

Tr10 3.2 7.9 13.3 12.7 2.4 $26 15.3

Ch07 3.3 7.8 17.3 11.9 2.0 $10 14.6

Ca03 3.4 8.4 11.6 11.1 4.1 $7 14.4

Page 7: Identifying the chemical and sensory drivers of consumer

Sensory profiles and consumer acceptance of different sparkling white wines

Consumer liking scores and quality ratings for the subset of sparkling white wines

Hedonic Ratings

Price(AUD)

Quality Ratings

(/20)Total Sample(n=150)

Cluster 1 (n=37)

Cluster 2 (n=34)

Cluster 3 (n=47)

Cluster 4 (n=32)

MT06 4.4 bc 5.2 a 2.0 c 5.4 a 4.8 bc $70 16.6

MT09 4.1 c 2.9 c 3.3 b 3.9 d 6.5 a $41 15.6

Tr03 4.4 bc 2.9 c 5.2 a 4.8 bc 4.5 bcd $23 14.8

Tr10 4.5 b 5.9 a 4.8 a 2.8 e 5.2 b $26 15.3

Ch07 5.1 a 5.5 a 5.0 a 5.6 a 4.2 cd $10 14.6

Ca03 4.5 b 4.3 b 5.2 a 4.4 cd 3.9 d $7 14.4

Means within a column followed by different letters are significantly different (P = 0.05, one-way ANOVA).

Page 8: Identifying the chemical and sensory drivers of consumer

Sensory profiles and consumer acceptance of different sparkling white wines

PCA score plot of sensory attribute ratingsliking scores and quality ratingsfor subset of sparkling white wines

Cluster 2: tended to be younger, femaleconsumers, but high wine involvement

Cluster 4: tended to be older, higher proportion of male consumers, lesseducated, but higher household incomeand high wine involvement

MT06

MT09

Tr03Tr10

Ch07

Ca03

Citrus A

Stone Fruit A

Tropical A/P

Pome Fruit A

Floral A

Confectionary A/P

Meaty/Savoury A/PMushroom/Earthy A

Honey A

Yeasty A/P

Toasty A

Vanilla/Caramel A

Aged/Developed A

Floral PMushroom/Eart

hy P

Honey P

Toasty P

Vanilla/Caramel P

Aged/Developed PSweetness

Acidity

Complexity

Cluster 1

Cluster 2

Cluster 3

Cluster 4

Quality

PC2 18%

PC1 66%

Page 9: Identifying the chemical and sensory drivers of consumer

Analysed for:• Basic (pH, TA, sugar, % alcohol, phenolics)• Amino acids• Proteins• Polysaccharides• Volatiles

Physical analysis:• Foaming properties

Chemical profiles of different sparkling white wines

Page 10: Identifying the chemical and sensory drivers of consumer

ProductionMethod

Total amino acids(mg/L)

Méthode Traditionelle 460-1542 (949) b

Transfer 602-1168 (931) b

Charmat 665-1254 (976) b

Carbonation 465-1924 (1274) a0

100

200

300

400

500

600

700

Aspartic acid Glutamic acid Arginine Alanine Proline Lysine

mg/

L

Amino acid

Methodé Traditionelle

transfer

Charmat

carbonated

a

bbb

Chemical profiles of different sparkling white wines: amino acids

Page 11: Identifying the chemical and sensory drivers of consumer

ProductionMethod

Proteins(mg/L)

Méthode Traditionelle 6.9–161.3 (66.9) a

Transfer 5.6-78.9 (29.7) b

Charmat 7.6-71.1 (34.9) b

Carbonation 9.1-88.8 (34.6) b

Proteins influence wine foamWine foam influences quality

Chemical profiles of different sparkling white wines: proteins

Page 12: Identifying the chemical and sensory drivers of consumer

ProductionMethod

TotalPolysaccharides

(mg/L)

Méthode Traditionelle 239–1285 (723)

Transfer 393-792 (622)

Charmat 341-801 (660)

Carbonation 443-975 (736)

0

5

10

15

20

25

30

35

40

45

50

200 kDaMannoproteins

100 kDaAGP

50 kDa 20 kDa 10 kDa

% o

f tot

al

Polysaccharide class and molecular weight distribution

Méthode Traditionelle

transfer

Charmat

carbonated

a

b abab

a

bab b

aa

bb

Chemical profiles of different sparkling white wines: polysaccharides

Page 13: Identifying the chemical and sensory drivers of consumer

Looked at:• Amount of foam generated

(per mL of wine poured)• Rate of foam collapse (mL/s)• Foam collar (mL)

Foaming properties of different sparkling white wines

Page 14: Identifying the chemical and sensory drivers of consumer

ProductionMethod

Foam volume (mL) per mL of wine poured

Foam Collapse(mL/s)

Foam Collar(mL)

Méthode Traditionelle 1.2–3.7 (2.4) a 0.33-1.26 (0.86) 1.5–8.0 (3.1) a

Transfer 0.2–3.0 (1.7) b 0.94-1.55 (0.94) 0.0–4.0 (1.9) ab

Charmat 1.3–2.8 (2.0) ab 0.68-1.75 (1.11) 0.0–3.0 (1.2) b

Carbonation 0.9–2.6 (2.0) ab 0.23-1.45 (0.89) 0.0–6.0 (1.6) ab

Foaming properties of different sparkling white wines

Page 15: Identifying the chemical and sensory drivers of consumer

University of Melbourne

Foaming properties of different sparkling white wines

Page 16: Identifying the chemical and sensory drivers of consumer

ProductionMethod

Foam volume (mL) per mL of wine poured

Foam Collapse(mL/s)

Foam Collar(mL)

Max. foam volume Vf

(mL)Foam Stability Lf (s)

Méthode Traditionelle 1.2–3.7 (2.4) a 0.33-1.26 (0.86) 1.5–8.0 (3.1) a 53–147 (91) 4.0–19.8 (10.2) a

Transfer 0.2–3.0 (1.7) b 0.94-1.55 (0.94) 0.0–4.0 (1.9) ab 52–132 (89) 1.8–9.8 (6.5) ab

Charmat 1.3–2.8 (2.0) ab 0.68-1.75 (1.11) 0.0–3.0 (1.2) b 54–111 (81) 1.5–14.5 (5.7) b

Carbonation 0.9–2.6 (2.0) ab 0.23-1.45 (0.89) 0.0–6.0 (1.6) ab 71–106 (84) 4.0–32.9 (11.2) ab

Foaming properties of different sparkling white wines

Page 17: Identifying the chemical and sensory drivers of consumer

MT01

MT02

MT03

MT04

MT05

MT06

MT08

MT09

MT10

MT12

MT13MT14

MT15

MT16

MT17

MT18

MT19

MT20

Tr01Tr02

Tr03

Tr04

Tr05Tr06

Tr07

Tr08

Tr09Tr10

Ch01

Ch02

Ch03

Ch04Ch05

Ch06

Ch07Ch08

Ch09

Ch10Ca01

Ca02

Ca03

Ca04

Ca05

Ca06

Ca07

Ca08

Ca09

Ca10

MT11

PriceBottle weight

pHTA

Residual sugarAlcohol

Phenolics

Total amino acidsProteins

Total polysaccharides

MannoproteinsAGP

RG's 50 kDaRG's 20 kDa

RG's 10 kDa

Vf

Lf

Hexanoic acid

Decanoic acid

Octanoic acid

Ethyl hexanoate

Ethyl decanoate

Ethyl octanoateQUALITY

PC2 18 %

PC1 31 %

Chemical profiles of different sparkling white wines:

Page 18: Identifying the chemical and sensory drivers of consumer

Volatile compounds – PCA score plot

-0.04500

-0.03500

-0.02500

-0.01500

-0.00500

0.00500

0.01500

0.02500

0.03500

-0.045 -0.025 -0.005 0.015 0.035 0.055

PC-2

(14%

)

PC-1 (27%)

MTTrChCa

Page 19: Identifying the chemical and sensory drivers of consumer

Volatile compounds of statistical significance

Peak Compound Confirmation

28 1-Pentanol Poor match42 (Z)-3-Hexen-1-ol Poor match47 Ethyl octanoate Std63 Unidentified n/a72 Ethyl decanoate Std78 Phenethyl acetate Std97 Octanoic acid Std

114 n-Decanoic acid Std

Compounds significantly higher in Charmat and carbonated wines

Page 20: Identifying the chemical and sensory drivers of consumer

Volatile compounds of statistical significance

Peak Compound Confirmation

69 2-Furancarboxylic acid, ethyl ester Std

82 Unidentified n/a99 Unidentified n/a

102 Unidentified n/a

104 Succinoic acid, 2-hydroxy-3-methyl, diethyl ester Database

109 Unidentified n/a115 Unidentified n/a116 Unidentified n/a

Peak Compound Confirmation

34 4-methyl 1- pentanol Poor match35 3-Methyl 1-pentanol Std37 Ethyl 3-ethoxypropionate Poor match48 Unidentified n/a55 Unidentified n/a56 Furfural Std57 Unidentified n/a58 2-ethyl 1-hexanol Std64 2-Hexanol Poor match

65 Pentanoic acid, 2-hydroxy-4-methyl-, ethyl ester Database

Compounds significantly higher in MT and transfer wines

Page 21: Identifying the chemical and sensory drivers of consumer

Factors that correlate with quality scores

Parameter Coefficient (r) p valuePrice 0.715 <0.0001Bottle weight 0.534 <0.0001pH -0.166 0.249TA 0.177 0.220Sugar -0.441 0.001Alcohol 0.479 <0.001Total phenolics -0.279 0.050Total free amino acids -0.020 0.891Aspartic acid 0.346 0.014Proteins 0.466 0.001Total polysacharides -0.046 0.751RG-I & RG-II (10 kDa) -0.396 0.004Max. foam volume (Vf) -0.005 0.971Foam stability (Lf) 0.166 0.255

Page 22: Identifying the chemical and sensory drivers of consumer

Parameter Coefficient (r) p valuePeak 109 0.553 <0.001Peak 120 0.543 <0.001Peak 82 0.523 <0.001Peak 107 0.514 <0.001Propanoic acid, 3-ethoxy, ethyl ester 0.505 <0.001Pentanedioic, diethyl ester 0.496 <0.001Butanoic acid, 3-methyl, ethyl ester 0.472 0.001Furfural 0.453 0.001Peak 85 0.452 0.001Diethyl succinate 0.446 0.001Butanoic acid, 2-methyl, ethyl ester 0.442 0.001Peak 101 0.401 0.004Succinoic acid, 2-hydroxy-3-methyl, diethyl ester 0.393 0.005

Peak 16 0.388 0.005

Volatiles that positively correlate with quality scores

Page 23: Identifying the chemical and sensory drivers of consumer

Parameter Coefficient (r) p valuen-Decanoic acid -0.531 <0.001Phenethyl acetate -0.484 <0.001Ethyl decanoate -0.482 <0.001Isoamyl actetate -0.444 0.001(Z)-Hexen-1-ol -0.428 0.002Octanoic acid -0.426 0.002Isobutyl acetate -0.406 0.0033-Hexen-1-ol -0.378 0.0071-Pentanol -0.376 0.007Peak 63 -0.374 0.008Hexyl acetate -0.340 0.0161-Hexanol -0.294 0.039

Volatiles that negatively correlate with quality scores

Page 24: Identifying the chemical and sensory drivers of consumer

Volatile compounds correlated with fruity, confection and floral characters:• Isoamyl acetate• Phenethyl acetate• Isobutyl acetate• Hexyl acetate• Decanoic acid• Ethyl decanoate• Octanoic acid• Ethyl octanoate

Correlations between volatiles and sensory attributes

Page 25: Identifying the chemical and sensory drivers of consumer

Volatile compounds correlated with toasty, yeasty, earthy, caramel, aged characters :• Diethyl succinate• Furfural• Butanoic acid, 3-methyl, ethyl ester• Pentanedioic, diethyl ester• Butanoic acid, 2-methyl, ethyl ester• Butanedioic acid, hydroxyl-, diethyl ester, (+ and -)• 2-Furancarboxylic acid, ethyl ester• Propanoic acid, ethyl ester• Succinoic acid, 2-hydroxy-3-methyl, diethyl ester• 2-Furancarboxylic acid, ethyl ester• Other unidentified compounds

Correlations between volatiles and sensory attributes

Page 26: Identifying the chemical and sensory drivers of consumer

Conclusions:• Diversity amongst style, quality and composition of Australian sparkling white wines

largely driven by production method• Transfer and Méthode Traditionelle sparkling wines rated of highest quality• Consumer acceptance not linked to quality

on average, Charmat sparkling wine liked most• Different market segments exist with distinct preferences for different sparkling wine styles• Production and marketing strategies should account for consumer diversity

Country of origin, occasion and value strongly influence purchasing/consumption decisions

Page 27: Identifying the chemical and sensory drivers of consumer

Acknowledgements:

Renata Ristic (UA)Anthony Saliba, Linda Ovington, Leigh Schmidtke (CSU)Paul Smith, Jacqui McRae (AWRI)Paul Boss, Emily Nicholson (CSIRO)Kate Howell, Bruna Condé (UniMelb)

Panellists, experts and consumers who participated in descriptive analysis, qualityratings and acceptance tests

Industry partners and reference group

Wine Australia