icsc retail strategy & trends forum · the icsc retail strategy and trends forum will examine...

TO REGISTER VISIT WWW.ICSC.ORG/2014RAMC OR CALL +44 20 7976 3100 #ICSCEUROPE

DISCOVER strategic initiatives thatdeliver value inchanging times

DEBATE the opportunities andtake away practicalsolutions

DRIVE your business withstrategic insights

NETWORKwith asset managers,investors, developers,researchers and advisors

Julian TreasureChairman, The Sound Agency

Luca PellegriniProfessor of Marketing,ILUM University, Milanand President, TradeLab

David MattinInsights,www.trendwatching.com

Victor BusserCEO, Arcus Real Estate

Jonathan DoughtyManaging Director,Coverpoint

Expert Speakers Include:

ICSC Retail Strategy & Trends Forum27-28 November 2014Meliá Milano Hotel, Milan, Italy

Enhancing the Value of Retail

ICSC European Partners

ICSC Global Partner

ICSC AssetManagementEducation SeminarJoin this one-day intensivetraining on 26 November 2014 to learn practical tools and gain fresh insights that can be applied in your roles!

ICSC Retail Strategy & Trends Forum

Enhancing the Value of Retail

Retailing is forever changing. The customer is diversifying, evolving andadopting a range of ways to shop. Customer behaviour and shopping trendsdictate how retailing must respond in order to remain at the forefront of theconsumers’ needs.The ICSC Retail Strategy and Trends Forum will examine how we must engage with customers on differentlevels to encourage loyalty and drive new business by offering the consumer more choice and ultimatelycreating true retail destinations to enhance the value of retail. It will provide participants with a valuableinsight into the latest industry trends, combining Research and Asset Management perspectives in anenvironment that facilitates networking and learning.

Event Sponsors

EARN More with ICSC

We are the global trade and professional association of the shopping centre industry. ICSC is a not-for-profit organisation with over 66,000 members across more than 100 countries worldwide.

We represent everyone in the industry, including shopping centre owners, developers, managers, marketing specialists,investors, retailers and agents. We support you and your company to make the most of business opportunities andprovide you with the services to EARN more.

Education High quality and customised professional education and awards programmes

Advocacy Industry champion influencing European Union policy and public debate on the retail real estate industry

Research Global source of retail real estate intelligence, including information designed to broaden your knowledgeand keep you informed about industry trends and market conditions

Networking Build strong long-lasting business relationships through international networking at ICSC events andconnect with other members online via our member database

To find out more about ICSC and our membership please contact us.t: +44 20 7976 3104 e: [email protected] w: www.icsc.org/europe

Programme Planning CommitteeConference Chairs

Richard Davies Partner, Head of EMEA Retail Property & Asset, Cushman & WakefieldFabian Wildenauer Head of Research & Strategy, Wincasa AG

Committee Members

Jack Busby Centre Director Gunwharf Quays, Land SecuritiesRenato Cavalli Sole Director, Prassicoop Società cooperativaRafael Pelote Head of Market Intelligence, Sonae SierraAlexandra Petit Group Head of Insight, HammersonHerculano Rodrigues Associate Partner – International, CACIBarbara Somogyiova Leasing, Arcus Real Estate


Programme

27 November 2014

08:00 Registration Opens

09:00 Welcome Address

Mike Morrissey, Managing Director and Chief Global Co-ordination Officer, ICSC Massimo Moretti, President, Consiglio Nazionale dei Centri Commerciali (CNCC) and Head of Business Unit Portfolio Retail, Beni Stabili SpA Siiq

IntroductionConference Chairs:Richard Davies, Partner, Head of EMEA Retail Property & Asset Management, Cushman & Wakefield Fabian Wildenauer, Head of Research & Strategy, Wincasa AG

09:10 Real Estate Market and Shopping Centres in Italy: Recent Trends and Future ProspectsMassimo Moretti, President, Consiglio Nazionale dei Centri Commerciali (CNCC) and Head of Business Unit Portfolio Retail, Beni Stabili SpA Siiq

09:20 Keynote: The New (Ab)Normal – Globalisation in the Post-Crisis Context•The known knowns: the pervasiveness of globalisation•The known unknowns: globalisation in the post-crisis

context•The unknown unknowns: the landing spot of the

global world

Professor Carlo Altomonte, Associate Professor of Economics of European Integration, Università Bocconi

09:50 Panel Discussion: Megatrends – Shaping the Future of Retail Real EstateInvestigating areas that will have a profound impact on the industry:•Technological changes•Demographic shifts•Climate change and sustainability •Urbanisation

Panellists:Paul Nicholls, Head of European Retail Asset Management, TIAA Henderson Real EstatePhilippe Beurtheret, Real Estate Director, Immochan, UkraineSimon Wallace, Vice President, European Research Analyst, Deutsche Asset and Wealth ManagementTatiana Romão, Market Research Manager, Sonae Sierra

Moderator: Richard Betts, Associate Publisher, PropertyEU

10:30 NETWORKING BREAK

11:00 Sound Affects – Creating the Right Shopping Environment•How does your brand sound?•Understand the power of sound and how it affects

people in their daily lives and shopping•Understand cross-modality and super additivity•Learn how to unleash the power of sound in a retail

environment•See examples of designed sound in action in retail

Julian Treasure, Chairman, The Sound Agency

11:35 Panel Discussion: The Growth of Travel Retail •Transforming the airport and rail retail experience•What can we learn from the travelling customer?•Understanding the needs of the leisure and business

traveller•Developing new concepts and pop-up stores

•Maximising opportunities from increased footfall at travel hubs

•International links and expansion possibilities

Panellists:Elisabetta Latini, Marketing Director, Aeroporti di RomaSpencer Sheen, Head of Retail, Gatwick AirportLuigi Battuello, Commercial Director Non-Aviation, SEA Aeroporti Milano Manolo Escudero, Head of Travel Retail, Parfois

Moderator: Barbara Somogyiova, Leasing, Arcus Real Estate

12:30 Analysing the Latest Pan-European Consumer Developments•Research findings•Assessing the latest shopping pattern trends in

shopping centres, city centres and e-commerce

Luca Pellegrini, Professor of Marketing, ILUM University, Milan and President, TradeLab

13:00 ROUNDTABLE LUNCHAttendees have the option to join a hosted roundtable for an in depth discussion on a variety of related topics

14:15 Interactive Workshops

A. E-Commerce Rental Impact Simulator and Calculator (e-RISC) Tool•Understand the impact of online sales on shopping

centres•CBRE Global Investors’ approach in applying the

e-RISC tool in business processes•Assess and monitor the potential rental impact of

e-commerce growth on individual retail assets•How can this tool facilitate dialogue with tenants?•Tenants and landlords working together to adapt to

this transformative change

Marije Braam, Senior Investment Analyst - Research & Strategy, CBRE Global Investors

B. The Future Customer Experience: DigitalTransformation to Omni-channel Retailing•Review the latest market data on omni-channel retailing•Present case studies and best practices to give

tangible examples of how retailers have grown their businesses by integrating the customer experience across channels

Heather Hopkins, Senior Analyst, Econsultancy

C. Trend-Led Innovation Workshop: Unpack and Apply F&B Trends for the Retail Industry•Understand why consumer needs are an essential

driver for innovation•Identify emerging consumer expectations in retail•Discover the innovation potential F&B trends have for

your business•Generate trend-led ideas for new products, services

and business models

Delia Dumitrescu, Lead Innovation Architect, www.trendwatching.com


16:00 Interactive Workshops Continued

17:15 Inspirational Women Working in Retail Real EstateModerator: Barbara Somogyiova, Leasing, Arcus Real Estate

18:30 NETWORKING DRINKS RECEPTIONAperitivo at a secret location in Milan

19:30 End of Day


Programme

28 November 2014

07:45 Registration Opens

08:00 Next Generation Business Breakfast

Davide PadoaCEO, Design InternationalHerculano Rodrigues, Associate Partner – International, CACI

09:00 Welcome Back

Conference Chairs:Richard Davies, Partner, Head of EMEA Retail Property & Asset Management, Cushman & Wakefield Fabian Wildenauer, Head of Research & Strategy, Wincasa AG

09:10 Futurist Presentation: Key Retail Consumer Trends for 2015 and Beyond!

• A fast download of some of the key consumer trends that will shape the retail industry in 2015

• Examples of brands and businesses already putting those trends into practice, drawn from across the globe

• A framework to help understand the rapid change sweeping through the retail arena. Become your own trend watcher!

David Mattin, Head of Trends & Insights, www.trendwatching.com

10:00 Occupancy Cost Ratios (OCR) for the Market

Robert Bonwell, International Director, CEO Retail EMEA, JLL

10:10 Panel Discussion: City Regeneration and Revitalising Shopping Centres

• Are cities and shopping centres facing the same challenges?

• Is it possible to use the same “toolbox” for a city as for a shopping centre?

• How can you implement one leasing strategy in a city as landlords are competing to get the best retailers to their property?

• What are the game changers in city centre regeneration and revitalising shopping centres?

Panellists:Victor Busser, CEO, Arcus Real EstateAndrea Faccio, Portfolio Manager, TIAA Henderson Real EstateJosip Kardun, Deputy CEO and Chief Operating Officer, Atrium European Real Estate

Moderator: Kathrine Heiberg, CEO, reteam


11:30 The Multichannel and E-commerce Revolution – How Will it Affect the Retail Landscape and the Shopping Centre?

• The explosion of tablet usage and how it can be exploited by retailers and malls

• The evolving shopping centre• Today’s demanding and ever changing consumers –

how marketing strategies will have to meet their every need

Speaker to be confirmed

12:15 Exploring the Expansion Potential of Food & Beverage in Shopping Centres

• How does a strong catering offer impact retail services?

• How do shoppers interact with F&B in different types of shopping centres?

• What is the right amount of F&B?• What is the future of leisure in shopping centres?

Jonathan Doughty, Managing Director, CoverpointHerculano Rodrigues, Associate Partner – International, CACI

13:00 Closing Remarks

Conference Chairs:Richard Davies, Partner, Head of EMEA Retail Property & Asset Management, Cushman & Wakefield Fabian Wildenauer, Head of Research & Strategy, Wincasa AG

13:15 NETWORKING LUNCH

14:15 Walking Tour of Milan High StreetExcelsior Milano, Brian & Barry, Eataly, 10 Corso Como

17:00 End of Event

26 November 2014

Facilitators:Peter Cooper, Portfolio Director, Hammerson Ashley Blake, Director of Retail Portfolio Management, Otium Real Estate

09:00 Registration and Networking Coffee

09:30 Learning Objectives for the Morning Session

• Understanding real estate investors and their investment criteria

• Financial performance measurements (IRRs, NOIs and other key metrics)

• Using new performance metrics to drive performance (sales densities, total occupational cost ratios)

• A new model of property management – destination management

• Creating a retail asset management value-add plan


11:30 Continuation of the Morning Session

12:45 NETWORKING LUNCH WITH SPECIAL GUEST SPEAKER

13:45 Learning Objectives for the Afternoon Session Including a Case Study

• Asset management levers: leasing, management, commercialisation, marketing and development

• Tenant mix in the 21st century: shaping retail destinations in the age of the Internet

• Case study • Practical: develop a retail asset management value

add plan


15:45 Continuation of the Afternoon Session

17:00 NETWORKING DRINKS RECEPTION

18:30 NEXT GENERATION DINNER WITH SPECIAL GUEST SPEAKER


ICSC Asset Management Education SeminarThis intensive one-day seminar focuses on retail real estate training in the field of asset management led by experienced industry practitioners with an international background and leads to an ICSC Certificate of Completion.

The ICSC Asset Management Education Seminar is designed for Asset Managers, Shopping Centre/Retail PropertyManagers, Owners and Investors who want to enhance their day-to-day performance by achieving strong total returnsfor their investors from income and capital growth. The education seminar offers participants the finest learningexperience to create enhanced value for your property and an unrivalled exchange with industry experts andexecutives. Participants will come away with powerful tools and best practices which can be immediately applied in the workplace. To encourage dynamic interaction among participants and faculty, participants will be asked tocomplete assignments in small groups to review materials, discuss business problems and propose solutions, exchangeideas as well as engage in real life case studies.

Seminar Programme

Ways to register

www.icsc.org/2014RAMC +44 20 7976 3100 +44 20 7222 7791

International Council of Shopping Centers/Europe LLC, 1221 Avenue of the Americas, New York, NY 10020-1099, USA

Accommodation ICSC has secured special room rates at the Meliá Milano Hotel. To make your reservation, please visit www.icsc.org/2014RAMC

Cancellations/substitutions Written cancellation and refund requests received at ICSC by 26 September 2014 will be awarded a full refund minus a €150 processing fee. Refunds on cancellations received between 27 September - 24 October 2014 will be subject to a 50% charge. From 25 October 2014, no refunds will be given. All requests for refunds must be received from ICSC in writing. Substitutions can be made at any time.

Data protection By entering your details into this form you agree to allow ICSC to contact you via mail, fax, e-mail, phone or otherwise regarding their services and events that may be of interest to you or your colleagues.

ICSC Retail Strategy & Trends Forum27-28 November 2014 • Meliá Milano Hotel, Milan, Italy

Register Onlinewww.icsc.org/2014RAMCOnline registration requires a valid credit or debit card.

To pay by invoice, download the registration form from www.icsc.org/2014RAMC

A 10% group discount is applied when registering three or more attendees from the same organisation at the same time. Group discounts are not valid for online registrations – please complete the registration form from the website.

DeadlinesTo qualify for the Advance Registration fees, we must receive your registration and payment by 26 September 2014.For your name to appear in the delegate list, we must receive your registration and payment by 21 November 2014.

2014 RAMC

Registration Options

ICSC Retail Strategy & Trends Forum, 27-28 November 2014

Advance Registration Standard RegistrationBy 26 September 2014 From 27 September 2014

Discounted Member Fee €260.00 + €57.20 = €317.20 €360.00 + €79.20 = €439.20

Non-Member Fee €360.00 + €79.20 = €439.20 €460.00 + €101.20 = €561.20

Individual Shopping Centre Managers and Retailers


Non-Member Fee €270.00 + €59.40 = €329.40 €460.00 + €101.20 = €561.20

Next Generation

The Next Generation fee includes full access to the Retail Strategy & Trends Forum as well as the dedicated Next Generation Dinner and Business Breakfast. To find out more about eligibility for the Next Generation fees or to register for this category, please [email protected]

Next Generation Discounted Member Fee €170.00 + €37.40 = €207.40 €270.00 + €59.40 = €329.40

Optional Event: Walking Tour of Milan, 28 November 2014 There are limited spaces available for this event.

Discounted Member Fee €30.00 + €6.60 = €36.60

Non-Member Fee €60.00 + €13.20 = €73.20

ICSC Asset Management Education Seminar, 26 November 2014

Advance Registration Standard RegistrationBy 26 September 2014 From 27 September 2014


Non-Member Fee €200.00 + €44.00 = €244.00 €300.00 + €66.00 = €366.00

icsc retail strategy & trends forum · the icsc retail strategy and trends forum will examine...

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