Retail Forum

Agenda◌ Simon Winter, VOW Retail◌ Jonathan Pearn, Integra Office Solutions Ltd◌ Derek Evans, The White Rooms◌ Open Discussion

Making Promotions Work For You

Simon WinterIndependent Retail Channel

VOW Retail

Making Promotions Work For You• Intro to VOW Retail & Promotions• In-store Promotions – What, How, Who, When• What Others Do• What’s Available To Help• What Will You Do Next?

VOW RetailIntegra is delighted to announce a new retail agreement with VOW Retail which will give members access to special discounts, exclusive offers and free delivery.

VOW Retail is a specialist distributor of stationery, packaging, gift wrap, seasonal product, and computer/printer supplies, stocking retail-ready products from global suppliers like Bic, Jiffy, PostPak, Henkel, Hamelin and Newell Rubbermaid.

"We have created a dedicated resource for Integra members "

Integra members will also receive additional discounts on the products within the VOW Retail catalogue which features 500 lines not featured in the main VOW catalogue

Discount to members: 10% discount off main retail catalogue lines & 2% off all promotional flyers for products from the Retail Catalogue range. Where a lower price than this has already been agreed with the main VOW business for all Integra members then this price will be charged.

Retail Promotions

Retail PromotionsSaving on normal Integra Price

40%

Saving on normal Integra Price

30%

Saving on normal Integra Price

36%

Retail Promotions

So How Do You Use These Promotions In Your Shop

In-store Promotions• Option 1 Sell the same amount as

usual at the same price - but make more % profit!

In-store Promotions• Option 2 Sell more product at a

lower/promotional price - Maybe make less margin!

REMEMBERING :50% of £100 = £50

BUT

33% of £200 = £66

What Others Do

Make your choice based on :

• What

• WHO

• HOW

• WHEN

What Others Do• 33% - 50% Off – Drives Volume

What Others Do

• 25% Off – Incentive To Buy

What Others Do

1 Ream at £5.99 = £2.25 Profit

2 Reams at £10.00 = £2.85 Profit

Multi-Buy Offer

What Others Do• Price Establishing – Highlighting ValueEstablish and substantiate the reference price for a period that is relative to the length of the sale period, to ensure that the sale period is not longer than the non-sale period. (i.e. that the higher reference price applied for a longer period than the promotional reduced price).

This is subject to the minimum 28 days’ price establishment period.

The BIS Pricing Practices Guide indicates that a price used as a basis for comparison should be the most recent price available for 28 consecutive days or more, unless the nature of the product or circumstances render this unreasonable (such as in the case of food items).

What Others DoBecause you have brought ................ You can buy this for just £1

Incentive To Buy

What’s Available To Help

What’s Available To Help

What’s Available To Help

40% Off TODAY

FREE When you spend £100 Today

What’s Available To Help

Celebrating Past, Present & Future

Sell the same amount as usual at the same price - but make more % profit!

PASTPRESENTFuture

So What Will You Do ?

“If you keep on doing what you’ve always done,

you’ll keep on getting what you’ve always got.”

W.L. Bateman

Making Promotions Work For You

Simon WinterIndependent Retail Channel

VOW Retail

Jonathan PearnIntegra Office Solutions Ltd

Your 2013 Retail Support Programme

New for 2013

• Fresh designs for seasonal point of sale material• New designs for price promotions• Marketing collateral to promote loyalty schemes,

including a new School Loyalty Scheme• More flexible ordering

Create your own POS Kit• Choose from;

– Shelf talkers– Header boards– A1 & A0 Posters

Loyalty Schemes

• We have created three programmes to help you encourage loyalty with different groups;– initiative Business Club

• Designed to encourage local businesses to buy in store

– Over 55s Club• Designed to encourage sales on the quietest trading days of the week

– Education Essentials• Designed to encourage local schools, colleges and universities to shop

with you.

Integra Retail Suppliers

Instore Header Boards• Change the look and feel of your store with eye catching header

boards! Simply give us the section headings and we can print to order.

Large Format Printing• Posters from A4 to A0• Hanging boards• Pull up roller banners• A-Frames• Poster stands• Outdoor banners

Jonathan PearnIntegra Office Solutions Ltd

Your 2013 Retail Support Programme

Insert Title

Derek Evans

Increase Margins

• Retail Packaging and Blistering

• In-store Promotions

Retail Packaging & Blistering

1.08

2.49

3.96

20% MARGIN INCREASE

Retail Packaging & Blistering

11

29

99

33% MARGIN INCREASE

Additional Benefits

• Create your own identity• Make it easy to buy• Professional appearance• Increase average spend• Increase customer retention

• 29

• 99

HIGHER MARGINS!!

In-store Promotions

• Give customers deals• Protect margins• Increase basket value• www.avery.co.uk – design & print online

Summary

• Packaging– Grow your product range– Increase your margin– Improve the shopping experience

• In Store Promotions– Offer deals– Protect Margins– Increase average spend

QUESTIONS?

Open Discussion