Investment Campaign

ICEAIonia County Economic Alliance

Having a local business support resource is

critical for our continued success in Belding.

With the assistance from ICEA, we were able to

continue our expansion and preserve working

capital to support our continued business growth. Dan Blunt CEO, Belding Tank

Letter

The Ionia County Economic Alliance (ICEA), through its partnership with the Right Place Inc. (RPI) in 2011, is building the next generation of business success in Ionia County. Since our partnership was established, the community has experienced significant economic growth that has spurred both new jobs and investment throughout the county.

This packet provides a brief overview of the impact this partnership has had, and is having, on the eco-nomic vitality of Ionia County. In just three short years, this partnership has spurred a total off:

• $69 million in new capital investment • 289 new jobs • 2,180 retained jobs • $9 million in new payroll

Over the last three years, the ICEA has efficiently delivered its business services with a budget of $117,000. Yet to help the ICEA keep pace with increased operating costs, we will need to increase our budget for 2015-2017 to $125,000 annually. But we don’t want to stop there. We are also seeking an additional $40,000 for our annual budget – to invest in business attraction that will help Ionia County businesses attract new customers and build a strong local supplier base that can help reduce their operating costs.

If you have questions about the ICEA or this pledge request, please call me directly at 517-374-2235 or send me a note at chris.thelen@cmsenergy.com

Sincerely,

Chris G. Thelen2014 Chair, Ionia County Economic Alliance

As our business has continued to grow, having a

trusted business advisor and partner in ICEA has

been a tremendous asset. ICEA has provided the

assistance and expertise to help finance growth and

bring new opportunities to our company. That’s

why we are proud investors of ICEA. We believe

in the long-term economic growth of Ionia County.

Kendall Wilcox CEO/CFO, APEC - Automated Process Equipment Corporation

About the ICEA

ICEA Board Members

Representing area companies and dedicated to retaining and attracting businesses to Ionia, the Ionia County Economic Alliance (ICEA) provides comprehensive economic development services including business retention, expansion and attraction support to Ionia County businesses.

A Partnership for GrowthIn 2011, The Right Place, Inc. and the Ionia County Economic Alliance (ICEA) announced the formation of a strategic partnership to support economic growth, extending its reach throughout the county to provide an enhanced level of support to area businesses in Ionia County and encourage more regional marketing efforts in West Michigan.

Under the terms of the three-year contract, The Right Place and ICEA provide comprehensive economic development services including business retention, expansion and attraction support to Ionia County businesses. Additionally, The Right Place will provide marketing support to promote Ionia County assets to new potential businesses outside the region.

Officers

Chris Thelen, ChairConsumers Energy

Jason Eppler, Vice-ChairCity of Ionia

Sue Dahms, TreasurerUnion Bank

Trustees

Mark BenderVillage of Lake Odessa

Mathew MacauleyBellamy Creek Correctional Facility

Randy ZenkVillage of Pewamo

Susan HattoMontcalm Community College

Meg MullendoreCity of Belding

Stephanie Hurlbut Ionia County

Boomer HoppoughIndependent Bank

Stacy SmithPortland City Council

Jim BanksIonia County

Bill KavanaghFirst Bank

Kathy VanderLaanCentral Area Michigan Works Consortium

Twayne HowardThe Right Place, Inc.

Robert Kjolhede Ionia County Intermediate Schools

Rick VandeKoppleADAC

Ex-Officio with Voting Rights

Investors

• ADAC Automotive

• APEC (Automated Process Equipment Corporation)

• Belding Tool & Machine

• Bellamy Creek Correctional Facility

• Cargill

• City of Belding

• City of Ionia

• City of Portland

• Coldwell Banker Frewen

• Consumers Energy

• Easton Township

• First Bank

• Granco Clark

• GreenStone

• Herbruck Poultry Ranch Inc

• Homeworks Tri-County Electric

• Independent Bank

• Ionia Chamber of Commerce

• Ionia County

• Ionia County Community Foundation

• Ionia County Intermediate School District

• Michigan One Credit Union

• Montcalm Community College

• Odessa Township

• PCMI

• Preferred Federal Credit Union

• Sparrow Ionia Hospital

• Spectrum Health-United Memorial

• Union Bank

• Village of Clarksville

• Village of Lake Odessa

• Village of Pewamo

• Village of Saranac

Now in our third and fourth-generations of a

family-owned Ionia County business, Herbruck’s

has been supplying farm-fresh eggs to major retailers

and food service outlets since 1958. We support

ICEA’s efforts to advance strategic economic

growth in Ionia County. Their work spurring

new jobs and investment in the county sets a

foundation for long-term, sustainable growth for Ionia.

Herb Herbruck Vice President, Herbruck’s Poultry Ranch, Inc.

Metrics

289 NEW JOBS

45 COMPANY ASSISTS

6 ECONOMIC DEVELOPMENT PROJECTS

15 WORKER TRAINING GRANTS

$100,720 NEW WORKER TRAINING FUNDING

$9,260,704 NEW PAYROLL

$70,175,000 CAPITAL INVESTMENT

Projects 2013-2014

Assists

Year Company Jobs Retained

Jobs Created Payroll Investment

2014 Herbruck’s Poultry Ranch 50 $1,535,040 $33,000,000

2014 Belding Tool and Machine $405,000

2014 Ventra Ionia Main, LLC 144 $4,610,880 $8,500,000

2013 Herbruck’s Poultry Ranch 55 $1,900,000 $17,500,000

2013 Belding Tank 54 12 $300,000 $170,000

2013 Cargill Kitchen Solutions 28 $914,784 $10,600,000

54 289 $9,260,704 $70,175,000

ADAC AutomotiveArchitectural Metals IncAutomated Process EquipmentBelco Industries Inc.Belding Tank Technologies Inc.Belding Tool & MachineBrodbeck FarmC3CNCCargill Kitchen SolutionsChoice Concrete ConstructionCity of BeldingCity of IoniaCity of PortlandColdwell Banker Frewen RealtyCustom Components CorporationDevereaux Saw Mill Inc.Extruded Aluminum CorporationFirst BankFreshwater PropertiesGranco ClarkGreenStoneHaskins FarmsHerbruck Poultry Ranch Inc

Homeworks Tri-County ElectricInfrastructure AlternativesJordan Manufacturing CompanyMatcor Automotive Inc.Michigan One Credit UnionPortland Products, Inc.Spectrum Industries Belding LocationSpectrum Industries E-Coat DivisionStahlin EnclosuresStratusTel SolutionsTrierweiler Dairy IncTRW Inc.Twin City Foods IncUnion BankVan Andel Global Trade CenterVentra Group Co.Ventra Ionia Main, LLCVillage of Lake OdessaWiesen Inc.Wiesen Powder CoatWilbur-EllisWillow Point Dairy

Return On Investment

1 The methodology used for calculating areas of capital investment was based on the analysis of 13 varied projects, managed by The Right Place, over a five-year period (2009-2013). Based on past percentage averages of previous investment levels, estimates were built for new estimated capital investment.2 Estimates for Machinery & Equipment are calculated at 43.34% of the overall capital investment. However, The Right Place’s new strategic plan on two new economic areas, Technology and Design, which may have a lower Machinery & Equipment expense percentage than projected.

$70.2 MILLIONHOW WILL

BE SPENT?1

LAND COST

NEW CONSTRUCTION

BUILDING LEASE

EXISTING BUILDING COST & RENOVATION

FURNITURE & MISC. PERSONAL

PROPERTY

MACHINERY & EQUIPMENT2

$1.5M$6.3M$7.8M

$17.3M$ 34.1M

$3.2M2.1 %

4.6 %9 %

11.1 %

24.6%48.6%

$70.2 MILLION

IN CAPITAL INVESTMENT

289DIRECT

JOBS

$9.3 MILLION

IN NEWPAYROLL

Capital Investment

1 The methodology used for calculating expenditures was based on DemoGraphicsNOW’s 2013 Consumer Expenditure Summary report on Kent County, Michigan.

$1,537,290$1,147,620

$1,071,360$755,160

$642,630

$527,310$536,610

$526,380$438,030$425,940

$392,460$386,880

$223,200$212,040$210,180

$158,100$108,810 HOTELS

CHARITABLE DONATIONS

MEDICAL SERVICES/SUPPLIES

INSURANCE (EXCL. HEALTH)

EDUCATION

PROPERTY TAXES

RENTAL HOUSING

RESTAURANTS

HEALTH INSURANCE

FINANCIAL SERVICES

VEHICLES

LOCAL/STATE/FEDERAL TAXES

UTILITIES

GROCERIES

HOME OWNERSHIP

OTHER/MISC.

RETAIL

$1.5M $1M$1.25M $750,000 $250,000$500,000 $0

$9.3 MILLIONHOW WILL

BE SPENT BY CONSUMERS?1

Job Numbers New Payroll

343NEW AND RETAINEDDIRECT JOBS

343

455

112DIRECT JOBS

COMBINED DIRECT AND INDIRECT JOBS

INDIRECT JOBS1

MULTIPLIER EFFECT

1 Projected indirect job numbers were derived from Regional Economic Models, Inc. (REMI) Input/Output Model, as provided by Upjohn Institute.

= 4 JOBS

ICEA 2015-2017 Strategic Plan

Core Operations ($125,000.00)

Business Retention & Growth ServicesMaintain a one-stop business resource dedicated to helping Ionia County businesses to be more efficient and effective.

• Business Retention Services: Be the link to regional, state and local business services group who can support businesses in areas such as local and state government, legal, finance, worker training and suppliers.

• Confidential Expansion or Site Location Services: Assist with expansion, consolidation, or a new site search. Act as an objective resource to work with the local commercial real estate community to determine the best fit for a new site.

• State & Local Incentives: Coordinate state and local resources to support growing businesses by lowering the level of risk in the creation of new jobs and capital investment.

• Community Infrastructure Improvements: Work with local infrastructure providers to help ensure Ionia County can meet current and future business needs.

• Technical Resources and Supply Chain Sourcing: Work with ICEA partners to help business get answers to technical questions and supplier challenges.

• Talent Acquisition & Resources: Help business recruit and retain the right talent to match the skills businesses need to be successful.

Opportunity Investment ($40,000)

Business Attraction ServicesPromote Ionia County as an attractive and cost-effective place to operate a business in the context of existing business and assets.

• Supplier Base: Reinforce the supplier base for Ionia County businesses to help reduce transportation and material cost. Work to attract suppliers needed by local businesses.

• Business Prospects: Assist businesses with the identification of new business-to-business customers or opportunities for new markets.

• Market Analysis: Analyze regional and Ionia County date to identify business prospects that are the best fit for Ionia County.

• Business Attraction: Participate in MEDC events and site consultants visits annually with regional partners.

• Ionia County Promotion. Participate in a site selection/real estate conference annually to promote Ionia County sites. Attend a multi-state economic developer conference to expand business knowledge base and resource network.

County Analysis ($5000.00)

Conduct a detailed analysis of Ionia County business assets to support Business Retention, Growth, and Attraction services.

$170,000

2012 - 2014ANNUAL OPERATING

BUDGET

$117,000(ANNUAL)

COREOPERATIONSBusiness Retention & Growth Services

$125,000(ANNUAL)

COREOPERATIONSBusiness Retention & Growth Services

$40,000(ANNUAL)

OPPORTUNITY INVESTMENTBusiness Attration

Services

$5,000(ONE TIME COST)

COUNTYANALYSIS

2015 - 2017PROPOSED ANNUAL OPERATING BUDGET

We are proud to support ICEA and their

efforts to spur economic growth in Ionia County.

The services and assistance ICEA provides

Stahlin and other Ionia businesses ensure our

community continues to grow, providing

long-term jobs and investment in the county.

Jeff Seagle President, Stahlin Enclosures

ICEA Pledge Form

Yes, in order to ensure business growth and economic prosperity in Ionia County, I hereby authorize an investment in the Ionia County Economic Alliance’s industry support, marketing and business recruitment program.

Thus, we will commit $__________________ annually, beginning in 2015 through 2017, for a total three

year pledge of $_________________ for the investment campaign.

• While we plan to pay this total amount during the next three years, we reserve the right to review this commitment annually and modify or cancel it.

• Please send me an invoice/reminder during ______ or ______ (check one) as follows: January July

Name ________________________________________________ Title ____________________________

Organization ___________________________________________________________________________

Address _________________________________________________ Telephone_____________________

City _________________________________ State ________________ Zip ________________________

Signature ___________________________________________________ Date _____________________

NOTE: The Ionia County Economic Alliance (ICEA) is a 501(c) 3 non-profit organization. Under IRS regulation, donations to the ICEA may be tax deductible as a business expense ordinary and necessary to the conduct of business pursuant to Section 162 of the IRS Code. No goods or services have been exchanged for this contribution. Please consult with your tax advisor.

Please make checks payable to: ICEA Growth Fund

Ionia County Economic Alliance125 Ottawa Avenue NW, Suite 450 Grand Rapids, MI 49503

ICEA Mission

The mission of The Ionia County Economic Alliance is to strengthen Ionia County’s economy through community marketing, local business expansion support and new business recruitment in pursuit of high quality job creation.

Ionia County Economic Alliance

50 East Sprague Road

Ionia, MI 48846

p 616.901.9343

e wanglerj@rightplace.org

www.icea-mi.org

ICEAIonia County Economic Alliance

THE RIGHT PLACE, INC.

125 Ottawa Avenue NW, Suite 450

Grand Rapids, MI 49503

p 616.771.0325

f 616.771.0555

e info@rightplace.org

www.rightplace.org