ibm jams: spurring innovation from within

© 2009 IBM Corporation

IBM Jams: Spurring Innovation from WithinDr. Matthias KaiserswerthDirector, IBM Zurich Research Lab

Zurich Research Lab

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Friday, 27 March 2009


Building a smarter planet

Agenda‣ Introduction to IBM Zurich Research Lab‣ Open Innovation‣ Jams‣ What is a Jam?‣ How do Jams work?‣ Who is Jamming?

‣ Homework

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‣ Homework

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Lab population: ~ 320 persons‣ Regular employees 240‣ Pre-docs 50 ‣ Post-docs &

visiting scientists 30

Collaboration with externalpartners‣ University projects 30‣ Industrial partners 30‣ Govt. programs 30

>30 different nationalities

Zurich Research Focus AreasComputer Science: Security and Privacy,

Business Integration Technologies, Systems Management

Systems: Server Technology, Accelerator Technology, I/O Link Technologies, System

Software, Energy Management

Storage: Tape Technologies, Heads and Actuators, Storage Systems, Memory and

Probe Technologies

Math & Computational Science: Business Optimization, Computational Sciences, Data

Analytics

Science & Technology: Semiconductors, Systems, Beyond the Transistor, Nanotechnology, Biotechnology

IBM Zurich Research Lab




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Beijing1995

Watson1945

Zurich1956

Haifa1972

Almaden1955

Austin1995

Delhi1998

Tokyo1982

More than 3,000 scientists and engineers at 8 labs in 6 countriesIBM spent $6B in 2008 on R&D

IBM’s Labs Around the World





‣ Homework

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“Innovation resides at the intersection of invention and insight, leading to the creation of social and economic value” National Innovation Initiative

What is innovation?Zurich Research Lab

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The changing nature of innovation Key factors driving change

– Dynamics of a flattening world– Emergence of new capabilities– Evolution of information technology– March of commoditization– Massive shift in demographics– Unpredictability and impact of

change

Innovation in the 21st century– Open – Collaborative – Multi-disciplinary – Global

Zurich Research Lab

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Why does innovation matter? Generates high-value,

higher-paying jobs

Fuels wealth creation and profitability

Creates new industries and markets

Spurs productivity and economic growth

Raises standard of living

Goes beyond invention

Zurich Research Lab

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Open, collaborative innovationZurich Research Lab

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INNOVATIONECOSYSTEM

INVESTORS

ACADEMICCOMMUNITY

GOVERNMENT MEDIA

EMPLOYEES CONSUMERS

LOCALCOMMUNITY

PARTNERS




Evolution of a PartnershipIBM Research’s Public-Private Partnership with ETH

Zurich Research LabA

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open Center for Advanced Silicon Electronics

Zurich Information Security Center created with ETH and Credit Suisse

June

200

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IBM and ETH Zurich form $90 million partnership in nanoscience

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A Model for CollaborationFor the first time in Switzerland will Industry and Academia not onlyshare research infrastructure, but actually create it in a joint effort.

‣ IBM constructs the building

‣ ETH rents space fora minimum of 10 years

‣ Both joint and individual research projects

‣ Available to more organizations

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‣ Homework

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“Jams have helped change our culture and the fundamental way we collaborate across our business.”

Sam PalmisanoChairman & CEO, IBM

Zurich Research Lab

Samuel J. PalmisanoCHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER

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What is a Jam?

• Online collaborative discussions for audiences ranging in size from a few hundred to hundreds of thousands

• Innovation events to capture the pulse of the group or to solicit specific ideas to critical business issues

IBM’s approach for business collaboration and enterprise transformation

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Building a smarter planet Zurich Research Lab

How do Jams work?

• A high-profile, online event: 12-14 weeks of event preparation

• Specific duration, typically ranging from 48-72 consecutive hours

• A defined agenda, focused on strategic and critical enterprise issues

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How do Jams work?

• A real-time discussion database with ideas, best practices & employee sentiment

• A disciplined “behind-the scene” human planning and orchestration effort

• Real-time text mining & analysis to surface & steer live discussion trends

• Robust event-hosting infrastructure (same as US Open, Wimbledon)

• 2-3 weeks post-event research & analysis • An event report, with key conclusions and an action plan

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Post Event Research & AnalysisSee for yourself http://www.ibm.com/ibm/jam/




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How has IBM used Jams?




InnovationJam 2008• 90 hours• 90,000 participants• 32,000 posts• 104 countries represented• 1000 clients, partners and universities (Eli Lilly & Company, Citigroup, EADS, Fuji Film, Avon, ABB, Nissan Motors, Chinese University of Hong Kong, Colgate-Palmolive, Daimler AG )

• 1.5 million page views of Jam materials and discussions

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Jamming Outcomes

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Real-time Translation

Services

Simplified Business Engines

Intelligent Utility

Networks 3D Internet “Digital Me”

$100 million investment over two years to pursue ten new businesses

Münchner Kreis, April 24, 2008 © 2008 IBM Corporation10

Big Green Innovations

Banking forthe Unbanked

Smart Healthcare Payment Systems

Intelligent Transportation

Systems

Electronic Health Record System

$100 million investment over two years to pursue ten new businesses generated by InnovationJam




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Client Jams

• First industry-wide virtual collaboration event to address the challenges facing the North American supplier industry

• Over 150 companies with participants ranging from CEOs, to line of business (LOB) executives, to functional VPs, middle managers and engineers

• CEO sponsored to identify ideas to realize the company’s new strategy with it’s new values as the framework

• More than 33% of Nokia employees participated from 40 countries including factory workers, sales teams, R&D and manufacturing





‣Homework

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Henry Chesbrough “Open Innovation: The New Imperative For Creating And Profiting From Technology

Executive director, Center for Open Innovation, Haas School of Business at University of California, Berkeley

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“Open Innovation is fundamentally about operating in a world of

abundant knowledge, where not all the smart people work for you, so you better go find them, connect to them, and build upon what they can do do.”

http://ideaflow.corante.com/archives/2003/04/16/open_innovation_interview_with_henry_chesbrough_part_1.php






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INNOVATIONECOSYSTEM

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Who is in your Innovation Ecosystem?




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Zurich Research Lab

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ibm jams: spurring innovation from within

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