IceThe next level in office

water service

What is ice?

Frozen Water

Why consider ice?

• People like ice

• Ice can contribute to health and wellness

• Ice increases capacity for chilled water

• Ice can make you money

People like ice…• Americans consume a lot of ice

– More than 250 billion pounds of ice used in the U.S.

– Over half of U.S. offices have ice

• More than ½ the population likes to chew ice

• People prefer soft, chewable ice

The health benefits…• Ice promotes better hydration

– Good hydration is associated withimproved mental acuity and productivity

– Chilled, filtered water tastes better

– Water stays colder longer with ice

– Higher water consumption and better hydration is more likely with ice

• And fitness– Metabolizing 8 glasses a day of chilled water

consumes the calorie equivalent of 3 - 4 lb. per year

More chilled water…

• The availability of ice can increase the amount of cold water that can be supplied– Solve the problem of running out at break

time and other key periods

– Increase employee satisfaction since ice keeps drinks cold, longer

Make more money…

• Rental income from a premium product

• Sell complementary products– Iced coffee

– Iced tea

– Flavor packets

Ice in offices today

• Refrigerator freezer icemakers– Small capacity

– Sanitation – ones with ice dispensers are better

• Undercounter icemakers– Installation and maintenance issues

– Sanitation – who/what has been in the bin??

• Icemakers on bins– Big, bulky, unattractive

– Sanitation

The new choices

• Countertop icemakers – Pour over or plumb in– Inexpensive,

a few hundred dollars

– Convenient

– Low capacity

– Sanitation concerns (most are manual scoop)

– Need good, low TDS water

The new choices

• Ice (and water) dispensers– High quality commercial grade

appliances

– Capacities to serve up to 350 people

– Available as ice and water or ice-only

– Same types of filtration available

Ice & water dispenser attributes• Sanitation – hands-free dispensing

– Lever, button, touch-less infrared

• Convenient installation and maintenance– Some won’t even require a drain

• Energy and water efficient – Better than typical cube icemakers

• Consumer preferred chewable ice

• Premium product - $2,000 and up– Will require some creative thinking

How to make money with ice (& water) dispensers

• Sell an upscale “water and ice” program– Same “green” and operating benefits as POU coolers

– Ice and water or Ice-only to complement water cooler

• Sell the ice– An amenity that people want

– Ice can provide additional incentive to switch

• Sell safety and sanitation

• Sell additional product offerings– Iced coffee, iced tea, flavor packs

Rethink metrics• The traditional 10 - 12 month payback won’t work

– New thinking is required to get a monthly payment that will fit in a “good, better, best” offering

• Amortize over the warranty period (typically 2-3 years)– Customer monthly payments can be as low as $100 - $125/mo

• Finance purchase to match payment to revenue stream

• Don’t forget margins from ancillary sales– Margins of complementary products help justify the investment

One more opportunity for ice

• Automatic ice dispensing for facilities with central dispatch– Fast, safe, sanitary, high capacity

Summary

• Ice provides an opportunity to expand revenues

• New approaches to providing ice for the office make it easier and more convenient and bring a new set of values to your customers

Turn your Coffee and Office Water program into a Coffee, Office Water and Ice program

Thank You!