social persuasion for commerce - yahoo merchant summit keynote by john lawson of colder ice
Post on 19-Oct-2014
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DESCRIPTION
When it comes to social media, you don't just want to be part of the conversation, you want to be heard, repeated, valued and influential. Learn the 6 weapons of influence and the 5 methods for transactional success in online commerce. This session is a must for any small retailer trying to compete online. John's Bio: Named Small Business Influencer of the Year by Small Biz Trends and Savviest in Social Media by Startup Nation, John Lawson, formally of Accenture Consulting, is an eCommerce Business CEO of 3rd Power Outlet, an online retail clothing and accessories store, who has sold millions of dollars in merchandise; achieved the status of Platinum eBay Power Seller and is a top rated Amazon Merchant with more than 250,000 transactions online, 54,000 Twitter followers and 320,000 views on YouTube. He is the founder of the eCommerce Group, President of ColderICE Media, a sought after Keynote Speaker and Seminar Instructor, an Award-winning Social Media Strategist, an American Express Featured Businessman, a Spokesperson and a commercial television Personality.TRANSCRIPT
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“The Ecommerce Guy”
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@ #YMS2012
9:55 am
YMSDay 2
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@ #YMS2012
TheGolden
Rule
Don’tbore me!
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@ #YMS2012
128 Oz - 41 bottles - $206.45
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@ #YMS2012
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@ #YMS2012
Everybody knows....
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@ #YMS2012
Text
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@ #YMS2012by *rwpike
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@ #YMS2012
Social Commerce
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@ #YMS2012
We have the
technology but never
asked WHY?
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@ #YMS201212
12
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@ #YMS2012
Soft
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@ #YMS2012
Too much focused on the process and not enough on strategy.
No thought about the call to action.
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@ #YMS2012
WTF!
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@ #YMS2012
Hard
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@ #YMS2012
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@ #YMS2012
Social is MORE valuable to business when people are buying and using your products, than it is for them to just talk about it.
Let’s get one thing straight
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@ #YMS2012
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@ #YMS2012
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@ #YMS2012
Help a brother out?
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@ #YMS2012
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Pompaii
Pompeii
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@ #YMS2012
Something
Pintrestin
gSomething
Pintrestin
g
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@ #YMS2012
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@ #YMS2012
GoingSocial.ColderICE.com
FREEGift!
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@ #YMS2012
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@ #YMS2012
Raise your hand if you
like offering
FREE shipping
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@ #YMS2012
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@ #YMS201237
Opportunity
37
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@ #YMS201238
Dandelion Social Model
38
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@ #YMS201239
•Keep it current
•Get content weekly from Feeds
•Update it on the go (iPad, phone, etc.)
•Photos, pictures, images!
39
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@ #YMS2012
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@ #YMS201241
•Share industry news
•Listen to competitors
•Find what is peaking interest
•Build following
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@ #YMS201242
Search.Twitter.com42
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@ #YMS201243
Blogs
•The HUB
•2 or 3x a Week
•Start now!
•Know your keywords
43
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@ #YMS201244
ScribeFire.com
44
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@ #YMS201245
YouTube
•Top ranking SEO
•Most shared content on the web
•Mobile ready
•Easy K.I.S.S.
45
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@ #YMS201246
Google Alerts
•Kid tested
•Mother approved
•The grandaddy
46
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@ #YMS201247
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@ #YMS201248
No Thank You!
48
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@ #YMS201249
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50
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@ #YMS201252
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@ #YMS2012
Where to start?
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@ #YMS201254
Fish where the fish are...
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@ #YMS201255
55
Fire, Ready, Aim
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@ #YMS201256
56
Ready, Aim, Fire
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@ #YMS2012
The Loyalty LoopBy: Paul Marsden
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@ #YMS2012
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60
Influence
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Burberry – Art of the Trench
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@ #YMS2012
MECommerce
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@ #YMS2012
MEMake
Feel Special
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Velvet Ropes Rock!
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@ #YMS2012
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@ #YMS2012
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Targeted Social Marketing
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@ #YMS2012
And one more thing….
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@ #YMS2012
Give the customer what they want? NO!
“Our job is to figure out what they want before they do”
“Our job is to figureout what they want
before they do”
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TheEcommerceGroup.org
Join the conversation...
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Get a FREE Social Commerce Consultationat ColderICEMedia.com