IBM STG Co-Marketing

Business Partner leveraging Infrastructure Matters: Pathways to Success

An IBM PartnerWorld benefit for eligible Business Partners STG Co-Marketing program provides budget, campaigns and customizable assets to help IBM Business Partners execute successful demand generation marketing activities: Customer events and Seminars, Advertising, Digital Marketing, Telemarketing & Direct Marketing Helps generate leads and wins to increase revenue and market participation

What is STG Co-Marketing?

Eligible Partners get 100% budget to drive approved Co-Marketing demand generation activities

Plan and Build your co-marketing activities leveraging STG Ready-to-Execute Campaigns and Assets

Get marketing support from from IBM and direct assistance from approved agencies

Leverage FREE tools Create and Design and Digital Content to build your own tactics and drive leads and wins

How can you benefit from STG Co-Marketing?

Start NOW!

Eligible Partners get 100% budget to drive approved Co-Marketing demand generation activities

REVIEW the Steps in the PartnerWorld Co-Marketing page , Overview tab www.ibm.com/partnerworld/page/pw_com_cfm_index For information regarding what co-marketing funds may be available to you, please contact your IBM representative

Start NOW!

Plan and build your co-marketing activities leveraging STG Ready-to-Execute Campaigns and Assets

FIND OUT ALL THE INFORMATION YOU NEED in the Cookbook, Campaign Guidelines and list of updated Assets

Start NOW!

Customize marketing assets with Create & design and leverage IBM marketing Digital Content on your websites to create new customer lead responses thru web syndication at NO COST.

Leverage FREE Tools Create and design and Digital Content to build your own tactics and drive leads and wins

Start NOW!

Get marketing support from from IBM and direct assistance from approved agencies

Almost 2.000 eligible partners are leveraging IBM STG Co-Marketing

funds, Create & design tool, Ready-to-Execute campaigns and assets.

STG Co-Marketing program is executed in over 120 countries.

In 2013 we built +$1.3B in validated pipeline with 4,100 approved plans.

IBM STG Co-Marketing team is ready to HELP YOU!!! As well as approved Marketing vendors who can help you develop and execute marketing campaigns to drive pipeline and wins!

Key Links

GET all the information about Co-Marketing program and benefits in PartnerWorld https://www-304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/pw_com_cfm_index

LOOK FOR Ready-to-Execute STG Campaigns and Assets to drive demand generation activities https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/stg_com_sys_ready_to_execute_campaigns

EXPLORE Create & Design and build your own marketing tactics https://public.dhe.ibm.com/partnerworld/pub/misc/create_and_design_user_guide.pdf

NEED HELP? Connect with your local IBM Representative or WW STG Channel Marketing Lidia C. Gasparotto (gasparot@ar.ibm.com)