“i have to blog a blog too?”: radio jocks and online blogging
DESCRIPTION
“I have to blog a blog too?”: Radio Jocks and online blogging. Barry Rooke [email protected]. Background. Radio & TV broadcasting degree 11 Years in Campus/Community Radio as a programmer 4 Years staff Campus/Community Radio 2 Years Producer Commercial Radio - PowerPoint PPT PresentationTRANSCRIPT
Background
Connection to Thesis
Campus/Community radio in Canada: linking listeners to broadcasters with web 2.0 technologies.
•Facebook•Twitter•Blogs
•Staff and Programmers•Recommendations
• Radio & TV broadcasting degree
• 11 Years in Campus/Community Radio as a programmer
• 4 Years staff Campus/Community Radio
• 2 Years Producer Commercial Radio
• Vice-Chair Board of Directors – Campus/Community Radio
What does the CRTC stand forWhat does the CRTC stand for
A) Commissions of Radio and Television in A) Commissions of Radio and Television in CanadaCanada
B) Canadian Radio-Television B) Canadian Radio-Television Telecommunications CommissionTelecommunications Commission
D) Canadian Rural Transmissions D) Canadian Rural Transmissions CommissionCommission
C) Canadian Radio-Television CenterC) Canadian Radio-Television Center
Canadian Radio SectorCampus/Community
Commercial
Public (CBC)
Purpose of the Study
With changes in technology, and communication practices, what are the wants and motivation for modern radio broadcasters or “jock”, and their associated stations, to interact with listeners using a blog-type medium?
“Jocks” & Blogs
Jocks
Commercial: 2800-3800
Campus/Community: 350-650
Public: 45-85
Method
4 Surveys•NCRA (15)•NCRC Staff (29)•NCRC Jocks (54)•CFRU Case Study (27)
Focus:•Social Media use•Goals of Social Media
Visual Analysis of 51 Blogs•Commercial (20)•Public (12)•Campus/Community (19)
Focus:•Length•Frequency•Content•Goals
Results - CommercialFindings:
1.Are always found on the company’s website
2.Typically are very short in length, update once per show
3.Have very little personality in the writing
4.Almost always either re-posting of other blogs, or links to videos
Motivation & Wants
1.Drive listeners to website for monetization purposes
2.Post because they are required too by the station (Frequency)
3.Entertainment and sex sells
4.Use of different forms of social media for communication with listeners
Results – Campus/Community
Findings:
1.Focused on show content/genre
2.Downloads available
3.Include personality
4.Updated each show
Motivations & Wants
1.Attract listeners
2.Promote the material that is aired on their show
3.Receive feedback and discover preferences of the listeners
4.Grown community
5.Raise Fundsfor strugglingIndustry
Results – Public
Findings:
1.Highlight upcoming show
2.Re-listen to past shows
3.Extended interviews
4.Updated once per show
Wants and Motivations
1.Provide the opportunity to catch-up on missed shows or information
2.Match the CBC mandate to inform and entertain from a Canadian viewpoint
3.Drive hits to website to prove show is of value on the schedule
Recommendations
• Post often;• Link freely to other sites;• Be cautious of comments
left; deletion or failure to respond can alienate or start conflict on a blog;
• Be generous in praise and attribution;
• Don’t be long winded;• Paragraphs are your
friend;• Stay away from profanity,
as it loses audiences;• Keep the title short and
easy to remember ;• Track your blog to assess
growth, use a tracking website or internal statistics(Hewitt 150; Wright 24,39).
Future ResearchRe: Social Media
1.Are other forms of social media impacting the use of blog-type mediums
2.What social media outlets should jocks be using to maximize their reach?
Re: Blogs
1.What specific type of information/content and in what format jock bloggers should be using to meet the needs of their specific shows
Thank You
Barry Rooke – [email protected]