Power Blogging:Make Your Business Blog Work

Harder

Presented by Angela Booth: angelabooth.com @angeeWriting Genii: writinggenii.com

Tuesday, 19 March 13

Where Are You Going?Plot Your Route

• Decide on the results you want

• Create a blog description, and blogging plan

• Decide: who will blog, and how often

Tuesday, 19 March 13

Who’s Your Blog’s Audience?

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Tuesday, 19 March 13

Your Audience

• Create one or more personas (searcher, buyer, investor...)

• Get input from all staff

• What questions does your audience ask?

• Questions = content

Tuesday, 19 March 13

Your Blog = Your Brand

• Your blog is a publication

• Match your blog’s “voice” to your brand: be entertaining, playful, informative, “newsy”, formal...

• CHOOSE!

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Tuesday, 19 March 13

Think ACTION:What Do You Want

Readers To Do?

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Content: Get Started

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Tuesday, 19 March 13

Content: Create 5 “Establishment” Posts

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Tuesday, 19 March 13

Create Your “About” Page

Tuesday, 19 March 13

Promote Your Content

• Newsletter

• Primary site

• Social media

• Partners

• Advertising

• Publicity

Tuesday, 19 March 13

Be Loud, Be Proud

• Add “BLOG” to your primary site’s navigation (don’t hide it)

• Get subscribers

• Ask partners to promote your blog

Tuesday, 19 March 13

Your Blog is Your Customer Hub: Use It!

Tuesday, 19 March 13

Need more?Contact Angela Booth: get help with your blogging today.

Twitter: @angeeWebsite:

http://angelabooth.com/Writing Genii:

http://writinggenii.com/

Tuesday, 19 March 13