hybris assessment

>Hybris AssessmentA BearingPoint AcceleratorBearingPoint provides a systematic approach to analyze your hybris potential and thereby o�ers you the first step in taking your eCommerce to the next level

ContentsMarket Drivers

Our Approach

Client Benefits

References

Contact

CLIENT BENEFITSOUR APPROACHMARKET DRIVERS REFERENCES CONTACT< >

Hybris Assessment | A BearingPoint Accelerator



Market DriversHybris is the leading eCommerce software solution, widely implemented, but often not used to its full potential – the BearingPoint hybris assessment allows you to identify gaps and take your eCommerce activities to the next level

• Digitalization presents several challenges: customer centricity, individualization, new business models, ubiquity of information, omni-channel, low borders between reality and the virtual world.

• To cope with these challenges many companies purchase expansive eCommerce software solutions at a high price.

• Most of them end up not using them to their full potential.

• Hybris as the market leading eCommerce software provider is widely used, and mostly not to its full potential.

• eCommerce is becoming the main shopping channel and it is increasingly important to o�er clients a holistic omni-channel experience. Today, digital customers demand the whole product and service package tailored to their needs. For companies it is becoming more and more challenging to deliver these services.

• For example, a seamless omni-channel experience, including single shopping basket and flexible but equal representation of products on multiple devices in accordance with brand guidelines requires a well functioning central content management system to be handled e�ciently.

TrendsChallenges



Market DriversThe digital triggers have a major influence on daily business and force companies to react to new challenges

Challenges of the digitalization

Companies

Omni-presence of eCommerce

eCommerce

In Europe, 516 million people (75%) use the Internet and 296 million people (43%) are eShoppers, amounting to 510 billion Euros in B2C online sales.

Customer Centricity

Digital customer service

The customer is in the center. Communication and services have to address each specific customer.

Omni-channel

Smartphone/Tablet

Customers do not di�er between online and o�ine channels anymore. They have access to valuable information, no matter where or when.

Low borders between reality and the virtual world

Smartphone/Tablet

Social networks, digital shopping guides and online comparison portals continue to gain consumers' trust.

Importance of Individualization

eCommerce

There are 750 000 active B2C websites available in Europe. Customers demand products and services which fulfill their unique needs.

Cross-border Commerce

eCommerce

The eCommerce SEM (Single European Market) has grown by 33% in the last two years. 16% purchase goods & services online from outside their country of residence

HYBRISASSESSMENT

Order

Management

IT &Architecture

Analytics

Content

Management Strategy

Com

mer

cePr

oces

s

1. INITIALIZATION

2. QUESTIONING

3. ANALYSIS

4. PRESENTATION OF RESULTS



Our ApproachBearingPoint provides a systematic approach to analyzing your hybris potential and thereby o�ers you the first step in taking your eCommerce to the next level

• We provide a systematic approach to analyzing your hybris potential

• We o�er independent and tailored recommendations to fully leverage your hybris capabilities

• We can draw upon long-term cross-industry eCommerce experience to benchmark your hybris implementation

• Our hybris center of excellence provides su�cient skilled resources for hybris follow-up projects

• Strong SAP practice for optimal interface assessment

BearingPoint unique selling points



Our ApproachA standard procedure for analyzing and further developing your hybris implementation

• Goal setting and action plan • Assessment of technical conditions, organizational structure and

sales structure• Prioritization of modules and functionalities • Individualization• Choice of interview partners Individualized questionnaire

Step 1: Initialization Step 2: Questioning

Step 4: Presentation of resultsHYBRIS

ASSESSMENT• Verification of hybris environment• Analysis of hybris and identification of further technical,

functional and organizational optimization options• Aggregation of results• Requirement, utilization and variance analysis• Hybris maturity assessment Digital Is-Situation

Step 3: Analysis

• Setup of criteria catalog• Set up working environment• Gather required data via interviews and workshop (IS-Analysis)• Documentation of results

Interview documentation

• Revealing deviations between o�ered functions and those used by the company

• Assessment presentation• Derivation of quick wins based on the conducted analysis• Definition of a high level roadmap Consolidated results Roadmap



Client BenefitsBearingPoint provides a systematic approach to analyzing your hybris potential and thereby o�ers you the first step in taking your eCommerce to the next level

Assessment can be applied for various situations• Evaluation of an existing non-hybris eCommerce solution• Searching for a new eCommerce software provider• Introducing a new hybris solution• Evaluating an already implemented hybris solution

Holistic assessment of your requirements for hybris • Client view – consolidating various stakeholder requirements for hybris• Industry standards – comparison to the key competitors’ online presence• Consulting best practices – cross-industry experience and know-how from our hybris Center of Excellence• Provider overview – comparison to other providers‘ eCommerce solutions

• Making the most out of your hybris implementation• Being such an expansive eCommerce solution, hybris should be used in the most e�cient way• Concrete measures deduced from the previously performed holistic assessment• Recommendations for the optimal use of hybris according to e�ort-result-consideration

ReferencesElectronic Products RetailerHybris omni-channel commerce review



Client improvements• Interviews and technical assessment: clear view of the as-is situation

• Strategy alignment and quick wins: roadmap has been developed

• Organization: possible new structure and process changes

Trends indicating rise in demand for hybris know how• Channel shift

• Time-to-market is shrinking significantly

• Heterogeneous customer groups are increasingly demanding tailored solutions

Strategy Processes Customer Technology

ContactSerkan CaliskanSenior ManagerBearingPoint Germany [email protected]

Alexander BrojPartnerBearingPoint Germany [email protected]

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About BearingPoint

BearingPoint consultants understand that the world of business changes constantly and that the resulting complexities demand intelligent and adaptive solutions. Our clients, whether in commercial or financial industries or in government, experience real results when they work with us. We combine industry, operational and technology skills with relevant proprietary and other assets in order to tailor solutions for each client’s individual challenges. This adaptive approach is at the heart of our culture and has led to long-standing relationships with many of the world’s leading companies and organizations. Our global consulting network of 9,700 people serves clients in more than 70 countries and engages with them for measurable results and long-lasting success. For more information, please visit: www.bearingpoint.com

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