sap hybris for commerce integrations sap hybris cloud for customer yaas connect/ hybris to hybris...
TRANSCRIPT
SAP Hybris for Commerce: Product & Technology
SAP Hybris – The simplified front office
Enable our customers to deliver consistent, contextual, and
relevant experiences regardless of channel or device throughout
the customer journey.
WEB CONTACT
CENTER
DIGITAL
GOODS
MOBILE SMS/NOTI-
FICATIONS
EXPERIENCE MANAGEMENT
PLATFORM, INFRASTRUCTURE, INTEGRATION
DATA & PROCESS MANAGEMENT
COMMERCE MARKETING SERVICE SALES
AGENT TOOLSIN
STORE/BRANCH
SOCIAL
MEDIA
MARKET-
PLACES
@
PRINTINGDIGITAL
ADVERTISING
SEARCH
KW/ADS
IOT
SAP Hybris
BILLING
WEB CONTACT
CENTER
DIGITAL
GOODS
MOBILE SMS/NOTI-
FICATIONS
EXPERIENCE MANAGEMENT
PLATFORM, INFRASTRUCTURE, INTEGRATION
DATA & PROCESS MANAGEMENT
COMMERCE MARKETING SERVICE SALES
AGENT TOOLSIN
STORE/BRANCH
SOCIAL
MEDIA
MARKET-
PLACES
@
PRINTINGDIGITAL
ADVERTISING
SEARCH
KW/ADS
IOT
SAP Hybris
BILLING
PAST TO PRESENTA Major Leap Forward
Themes for 2016
INTEGRATE ENABLE FOCUS LEVERAGE
1. 2. 3. 4.
We integrate with other CEC assets (Sales/Services/ Marketing/Billing) to create a seamless solution.
We drive CEC key enablers like Hybris Profile and Hybris Customer Experience.
We focus on generic B2C and B2B core commerce and put it as far down in the core as possible.
We leverage the advantages of YaaS and enable the power of YaaS.
SAP Hybris Customer Experience
CMS Smart EditIntuitive, responsive, visually
driven tooling to make CMS work
efficient and straightforward
Preview & edit website at various
inflection points, drag & drop to
add new or move components,
create pages, upload images
PersonalizationDeliver experiences tailored for the
customer and their context to drive
engagement and conversion.
Tooling within SmartEdit to create
customizations & define target
groups for different outcomes
MerchandizingOptimize the merchandizing mix
through real-time consumer
information and context.
Highly visual and easy-to-use drag
& drop UI to create & adjust the
merchandising mix based upon
various conversion attributes
Data Hub
Y2YSync YaaS Connector
...
YaaS Connect
Easy integration of your standard SAP Hybris Commerce instance with SAP
Hybris as a Service (YaaS) to enhance the native Commerce platform
capabilities with cloud-based microservices built on YaaS.
Data Hub
Performance & Scalability
Improved Resiliency
Important changes to the persistence layer in order to improve performance and create better stability.
Significantly increase the operational resiliency of the Data Hub
30X
A simple, extensible, scalable data integration and mastering solution,
serving as the key connection point between multiple sources and targets.
Promotions & Rules Engine
Promotion EngineThe next generation rule driven
promotion engine that will allow
business users to create and
manage complex promotions
using dynamic, flexible rules,
without needing IT expertise.
Rule EngineGeneric rule engine to simplify
complex decision making logic into
user-defined rules with ready to
use commerce business objects
such as product, cart, customer,
and so forth.
CouponsCreate auto-generated or
manual coupon codes in the
friendly UI, distribute and
manage them for customers to
redeem on the shopping cart
during checkout. Combine
coupons with promotions using
ready-to-use templates.
SAP Integrations
SAP HYBRIS CLOUD
FOR CUSTOMER
YAAS CONNECT/
HYBRIS TO HYBRIS
SAP CRM
SAP S4/HANA
SAP ERP
SAP HYBRIS
BILLING
SAP HYBRIS
MARKETING
SAP HYBRIS COMMERCE CLOUD EDITION
Rapid
Deployment
Flexibility for
Application
Enhancements &
Deployment Model
Application
Performance
Management
Emergency
Application
Triage
Scalable,
Performant
Private Cloud
Security
High Availability
24/7
Monitoring and
Support
PREPARATION:
SMALL – MEDIUM BUSINESS
NEEDS
RESULT:
COMMERCE, EDGE EDITION
BAKED FOR B2B OR B2C –
AVAILABLE ON PREMISE OR
CLOUD
INGREDIENTS:
LEADING ENTERPRISE
COMMERCE PLATFORM
SAP HYBRIS COMMERCE, EDGE EDITION
WHAT’S COMING NEXT?A Few Highlights from the Roadmap
Themes for 2017
SIMPLIFY AUGMENT FOCUS INTEGRATE
1. 2. 3. 4.
Evolve the platform to simplify deployment and operations.
Enhancing and augmenting SAP Hybris Commerce with YaaS services.
Enable our customers to deliver exceptional commerce experiences.
Create a seamless solution for customer engagement across all SAP Hybris solutions.
SAP Hybris Customer Experience
Profile-Driven PersonalizationUse learned information from continually evolving, intelligent SAP Hybris Profile and other sources to trigger “magical moment” experiences.
Personalization Across Content & Commerce Adding Personalization to
commerce for consistent
experiences across content &
commerce. Target your customers
with personalized promotions to
give them a consistent experience
throughout their journey.
Optimization & A/B TestingAB testing measures effectiveness of different variants for better outcomes and not just optimize content but to extend optimization to personalization, merchandising and commerce functionality.
INCITE AND EXCITE CUSTOMERS WITH PERSONALIZED EXPERIENCE, PROMOTIONS, AND RECOMMENDATIONS
Promotion Engine
Inform customers about
the amount to spend or
number of products to
buy so that they can
take advantage of
promotions
Achieve higher customer
retention & sales using
the new Coupon Code
Give Away promotion
that incentivizes
customers to return and
purchase again
New ‘Coupon
Giveaway Promotion’
that grants a coupon to
a customer for future
purchase after an order
is placed
Trigger potential
promotion messages
on the cart based on
rules when customers
add qualifying items to
the cart
POTENTIAL PROMOTIONS ATTRACT CUSTOMERS TO TAKE ADVANTAGE OF AVAILABLE PROMOTIONS AND NEW COUPON GIVEAWAY PROMOTION THAT INCENTIVIZES CUSTOMERS TO RETURN AND PURCHASE AGAIN
Making it easy to sell complex products
Configurable Products• Support different Hybris and
3rd party configurators
• Store partially or fully pre-
configured products in a
catalog
• Mix regular & configurable
products in a shopping cart
Enhanced Bundles• Show bundles available for a
product directly on the product
details page and trigger the
bundle selling process
• Use bundle rules to show
compatible products and change
product prices when they are
purchased as part of a bundle
Guided Selling• Use guided selling flow to
enhance the user experience
for your customers when they
are buying a complex set of
products or services.
Simplified Software Lifecycle Management
Containerization
Use Docker containers for easier deployment to cloud environments and to scale your cluster in a more flexible way
Build your cluster with Docker containers and deploy it to cloud environments like AWS, Microsoft Azure, or any other environment that supports Docker.
Add and remove nodes from a cluster at any time without disrupting user experience.
Cluster Management
Infrastructure to configure, deploy and manage a cluster in any environment for easier and more flexible operations
Configure the setup of a cluster and deploy to a cloud environment, specifying the number of nodes of each type you want to spin up.
Re-adjust the setup of a running cluster at any time depending on the load.
Backoffice Product Cockpit
NEXT GENERATION PCM USER INTERFACE FOR BUSINESS USERS TO FULFILL THEIR PRODUCT CONTENT & CATALOG MANAGEMENT TASKS BASED ON BACKOFFICE.
User centric design approach
is more task driven rather
than data driven, providing an
intuitive business tooling
experience for the users.
Easy to extend and customize to build
exactly the Business Tool needed for
Product Data Management.
Leveraging the use of Solr search
for products, easily configure your
indexes and features like type
ahead search or search
suggestions out-of-the-box.
Data Hub
INCREASE MONITORING FOR
OPERATIONAL AWARENESS AND
PROCESSING. IMPROVED
DASHBOARD TO SURFACE
PROCESSING METRICS AND
ERRORS. DELIVER ELASTIC
SCALE AND FAILOVER.
Multi-node cluster to provide
elastic scale and failover.
Enhanced APIs to enable
increased operational
awareness and integration to
monitoring tools.
Significantly improved Dashboard,
providing better operational
awareness through dashboard
processing metrics and errors.
SAP Integrations
SAP HYBRIS CLOUD
FOR CUSTOMER
YAAS CONNECT/
HYBRIS TO HYBRIS
SAP CRM
SAP S4/HANA
SAP ERP
SAP HYBRIS
BILLING
SAP HYBRIS
MARKETING
• 6.2: Third Party Order Processing
• 6.2: Promotion Discounts in AOM
• Fulfillment in Multiple Backends with Mixed SAP Backends
• Returns, Order Change Scenarios
• 6.2: Fulfillment in Multiple Backends
• 6.2: B2B Returns and Business
Agreements
• Replication of SAP CRM
Packages to Commerce Bundles
SAP Hybris Commerce | Roadmap Highlights
NEXT RELEASEQ1 2017
LATEST RELEASEQ4 2016
FUTURE OUTLOOKQ2 2017 & BEYOND
CX
OM
SAP INT
PLATFORM
MDM
COMMERCE Sales Organization (Phase 2)
Commerce Quotes (Phase 1)
CMS SmartEdit Enhancements
Personalization Across Commerce
Inventory & Availability – External Sources
Order Mods & Self-Service – Return Request
Data Hub Elastic Scale & Failover
Backoffice Product Cockpit
Profile Aging and Data Decay
End-to-End Commerce with S/4HANA
Cloud Deployment: Containerization
Enhanced Bundles (B2C & B2B)
Bundle Management (PCM)
Commerce Quotes (Phase 2)
Versioning & Workflow
Searchandising
Business Configuration
Cloud Convergence
Data Hub Developer Tooling
Backoffice Workflow Center, PCM Assortment
Profile Analytics
After-Sales Self-Service with S/4HANA
Omni Commerce Quotation Management
Cloud Deployment: Cluster Management
Service Layer Direct Rollout
Potential Promotions
Coupon Giveaway Promotion
CMS SmartEdit Enhancements
Content Personalization, Profile Integration
Inventory & Availability – ATP View
Order Mods & Self-Service – Cancellations
Data Hub Operational Awareness
Backoffice Sass Support & Grid View
Profile for Commerce Improvements
End-to-End Commerce with S/4HANA
Promotion Discounts in AOM
Distributed Processing
Service Layer Direct Rollout
THANK YOU!