1. Connecting is an Art

2. I am a mom, partner, helper, I dislike doingdishes and I am forever looking for the perfectbagI am the Marketing Manager at Hunter andBard a digital marketing agency 3. This is the best part of my life 4. I am passionate about coffee 5. What is Internet Marketing 6. What is your goal?Goals Goals GoalsActionsMeasure 7. Lets start..Do you have a website?www.yourname.com/me/org/Where to host your site? 8. What we have to think aboutConsistencyTypographyPortabilitySpeedContentAccessibilityTechnologyInteraction 9. Start with a paper and pencil 10. BasicsLogo top left tagline linked to home pageHome first in main navigation or logoI like breadcrumbs just below navigationshows where you are coming fromNavigation top horizontal sub on leftFooter: privacy statement, sitemap contact(use your footer for lots of extras) 11. SpeedLoad fast (technicalspeed)To the point (speed ofcontent)Scannable (structuralspeed) 12. ContentPublish regularlyEditorial calendarValue relevantcontentNews 13. AccessibilityCross browser crossplatformGoogle SEO friendlyMobile 14. Bold! Grab their attention BrandingColorsTypographyPhotosVideo 15. Website Trends 2012Big type headers footers images call toaction everythingLess is more minimalisticCleanNot only about beauty it is about function 16. InteractionLet them contribute contentSocial networks are a fantastic way to sharecontent.Addthis, Sharethis, Facebook Like , Tweetbutton for Twitter , Pin or LinkedIn ShareLet them easily share a good summary ofyour content with their networks. 17. SEO 18. SEOGoogle Power! SEO strategies help you getfound on search engines and boost your rankingsfor target keywords while delivering targeted,highly convertible traffic.Keyword SEO StrategyLink BuildingWordPress (using plug-in -Yoast )Note: Dont forget the other search engines 19. Real-Time and SEO integrationStreamline your real-time activities into youronline assets. Twitter, blogs, websites,Facebook, LinkedIn, Foursquare and thenewbie Pinterest.Check out the newest addition to Googletools:http://www.thinkwithgoogle.com/insights/tools/real-time-insights/ 20. What to do?Get Universal!Video (with Sitemaps)Images (with Sitemaps)News (with Sitemaps)Products (with Feed)Update Your ContentAgain: Google loves fresh content 21. What hurts SEOPaid linksScraping taking from other peopleLink farmingTitles SEOd bad capitals 22. Social Media 23. What is Social MediaSocial media describes the onlinetechnologies and practices that people use toshare content, opinions, insights, experiences,perspectives, and media themselves.Social media uses web and mobile basedtechnologies to turn communication intointeractive dialogues 24. So What is it?Forget what I just said!Social media is just basic conversation like whatyou do everyday. Conversation 25. GOALS 26. Social Media Funnel GoalsBring users into your websiteContestSalesCredibility - VisibilityBuild brand awarenessStay connected to your audienceCustomer serviceEngage with your target as a friend 27. Why Social MediaHigher customer lifetime valueHappy customer is happy will recommendBuilds GoodnessBottom line: Increase your company sales 28. I dont get social media? 29. Really How?Research which social media platforms will work for you (Facebook LinkedIn Twitter Pinterest- Blog G+ - Quora )Research, Listen and understand (listen to what your target is sayingabout your business, understand whos talking about you and who is notFollow people of common interests start discussion in groups sharecontent that your target audience will find useful (it takes time)Define communication objectivesPlan your action!Once you understood what your audience is saying next step is torespondEngageMeasure (according to your objectives) 30. Which Platform? Where is your target?Facebook Personal Profile Business Fan PageLinkedInPersonal ProfileCompany Profile Twitter Pinterest Blog YouTube Other 31. Just Do It!Just do itSet this into your daily work plan and scheduleit, like a meeting, with a beginning and end time.ResponsibilityBuild this into your action plan(communications, take action) and plan to rotateresponsibility.ExpertiseSet some time aside for research and learning.Begin with the basics; commit to building on this base. 32. About.me/ShariWrightPiloTwitter: shari_pwYou can find me here:Facebook/shariwrightpiloHunter and Bard :http://hunterandbard.com/people/shari-wright-pilo/Facebook/hunterandbardLinkedIn:http://www.linkedin.com/in/shariwrightpiloEmail: shari@hunterandbard.comSkype: shari.wright.pilo