huawei unified communications case study - actfornet · 2015-06-11 · the unified communications...

Huawei Unified Communications Case Study

Preface ........................................................................... 1

Insects Awaken Has Gone, with Spring in the Air— Comprehensive Language Communications Platform Accelerating Service

Transition Of China Meteorological Administration ........................................................................... 3

High-Efficient Communication Promoting Development, Financial Market Taking the Leading Position— ICBC Credit Suisse Asset Management Co., Ltd. Leading Revolution Of the

Finance Industry ........................................................................... 7

Promoting Operational Management Efficiency, Improving Core Competitiveness — Huawei UC Solutions Adding Wings to Focus Technology ........................................................................... 11

Communication Optimizing Management, Joining Hands to Achieve Upgrade — Hangzhou Mobile Deploying UC to Accelerate Business Operation ........................................................................... 15

Zealous Service and Hospitality Entertaining Guests— Huawei Helping Yancheng Guest Hotel of Jinling Hotel Group Improve

Customer Satisfaction through UC ........................................................................... 18

Secure Networks to Ensure People’s Well-beingStable Power Supply to Promote Development— Guangdong Power Grid Qingyuan Power Supply Bureau Deploys UC to

Enhance Management Level ........................................................................... 22

Technology Optimizes the Process Communications Drives Development— Huawei UC, the Engine of Changchun Railway Vehicles to Speed up ........................................................................... 26

Networking Bank Embracing Success— Minsheng Bank Tianjin Branch walking on the leading edge of financial

communication reform ........................................................................... 30

From Adoption to Effective Use— UC Solution Helps Huawei with Global Layout ........................................................................... 34

Appendix: Approach to Huawei UC .................................................. 39

Huawei Unified Communications Case Study

Contents

Sponsor: Frost & Sullivan (China)

Publisher: Yuquan Wang

Editor-in-chief: Neil Wang

Executive Editor-in-chief: Fox Hu

Responsible Editor: Cheney Ji

E-mail: [email protected]

Website: http://www.frost.com

Contents

The unified communications (UC) market of China is on track for massive growth in fields such as equipment, software, and service in 2009. With the ever-increasing development demand, the requirements of more and more enterprises for internal communications are not limited to low-cost communications offered by VoIP, but more requirements in terms of improving the communication efficiency, optimizing the business process and accelerating information transmission.

UC Optimizing the Business Process, Achieving Free Communication UC is one of the words with highest exposure rate in the entire IT and communications field at present. It is also known as converged communications, intelligent communications and unified communication by different manufacturers. The hot spot for UC by the industry is concentrated on two aspects:

Optimization of the business process of an enterprise and improvement of work efficiency. This aspect focuses on embedding UC into the business process.

Providing real-time and free safety communications for enterprises. This aspect focuses on more convenience in communication between enterprises through UC.

Based on the judgment on the development trend of the UC market, Frost & Sullivan deems that UC is not an independent technology or a single application, but a systematized communications and application platform after application integration based on communications convergence. UC will provide a unified framework for users, achieving information and communications convergence on all sides from the basic bearer network to upper-layer applications. The integrated UC application, with the core of unified identifier and presence, covers multiple parts including unified client, unified messaging, multi-media conference and cooperation, and mobile application.

UC Bearing Heavy ResponsibilitiesWe hold the opinion that the future success of UC will depend on two major factors:

Whether UC can be integrated into the operation management processes of enterprises to help the enterprises improve operation efficiency and coordination in a cost-effective manner through flexible customized deployment.

Numerous small and medium enterprises (SMEs) in China can only come close to or watch UC from a distance due to the cost. These SMEs have more urgent requirements for UC compared with large-sized enterprises. Therefore, developing a more flexible UC solution will meet different market demands and application environments and truly promote UC.

UC should be embedded into the operation management processes to help the enterprises improve the operation efficiency and coordination in a cost-effective manner through flexible customized deployment. Numerous SMEs in China will truly promote UC.

Preface

< 1 >

Huawei focuses on customer solutions and upholds customer-centric and market-driven innovation. It acquires global market share through providing products and solutions with sustainable competitiveness and gradually deepens the understanding of the business domain.

This handbook describes typical applications of Huawei UC solutions in different customers and different sectors including finance, meteorology, IT, telecommunications, hotel, manufacture, and power grid to show the technical advantages and values of UC of Huawei and the leap in terms of improvement of working capability and productive forces after UC is applied in business development.

Successful Experience Is Worth Learning Next, this manual will show you how users in various industries make use of advantages of UC solutions of Huawei to successfully achieve their strategic goals, acquire capabilities of sustainable development, and show driving forces and necessary result of practices of the business goal of "Working Together With Customers To Conduct Initiative Innovation".

These customers are:

China Meteorological Administration

ICBC Credit Suisse Asset Management Co., Ltd.

Focus Technology Co., Ltd.

China Mobile Communications Corporation Hangzhou Branch

Jinling Hotel Group Yancheng Guest Hotel

Guangdong Power Grid Qingyuan Power Supply Bureau

Jilin Railway Vehicles Co., Ltd.

China Minsheng Banking Corp, Ltd. Tianjin Branch

Global UC Application of Huawei

This case manual will show you an objective description from the view of third party based on a great deal of investigation and analysis directed towards customers and manufacturers of UC. We hope that you can think and gain more from our cases.

Ji Chendong

Senior Analyst, Information & Communications Technology Department

Frost & Sullivan (China PRC)

Preface

< 2 >

China Meteorological Administration is an organization directly affiliated to the State Council, which jointly leads meteorological departments at all levels with local governments. The

telephone station of China Meteorological Administration is responsible for providing telephone communications s ecur i ty and s e r v i ce fo r China Meteoro log ica l Administration. After years of development, it has successfully constructed a special network covering all meteorological departments in Beijing, with 6,500 fixed-line telephone and 3,000 cable television subscribers. It is the largest dedicated communications network among the ministries in Beijing.

"Our engineers have made investigation on local manufacturers, but many of them simply introduce UC from foreign countries. Huawei approves our idea and closely collaborates with us to meet the practical demands. In the deployment process, Huawei responds quickly, deals with problems in a professional and precise way, and pays close attention to problems until they are settled. This is the most important reason why we choose Huawei to implement the project of the comprehensive UC platform."

Director Ma, Common Network Department of China Meteorological Administration Information Center

Insects Awaken Has Gone, with Spring in the Air— Integrated Voice Communications PlatformAccelerating Service Transition

Of China Meteorological Administration

< 3 >

"The UC multi-service based on the comprehensive voice platform deployed by Huawei can help China Meteorological Administration enhance efficiency of communication and effectively reduce the overall cost of communications. As an end-user, I have become one of the biggest beneficiaries." Ma Kuanjun, Director from Common Network Department of China Meteorological Administration Information Center, says happily.

The telephone communications network of China Meteorological Administration has now taken on an entirely new look through implementation of the comprehensive voice platform project. The project constructs a security and high-efficient voice communications platform through various communication means. It greatly enhances the efficiency of communications, enriches the experience of business communication, reduces the overall cost of communications, and effectively improves the guarantee capability of telephone communications in terms of meteorological disaster prevention and reduction.

Meteorological System Service Transition

UC Taking Root The meteorological business in China is a fundamental and technology-based social public welfare work, with the development concept of "Public Meteorology, Security Meteorology, and Resource Meteorology" as well as the service purpose of "People First, Meticulous Service, and Omnipresent Service".

Due to the various service objects, effective internal communication in the meteorological system is important. China Meteorological Administration has three networks including telephone, data, and cable television. During the transition of the meteorological system from policy-oriented to service-oriented, the principal of China Meteorological Administration Telephone Station feels confused about how to provide better internal service for the Administration.

They face hard choices as follows: What kind of technology can be used to integrate those three isolated networks (that is, telephone, data and cable television networks) to form a diversified business? Can they introduce new technologies including next generation network (NGN) and UC actively? Can they construct a unified comprehensive voice platform to maximize the advantages of the fixed network of the telephone station of Meteorological Administration?

Under the circumstances of service transition, China Meteorological Administration needs UC. UC can help meteorological departments promote the convergence of the three networks and provide more communication means. Therefore, users can access the network anytime anywhere safely and reliably. It can enhance efficiency of internal communication, reduce the overall cost of communications, effectively improve the quick-response capability and service quality, and increase the social benefits of the meteorological system to serve the society.


Win-Win Cooperation Opening Up New Ideas for Meteorological Communications Having compared, tested and analyzed solutions carefully, China Meteorological Administration adopts the comprehensive voice communications solution of UC provided by Huawei. This solution is designed on the basis of the status quo of existing communications equipment of Meteorological Administration and challenges and problems during transition of Meteorological Administration. Huawei communicates with Meteorological Administration closely in line with win-win cooperation concept and finally constructs a new communications platform solution according to the demands of transition of Meteorological Administration.

Based on the existing IP network and fixed network, this solution introduces technologies such as wireless access and secure access. It integrates the unified number plan and business processes, and features flexible deployment, rich business, strong expandability, and smooth evolution and upgrade. This solution provides a comprehensive voice business platform integrating multiple networks.

Remote access of public/private network

Access of branch offices

WIFI/GSM access

Binding office telephonewith mobile phone

Intranet

Internet

PSTN

Mobile network

Unified planning of internal numbers

Integration with internal office processes

Figure 1 Advantages in network convergence of the comprehensive voice communications platform of China Meteorological Administration

Source: Frost & Sullivan

< 4 >


Figure 2 Advantages in business experience of the comprehensive voice communications system of China Meteorology Administration

Figure 3 Five values of the comprehensive voice platform of China Meteorological Administration

The new business platform not only integrates multiple networks, but also brings about rich communication experience of UC for employees of China Meteorological Administration. The platform can help employees work anytime anywhere and enhance collaborative efficiency, bringing great convenience for employees. With wireless fidelity (WiFi) access, the employees can make or receive calls anywhere at their offices. With the mobile short message function, employees will not miss any calls. Multimedia conference and instant messaging (IM) can promote closer cooperation and maintain close communication and information transmission among employees. The open workflow integrated interface promotes deep integration between office system and communications system, allowing employees to work more conveniently and efficiently. The deployment of new services greatly enhances the internal communication efficiency in Meteorology Administration.

Platform Highlighting Five Values Meteorology Communications Opening a New Way According to actual communications demands of Meteorological Administration, the overall solution is centered on high-capacity soft exchange control system. The Internet can access public switched telephone network (PSTN) through E1 relay. The intranet can access video frequency processing and soft telephone through a broadband gateway. The supporting WiFi terminal can provide wireless access. All factors can achieve the integration of fixed/mobile capabilities. The Session Border Controller is deployed at the IP network border, which guarantees the security of end-to-end voice communications. In terms of applications of upper-layer business, the functions of UC including mobile short message, instant messaging/presence, unified message, video communications, and multimedia conference are deployed to meet the business needs of the comprehensive voice platform for Meteorological Administration.

The construction of the comprehensive voice platform effectively supports the diversified service, increases the working efficiency and improves the human-based management of China Meteorological Administration, achieving the convergence of voice and data networks. It provides a solid foundation for convergence of the three networks including telephone, data, and cable television networks. Five values can be manifested as follows:

I. Unique Number Identifier, Enjoying Free Communication

The fixed-line telephone number of China Meteorological Administration is designed for handling office business. A unified and unique number identifier can be presented by binding the fixed-line telephone number and mobile phone number as well as binding fixed-line telephone and personal call assistant (PCA). Therefore, you can easily find the person you want. If employees cannot answer the phone calls in time, the system will automatically send the message to remind employees of the details about incoming calls. Employees can enjoy great experience of communication at their work.

II. Multi-Channel Communication Reducing Overall Cost of Communications

The comprehensive utilization of rich communications means including unified message, universal personal telecommunication, conference telephone, video telephone, and instant message effectively enhance the communications efficiency of China Meteorological Administration. According to calculating by Frost & Sullivan, the expenses for long-distance communications of all departments and branches of China Meteorological Administration have decreased by 30% compared with those in the past.

Meanwhile, the UC system has the following characteristics including simple deployment and easy maintenance. It requires no additional staff for operation and maintenance. Each employee can


Video • conference Data conference• Instant • messagingPresence •

WIFI access• Mobile short message • remindingUnified messaging•

Workflow • integrationCommunication • anytime anywhere

Rich experienceEffective

communication

Mobility

Cooperativity Convenience


Unique number identifier,

enjoying free communication

Multi-channels communication

reducing the overall communication

cost

Securing the network and

constructing a communications

security shield

Seeking truth and pragmatism,

protecting investment

Human-centered choice respecting

habits of users

< 5 >

Comments by Analysts After making effective communication with China Meteorological Administration, Huawei pays close attention to the real needs of users. Huawei takes SoftCo Comprehensive soft-switch series products as the core to achieve perfect convergence between traditional simulation technology and IP technology as well as support multi-service switching including data, voice, and video. This experience will become an important reference for the industry to establish a standard in the future.

At present, meteorological service is valuable for each trade of the society, all aspects of peo ple’s life, emergency and disaster recovery. The meteorological system in China covers the whole country. If the UC is widely used in the meteorological system of China, the communication level will be greatly improved.

In addition, China Meteorological Administration encounters the representative problems in construction of UC. The experience drawn from this project is beneficial for similar organs to deploy UC.

set up their daily plans through this system. Therefore, the cost for communications maintenance has decreased by 23%.

III. Humanized Choice Respecting Routine Customs of Users

This solution shows that how to respect routine customs of communications users, which embodies humanized design. The project of comprehensive voice communications platform deployed by Huawei fully respects the customs of employees of Meteorological Administration. Employees can choose whether to retain or change their habits. Therefore, this project is praised by the employees. It is introduced that the former traditional private branch exchange (PBX) will continue to be used after migration of users to UC system. The two systems including PBX and UC system are perfectly interconnected through the specially-designed dialing plan.

IV. Seeking Truth and Pragmatism and Protecting Investment

At present, many industrial users think about advanced technologies and rich functions in the process of deployment of UC, but not about improvement according to their needs and business development. Huawei communicates with China Meteorological Administration for many times and constructs a unified comprehensive voice platform through gradually deployment based on real needs and strategic planning. This practical plan effectively protects the investment.

V. Securing the Network and Constructing a Communications Security Shield

Based on solutions of single board computer (SBC), China Meteorological Administration has successfully solved the problem of private network traversing public network. Users can access the UC system conveniently. This plan has no impact on the existing network topological structure, supporting various network address translation (NAT) traversal forms. This plan lays a sound foundation for China Meteorological Administration to communicate with bureaus in different cities and provinces to solve the security problem of private network traversing public network. Such an impregnable fortress can guarantee the operation of the comprehensive voice platform.

China Meteorological Administration undertakes heavy work in terms of service. The key factor for China Meteorological Administration is not reduction of call charges, but much more convenient

communications for users. After using the comprehensive voice communications platform, China Meteorological Administration adds multiple practical functions of fixed-line telephone and launches new business of UC, which is the largest value of this project.

On May 15, 2009, more than 20 leaders and experts, in charge of dedicated telephone networks from ministry organs in Beijing, came to China Meteorological Administration to discuss the future development of dedicated telephone networks. It is agreed that the comprehensive voice platform of China Meteorological Administration leads the orientation of enterprise communications deve lopment and expands new pathway for enterpr i se communications. Director Ma Kuanjun from the Common Network Department of China Meteorological Administration Meteorological Information Center believes that the UC solution has reference meaning to other industries.


< 6 >

ICBC Credit Suisse Asset Management Co. Ltd. (ICBCCS) is the first asset management joint venture initiated and held by a bank. Its shareholders are Industrial and Commercial Bank of China Co., Ltd, Credit Suisse, and China Ocean Shipping (Group) Company.

Owing to its strong shareholder support, prudent operating style, experienced management team and high quality customer service, ICBCCS will provide its customers with professional and international standard financial services, prudent investment management services, as well as excellent banking services.

"The deployment of UC achieves the goal of Green IT, saving costs from details".

Zhang Yi, Director of Information Science and Technology Department of ICBCCS

High-Efficient Communication Promoting Development, Financial Market Taking the Leading Position

— ICBC Credit Suisse Asset Management Co., Ltd. Leading Revolution Of the Finance Industry

< 7 >

Single means of communications

Needs for establishing new branches due to difficultiesin expanding the former system

Lack of system stability leading to higher demands forthe system by the enterprise

1.

2.

3.

Rich functions

High stability

High reliability

ICBC Credit Suisse Asset Management Co. Ltd. (hereinafter referred as to "ICBC Credit Suisse Asset") is the first issuing the joint venture fund in the banking system in China. Its partner is Credit Suisse, a first-class asset management institution in the mature market throughout the world. It has abundant experiences in asset management and advanced investment technologies. A strong alliance is formed between ICBCCS and Credit Suisse. ICBCCS, a fund company with high reputation and influence, strives for satisfying customer expectation and maintaining rapid growth of business volume. Excellent communications system is an indispensable "activator" to achieve the goal.

Upgrading System to Meet Development Needs

At the beginning of year 2008, ICBCCS planed to migrate its office from Hong’ an International Business Building to Beijing Bank Plaza in the Financial Street and Yizhuang Guoguang High-tech Building respectively. In terms of functional positioning, Beijing Bank Plaza is designed as the main office and small-sized production area, and Yizhuang Guoguang High-tech Building is designed as the master data center and small-sized office area.

Song Huiqi, an engineer of Information Science and Technology Department of ICBCCS, introduces that the main functions of the former communications system include voice communication, recording, and voice mailbox. With the development of ICBCCS, the former system has the following problems, and thus is in urgent need for improvement.

In terms of selection of equipment manufacturers in charge of network construction, ICBCCS establishes the following requirements according to customer demands and business future development.

Figure 1 Problems of former communications system of ICBCCS




Figure 2 Core requirements of ICBCCS communications system

Figure 3 Reasons why ICBCCS chooses the UC solution of Huawei

Catering To Requirements UC Supporting Multi-point Access

ICBCCS carefully compares the communications solutions offered by different enterprises. After in-depth investigation and analysis, it chooses the solutions of financial UC of Huawei to provide services for its offices. Song Huiqi, an engineer in charge of system maintenance and project management, introduces that ICBCCS chooses Huawei based on the following major factors:

To support continuous operation of the ICBCCS business system, provide network software/hardware environment for multiple offices, and ensure smooth relocation, ICBCCS decided to start construction of a communications network in June 2008 after cautious consideration.

Strong research, development and service capability of Huawei ensuring sustainable construction and development of ICBCCS network

Constant investment and accumulation in research and development, reliable solution, unique products of Huawei

Huawei providing best service according to the needs of ICBCCS

Huawei UC solution having many advantages including convenient maintenance, rich functions, flexible expansion and reasonable price

ICBC Credit Suisse Asset Management

< 8 >

Yizhuang IP Network

AG/IAD

AG/IAD AG/IAD

AG/IAD

Financial Street

Branch

Branch

SoftCo

SoftCo

ApplicationServer

NetworkManagement

Figure 4 VoIP network of ICBCCS

The solution of communications, with the aim of meeting demands of system security and enriching application, integrates rich functions in terms of business development and network construction (see the following figure). Huawei provides quality service for ICBCCS. Therefore, ICBCCS can entrust Huawei to improve its communications system.

Network security Secospace

Video (conference television system)Optical transmission

Network

IP-PBX (including telephonerecording and UMS)

UC systemof ICBCCS

Figure 5 Functions of the UC solution of Huawei




In June 2008, ICBCCS began to implement the UC solution of Huawei. Huawei completed the deployment after only one month and put the UC solution into operation.

According to the features and demands of ICBCCS, Huawei configures SoftCo 9500 broadband and narrowband integrated switch in the equipment rooms in the Financial Street as the office communications equipment for ICBCCS. The project construction contains two nodes: the node in Financial Street and the node in Yizhuang. Other branches access the node in Yizhuang through the IP network.

Perfect System Ensuring High Working Efficiency

Secure and highly-efficient information communication is the basis for operation of the fund industry. Based on the nature of the fund industry, Huawei helps ICBCCS construct a communication system with the features of rich functions, safe, stable and highly-efficient operation, and convenient extension. Owing to its forward-looking vision, ICBCCS owns top-class communications system and prominent operating capabilities.

Highly efficient ICBCCS

Constructing a network flexibly and establishing

branches conveniently based on IP

special network of the enterprise

Green IT helping reduce the

communications cost and

improve control ability on cost

Carrier-class equipment

ensuring safety and stability,

unified network management reducing the

maintenance cost

Rich functions meeting needs

of communication,

realizing high-efficient

working

Video communications reducing fixed

capital, improving

cooperation capability

Figure 6 Deployment of the UC solution of Huawei by ICBCCS to improve the operation efficiency

I. Constructing Network Flexibly and Establishing Branches Conveniently Based on the IP Special Network of Enterprise

At present, ICBCCS mainly handles its business in the Financial Street and Yizhuang. To meet the demands of establishing branches, the solution of distribution networking can be adopted. This solution can effectively support many offices for business, realize the functions of UC including transfer of file from headquarters, instant messaging, and video conference. It can also effectively reduce the cost for establishing branches, promote communication between all departments of ICBCCS, strengthen the management and control of headquarters on all branches, and improve overall collaboration ability.

II. Green IT Helping Reduce Communications Cost and Improve Control Ability on Cost

Zhang Yi, Director of Information Science and Technology Department of ICBCCS, introduces that the deployment of UC can help ICBCCS achieve the goal of "Green IT", saving costs from details. At present, ICBCCS handles its business in Beijing Bank Plaza in Financial Street and Guoguang High-tech Building in Yizhuang. Through UC system of Huawei, ICBCCS has established a local area network and achieved "Zero Cost" of internal communications. According to the prediction by Frost & Sullivan, the total cost for communications has decreased by more than 20%, improving the control ability for cost of ICBCCS.


< 9 >

III. Carrier-Class Equipment Ensuring Safety and Stability, Unified Network Management Reducing the Maintenance Cost

Song Huiqi, an engineer, introduces that the reason why ICBCCS chooses UC products of Huawei is excellent performance of its products and good service of products of Huawei in comparison tests. The equipment runs stable since its launch. It takes use of convenient network management system to control and maintain all equipments of Financial Street and Yizhuang, which effectively reduces the cost for maintenance and management of ICBCCS.

IV. Rich Functions Meeting Needs of Communication, Realizing High-Efficient Working

The main applications of the new system of ICBCCS include: voice communication, video conference, voice mailbox, instant messaging, telephone message, and file and data transmission.

ICBCCS can complete the tasks including file and data transmission, point-to-point message, and group message during daily work through PCA software terminal. It solves the problem of file transmission during daily collaborative work, improves the communication efficiency of point-to-point message and group message, and adds convenience to internal communication. Because of the function of voice mailbox, the off-premise missed call rate can be decreased by 80%. Therefore, the fund manager will never miss calls from any customer. The flexibility of communication is greatly improved. This product is welcomed by fund managers.

The universal personal telecommunication function is useful in the financial industry with severe competition. The talent flow is one of the inevitable products of severe competition. The universal personal telecommunication function can help ICBCCS to retain customers in the process of talent flow, minimizing the loss. In addition, the functions including corporate communications book and instant conference of UC greatly improve the communication and working efficiency of employees. Many employees are interviewed by analysts from Frost & Sullivan and say the menu functions of telephone terminal is rich, directory query is convenient and voice communication is more efficient.

Function Application

File and Data Transmission

Telephone Message

Instant Messaging

Voice Mailbox

Video Conference

Voice Communication

Usage Frequency

"The solution of UC of Huawei helps us achieve more convenient and flexible communication. High-efficient video conference saves a lot of time in face-to-face talks."

Song Huiqi, Engineer of Information Science and Technology Department of ICBCCS

V. Video Communications Reducing Fixed Capital, Improving Cooperative Capability

As a leading fund company, ICBCCS not only needs to meet the demands of conference communication between offices in Financial Street and Yizhuang, but also meet the demands of conference communication between domestic and foreign customers as well as the foreign shareholder, Credit Suisse. Owing to strong demands and high-efficient utilization, video conference system becomes one of the important parts of ICBCCS to improve the communications system, and is an important index of assessment for success of deployment of the communications system.

Based on analysis and assessment of a large amount of data, the individualized video conference system designed by Huawei for ICBCCS has the following advantages: the ordinary telephone and video telephone can be accessed to video conference through local area network, and outside domain users (such as mobile phone users) also can be accessed to the video conference Therefore, time and cost of funds can be saved in terms of organization and arrangement of conference. Thus, the working efficiency of conference can be increased by 72%. A series of innovations help ICBCCS greatly reduce the fixed capital, which are praised by employees.

After adopting the solution of UC deployed by Huawei, ICBCCS undoubtedly takes the leading position in financial industry in China. Looking into the future, how to further integrate the advantages of UC and business management process will become the key factor for ICBCCS to gain the competitive advantage. It is said that ICBCCS will continuously expand the new field of application of UC and in the unremitting efforts to achieve the goal of Green IT and optimize the operation.


Figure 7 ICBCCS making use of rich functions of UC

Comments by Analysts ICBCCS successfully deploys the UC of Huawei. The financial solution of UC of Huawei is designed based on its accumulated successful experience for many years in construction of communications solution of financial industry. Huawei deeply understands the demands of users in financial industry. The functions including instant messaging, universal personal telecommunication and video conference developed by Huawei are convenient and practical, which not only improves daily work and communication efficiency for employees, but also solves the difficult problems at work. The solution of UC of Huawei has the following advantages such as rich voice and data business applications, excellent commercial performance, security, reliability, and expandability performance, which fully meets the demands of network construction of ICBCCS. It is predicted that the network construction and business development in the future will take on a brand-new look through the application of UC.


< 10 >

Promoting Operational Management Efficiency, Improving Core Competitiveness

— Huawei UC Solutions Adding Wings to Focus Technology

Established in 1996, Focus Technology Co., Ltd. (stock code: 002315) is one of the earliest professional high-tech enterprises engaged in development and application of E-commerce. It is committed to providing overall solutions of e-commerce for its customers. Focus Technology independently develops and operates an e-commerce platform named Made-in-China.com, which has become an online commerce platform for both China suppliers and global buyers.

Focus Technology has strong capital and technology strength, rich communications resources and strong market strength. After years of continuous and rapid development, with gradually deepening of application of e-commerce in China, Focus Technology has established a technical team with perfect technology and innovative spirits as well as a standardized and perfect service system.

The outstanding advantages and values of UC system of Huawei are as follows: Firstly, the performance-to-price ratio is high and supporting service is good. Secondly, it effectively promotes the application of new business. The wiring becomes more convenient and the framework becomes more flexible. In addition, our management becomes more convenient and communication becomes more efficient.

Lu Zheng, from System Support Department

< 11 >

用户免费注册会员服务用户免费注册会员服务

注册收费会员服务注册收费会员服务

增值服务增值服务

认证供应商服务认证供应商服务

其他服务其他服务

中国供应商

全球采购商

焦点科技

用户免费注册会员服务用户免费注册会员服务

注册收费会员服务注册收费会员服务

增值服务增值服务

认证供应商服务认证供应商服务

其他服务其他服务

用户免费注册会员服务

注册收费会员服务

增值服务

认证供应商服务

其他服务

中国供应商

全球采购商

焦点科技

Free registered member service

Registered charged member service

Value-added service

Authenticated supplier service

Other service

Made-in-China.com

Focus Technology

China suppliers

Global buyers

Leap-Frog Development of Business Set Higher Demands for the Communications System

Focus Technology is a comprehensive third-party business-to-business (B2B) e-commerce platform operator. Focus Technology (its predecessor: Nanjing Focus Technology Development Co., Ltd.) successfully completed initial public offerings (IPO) on December 9, 2009. (stock code: 002315). This company develops rapidly with huge customer base. As of June 30, 2009, The E-commerce platform, Made-in-China.com, developed and operated by Focus Technology, has nearly 3.62 million registered members. The annual compound growth rate of the number of charged members is 25.59% (from December 31, 2006 to June 30, 2009).


Figure 1 Major services of Made-in-China.com of Focus Technology

Leap-Frog Development of Business Asking Higher Demands for the Communications System

Focus Technology is a comprehensive third-party B2B E-commerce platform operator, focusing on providing service for global trade and helping SMEs conduct global trade through Internet. Made-in-China.com allows China suppliers and global buyers to publish information, and provides a series of services such as management, inquiry, online preliminary communication, and negotiation for China suppliers and global buyers. It has become one of the most important network channels for global buyers to purchase products made in China.

As one of the leaders in domestic E-commerce industry, the stable and reliable communications network system directly determines high-quality, stable and convenient service of comprehensive third-party E-commerce for customers.

The former communications system of Focus Technology consists of PBX and analogue telephone connecting to scores of telephones. With the continuous expansion of business scale, the internal and external communication volume increases rapidly. The former system has the following problems including low communication efficiency

and single communications means. It can not meet the demands of business development of Focus Technology especially in terms of immense amounts of business information exchange and process. In addition, the former system has the problems of low stability and high cost for management and maintenance.

Focus Technology realizes that the old communications system directly influences the customer service level as well as damages the future development of company. Therefore, the company is in urgent need in changing its former system in order to meet the demands of leap-frog development. How to promote strategic development of Focus Technology through upgrading the communications system according to industrial characteristics? Huawei provides a complete set of customized solution for Focus Technology in order to help it to solve the problems and achieve rapid development.

UC Helping E-Commerce Exploiting "The Blue Sea"

The E-commerce platform provides online service for the two parties to the transaction to release information and negotiate business as well as helps enterprises conclude business successfully. E-commerce platform, with advantage of complementation with traditional marketing channel, attracts more and more attention from SMEs. It is predicted by Frost & Sullivan that the total number of enterprises using third-party E-commerce platform will exceed 43 million by 2012, which growth rising is at an alarming rate. Using B2B E-commerce platform to conduct international marketing will become the main "The Blue Sea Strategy" for SMEs in the future.

Focus Technology

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Informationflow

Data flow Service flow Logistics

UC solution

E-c

om

merc

ep

latfo

rm

分支机构Branch 分支机构Branch 分支机构Branch

Unifiedmessaging

server

Billingserver

Networkmanagement

systemIADIP telephone

Headquarters

Analogtelephone

Faxmachine

SoftCo9500

IP

TDM

Softphone

IPtelephone

IPtelephone

Softphone

IPtelephone

IPtelephone

Softphone

IPtelephone

IPtelephone




Figure 2 UC platform of e-commerce

Figure 3 IP voice networking of Focus Technology

Figure 4 Focus Technology deploying UC to promote core competitiveness

As market volume continues to increase, the market competition is becoming more and more severe. E-commerce industry has the characteristics including strong pertinence, large browse, high security demands and immense amounts of transaction information. The complex network system sets higher professional demands for communications system.

Relying on open environment, software-oriented features and strong integrated capability, the UC solution of Huawei provides opportunity for E-commerce enterprises to achieve the seamless connection between technological expansion and business application. The solution of UC of Huawei displays its function of integration and optimization, achieving the maximum effect of information flow, data flow, business flow, and logistics convergence. It provides a strong protection for share, IT planning, and seamless communication between information flow, data flow, business flow, and logistics and makes E-commerce platform become more secure and reliable in terms of system framework and business development. In addition, the solution of UC of Huawei helps E-commerce industry improve customer service level, perfect management structure and optimize IT system of enterprise, enhancing overall competitiveness of enterprise and accelerating E-commerce enterprises to exploit the "The Blue Sea" market with bright prospect.

High-Efficient Communication Improving Competitive Strength Of Enterprises

In the face of broad prospect and fierce competition of E-commerce industry, the decision-maker of Focus Technology realizes that the deployment of UC not only can embody technological advance, but also can help enterprises improve operation capability of informationization, obtain quick-response, stable and reliable core competitiveness as well as maintain the sustainable development.

Focus Technology decided to deploy UC system in year 2007. The system is needed to meet the three demands including openness, reliability, and stability. After strict test and comparison for many times, Focus Technology finally chooses the solution of UC of Huawei. The core

of this solution is IP voice communications system of Huawei (see Figure 3). This solution provides powerful service of E-commerce business communications for about 1,000 employees of Focus Technology.

In August 2007, Focus Technology completed the deployment of UC system. Therefore, the employees are equipped with advanced IP telephone, personal voice inbox and network fax number. They can set and reserve telephone service, attend voice conference, and check telephone charges through web, which greatly increases the internal communication efficiency and improves the level of customer service.

The project leader introduces that Focus Technology has completed the deployment of the UC of Huawei for two years, ensuring the stable development of the company. In terms of a series of milestone development including enterprise scale expansion, economic crisis overcome, and IPO, the high-effective and reliable solution, thoughtful operation, and maintenance service offered by Huawei provides strong backing to Focus Technology. To be specific, the advantages of this solution are as follows:

Rich functions improving the

working efficiency

High stability reducing the cost greatly

Flexible framework protecting investment

Focus Technology

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Ho

urs

A month A year Time

Saved time

I. Rich Functions Raising Working Efficiency

The employees of Focus Technology in an interview introduce that the advantages of this system are rich functions, comprehensive application and support capability. The improvement of voice quality can help employees to extend their work through using voice mail, digital fax, message mail, directory inquiry, and universal personal telecommunication. The working efficiency is greatly improved compared with that before deployment. According to calculating by Frost & Sullivan, the overall working efficiency of Focus Technology has increased by 45%.

As a service-oriented enterprise, customer service and capability in initial marketing are of critical importance of business development. Employees from Focus Technology introduce that the message function of solution of UC of Huawei is useful. It can help the enterprise avoid missing phone calls to a certain extent and reduce the unnecessary loss due to missed phone calls from customers. Meanwhile, the employees can quickly search contact person through using personal communications assistant, saving a tremendous amount of time on browsing telephone directory.

According to calculating by Frost & Sullivan, this method can save 10 seconds every time during searching customer telephone number. Each employee needs to search telephone number 12 times every day. Therefore, Focus Technology can save 833 working hours a month, and nearly 10,000 hours a year. For such an enterprise with more than 1,000 employees, the time and cost can be greatly saved.

II. High Stability Reducing the Cost Greatly

Lu Zheng, Manager from System Support Department of Focus Technology, introduces that the stability of solution of UC of Huawei is high. IT engineers do not have to busy in solving technical problems for as long as in the past. The customer service level and customer satisfaction are greatly improved.

Focus Technology now have 18 branches throughout the countries. After successful listing, Focus Technology plans to further exploit the domestic and overseas market and set up more branches. A great number of expenses for long-distance calls in the past greatly affected the healthy operation of cash flow of the enterprise. After adopting the UC system of Huawei, the expense for internal communication is zero and the expense for long-distance calls between headquarters in Nanjing and branches throughout the countries are also zero.

III. Flexible Framework Protecting Investment

E-commerce is in technology-intensive industry. It puts forward severe demands for communications network. The security and flexibility of framework are important for the communications

system. The project team of Focus Technology introduces that the advantages of E-commerce include convenient wiring and flexible framework during an interview conducted by Frost & Sullivan. The VoIP networking adopted by the solution fully meets the demands of present and future development of Focus Technology, achieving efficient integration with service resource of operators, avoiding investment risks, and maximizing protection for investment.

In the face of opportunities and challenges of E-commerce industry, Focus will take full advantage of great functions and potential value of communications system of Huawei according to continuously emerging business demands to become the global leading provider of E-commerce service.

Comments by Analysts The core value of E-commerce platform is to help the enterprise to acquire lower cost, obtain higher productivity and get more market opportunities. The solution of UC of Huawei helps E-commerce industry achieve effective connectivity between information flow, data flow, business flow, and logistics. Through optimization of framework and reduction of cost, the enterprise can create the core competitiveness for business development.

The e-commerce market in China develops after many twists and turns. At present, this market shows two characteristics including oligopoly and homogenization of products. The case of Focus Technology successfully applying the solution of UC of Huawei shows that the enterprise can go further and more stable only when it deeply grasps the demands of customers, follows the law of value development, and realizes advantages of differentiation by adopting advanced communications technologies.


Figure 5 Time cost reduction after deployment of the UC system by Focus Technology

Focus Technology

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China Mobile Communications Corporation Hangzhou Branch is a city-level branch of Zhejiang Mobile. Its network capacity and user scale rank the forefront of the province. Hangzhou Mobile combines its characteristics, actively exploiting the fields of government affairs informationization, enterprise informationization, and campus informationization and fully participating in the construction of "Digital Hangzhou".

According to customer suggestions, Hangzhou Mobile promised in year 2009 that it would take steps to provide the following service in year 2010 including more expedite network, more convenience in business transaction, charges payment and inquires, more favorable price in business experience and package service, as well as more security in information acquire. Hangzhou Mobile will upgrade its service quality through much firmer service and make progress for the much higher and further destination in terms of customer service.

Communication Optimizing Management, Joining Hands to Achieve Upgrade

— Hangzhou Mobile Deploying UC to Accelerate Business Operation

"In terms of practical application, we hold that the solution of UC of Huawei has the following characteristics including flexible configuration, high stability and reliability, and convenience in maintenance, which can help us improve the working efficiency and reduce the cost for communications. In addition, the 'voice navigation' in this solution can help us promote the corporate image."

Lu Bin, Manager From Network Department of Hangzhou Mobile

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Optimizingprocess

management

Enrichingcommunication

applications

Reducing thecommunication

cost

Increasingworkingefficiency

Enhancingcustomer

satisfaction

With the completion of issuing of 3G license, the overall business operation strategy of three biggest operators becomes more clearly defined. Under the new market environment, the integration trend of information and communication technology (ICT) including mobile communications, Internet, and media becomes increasingly intense. The operators will compete for exploiting the new field of providing integrated IP multi-media business for users.

Upgrading Communications System Is Imperative in the 3G Era

According to characteristics of customized service demands for customers during 3G times, with the transition pressure from single voice business mode to overall business operation, the enterprise will construct the core competitiveness through expanding user scale and improving the service level. How to enhance customer satisfaction, reduce communication cost, improve working efficiency, and optimize the process management will become the key strategy for operators to develop.

The solution of UC designed by Huawei for operators fully integrates rich functions including voice, data, video, message, and IM, which improves the working efficiency of employees.

Before year 2008, Hangzhou Mobile owned two sets of communications system including voice communications and IM. The voice system adopts X brand of 4400 switch, connecting 1,500 sets of extension telephone of 17 branches of Hangzhou Mobile to switch in Hangzhou Headquarters through the remote module. IM system is set up based on PC server and PC client. The disconnection between two sets of system affects normal business development, daily working and communications of Hangzhou Mobile, as well as prevents Hangzhou Mobile catching market information efficiently and collecting customer feedback in time.

Communication is the basis of business operation. Efficiency is the key for enterprise to develop. The former communications system cannot meet the demands of high-efficient working of employees. Therefore, upgrading the communication system is imperative.

Achieving High-Efficient Communications, Optimizing Operational Capability

The communication efficiency and business experience is the key for Hangzhou Mobile to achieve efficient operation and is also the basis to provide quality service for customers. The former communications system of Hangzhou Mobile has the following problems:

SoftCo 9500 CTI Server OMU Operator IM Server

IM ClientFAX

IADIAD

IM Client

LAN

MSC

IP

TDM

E1/ ISUP

Equipmentroom

BranchBranch

Central equipment

room

Internal OA network ofHangzhou Mobile

Ordinary telephoneOrdinarytelephone

SIPtelephone

SIP telephone

Based on the above factors, Hangzhou Mobile decides decisively to redeploy the communications system. Good reputation of Huawei and high price-to-performance solution win unanimous recognition from Hangzhou Mobile. Therefore, Hangzhou Mobile successfully deployed the solution of UC of Huawei in year 2008.




Figure 1 UC becoming the strategic breakthrough opportunity for the application layer of operators

Figure 2 Problems of the former communications system of Hangzhou Mobile

Figure 3 UC application scenarios of Hangzhou Mobile

1. System lacking stability and security

2. Outdated system failing to meet current demands, causing increase in the management and maintenance cost

3. Current communications system failing to satisfy the requirements of the enterprise for new functions

4. Difficult expansion and upgrade of former equipment increasing the investment cost


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UC

Integration of fixed telephoneand mobile phone improving

working efficiency

Using convenientlywith high reliability

Flexible expansibilityprotecting investment

of the enterprise

Figure 4 Three advantages of the UC system of Hangzhou Mobile

This solution deploys two sets of IP-PBX system, SoftCo9500, to replace the former switch system. The total number of extension telephone reaches 6,000 sets. SoftCo9500 is connected to mobile switch through six E1. On the other hand, SoftCo9500 is also connected to office automation (OA) network of Hangzhou through 100-Mbps Ethernet interface, achieving the interworking between traditional telephone voice and VoIP network.

Differentiation Advantage Embodying Core Competitiveness

The solution of UC of Hangzhou Mobile has the following characteristics including safety and stable performance, flexible configuration, convenience in maintenance, and rich functions, which win praise from Hangzhou Mobile. The communications system has three advantages as follows:

is no need for it to replace the former equipment or purchase the new system, which can save the investment of customers. In addition, due to flexible expansibility, Hangzhou Mobile binds the office telephone with the desktop terminal together through the communications solution of universal personal telecommunication. The office telephone and desktop terminal will ring together during incoming calls in order to achieve much quicker response. The employees can answer the phone everywhere, which can cause decrease in missing call ratio.

III. Using Conveniently With High Reliability

The employees of Hangzhou Mobile introduce that the new system is simple and convenient. Due to application of the new system, the employees of Hangzhou Mobile can contact with colleagues and customers any time through any communications tool during work, business travel, and travel. It is convenient and efficient.

Meanwhile, the new system helps Hangzhou Mobile win more market opportunities and gain good reputation in terms of customer service. It is estimated by Frost & Sullivan that the missing call ratio of Hangzhou Mobile has decreased to lower than 1% through deployment of the UC system.

In terms of design, the new system adopts the system structure separating control flow and business flow, ensuring the security and stable operation of system. In addition, the new system supports business interface, backup of main control board and power module, load distribution of resource board, and hot-plug of business single board.

IV. Relying On the System to Cultivate UC Experts

Look into the future, Hangzhou Mobile will achieve "one-stop" application of basic voice business and enterprise informatization with current equipment, fewer expansion and investment in reconstruction. Meanwhile, based on the solution of UC of Huawei, Hangzhou Mobile will further drive its innovation business, achieve the comprehensive application of enterprise informatization, enterprise mail, enterprise search, and enterprise website, as well as enter a new stage in terms of enterprise informatization construction.

The seamless integration of business is the basis for Hangzhou Mobile to conduct overall business operation. With the deepening of overall business operation, Huawei will maintain closer cooperation with Hangzhou Mobile to fully promote the transition from "Mobile Information Expert" to "Comprehensive Information Expert".

Comment by analyst: Through the deployment of solution of UC of Huawei, Hangzhou Mobile effectively consolidates its core advantage in communications business, improves the communication efficiency, and enhances the capability of working cooperation. Meanwhile, it fully meets the demands of informationization to better carry out fine and scientific operation management, providing the powerful safeguard for overall business operation.


I. Integration between Fixed Telephone And Mobile Phone Improving Working Efficiency

According to investigation made by Frost & Sullivan on employees of Hangzhou Mobile, the converged communications between fixed-line telephone and mobile phone is the major bright spot of the new system. After integration of office telephone and mobile phone business of Hangzhou Mobile, the employees can communicate with each other through short phone number on mobile phone and fixed-line telephone. The mobile phone is bound with the fixed-line telephone. If no one answers the fixed-line telephone, the call would be automatically transferred to mobile phone of employees, in case the employees miss important calls, affect their work, and cause unnecessary losses, raising the call completion rate. In addition, the employees can conveniently and quickly search the directory, then lock the object and press only one button to connect the phone through the desktop terminal, principal component analysis (PCA) of UC.

II. Flexible Expansibility Protecting Investment Of Enterprise

The SoftCo9500 equipment in the solution adopts the main control structure, ensuring the good expansibility. If Hangzhou Communications expands the scale of new users and resources, there


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Yancheng Guest Hotel, integrating zealous service of Jinling Hotel Group, is located at the heartland of Yancheng Economic Development Zone in Jiangsu Province, which is close to Tongyu River. It is a comprehensive five-star hotel integrating catering, accommodation, as well as recreation and entertainment with Chinese classical courtyard and modern European-style inside rooms. The hotel has 353 guest rooms, with a total building area of 85 thousand square meters. It has received many party and state leaders. It is the most important center for political affairs service and place for business talks in Yancheng.

Jinling Hotel Group is appraised as one of "Top 50 Hotel Groups" by HOTELS. In 2009, Jinling Hotel Group acquired Yanfu Hotel, which has a history of 57 years. After reconstruction, the hotel was reopened on August 18 of the same year and its name was changed to Yancheng Guest Hotel.

Zealous Service and Hospitality Entertaining Guests— Huawei Helping Yancheng Guest Hotel of Jinling Hotel Group Improve

Customer Satisfaction through UC

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"The upgrade of communications system in September this year greatly enhances the customer satisfaction in terms of voice service. At present, the emphasis is placed on in-depth information infrastructure construction of the hotel in the future and the improvement of service level through an intelligent system."Li Wenquan, supervisor of Yancheng Guest Hotel of Jinling Hotel Group, says happily to the analyst of Frost & Sullivan.

The deployment of UC system in intelligent hotel solution of Huawei leaves a deep impression on employees of all departments of Yancheng Guest Hotel. The guests sincerely praise the convenient telephone voice system with rich functions. "The new telephone system adopts user-friendly design and meets the demands of business guests, which really makes me feel at home."Mr. Zhang, a businessman from Taiwan province, introduces the living change in Yancheng Guest Hotel.

Supervisor Li introduces that with the joining of Jinling Hotel Group, the five-star service of Yancheng Guest Hotel fully reflects the "Zealous Service" ideology. Yancheng Guest Hotel provides warm and thoughtful service from details for guests. In-depth hotel informationization construction is imperative. UC, as one core part of hotel informationization construction, has been listed into phase I construction plan.

Five-Star Service Requiring Perfect Informationization

China has become the emerging market in global hotel industry due to its economic development and the competition is fierce. Meanwhile, the globalization requires customers to continuously improve the standards for service. What guests really need more is experience and respect. Detail is the key to success. Normalization and standardization are the basis of hotel service quality and individualization is its soul. The development trend of hotel service is providing humane service, as well as standardized, normalized, and individualized service for guests, which can set a good example for the hotel industry.

Hotel informationization is the basis of individualized service. Intelligent service presenting through informationization will become the main trend for high-grade hotel industry, which can bring about more comfortable and consideration feelings for guests, especially VIP guests. Therefore, the voice system is one of the core parts for hotel informationization. It not only solves the problems of telephone communications, but also helps hotel enhance customer satisfaction in terms of service and management and makes hotel become a pleasant experience for guests during their journey

The intelligent hotel solution of Huawei is designed focusing on feelings of customers. All service links of hotel will be integrated and extended through informationization means. Therefore, customers can feel respected at hotel anytime anywhere. Open framework parts of intelligent hotel of Huawei include:

Hotel informationization infrastructure includes data network component, voice network component, and network security component, providing safe, stable, and smooth basic information network for hotel;

Hotel voice basic service includes wired voice, hotel voice mailbox, hotel fax mailbox, hotel voice application (such as morning call, room information, and MINI bar), hotel charging, and PMSI;

Hotel voice extension service includes hotel service center, hotel reservation center, desktop terminal information push, wireless voice, telephone town roaming of hotel guesthouse;

Hotel data service includes cable/wireless data access, guesthouse broadband access charging, and wireless access town roaming;

Hotel information distribution system includes background broadcast and video information distribution system;

Hotel internet protocol television (IPTV) system includes basic television/broadcasting signal access, video on demand (VOD) function, internet access, and e-mail access;

Hotel IPTV system service extension includes salutatory, hotel information checking/distribution, public information distribution (such as transportation, weather, stock, and exchange rate), personal consumption information checking, personal service requirements, check out service, and interaction between video monitoring and access control system.

Professional video conference system focusing on business hotel;

Vehicle positioning dispatching system providing more reasonable and efficient controlling service of hotel vehicles;

Guest identity perception and positioning system has the following two functions: I. this system interacts with environment controlling system, providing automatic control services including temperature, lighting, and curtain in guesthouse, guiding, and accessing area according to preference of guests. II. this system can


Figure 1 Challenges for the hotel industry

The global hotel market is in the wave of acquisition, expansion and merger with an unprecedented scale

Reducing the cost through integrated management and workflow

High-quality service is executed by unified standard across domains

Agile workflow and employee distribution

Seeking balance between customer satisfaction

and benefits

Jinling Hotel Group

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Business conferenceWired/Wireless voice access

Wireless data accessVideo conference

Information distribution service

Guest identity automatic identification

Automatic guidingAutomatic guiding for banquet seats orderBooth crowd density

distribution Access control

Emergency evacuation/guiding

…

Recreation and entertainment area

Wired/Wireless voice access

Wireless data accessInformation distribution

serviceGuest identity automatic

identificationAutomatic guiding

Access controlEmergency evacuation/

guiding…

Hotel service and office supportWired/Wireless voice accessWired/Wireless data access

Vehicle positioning and dispatching systemPersonnel positioning system

Mobile OAMobile CRMMobile PMS

Hotel service centerHotel vehicle positioning and dispatching

…

Intelligent hotel solution

of Huawei

Hotel guesthouseWired/Wireless voice accessWired/Wireless data access

Hotel voice basic serviceBusiness voice mailboxBusiness fax mailboxIPTV basic business

Hotel voice extension serviceIPTV extension service

Desktop information pushGuest room environment self-

adaptationSuper VIP room

…Hotel exterior area

Hotel telephone town roamingWireless data town roaming

Tourism team personnel management

Hotel vehicles positioning and dispatchingMobile PMS

…

Hotel public areaWired/Wireless voice access

Wireless data accessInformation distribution service

Guest identity automatic identification

Automatic guidingAccess control

Emergency evacuation/guiding…

help service workers indentify the guest and make room ready, showing enthusiasm and respect to guests;

Business system mobility extension system includes mobile PMS, mobile OA, and mobile CRM. For example, guests can check in at the bus after picking up at airport, and then they arrive at hotel and go to their rooms directly without any delay.

Hotel VIP/presidential suite service: Light awakening Most people are accustomed to get up according to • changes of light based on instinctive reaction, but not morning call. The light awakening system will gradually enhance room lamplight brightness half-hour before the wakeup time set by guests. The light awakening people shines as in the daytime.

The guesthouses use a background of white noise for sleeping. Guests • can enjoy quietness.

Keyless entry system checks identification of guests through fingerprint • or retina.

Virtual reality window provides the landscape out of the window for • guests to choose.

Virtual entertainment center in the guesthouse. The guests can take • part in their favorite recreational activities such as golf and basketball in their rooms.

This solution focuses on the attention to the guests and the feelings of the guests in the guesthouse, public area, conference area, and recreational area. It makes great efforts to help hotel extend this concern outside the hotel. It provides the optimal basis for hotel service innovation in terms of customer service, hotel management, and background support.

Cooperation Creating Win-Win Situation

Yancheng Guest Hotel was officially opened on August 18, 2009. Due to program timing, the telephone voice system has not been updated in time, which becomes the short board of the hotel's five-star service. Who can meet the business and schedule requirements in time?

The characteristics, quality and reliability of Huawei intelligent hotel solution leave extremely deep impression to Yancheng Guest Hotel. Relying upon the deep understanding on group customers, China Mobile Jiangsu Branch creates packaged solutions of voice and data,

The key component of the solution of intelligent hotel of Huawei is the new service method after integration as well as openness of components. More professional applications in the hotel industry can be integrated into the overall framework of the hotel, providing a large imaginary space for the hotel service and showing the individualized characteristics of a high-grade hotel.


Figure 2 Features of the intelligent hotel solution of Huawei

which is highly recognized by Yancheng Guest Hotel. Therefore, Guest Hotel adopts the effective operation pattern, "leading by hotel, construction by operators, and cooperation by equipment manufacturers", to construct the communications system. It can effectively help Guest Hotel reduce investment risks and realize multi-benefit, mutual benefit, win-win situation.

At the beginning of September, Yancheng Guest Hotel completed the deployment of UC in the intelligent hotel solution of Huawei. The core of this solution is SoftCo9500, NGN product of Huawei, providing professional voice service for guests and employees as well as supporting access of various terminals including analog telephone, IP telephone, video telephone, PC soft termination, and attendant console terminal to meet the requirements in different scenarios.

Zealous Service and Hospitality Entertaining Guests; Increasing Income and Reducing Expenditure through Fine Management

To reflect the business philosophy of "Zealous Service" and become

"The employees of Yancheng Mobile Company have high working efficiency and a strong sense of responsibility They show regulated construction operation and fast customer response capability during the deployment of unified communications. For example: To care for particularity of hotel industry, Mobile Company and Huawei deploy and install the system at midnight. They only spend two days to complete the replacement of equipment and lines with high quality, which reduces the impact of project construction on business benefits and leaves deep impression to us"

— Li Wenquan, Supervisor from Engineering Department Of Yancheng Guest Hotel Of Jinling Hotel Group

Jinling Hotel Group

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Hotel Internal Service Supporting System

MaintenanceTerminal

Billing & PMSI

Hotel ServiceCenter

TelephoneService Desk

ReservationCenter

TelephoneService Desk

Hotel External EnvironmentWiFi/2G/3GBimodule Mobile Terminal

Hotel Internal Environment

Enterprise NGNSoftCo9500

DesktopVideo

IPTelephone

WiFi WirelessVoice

Analog Telephone

HotelApplication

and Voice Mail

Hotel FaxMailbox

DesktopInformation

Push

Hotel InternalService

SupportingSystem

Reservation Center

WiFiWirelessVoice

PDA IP Telephone

Analog Telephone

BusinessConference

Video Conference

WiFi Wireless Voice

Catering andEntertainment

IPTelephone

WiFi WirelessVoice

AnalogTelephone

Fax

EngineeringDepartment

Guest ro

om

Comments by Analysts Yancheng Guest Hotel successfully deploys the UC of Huawei, which indicates that only by in-depth understanding the demands of users in the industry, the practical issues can be solved and 6A values can be fully displayed. The hotel informationization solution of Huawei not only provides voice service, but also shows a good platform for in-depth understanding of future development and trend of hotel. It has good total cost of ownership (TCO) and it is the excellent system solution accompanied by customer growth.

China Mobile Jiangsu Branch shows its leading customer service capability in this case. As the winner of "Frost & Sullivan 2009 User Service Excellent Award", we have reasons to believe that they can go further.

top-grade five-star hotel in charge of government affairs and business reception, Yancheng Guest Hotel places extreme demands on software and hardware of hotel. The deployment of UC in intelligent hotel solution of Huawei fully displays professional hotel service and improves the management level.

I. Optimizing Hotel Management, Improving Hotel Differentiated Service Capability

One core competitiveness for hotels is the ability to continuously provide individualized service to meet the requirements of customers. Relying upon the deep understanding on the demands of hotel customers, Huawei intelligent hotel solution focuses on improving the service level of hotels. The UC of Huawei supports voice applications of hotel including automatic wakeup, VIP wakeup, team wakeup, do not disturb service, voice mail, MINI bar, and room information, which are highly appraised by many customers.

II. Optimizing Service Resources, Increasing Efficiency And Enhancing Customer Satisfaction

The UC provide any service for any customer anytime anywhere. Therefore, the customers of hotel get benefits from it and the working efficiency of Guest Hotel is greatly improved. The sales department, telephone exchange, guesthouse service department, and business

center distribute resources reasonably through UC. The employees are not worried their business due to busy system. The call busy-out rate has decreased by 45% compared with that in the past. The customer satisfaction is greatly enhanced.

III. Outstanding Availability And Manageability Effectively Controlling Daily Operating Cost Of Hotel

"The UC system of Huawei is stable and reliable, displaying its outstanding manageability." Supervisor Li from Engineer Department of Yancheng Guest Hotel says.

Availability is the basic component of service. Reliable system not only reduces the maintenance work of hotel engineering department, but also provides good user experience. The manageability is shown in equipment management. Diversified and rapid means such as the setting telephone charge management and hotel voice service can be provided to ensure the working efficiency and control the internal cost.

IV. Reducing Cost Protecting Investment

After use of group charging service of Jiangsu Mobile and deployment of UC, the cost for telephone charge of Yancheng Guest Hotel has greatly decreased by around 66%.

This solution provides opportunity for Yancheng Guest Hotel to expand its business. The multi-media communications deployment for hotel service center, hotel reservation center, business conference service, advanced VIP room, and employee dormitory will be designed and achieved in this solution in the future. This solution fully raises the utilization rate of capital and protects the investment of users.

The UC system in the intelligent hotel solution designed by Huawei meets the service demands of Yancheng Guest Hotel. The excellent service capability of China Mobile Jiangsu Branch helps Yancheng Guest Hotel strike a balance between customer satisfaction and benefits, and creates a new situation for future service expansion of Yancheng Guest Hotel.


Figure 3 Huawei UC ecological environment (including the planning part) for Yancheng Guest Hotel of Jinling Hotel Group

“The unified communications system of Huawei shows excellent function in terms of hotel service. Through practical operation during this period we think that the functions of this system are rich. Providing automatic wakeup service for customers is a manifestation of humanity. This is a set of intelligent system.”

— Li Wenquan, Supervisor from Engineering Department of Yancheng Guest Hotel of Jinling Hotel Group

Jinling Hotel Group

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“The greatest advantages of Huawei UC solution for the power supply sector are its practical operation, easy and convenient application, and excellent after-sale services and technical support. Those help us make quick responses in developing our business and handling the failures.”

— Engineer Li of Guangdong Power Grid Qingyuan Power Supply Bureau

Secure Networks to Ensure People’s Well-beingStable Power Supply to Promote Development

— Guangdong Power Grid Qingyuan Power Supply Bureau Deploys UC to Enhance Management Level

Guangdong Power Grid Qingyuan Power Supply Bureau is a sophomore-oriented enterprise under direct administration of Guangdong Power Grid. Qingyuan Power Supply Bureau (QPSB) is responsible for Qingyuan city’s power grid regulation, and power dispatching, sales and services, directly taking charge of many power supply enterprises in Qingyuan city, Fogang county, Qingxin county, Yangshan county, Lianzhou city, Lianshan county, Liannan county, Yingde county, and more.

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1. old equipment

2. inconvenient usage and maintenance

3. weak systematic scalability

4. relatively weak response ability to failures

5. the complete rental and usage of the communication lines by some county bureaus, uncontrollable process

the reasons forupgrading the system

the communicationcapabilities in

emergency responsescannot meet

practical demands

relatively difficultscalability of thepower stationsand substations

the function listof the former system

...

the lowcommunicationefficiency of theformer system

the massive and frequently

exchanging power

communications

As the fundamental sector of the country, the power supply sector, providing energy for national economy and social development, is crucial to the country’s economic and social development and people’s well-being. Secure, stable and ample power supply is a significant premise for the steady and sustainable development of the national economy.

With the development of the power enterprise reform in China as well as rebuilding and fierce competition of the power market system, it is highly urgent for power enterprises to upgrade corporate core competitiveness in order to survive and develop. In the process of promoting the sustainable development of the power supply sector, the construction of the communication system is essential. The communication system of the electric power is not simply a technology trend but also the only way for the power enterprises to ensure secure and stable operation and enhance competitiveness.

The former system: obstructing QPSB’s sustainable development

QPSB has not only a lot of branches and information but also communicates frequently. Therefore, how to build a secure and convenient communication system with rich functions has gradually been put on the agenda of the leaders.

Reportedly, QPSB’s former communication system, having many limitations, cannot meet the demands of power supply sector that has developed so rapidly.

Seeking development: scientific and systematic planning first

Looking at domestic information-based construction of the power enterprises, we will find that executives in the power enterprises generally are more likely to accept new technologies, new concepts and believe in information-based development such as the integration of business and finance, emphasis on the return rate of the capital investment, managing profit of the equipment, and more. However, there are still some misunderstandings among these leaders. For example, they cannot, in a scientific and systematic way, map out the construction of communication system from a strategic perspective of the corporate development.



Figure 1 The limitations of QPSB’s former communication system

Figure 2 The reasons why QPSB upgrades its communication system

For the power enterprises, the communication system runs through power dispatching, power grid maintenance, safety supervision, power grid construction, repair and technical improvement, administrative control, and more. It is a “part change making all change” system. Actually, as it is, planning is the most important, and it is the driving force for the information-based construction of the power supply sector. Therefore, the QPSB’s executives have thought about the system construction in a holistic way, and at the very beginning reviewed the upgrading and layout of the communication system from the overall situation.

As a prefecture-level city with the most 4A scenic spots, Qingyuan city, located in the mountain areas, is unbalanced in grid power development. In the past, the collaboration between power supply bureaus of municipal and county level and township power stations, the communications between power dispatchers, the direction of rescuing and dispatching, the special communication of some key projects, and more, in all these respects, the communication quality and emergency response capabilities could not meet practical demands. Specifically, the main reasons why QPSB upgrades its former communication system are as follows:


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high securityand stability

easy deploymentand convenientmaintenance

rich functionsand easy and

quick operation

Successful deployment: building the first-rate power communication system

In October 2008, QPSB declared to the provincial bureau regarding the modification project of the communication system. After knowing the overall situation of communication demands in power supply bureaus of municipal and county level, township power stations and substations, QPSB began the project bidding initiative and selecting suppliers.

successful deployed and came into use. Specifically, the system includes five bureaus of county level and one substation, namely, Lianzhou bureau, Liannan bureau, Lianshan bureau, Yingde bureau, Yangshan bureau, and Qingyuan substation.

QPSB, after supervising the entire process including the planning scheme and the specific deployment, concludes that this solution completely meets QPSB's three requirements that are the system’s security and stability, convenience in maintenance and richness in function. The major advantages are as follows:

Through strict testing and comparison, Huawei carrier-class UC solution for the power supply sector meets QPSB’s requirements. Huawei solution comes out on top because of the outstanding performance in security, stability, flexibility and scalability. In addition, Huawei UC system for the power supply sector can be integrated with the power dispatching system, so it is in line with the communication trend of power supply sector. As for the integrator, QPSB has chosen Shenzhen Golden Highway Industry Development Co., Ltd, a company that has ten-year successful service experience.

In September 2009, QPSB began to deploy Huawei UC solution for the power supply sector and its core is the IP voice communication system. By the end of December 2009, the whole system had been



Figure 3 The construction requirements of the UC system of the QPSB

Figure 4 The four major values that QPSB deploys Huawei UC solution for the power supply sector

I. Dual networking, secure and stable to ensure people’s well-being

Previously, QPSB adopted internal relay networking. When municipal bureaus communicated with county bureaus, poor communications often appeared. To this, Huawei has provided a solution for the Bureau where municipal and county bureaus, power stations and substations, can communicate freely. This solution, having no geographical limits, can realize cross-geographical networking, flexible networking and convenient deployment; the Bureau has chosen Huawei UC system for the power supply sector that adopts carrier-class equipment, hot backup configuration of main control unit and hot backup configuration of power modules. This system can effectively integrate many kinds of means of communication such as fixed phones, mobile phones, personal computers, and more. This system can meet not simply the requirements of customer services and internal communications, but requirements of free communications and power grid security as well. According to dual networking scheme, QPSB, integrating web networking and internal relay networking, ensures the safe operation of the power grid communication in terms of the network structure, and practices the security concept of the Bureau that every accident should be avoided.

dual networking, secure and stable to ensure people’s

well-being

convenient usage, higher efficiency

much lower costs of the power

communication

gradual upgrading, safe investment


< 24 >

0% 20% 40% 60% 80% 100% proportion

92%

83%

74%

59%

35%

26%

Appraise

convenientuse

richfunctions

highstability

excellentsoundquality

beautifulappearance

Others

II. Gradual upgrading, Safe investment

In the past, the Bureau had separated voice, data, and video networks. Compared to that, the present integrated IP communication system needs to manage and maintain much less equipment. Meanwhile, because the new system is compatible with the old one, QPSB has not only improved the communications between different bureaus and departments, but also protected previous investment. In addition, the system has effectively lowered the costs of the company’s network management and maintenance, and has obtained better return on investment. The Bureau has gradually upgraded the IP voice communication system, and the capacity of network construction has gradually expanded as the business increases. This has avoided one-time heavy investment and then financial risks.

III. Convenient usage, High efficiency

Power supply enterprises often need to work outside, the liquid working characteristics, whether to maintain wires or to erect power grids, bring a lot of trouble to the communication management. This scheme has integrated and bound the network and some of the mobile phones, and has effectively enhanced the ability of the employees in mobile office. In addition to the voice communications, the UC including instant communications, teleconferences and one number link you, because of the easy applications, help every unit and every department in QPSB realize highly efficient, and cross-geographical communications in the daily work. According to the statistics, 92% employees consider that the new system is convenient to use.

Many functions like “Personal Communication Assistant” and “Point-to-point Video Conference” have relatively high usage rate.

voice system and the basic network platform share a set of network management system, and this has greatly improved the managing efficiency of the system.

According to the Frost & Sullivan, previously to rent a telecom network, the long-distance charge per month in a county bureau alone amounted to tens of thousands of yuan, so the costs was amazing. According to the introduction from engineer Li in QPSB who is in charge of the system maintenance of voice exchanges and video conferences, the current connection between different bureaus has realized free communications, and has lowered the costs by at least 60%.

Looking forward: promoting development through UC, and create the leading power supply bureau of China

Aim high, and embrace a better future. QPSB, looking forward to the future, has envisioned becoming the leading power supply enterprise of China in 2011. In order to achieve this goal, the Bureau is further extending the network infrastructure of power grids and promoting concerted development of all bureaus. Based on this strategic goal, the deployment of UC serves as a guarantee for QPSB to implement the development strategy and realize rapid development.

In 2010, the Bureau plans to upgrade the Qingyuan city’s center bureau and three country bureau systems. Based on the plan for the future communication system and the constant development of the business, the Bureau will systematically update and upgrade communication equipment and deploy in many places as part of efforts to meet the demands of the Bureau in UC in terms of quantity, quality, and function.


Figure 5 The survey regarding employees’ satisfaction rate of UC in QPSB (multi-selection)

V. Lower costs of the power communications

The power sector has a great number of branches. Before deploying the new system, most communications between different branches were conducted through long-distance lines provided by telecom operators. Now the telephone only charges limited money, so it has greatly lowered the communication costs. Meanwhile, the IP

The review of the analyst At this time when QPSB deploys Huawei IP voice communication system, the most valuable thing is that the Bureau at the outset has supervised the upgrading of the power communication system and has integrated the system construction into the strategic arrangement of the power supply enterprises’ information-based construction. This strategic supervision helps avoid investment risks and meets what enterprises really need.

The power supply system, after effectively planning and using the UC system, will help increase the information-based level of the power supply sector, improve the enterprise’s overall competitiveness, and provide better electric power services for the society. From this perspective, the successful experience of QPSB in deploying Huawei voice communication solution is worth learning for the construction of the communication system in the power sector.


< 25 >

Technology Optimizes the Process CommunicationsDrives Development

— Huawei UC, the Engine of Changchun Railway Vehicles to Speed up

Founded in March 2002, Changchun Railway Vehicles Co., Ltd (CRC) is mainly sponsored by China Northern Locomotive & Rolling Stock Industry Corporation. Based on the main business and excellent assets of original Changchun Car Company (CCC), the company has become a reorganized new shareholding enterprise with 1.11 billion Yuan the total equity and 1.11 billion Yuan registered capital. CRC owns three holding subsidiaries, one joint venture, and one foreign share participating company. CRC has recruited about ten thousand employees with a plant covering an area of 3.1 million square meters, total assets of 7.9 billion Yuan, and net assets of 2 billion Yuan.

CCC, the predecessor of CRC, was established in 1954 as one of the 156 key construction projects in the period of “First Five-Year Plan” in China. Over the past five decades, CRC has become the largest R&D center, manufacture and export base of railway buses and urban railway vehicles in China.

“In the practical use, Huawei UC solution helps us enhance the information-based level. Its advantages are evident in the excellent performance, high stability, and excellent after-sale services. ”

— Engineer Liang, the project manager in CRC

< 26 >

安全稳定

功能丰富扩展灵活richfunctions

flexiblescalability

securityand stability

Figure 1 The project requirements of CRC

QingnianRoadPark Area

LuyuanPark Area

E1IP

user box

analogphone

UC servicedepartment

chargingservice

department

IP phone

SoftCo9500

……

IAD telephone

IAD telephone

IAD telephone

car-bodymanufacturing plant

surfacedisposal

plant

sewagedisposal

site

Figure 2 The network of the communication system in CRC

Figure 3 Five goals of communication construction of CRC

corecommunication

system

the former phoneaccess in the

Qingnian Roadpark area

the voice relayand transmissionbearer network

the analog honeaccess in the

Luyuan park areathe IP phone access

China has developed rapidly in the urban railway construction. In 2010, the number of China’s urban railways will be up to 55 with a total distance of 1.5 thousand km, and over 6 thousand cars will be needed. Therefore, suppose that each car is worth around 6 million Yuan, the investment in the cars alone will be up to 3.6 billion Yuan. Huge opportunities create vast market, and the direct beneficiary is the manufacturing sector of the railway vehicles.

As one of the leading enterprises that make railway vehicles, CRC is facing a rare opportunity.

Based on its present development, CRC hopes to upgrade its previous communication system and to improve the staff’s efficiency, and plans to make CRC to be first-rate railway vehicle manufacturer in the world within 3-5 years with the largest scale, the strongest competitiveness, and the highest product quality.

Scientific planning lays a solid foundation for development, and rich functions can expand business borders.

In the middle of 2009, CRC began to establish and deploy a set of IP voice system with stable performance, rich functions and strong scalability. The project includes two park areas (the Qingnian Road park area and the Luyuan park area). CRC hopes that this system can not only meet the requirements of the current communications between different departments but also leave enough scalable space for increasing user numbers and functions.

Through strict testing and comparison, Huawei UC solution comes out on top because of its stable performance, excellent quality, and easy in maintenance. After a few months of efficient deployment, the entire project was completed and came into use at the end of November 2009.

“In the practical use, Huawei UC solution helps us upgrade the information-based level. Its advantages are evident in the excellent performance, high stability, and excellent after-sale service.” Engineer Liang, the project manager in CRC said happily.




Flexible deployment and covering the large area

According to the scheme, the entire communication system in CRC is divided into five parts: the core communication system, the analog hone access in the Luyuan park area, the IP phone access, the former phone access in the Qingnian Road park area, and the voice relay and transmission bearer network construction. Based on both current business requirements and the future scalable plan, Huawei has designed the stage-by-stage construction scheme for CRC and has synchronously deployed analog subscribers, IP hard terminals and IP soft terminals.

Jilin Railway Vehicles

< 27 >

video-conference instant

conference

unifiedmailbox

corporateaddress

instantmessage

tele-conference

CRC

1. book, manage, inquire and delete conference halls

2. send meeting notices by Email or mobile phone messages

3. manage the attendees and modify the attendees’ profiles (only hear, only speak, both hear and speak)

4. extend the conference time in the process of the conference when the conference is overtime

5. delete attendees, the conference administrator and president can delete attendees at any time during the conference

1. higher efficiency: rich but easy functions improve efficiency

2. lowered costs: IP networking scheme lowers the communication costs

3. security: the construction mode of the ring network ensures security

function application

50% 100%

100%

72%

85%

79%

79%

voice phone

videoconference

voice message

phone book

personal communication assistant

frequencyusage rate

Rich functions help daily office work

Apart from providing the common functions possessed by traditional PBX, the UC solution for CRC offers videoconferences, teleconferences, instant conferences, instant messages, unified mailboxes, corporate addresses, and more. The abundant business is incorporated into the daily office work to better improve the corporate communication efficiency.

Figure 4 The application of the communication system

Figure 5 The schematic drawing of Web management functions in CRC Figure 7 The application situation of communication functions in CRC

Figure 6 Three significant changes of the UC in CRC


Source: Frost & Sullivan Source: Frost & Sullivan


The built-in voice conference in the system can realize the multiparty conference without any additional devices. Its advantages are no time limits, convenience in convening and high efficiency. After using Huawei videoconferencing solution, the terminals of the UC system in CRC can join the videoconferencing system to convene video conferences.

The practical system shows many advantages

The UC system in CRC deployed by Huawei has fully meet a series of corporate demands including multipoint access, rich functions, improved efficiency, lowered costs, ensured security, and more.

I. rich but simple functions enhance efficiency

As part of efforts to meet the requirements of multiparty teleconferences and videoconferences, Huawei has conducted specialized appraisal of the communication system, and has offered the construction plan for the integrated communication system. Meanwhile, the communication system has completed the perfect access of the IP phone and the videophone, has realized the seamless communications among all plants and all administrative business apartments, and has improved the video capacity, the touchable capacity and the quantitative charging capacity during the communications.

According to the survey conducted by Frost & Sullivan into the employees’ satisfaction rate in CRC, over 90% employees consider that the new system has bettered the communication capacity and has improved the efficiency, and 76% employees consider that the new system is simple and convenient to control.

II. IP networking scheme lowers the communication costs.

CRC has many branches, including three holding subsidiaries, one joint venture, and one foreign share participating company. Previously, most communications between different branches were through long-distance lines of operators, and this cost a great amount of money every


< 28 >

The review of the analyst The rapid development of railway vehicle manufacture makes higher requirements for the communication system of the railway vehicle manufacturers. Based on many rigid requirements of CRC including strict design, security and stability, after-sale maintenance multipoint access, rich functions, and more, Huawei UC solution demonstrates its outstanding technical advantages and application values in the practical planning and deployment.

year. At present, the IP voice communication has realized free internal communications, and the long-distance phone are transmitted through relay networking, so the branches only need to pay a little money. The communication costs are lowered by about 40%.

III. The construction mode of the ring network ensures security.

Up to now, serious failures have not happened in CRC because of the system. Its excellent and secure performance has received

consistent positive comments. This advantage comes from the ring network construction in CRC. According to the scheme, Huawei has laid fiber-optic cables of different physical routes for CRC. It provides looped transmission equipment to form the ring network in order to ensure that the business will automatically come back to another physical route in case that one route is interrupted. This can powerfully guarantee the communication security of CRC.


< 29 >

Networking Bank Embracing Success— Minsheng Bank Tianjin Branch walking on the leading edge of financial

communication reform

China Minsheng Banking Corp., Ltd (600016), hereinafter referred to as CMBC, is the first national joint-stock commercial bank with shares mainly from non-public enterprises. CMBC Tianjin Branch (CMBCTB), created in 2004, believes in the philosophy of "People first, Customers foremost”. As the commercial bank in China that creates the centralized-handling business model, CMBCTB works to establish the specialized management and sales platform, and its business has been rapidly developing. Its communication system, scientifically planned and professionally deployed, plays a significant role in its development.

“ Huawei solution meets our requirements of the ever-increasing business, and lowers the operation and maintenance costs of communications and network. ”

— The project manager of the UC in CMBCTB

< 30 >

Figure 1 The functional requirements of the communication system from the financial sector

Figure 2 The requirements of the communication system construction in CMBCTB

1. Requireoptimized

network structureand upgraded

switchingequipment

3. Require tolower the

communicationcosts and improve

operatingefficiency

2. Require torapidly deploy the

new systemwhen the bankmoves to thenew officebuilding

The financial business competitiveness calls forth UC.

With the development of the financial sector and foreign financial corporations continuously entering China’s market, the competition in the financial market has become increasingly fierce. In the fiercely competitive environment, transforming the business process and improving information-based level have become one of the key factors for financial enterprises to acquire core competitive forces.

Facing such fierce market competition, the vertical and horizontal connections between all departments and institutions in the financial sector has become closer. The traditional voice communications cannot meet the requirements of the diversified business. The pressure from the wideband of video conferences makes the application restricted, and it is hard for the former data communication system to meet the requirement to transmit massive data. Therefore, the financial sector needs new communication technology that can integrate voice, video, and data communication and promote sustainable innovation in the financial service.

More and more banks begin to update their communication system to optimize their business processes. Against this backdrop, UC begins to be popularized rapidly. UC makes it possible that one network can provide many ways of communications such as voice, fax, data, video, and more. This not only cuts the corporate daily communication costs, equipment investment, and maintenance costs, but also improves communication efficiency and labor productivity. CMBCTB, the leading bank of China in the information-based camp, has vividly demonstrated the best practice of the UC in the financial sector.

The strategic advantages of UC in the banking sector

CMBCTB has said to the analyst in Frost & Sullivan that CMBC, as one of the first listed commercial banks, attaches great importance to embody the corporate advantages through information-based construction. CMBCTB, living on the philosophy of technological innovation and innovation serving business and management, is committed to utilizing advanced communication technology to enhance the corporate core competitiveness. Guided by the strategy of “communication technology to drive the corporate development”, CMBCTB has made an overall development plan, having gradually perfected the communication structure.

Reportedly, with the rapid development of business, the shortcomings of the communication system have increasingly become the bottleneck of the enterprises to achieve development by leaps and bounds. “Preparedness ensures success and unpreparedness spells failure.” Before deploying the system, the branch has appraised its voice and data network, and then concluded three kinds of requirements highly related to the business development.

Realize connectionbetween differentphysical websites

The headquarters and branches combines into a big network, • different from the connections between the headquarters and branches that need to transfer throughthe switchboard, and having lowered the communication costs•

In case of mistakes when the headquarters call A branch, the • route can help transfer to the B branchmeaningful integration of communications and data networks•

convenie• nt for the technicians to manage and maintain

selective• ly recordnot simply a few words, but also possible to record the whole • important information, and easy to put out

Group routesautomatically switch,route backup

easy to manage

easy to record


China Minsheng Banking Tianjin Branch

< 31 >

Good partnership ensures the successful deployment. The bank has massively but deeply evaluated the solutions and application and integration capacity of different UC equipment suppliers. After considering the matching degree of the future planning, self-requirements and the companies’ solutions, the bank has finally chosen Huawei as its partner to meet all kinds of challenges and the communication requirements. The bank hopes to realize highly efficient deployment, rapid process optimization, and management innovation by virtue of the carrier-class system platform.

Huawei UC solution provides unique customer-oriented solution for the bank:

With flexible network solution, Huawei seeks long-term partnership with the Bank, help customers maximize their profits with the least investment. Huawei flexible network solution guarantees the customers’ requirements and fully protects the previous investment.

Both the unified number planning scheme and the corporate internal unified planning of the short number meet the requirements of the enterprise in short number planning by departments or branches, support cross-municipal and cross-provincial short number direct dial inside the enterprise, cater

to the instant transmission of the important information in the financial sector, improve the communication efficiency between employees, and lower the internal communication costs.

Professional corporate switchboard scheme provides multilevel recordable IVR, group-dividable telephone operators, automatic computer recording, supports call message display and adjusting priorities, supports click-to-dial and name search, meets the requirements of the enterprise willing to build a professional voice portal, and improves the corporate image;

One Number Link You scheme realizes intellectual bind of the employees’ office phone numbers and personal mobile phone numbers, automatically binding One Number Link You at work. When the clients at any time dial the fixed number, the mobile phone will vibrate at the same time (or clockwise vibration). Find the bank’s customer manager, automatically unbind one number after work and protect personal time.

Abundant selectable value-added services

1) With the built-in voice conference system, the conference supports the mixed access of mobile phones and fixed phones, meets the requirements of the bank for efficient mobile conferencing.

2) With the corporate address book for the connection between employees, personal address book can record friends and customers in groups, and the contact information; factions such as click to dial and redial that will help employees call quickly.

3) Support network fax, realize the integration of the fax and the corporate mail, provide secure, green, and efficient e-commerce application, and meet the requirements of the financial sector for information security;

“Against the backdrop of the financial crisis, we need more • technological innovation to protect our investments. Huawei UC solution integrates abundant business applications that can help promote the communications among the employees and improve our capacities in serving our customers. The solution also helps shorten the window period of investment returns and improve our strategic advantages.” One leader of the bank hits the nail right on the head when responding the meaning of the deployment.

Based on the principle of protecting the investment, the Bank does • not rashly deploy the whole set of UC solution, rather, according to the actual research and analysis, it adopts program-controlled exchange network as the access to the systematic deployment, and will gradually add other systems like IP phone to the later projects.

According to the planning scheme, the Bank has integrated • many resource advantages: Huawei provides a set of switching equipment, and China Unicom offers the deployment services. With the movement of the Bank, in August 2007, Huawei and its operators had rapidly completed the system.


< 32 >

Optimize thebank throughtransparent

charging

Largely lowerthe costs

of the bank

Flexiblescalability

to meet futurerequirements

Break the communication barriers Improve the industrial advantages

Huawei UC solution for the financial communication system, closely connecting the business development, not simply meets every kind of requirement of the communications, but help the enterprise realize the optimization of the management process and costs control as well. CMBCTB has taken the lead in this field, fully embodying the three advantages of the application of the UC system in the financial sector: the charge advantage, the costs advantage, and the structure advantage. These advantages help the bank create the top-class customers satisfaction rate.

I. Transparent and optimized charge management

In the past, CMBCTB did not have a set of effective management system for the communication fees, the accounting is basically finished by people. This not only wasted time and efforts, but had low transparency as well. Huawei UC solution for banking sector provides the powerful charging function of the bank’s communication, supports many sorts of charging ways, and brings great convenience in the charging management. Through the account charging function, administrative staff can conveniently get the detailed records, and then provide rich data support for the later budget management and financial management. According to the bank’s HR department, the transparency and the charging management system have cut the investment of human resources and have improved the administrative efficiency.

II. The phone charge is lowered largely

The banking sector features frequent massive communications. Therefore, the communication costs between the bank’s offices are high. With the development of the future business, the increasing offices will bring heavy financial burden to the bank. According to a project manager, after two offices deploy the VoIP system, the communications between the offices and different information sites are all free, and the costs are lowered sharply by around 40%.

III. Flexible scalability meets the future requirements

Based on meeting current requirements of the bank’s communications and considering the bank’s diversified development in the future and the requirements of the system’s scalability, the structure in design has ensured that the bank’s system can expand flexibly as the requirements increase. Through this solution, all modules in this system support the function of software hot fix, and the board supports the function of hot interruption. These can ensure the smooth implementation of online expansion.

Forwardly speaking, the further application of this new system is sure to optimize the corporate internal communications and management, better the service, build up the core competitive forces of the enterprise, and gradually grow into the paradigm in guiding the banking sector's communication reform and driving the business development through technology.

Figure 3 The three advantages of the communication system in CMBCTB


The review of the analystWith the development of the banking sector, the market competition has become increasingly fierce. It is high relevant for the bank to improve its operation efficiency, provide quality and stable service for the

customers. CMBCTB is leading the way in terms of the information-based construction. This vivid example tells us: The bank’s improvement in the communication system has increasingly become the important role in the bank’s information-based construction. As the means to improve the customers’ experience, enhance the management and operation capacities, and improve the competitiveness of the enterprises, the UC is sure to make more contributions to the financial sector.


< 33 >

From Adoption to Effective Use— UC Solution Helps Huawei with Global Layout

After over 20 years’ development, Huawei now has over 95,000 employees, over 300 branches, and over 480 offices. Our products and solutions have been deployed in over 100 countries worldwide. Since 2005, the revenue from the international market of Huawei has accounted for more than 50% of the total revenue, and globalization has become the key source for the continuous success of Huawei.

< 34 >

Distance No Longer Matters

With the comprehensive advantages, such as outstanding technology and quality service, the road to globalization of Huawei is continuously extending. Facing fierce market competition, Huawei recognizes that information construction is the cornerstone to support the corporate development. As the corporate scale and business expand, Huawei establishes a powerful information system, including ERP, CRM, PDM, OA, E-Mail and Web application platforms, with over 6,300 applications. To support the implementation of information application system, the enterprise ICT architecture turns into world-class data center, global enterprise private data network, customer care call center and global voice private network from the early DDN interconnection in China. The road to information construction of Huawei demonstrates that: the target of enterprise information construction is to reach the information level necessary for achieving enterprise strategy and supporting core business; it shall embody the overall expectation for information-based value creation, which should also adapt to IT development trend.

Globalization of Huawei brings new challenges for enterprise information construction, including how to make powerful information system support routine operation of enterprise more effectively, how to eliminate the distance between adoption and effective use, how to make frontline employees “call gunfire” more effectively, and how to make the upgrading requirements for ICT integration frame “ready to come out at call”.

After dozens of investigations on frontline requirements and interviews with top management, Huawei clearly recognizes that, for more effective use of information system, there are still some bottlenecks to the ICT integration framework. The bottlenecks are described below.

After knowing the main pain points, Huawei initiates a project plan named “iTools”, which, starting from improving experience of frontline employees, makes the information system work more effectively and well support the corporate globalization.

Single means of communications of project team, unable to effectivelysupport the communication and coordination between the field andthe front and backInconvenient use of video conferencePoor safety and inconvenient use of email system

Single IT terminal equipment with poor adaptability to systemand environmentBlurring Video conference image, resulting in poor user experiencesand affecting its popularity

Unable to access corporate network in non-office conditionSlow network for part of the locationsUnable to backup frontline documents and effectively share documents, difficult to up/down load large documents

Open applications insufficient and hard to search

Complicated installation and application of VPN and fewaccessible applicationsIT applications decentralized and not classified by role

Insufficient frontline IT terminal equipments, affecting employees’ effective use of corporate background backup system

Inefficient coordination and communication

Hard network access

1.

2.

3.

4.


< 35 >

Scientific Planning Marvelous Success

Huawei management have made review and layout in global vision since project construction started, and has developed frontline IT equipment construction planning with a core of UC (called “iTools”). iTools is a global project established to assist frontline to "call gunfire” and improve work efficiency of the frontline personnel.

Objectives of iTools:

Enable the frontline personnel to access intranet quickly and safely anytime anywhere, no matter in office or in non-office condition;

Enable the frontline personnel in non-office condition to access as many as applications in office condition;

Provide quick and safe access to the information necessary for the work;

Enable the frontline personnel to communicate with support staff, customers, and partners quickly and conveniently.

As the largest software company in China, Huawei has the most powerful application integration ability, especially in communication area. With years of experience in information construction, Huawei naturally assumes the construction for this integration project. This is just as similar as that Huawei defines Enterprise Communication Department into Huawei Software Corporation, because UC shows great vitality through applications and integrations.

iTools is an ICT integration project focusing on UC and improving frontline staff ’s work efficiency. It contains services from basic network to upper-layer applications as well as complete upgrade and integration of terminal access layer, including:

Enhanced performance of global enterprise private data network, such as optimized network performance, optimized topology and proper expansion of bandwidth;

Improved access ability, by rebuilding VPN architecture, simplifying access technique with safety improved, and supporting access to all applications in VPN;

Full deployment of UC, by using close integration, pulling through OA, electronic workflow and employee individual portal, properly adding terminals, fully deploying high definition video, and comprehensively improving communication efficiency;

Workflow convergence and application moving forward, establishing employee-oriented individual portal to enable employees to access all types of information and applications, and to improve the application access speed.

In 2009, implementation of Huawei UC solution started, serving over 95, 000 employees of Huawei worldwide.

The world becomes small in Huawei. According to Frost & Sullivan, Huawei greatly improves coordination efficiency, reduces cost and increases management transparency by using performance promoting solutions of ICT integration framework based on UC solution; this is the best demonstration of UC values.

Enhanced performance of global enterprise private data network, such as optimized network performance, optimized topology and proper expansion of bandwidth

Improved access ability, by rebuilding VPN architecture simplifying access technique with safety improved, and supporting access to all applications in VPN

Full deployment of UC, by using close integration, pulling through OA, electronic workflow and employee individual portal, pulling through adding terminals, fully deploying high definition video and comprehensively improving communication efficiency

Workflow convergence and application moving forward establishing employee-oriented individual portal to enable employees to access all types of information and applications, and to improve the application access speed


< 36 >

Content of Index

Cost Savings

Benefit Item Benefit Value

EfficiencyImprovement

Delivery LineSaving 81 minutes per

person per day

Product LineSaving 50.5 minutes per

person per day

Customer line orother personnel

Saving 40.5 minutes per person per day

Video conference instead of business trip

Communication cost savings through UC and

conference call

Saving 10%communication fee per

person per month

Every video conferenceinstead of 4 business

trips per 2 persons permonth, directly saving

48, 000 RMB per month

True demonstration of UC values: efficiency improved and cost reduced

Huawei recognizes that implementing UC by improving ICT integration framework means managing and notifying communication events by using service process information to help enterprise improve service process, improve satisfaction of customers and employees, save capital and achieve high ROI. After the iTools project is deployed, the efficiency is greatly improved and cost is greatly reduced:

Let's experience the charm of iTools in non-office condition.

Through “one number link you” function, Huawei binds mobile phone, landline phone and computer for employees, supporting “seamless Handover among mobile phone, landline phone and PC” and thus ensuring fast communication and continuous communication at any time any condition.

W3 individual portal integrates information access and e-flow disposal, achieving the collection of workflow.

Phone calendar synchronizes with e-mail calendar, and thus events reminder won't be omitted.

Contact list of phone synchronizes with that of e-mail system so that contacts will never be missing.

Through e-mail system, we can directly reserve multimedia conference, resulting in fast and efficient conference schedule.

Huawei UC, easily available even in customer office, completely integrates room-based high definition conference system and UC multimedia ability and fully extends the video conference ability, which, greatly improves efficiency of communication and remote collaboration, and enhances team collaboration ability while travel expense is saved.

Push mobile QA and e-mail to mobile phone, meeting e-flow transferring and approving requirements and making events handled in time.

Employees are authenticated through fingerprint system and then access VPN and corporate applications, which, is safe and quick.

Through UC soft terminal, we can use the same telephone number and service function just as in office anywhere; meanwhile, we can also easily use varies of resources of corporate network through integration of “my workbench” and IT application system.

Both UC client and enterprise contact list can show online status of headquarter experts, resulting in fast customer responses.


< 37 >

Comments of AnalystsHuawei is one of the successful cases in globalization among Chinese enterprises. After more than 20 years of development, Huawei establishes global leading advantages in many sectors, which, of course, is partly attributed to its information system construction. However, in this globalization era, continuous improvement of enterprise ICT foundation is essential to the effective use of the information system. For an enterprise with complete information system construction, it is especially important to integrate applications and improve ICT framework with a core of UC.

From the case that Huawei successfully deploy UC, we can see that, the core values of efficiency improvement and cost reduction of UC are only present by closely integrating with applications and solving actual issues. This is why users select UC.

According to Frost & Sullivan, efficiency of global communication and data transmission in Huawei improves by 27% and 40% respectively.

In this globalization era, enterprise competitiveness depends more on the comprehensive ability to allocate and integrate global resources and create values for global customers. Facing opportunities and challenges, Huawei shows deep insight through the implementation of iTools that lays a solid foundation for the new development.


< 38 >

Approach to Huawei UC

World-class Quality

The core equipment of Huawei UC system derives from U-SYSTM SoftX3000 well-known in the telecom sector. Based on hardware framework designed for cPCI, embedded real-time operating system VxWorks and business-oriented modular software architecture, combining with the properties of intelligent routing, overload call restriction, and high call priority for VIP users , they guarantee the high availability in emergencies and are able to undergo extremely harsh environments (for example, high traffic, electromagnetic interference, vibration, drop, extreme temperature and humidity and salinity-alkalinity) with 99.999% carrier-class high reliability.

Evolution of Telecom Network

Huawei, as the sole company entering the world telecom equipment suppliers TOP3 in areas of fixed network, mobile network and IP data communication, has become the leader in all IP fixed-mobile convergence (FMC) solutions. Based on in-depth understanding of the present and the future of telecom network, and comprehensive advantages in the three major fields, Huawei UC solutions synchronize with telecom network, ensuring that enterprise users are provided with complete end-to-end communication solutions and advanced and nondiscriminatory communication experience. Huawei is committed to becoming the leader in UC area.

Abundant Solutions

Based on the understanding of modern enterprise organizational structure, personnel management and business process, Huawei customizes end-to-end UC solutions for enterprise customers from different levels such as data bearer, UC service platform, IT applications, network management and system safety; provides employees with fixed-mobile nondiscriminatory communication experience; and helps enterprise team offer powerful solutions of multimedia conference and TelePresence. Huawei feature-rich UC brings you converged communication experience and greatly reduces enterprise communication cost while quickly improving work efficiency.

Successive Advanced SoftSwitch Architecture

Business-oriented Modular Design Idea

Harsh Environment Test Passed

CMM5-Class Software Quality Assurance

99.999% Carrier-Class High Reliability

World-Class Quality Seen in the Last Decade

strict reliability revision

Appendix: Approach to Huawei UC

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Ideal Partner in Convergence Era

UC Strategy Organizational Guarantee

UC System R&D Team with over 600 Members, Perfect Technical Service Support System, and Industry Marketing Team Covering All Provinces of China, and over 100 Partners Worldwide

Open System Platform, Worldwide Partner

With years of experiences in telecom sector, Huawei works with partners to provide “Cooperation, Win-win, Sharing” UC environments. By cooperating with the leading partners, Huawei provides technology convergence end-to-end UC solutions such as open application system, network data, voice and IP.

With an open communication platform, Huawei UC system can seamlessly integrate with mainstream UC manufacturers (for example, integrating into Microsoft OfficeCommunication Server 2007 R2 to deploy UC business), maximizing the protection for customer investment and reducing enterprise's cost. Huawei is able to customize the optimal UC solutions for small, medium and large enterprises, so that they can enjoy more flexible and convenient communication. Communication cost can also be reduced effectively and communication efficiency greatly improved while Huawei UC unlimited communication experience is enjoyed. This provides enterprise with a valuable platform in their future competition.


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UC Solution

Summary

Huawei UC, following energy efficient and eco-friendly design, provides customers with a freewheeling communication platform by using solutions such as multimedia conference/TelePresence, mobile office, security and ICT. Together with leading partners, Huawei provides customers with enterprise communication end-to-end solutions from basic information architecture to top business applications, meeting the requirements of customers in various sectors, such as finance, government, transportation, electric power, education, aviation, and hotel.

Industry Application

Finance Government TransportationElectricalpower

Education Aviation Hotel

Service Application

Enterprise ResourceManagement

Collaboration Mobile Office Dispatching

Service ProcessApplication

Marketing Customer Service CRM

Telecom service

Telephone FaxMultimediaConference

Voice Mail SMS/MMS

Call Center Directory ServiceInstant Message

(IM)State-Aware

Basic Communication

Voice Video Message Data

Basic Network

Local AreaNetwork (LAN)

Wide AreaNetwork (WAN)

Internet Fixed Network Mobile Network

E-mail

Huawei enterprise UC consultants help customers address business pain points caused by the blank between communication strategy and performance, solve the key business challenges with excellent communication expertise and acute perception, and customize solutions around their infrastructure and business drivers, ensuring better and more efficient interaction among customers, suppliers and employees of the enterprise and improving enterprise's operation ability to achieve its business goals.

Successful Application

Huawei UC is widely used in large companies worldwide and in various sectors, such as finance, government, transportation, electrical power, education, aviation and hotel. It is also widely used in many countries/regions including China, Spain, Brazil, Finland, Turkey, and Philippines.


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CONTACT

Frost & Sullivan (Beijing) Inc.,Shanghia Branch Co.Add: Suite 2802-2803, Tower ADawning Center 500 Hongbaoshi RoadShanghai, ChinaTel: +86-21-5407 5780Fax: +86-21-3209 8500P.C.: Shanghai, 201103

Frost & Sullivan (Beijing) Inc.,Add: Suite 606, Tower 3China Central Place77 Jianguo RoadTel: +86-10-6598 9600Fax: +86-10-6598 9611P.C.: Beijing, 100025

huawei unified communications case study - actfornet · 2015-06-11 · the unified communications...

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