hse video guidelines 15 · the video best practice guidelines outline the recommended process and...

HSE Video Branding and Style Guidelines

HSE | Video Branding and Style Guidelines

Table of Contents

Overview 3

Edit Construction 4

Opening and Closing Screens 5

Text Only Screen 9

Persistent Logo 10

Lower-thirds 11

Use of Subtitles 12

Custom Thumbnails 13

Additional References 15

OverviewHow we brand and style our videos

HSE | Video Branding and Style Guidelines Page 03

In addition to our brand and language guidelines, we’ve produced this video style guide to bring greater consistency to video communication in the health services, and build trust with our audiences.

By following this style guide, we will make our video content more readily identifiable to viewers, meaning they will become familiar with the style and associate it with a trusted source of health information.

The associated Video Best Practice Guidelines will also assist you in working through a video project from the initial idea phase, right through to completion and promotion.

We hope these guidelines help you to develop high quality videos that your viewers will value and that help you communicate your message effectively.

Page 03

Edit ConstructionHow we assemble the various elements of our videos

Use the following formula to assemble your video material:

1. Fade in opening screen2. Opening screen *3. Fade out opening screen4. Video content5. Fade in closing screen6. Closing screen7. 2 seconds of white

* Opening screens are optional, but should be used where a secondary

logo or title is required.

** Four seconds is the minimum time recommended, but we must ensure

title of video is on screen long enough to be read by viewer.

21 7653

0.5s 0.5s 0.5s 0.5s

4s **Video content

4s **

4


Opening ScreenHow our videos should begin

Opening screens should be used in situations where you need to display:• a secondary logo – for example a hospital group or campaign logo• a short title to provide additional context or information to your viewer before your video begins

A template with either a white background featuring the full colour HSE logo, or a coloured background featuring the reversed version of the logo, is recommended.

Coloured backgrounds should be used when the campaign or programme has its own brand identity and colour scheme.

If you do not wish to use a secondary logo, and do not need to display a title at the opening frame of your video, you can start straight to the first frame of footage.

Important: The HSE watermark logo (see page 10) must be the only persistent logo throughout the duration of the video.

Download the opening screen templates.

Example A

Example B


Video Title Lorem Ipsum

Page 05



Opening ScreenExample A - HSE logo only


In situations where you don’t need to display a secondary logo, but need to include an opening screen to display a title for your video, use a white background featuring the full colour HSE logo.

Download the opening screen templates.

Page 06

These examples show the application of the HSE logo associated with service organisations – logos such as hospital groups and CHOs.

The use of a coloured background is only applicable when the campaign/programme has its own brand identity and colour scheme.

Examples include UL Hospital Group, QUIT, Under the Weather, breastfeeding.ie.

Download the opening screen templates to include in your video.

Opening ScreenExample B - HSE + additional logos

Example A - HSE + additional logos (white background)

Example B - HSE + additional logos




Closing ScreenHow our videos should end

All videos should have a closing slide to encourage your audience to take an action such as sharing the video on social media or visiting a website – see example top-right. Closing slides should only have one call to action.

If there is no specific action you need users to take, include the related website URL at a minimum – see example bottom-right.

If you are using an opening screen, the closing screen must always use the same background colour.

Download the closing screen templates.

Example A - HSE + additional logos

Check your symptoms at undertheweather.ie


Example B - HSE logo only

Page 08

hse.ie

Text Only ScreenHSE | Video Branding and Style Guidelines

There are two instances where a text only screen can be used:

1. To provide some additional context or information mid-video that isn’t being delivered through the audio or video content

2. During training or educational videos, usually to staff, where additional information or a recap of key points needs to be delivered

It’s important to ensure your viewers have enough time to read the text on screen.

Download the text only screen templates to include in your video.

Action/Text Safe Zone


Sample titleSample subheading

Sample text blurb duis autem vel eum iriure dolor in hendrerit in molestie consequat, vel illum dolore eu feugiat nulla facilisis at

• Sample Topic 1 Lorem ipsum dolor sit amet (when required)• Topic 2 Lorem ipsum dolor sit amet • Topic 3 Lorem ipsum dolor sit amet

The HSE provides all of Ireland’s public health servicesin hospitals and communities across the country.

Example 1

Example 2

Arial Bold #006857 | R 0 G 104 B 87 Size: 40pt

Arial Bold #006857 | R 0 G 104 B 87 Size: 40pt

Arial Bold #6F9C89 | R 111 G 156 B 137Size: 30pt

Arial Regular #414241 | R 65 G 65 B 65 Size: 30pt

Page 09

Persistent Logo

All videos should display the HSE watermark for videos for the full duration of the video - excluding opening and closing frames - in the bottom right corner of the screen, as shown here.

No other logos should be visible for the full duration of the video. Secondary logos should only be featured in the opening and closing frames.

Download the HSE watermark for videos.


HSE watermark

Position the logo equidistant from the top andright side of the screen by a distance equalto the height of the HSE symbol.

x = the height of the HSE symbolx

x

x

Lower-thirdsLower-thirds refers to text that is positioned on the lower third area of the screen – usually titlesof interviewees.

Use lower-thirds to identify people on their first speaking appearance. Identify each subject just once.

If a subheading, such as a title or department name, exceeds 80 characters, run it over two lines.

Keep text within Action/Text Safe Zone and never let text go beyond the right or left margin.

Please refer to the instructions on the right forguidance on font use.

Download the lower-third positioning template.

Prof J Calvin CoffeyLorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh

Arial Bold #006857R 0 G 104 B 87 Arial Italic (font size: 8pt smaller than Name’s size) #006857

Text should be placed against a white rectangle (90% of opacity).The width may vary depending on the name, but the height should always be 200px

Action/Text

Safe Zone

x

x

x

x

HSE | Video Branding and Style Guidelines x = the height of the HSE symbol

SubtitlesSubtitles can be added through your video editor or through the video manager on YouTube.

The font should be white Open Sans Regular when available, if not, Arial Regular or Helvetica regular can be used as alternatives.

The font size used will be dictated by your output size. Your text should be highly legible at all times even with compression applied. Subtitles should be centred on a black background at 85% opacity and should not exceed two lines.

The preferred transition effects are a straight cut in and cut out.

Please refer to the Video Best Practice Guidelinesfor more information on subtitle usage.


Subtitles should be centred on a black backgroundat 85% opacity and should not exceed two lines..


Arial Regular#FFFFFFR 250 G 250 B 250

1/2x

1/2x

1/2x1/2x

x = the height of the HSE symbol

A Christmas Wish

A Christmas Wish

Custom Thumbnails

Video thumbnails let viewers see a quick snapshot of the video as they are browsing YouTube and other channels or when embedded on a web page.

These are images you create yourself and attach to the video. You can take a screenshot of a visually engaging frame from your video. If necessary, you can also layer text over the thumbnail as shown on page 15 and opposite.

YouTube gives you the option to upload custom thumbnails when you are finished uploading a video as a way to inform users of video content, but also as a way to engage and attract a user’s attention.

With this in mind, you should also consider using custom thumbnails on other channels - such as Facebook - when this option is available,to drive as much engagement as possible with the video content.


Here's how YouTube thumbnails look while browsing YouTube, or on a web page

Custom Thumbnails

Custom Thumbnails Specs

The custom thumbnails must:

• Have a resolution of 1920x1080 • Be uploaded in image formats such as .JPG, .GIF, .BMP, or .PNG. • Remain under the 2MB limit. • Use a 16:9 aspect ratio as it's the most used in YouTube players and previews.• If adding text to your thumbnail image, try not to just repeat the title of the video• Keep the text short - do not exceed 40 characters.

Encourage potential viewers to click ‘play’60px

60px

A Christmas Wish60px

60px

Arial Bold #006857R 0 G 104 B 87 Size: 100pt

Download the custom thumbnail template.


Additional ReferencesVideo Best Practice Guidelines

When considering creating video content for your project, reference the HSE Video Best Practice Guidelines available to use alongside this document.

The Video Best Practice Guidelines outline the recommended process and key things to consider when creating and promoting video content under the HSE brand and sub-brands. This should be your first port of call and includes information on defining target audiences, types of video to create and accessibility considerations. There are also worksheets included to help you plan your project effectively.

Following this process – as well as the styling specifications detailed in this document - will provide you with the tools needed to create high quality video content that gets results.

Download Video Best Practice Guidelines

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hse video guidelines 15 · the video best practice guidelines outline the recommended process and...

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