hr in pharma networking event - mike taylor
DESCRIPTION
HR in Pharma Networking Event Guest Speaker, Mike Taylor.Mike is an expert in using social media in recruitment. He spoke about how you can add value to your recruitment process using social media tools.TRANSCRIPT
Mike TaylorManaging Director
Web Based Recruitment
Social Media In Recruitment
Background in HR and Recruitment
Worked for IBM (Graduate Recruitment), Motorola and Nokia
Responsible for Nokia’s Online Recruitment strategy (UK) and member of Nokia's global
e-recruitment Advisory Board.
Started Web Based Recruitment in 2001
About Mike Taylor
Online Recruitment Marketing Specialists who help companies:
Attract Targeted Job Seekers and Reduce Recruitment costs through:
* Online Marketing* Social Media Marketing* Online Video Marketing
About Web Based Recruitment
Ran UK’s 1st Social Media In Recruitment Conference – July 2009
2nd Conference: London - 22nd April 2010
About Web Based Recruitment
Published my first book in January 2009:
“How To Find A Job Using The Internet”
About Web Based Recruitment
2010 - Potentially the year of the biggest change in Recruitment Advertising methods since the introduction of
Job Boards in the mid 1990’s
Recruitment Is Changing!
From Web 1.0 …
• One way communication
• Static Web Sites
• Dial-up internet connections
Key Changes
BBC web site December 1996
…To Web 2.0
• Two Way Communication
• Interactive Web Sites
• Broadband
• User Generated Content
Key Changes
• You have been given a job vacancy to fill
• How do you go about advertising it?
• Has that method changed in last 5-10 years?
Recruitment Is Changing!
• Internal Company Advert
• Database (filing cabinet?)
• Newspaper Advert
• Job Centre
• Recruitment Agency
• Online Job Sites
• Radio
• TV
Traditional Methods
• Getting more expensive year on year?
• All “outbound marketing” methods
• Hope that job seekers will see your jobs
Traditional Methods
• Social Media
• Online Audio & Video
• Search Engines
Inbound Marketing
• Quicker
• Often Cheaper
• Job Seekers Find You!
Inbound Marketing
Types Of Social Media Sites
• 400 million + users worldwide with 50% of active users logging in at least once a day
• If Facebook were a country it would be the 3rd largest in the world!
• Average user has 130 friends
• Average visit time 25 minutes per day
• More than 100 million active mobile users
• Mobile users are twice as active compared to non-mobile users
• Over 200 mobile operators in 60 countries working on Facebook mobile products
Facebook Demographics Source: Facebook Internal Data April 2009
Facebook Targeted Advertising
• Estimated Reach in the UK 26,931,740
• Ability to narrow down to specific areas
• E.G. Estimated 400 Medical Secretaries within 25 miles of London aged 18 and over
Facebook Targeted Advertising
LinkedIn Recruiting Options
• Fastest Growing Social Media Site
• Started in March 2006
• 22-fold increase (May 2008 to May 2009)
• SMS over the Internet – Maximum 140 characters
• 5.5 million users in the UK
• Good for research (business and people)
• Contribute to discussions
• Can be used to share job information
• Don’t promote your jobs all the time
• Mention upcoming open evenings etc
http://search.twitter.com
•
TwitJobSearch – 628,282 jobs!
• Short for “Web Log” - online diary or journal
• A blog can help you attract and recruit
• Become an authority in your industry
• Create a following who can interact with you
• Search Engine ranking benefits
• Three main players for blogs are:
• Blogger (free)
• Typepad (free and paid versions)
• WordPress (free and self-hosted versions)
Podcasts• Podcast - iPod and Broadcast
• Audio file (MP3) uploaded to your web site or blog for people to listen to or download
• Subscribers - RSS
Podcasts• Provide interesting and topical content for
your industry
• Build a reputation and a following
• Your listeners may turn into your
• next employees?
Podcasts• Not limited to your own web site or blog
• Can be shared and published elsewhere
Podcasts
• 2 billion videos views a day on YouTube!
• Nearly double the prime-time audience of all 3 major US broadcast networks combined
• 24 hours of video uploaded every minute
• Average person spends 15 minutes a day on YouTube
Online Video
Online Video
• What to cover?
• A day in the Life of …
• Your company’s recruitment process
• Company profile
• Meet the boss!
Online Video
• Open a free YouTube Channel for your videos
• Promote your web site address in all your videos
• Host copies of videos on your own web site
• Automate distribution – TubeMogul.com
Online Video
The Future - Internet TV
Online Video
• The majority of job seekers start their job search at a search engine
• Blended search results include: - Web pages - Videos - Blogs - LinkedIn profiles
- Twitter entries
Search Engines
Is your web site “search engine friendly?
When was the last time you used a search engine to search for a job in your industry to see if your company came up?
What were the results like?
Did they surprise you?
Search Engines
• Pay Per Click or Paid Search
• Set a budget for spending on “clicks”
• Direct job seekers to specific web pages
• Only pay when someone clicks
• No clicks equals free advertising
Search Engine Marketing
Mobile Recruitment
• Is your web site “mobile friendly”?
• Have you ever looked at your web site using a mobile phone?
• Can job seekers search and apply for jobs?
• Why is that important?
Mobile Recruitment
In 2013 smart-phone sales will surpass PC sales
1. A key year for the adoption of Social Media in Recruitment
2. A big year for the adoption of Online Video
3. The growth (finally) of Mobile Recruitment
Summary
• If what you are doing works for you then carry on… but don’t totally discount the other options
• Choose what you feel would work best in your industry for your vacancies (don’t just follow the crowd)
• Don’t feel that you have to do everything!
Summary
