video in recruiting mike taylor and daniel richard
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Presented by Mike Taylor and Daniel Richard at the UK Recruiter Recruitment Industry Conference in November 2012TRANSCRIPT
Recruitment Conference
7th November 2012
Mike Taylor, Managing Director, Web Based Recruitment
Daniel Richard, UK Managing Director, Sonru
Video In Recruitment
About Mike Taylor
Background in HR and Recruitment
Worked for IBM, Motorola and Nokia
Responsible for Nokia’s UK Online Recruitment Strategy and a member of Nokia's Global E-Recruitment Advisory Board
Video In Recruitment
About Web Based Recruitment
Help companies attract targeted job seekers and promote their organisation and vacancies through:
Video Marketing
Mobile Marketing
Video In Recruitment
Ran Europe’s First Social Media In Recruitment Conference – July 2009 Followed by April 2010, April 2011, April 2012
Ran the world’s first Mobile & Video in Recruitment Conference – September 2010 Followed by November 2011, October 2012
Video In Recruitment
What we will be covering today:
Video CV / Resume
Video Marketing
Video Interviews
Video In Recruitment
VIDEO CV / RESUME
Video CV First mentioned in 1981 … over 30 years ago!
Create Your Own Video CV
Watched any Video CVs?
If yes, what were your impressions?
Hired anyone from initially watching a Video CV?
Can a Video CV make a difference for job seekers?
Video CV – Your Feedback
Video Marketing
Video appeals to most people as they are used to watching TV (online video fits with that habit)
Fastest growing form of online advertising
Can add personality to your company and brand
Video Marketing
Videos can rank highly in the search engines (especially Google who own YouTube!)
Can give you a competitive advantage
Videos can be shared
Video Marketing
Don’t worry…
It isn’t too late to get started
You can still gain a competitive advantage
Start now before video in recruitment becomes mainstream
Video Marketing
5 Steps To Video Production
5 Steps To Video Creation
Purpose Plan Film [Edit] Publish
Purpose Plan Shoot [Edit] Publish
5 Steps To Video Creation
Raise Awareness?
Build Relationships?
Generate Job Applications?
Raise Your Company Profile?
Why Are You Making A Video?
Who is your video aimed at?
What do you have to show or tell people?
What action do you want them to take e.g. register online / call you?
Message & Audience
Purpose Plan Shoot [Edit] Publish
5 Steps To Video Creation
Specific job vacancies
Your recruiting process
A "day in the life of” profile video
A “meet the team” video
Possible Subjects For Your Videos
Video Equipment – Pocket HD Camcorders & Smartphones
Video Equipment
Good Quality Microphone
Audio
“One thing I have learnt is that 70% of the movie is sound” Danny Boyle – Film Director
5 Steps To Video Creation
Purpose Plan Shoot [Edit] Publish
Plan in advance
Location, number of people, equipment needed, interview questions to be asked etc.
Make sure the area has good lighting and it is not too dark
Top Tips When Shooting
Check background noise levels e.g. traffic or air conditioning
Check background layout before shooting
Top Tips When Shooting
If you are going to be uploading the video straight to YouTube you will need to shoot the video in one take
Shoot the video again if you make a mistake
Top Tips When Shooting
Purpose Plan Shoot [Edit] Publish
5 Steps To Video Creation
Upload your video straight into your YouTube account with no editing OR
Edit your video with titles, branding, transitions, web site URL etc
Edit Or Upload Direct?
800 million unique users with 4 Billion views a month!
72 hours of video are uploaded every minute
70% of YouTube traffic is from outside the US
Traffic from Mobile Devices tripled in 2011 (now 20% of YouTube’s global views)
Why YouTube?
Create a YouTube channel
Upload video
Basic Editing/Annotations
Publishing Your Video On YouTube
Embedding YouTube Videos
Purpose Plan Shoot [Edit] Publish
5 Steps To Video Creation
Video is gaining in popularity all the time
Low cost way of promoting your company and vacancies
It’s so much easier today to create and publish your own videos
Video Marketing Summary
Video Interviews
What are they?
How do they work?
Will they work for my organisation?
Video Interviews
About Daniel Richard
Background in Recruitment and Technology
Worked for Bombardier, Taleo and Sonru
Video In Recruitment
Takes online screening to the next stage using video
Helps you make better decisions with more information
Multiple viewers of Interviews
Hear and see the person on video
Video Interviews
The interviewer enters the questions, sets a closing date and invites candidates by email to complete the video interview
The candidates log in, read the questions and record their answers
Video Interview Process
Not a live interview so the candidates don’t have to be online at the same time as the interviewer
Candidates complete the video interview (using a webcam and computer) at a time/place to suit them
Video Interview Process
Candidates have the opportunity to practice first
Candidates don’t see questions in advance
Video Interview Process
Video Interviews
Video Interview Feedback
Video Interview Benefits – Perceived v Actual
Although ‘Seeing Candidates’ emerged as one of the most common first impressions, usefulness in International Recruitment along with Time and Cost savings emerged as the most popular reasons
Video Interview Benefits – Perceived v Actual
However, when asked of the primary benefit to them individually, a myriad of responses along the theme of ‘Efficient and Effective Screening’ i.e. ‘Seeing Candidates’ was selected by almost half of the respondents.
Mike Taylor – 01962 883754
[email protected] http://www.web-based-recruitment.com
@mikeetaylor
Daniel Richard - 07415486052 [email protected]
http://www.sonru.com
Contact Details