how$to$write$$ a$business$start.up$plan$$ · · 2013-03-13how$to$write$$...
TRANSCRIPT
HOW TO WRITE A BUSINESS START-‐UP PLAN
© Robert Jones 2013 Lord AshcroA InternaConal Business School Anglia Ruskin University
hNp://cambridgemba.wordpress.com/business-‐start-‐up/
Time
Cost & Resources
Delivery, performance, quality
StarCng a business needs good project management skills
Project management triangle
ObjecCves
What is a business plan?
Why write a business plan?
When do you write one?
Who should do it?
What does it contain? I keep six honest serving men
(They taught me all I knew)
Their names are What and Why and When
And How and Where and Who.
Rudyard Kipling 1865 – 1936
What should be in the business plan?
The business plan for a new enterprise should be divided into the following secCons:
ExecuCve summary
DescripCon of the enterprise and its innovaCve product /service
Market analysis
OrganizaCon and management
Finance.
Money Market
Management
MoCvaCon
The 3 Ms of small business
The 4th M is mo#va#on
ExecuCve summary
At the front of your plan – one page.
Concise overview of your firm, what you hope to achieve.
SCmulate the reader’s interest.
Mission statement Vision Target customers Start date Names and roles of the founders Address, telephone, e-‐mail and website Number of employees InformaCon on current investors or sources of funding Brief summary of goals and plans for the future.
Time frame
short term – one month, 3 months, 6 months
long term – the coming year, 2 years, 5 years or even ten years.
Long-‐term planning is also oAen referred as strategic planning.
Time frame
Business planning can either be:
short term – what is to happen over the coming month, 3 months, 6 months
long term – what is to happen over the coming year, 2 years, 5 years or even ten years.
Long-‐term planning is also oAen referred as strategic planning.
