how will you expand your retailer base?. what is the #1 product for us lotteries? instant...

How Will You Expand

Your Retailer Base?

What is the #1 Product for US Lotteries?

• Instant Tickets• Account for ~56% of all Lottery sales• Instant Tickets generate over $30 Billion

in sales in 2011• Fast, easy play with instant results

State Pop. (M) Pull Tab % of tot. VLTs % of tot. Instant % of totalArizona 6.5 336.9 61.1%

Arkansas 2.9 335.4 87.4%California 37 1661.2 54.6%Colorado 5 328.2 65.5%

Conneticut 3.5 593.3 59.5%Delaware 0.9 $547.7 81.6%

DC 0.6 Florida 18.5 2078.2 53.3%Georgia 9.8 2413.5 66.2%Idaho 1.5 $3.1 2.11% 90.6 61.7%Illinois 12.9 1190.1 53.7%Indiana 6.4 $9.5 1.29% 468 63.3%

Iowa 3 $20.2 7.88% Kansas 2.8 $9.6 3.94%

Kentucky 4.3 $12.5 1.62% 458.8 59.4%Louisiana 4.5 136 36.5%

Maine 1.3 152.1 70.0%Maryland 5.7 490.9 28.8%

Massachusetts 6.6 $0.9 0.02% 3015.8 68.4%Michigan 10 $28.8 1.23% 746.7 31.8%

Minnesota 5.3 338.3 67.8%Missouri 6 637.6 65.6%Montana 1 14.3 30.4%Nebraska 1.8 67 51.3%

New Hampshire 1.3 160.4 68.8%New Jersey 8.7 1301.6 50.0%

New Mexico 2 78.5 54.7%New York 19.5 $1,037.3 13.3% 3611.1 53.3%

N. Carolina 9.4 855.7 60.2%N. Dakota 0.6

Ohio 11.5 1376 55.3%Oklahoma 3.7 88.9 44.5%

Oregon 3.8 $707.0 68.8% 113.2 35.3%Pennsylvania 12.6 1748.7 57.0%Rhode Island 1.1 $0.1 0.04% $467.8 66.6% 77.9 33.2%

S. Carolina 4.6 646.5 64.2%S. Dakota 0.8 $642.2 93.4% 20.3 44.4%

Tennessee 6.3 890.2 78.2%Texas 24.8 2761.1 73.9%

Vermont 0.6 71.5 73.7%Virginia 7.9 711 49.5%

Washington 6.7 289.3 58.9%West Virginia 1.8 $1,144.6 86.3% 97.5 53.8%

Wisconsin 5.7 269.3 56.0%Total: 291.2 84.7 4546.6 30721.6 56.3%

2010 US Lottery Sales by Product

How Can You Sell More Instant Games?

• Add more retailers…but where?

The perfect answer:• Bars, Taverns, and Fraternal Clubs

• Already age controlled• Already have amusement games

• Pool, Darts, Golden Tee, Pac Man, etc.• Built in service staff• Entertainment Destinations

• Patrons intent to spend disposable income on entertainment products.

States With Video Bar Products Now

• Oregon• Video Lottery Terminals (reel games and poker)

• 12,393 VLTs; 2,382 locations• $707 million in annual revenue (FY2010)

• West Virginia• Limited Video Lottery

• 7,940 terminals; 1,622 locations• $397,287 million in annual rev (FY2010)

• Louisiana• Video poker machines (numbers for bars only)

• 3,743 VGMs, 1,247 locations• $116 million annual rev (FY2010)

• Montana• Video Gaming Machines

• 17,892 VGMs• $349 million annual rev (FY2009)

• South Dakota• Video Lottery Machines (includes c-stores)

• 9,114 machines; 1,476 locations• $215 million annual rev (FY2010)

Is there room in my state?

• Consume on Premises licenses:

• Florida – Approx. 9,600 licensees• Michigan – 6,823 licensees• Washington DC – Approx. 1,000 licensees• Wisconsin – Approx. 13,000 licensees• Minnesota – 2,844 licensees• California – Approx. 16,000 licensees• Missouri – 5,687 locations

So why haven’t states pursued B&Ts?

• Gaming Devices require a law change

• Current instant product is not a good fit• ITVMs are too big for bars

• Not Attractive• Not Entertaining• Low Sales Volume

• Ticket hassles for bar owner• Stocking / Restocking• Selling• Validating• Accounting• Security

What if all these Problems Went Away?





What if there was an ITVM that …






• Does NOT require a law change






• Is designed specifically for bars and taverns• ITVMs are too big for bars





• Is designed specifically for bars and taverns• Can fit in a 2’ x 2’ space





• Is designed specifically for bars• Can fit in a 2’ x 2’ space

• Has stunning graphics and sound• Not Entertaining• Low Sales Volume





• Has stunning graphics and sound• Is exciting and immersive• Low Sales Volume





• Has stunning graphics and sound• Is exciting and immersive• Drives thousands of sales a day






• Reduces hassles on bar owner• Stocking / Restocking• Selling• Validating• Accounting• Security





• Reduces hassles on bar owner• Simple, one-roll restocking• Selling• Validating• Accounting• Security





• Reduces hassles on bar owner• Simple, one-roll restocking• Automates all dispenser functions:

• Activation• Sales• Validation• Redemption• Accounting

A Competitive

That uses: High definition

screens 2.1 stereo sound Interactive touch

screen to accept player input and display ticket results

Presenting the ITVM for Bars

Modern Ticket Dispenser

The Diamond Game LT-3

That has: A tiny footprint Simple one roll

restocking Automated security,

accounting, and reporting

And is Legal NOWwith no law change

And can be deployed IMMEDIATELY

Ticket dispenser Reads, dispenses and displays

pre-printed, pre-determined paper tickets

The machine has no effect on the outcome of the game

Thus, the game is in the ticket and the ticket result governs

The machine cannot function without the paper tickets


Choose from a spectrum of instant ticket dispenser

Kiosk Kiosk Duo Gem


Choose from our Full Library of Game Themes

• Instant Tickets are the popular lottery product• Bars and Taverns

• Age-controlled entertainment destinations• Offer thousands of new retail locations per state

• Gaming devices are, legally, not an option.• ITVMs are legal and available now

Summary

So…

How Will You Expand

Your Retailer Base?

The LT-3

The ITVM For Bars

how will you expand your retailer base?. what is the #1 product for us lotteries? instant...

Documents