THE FLORIDA LOTTERY: A TOOL FOR BUSINESS GROWTH

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WHY BECOME AFLORIDA LOTTERY RETAILER?

With the ongoing launch of new and exciting Scratch-Off games, enhancements to core games like the addition of XTRA® to FLORIDA LOTTO™, and limited-time games like MILLIONAIRE RAFFLE™ there’s never been a better time to join our network of more than 13,000 Florida Lottery retailers statewide!

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• Florida Lottery Retailers average $1,547 gross margin per square foot!

• Florida Lottery Retailers attract high-frequency customers that boost traffic and sales by an average of 11 percent!

• Lottery players shop more often and spend 2.5 times as much than non-lottery customers!

• 5% commission on all Florida Lottery ticket sales (On-line and Scratch-Offs).

• 1% commission for cashing Florida Lottery winning tickets at your retail location.

TOP REASONS FOR BECOMINGA FLORIDA LOTTERY RETAILER?

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Lottery retailers earn extra cash with the following retailer incentives:

• Retailer bonus commissions* for selling jackpot- or top-prize-winning tickets. POWERBALL®: Starts at $20,000 and increases by $5,000 with each

rollover for up to a maximum of $100,000. POWERBALL with Power Play 5 of 5: $1,000 Bonus for $1 MILLION

winning tickets. FLORIDA LOTTO™: Starts at $10,000 and increases by $5,000 with

each rollover LUCKY LINES ™: Ranges from $1,000 on $1 tickets to $10,000 on $5

tickets MEGA MONEY™: $1,000

Special Incentives: New incentives with launch of new games.

(In the event of multiple winners, retailers will share the bonus incentive.)

RETAILER INCENTIVES

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• In-store service from local Lottery representativesIn-store service from local Lottery representatives• Attractive point-of-sale material furnished at no costAttractive point-of-sale material furnished at no cost• Ongoing training at no costOngoing training at no cost• In-store promotional opportunities providedIn-store promotional opportunities provided• Retailer hotline for quick assistanceRetailer hotline for quick assistance

RETAILER SUPPORT

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More than 13,000 Florida Lottery retailers earned more than $214 million in Lottery sales commissions, cashing bonuses and retailer incentives in FY 2009-10!

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Florida Lottery Point of Sale

More Florida Lottery Point of Sale

In less than a year and a half, more than $268 MILLION in Scratch-Off tickets were sold through ITVMs.

Florida Lottery Instant Ticket Vending Machine (ITVM)

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Sales in Billions in Fiscal Year 2010-11

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Lottery as a Category Nationally

FLORIDA LOTTO with XTRA• For selling the winning FLORIDA LOTTO with XTRA For selling the winning FLORIDA LOTTO with XTRA $52 MILLION $52 MILLION ticket, ticket, the the owner of the Shell Gas Station in North Bay Village, FL took home a owner of the Shell Gas Station in North Bay Village, FL took home a $110,000 bonus commission check!$110,000 bonus commission check!

POWERBALL®• POWERBALL® retailer commission to date: $28.2 MILLIONPOWERBALL® retailer commission to date: $28.2 MILLION!

PRO-FOOTBALL AND BASKETBALL THEMED SCRATCH-OFF GAMES• Jacksonville Jaguars, Tampa Bay Buccaneers, Miami Dolphins Orlando Magic Jacksonville Jaguars, Tampa Bay Buccaneers, Miami Dolphins Orlando Magic and the Miami Heat.and the Miami Heat.

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Games and Promotions

GOLD RUSH• The most popular $20 Scratch-Off game in Lottery history.

THE PRICE IS RIGHT®• This game exceeded $3.13 MILLION in sales in just six days.

$250,000 BASS PRO SHOPS® OUTDOOR ADVENTURE• This game featured not only cash prizes, but also Bass Pro Shops gift cards and a second chance promotion where players could win outdoor adventure trips.

Games and Promotions

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Games and Promotions

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LOTERIA®• This game generated more than $1 MILLION in its first week of sales; and, by the end of the month, LOTERIA had generated close to $5 MILLION in sales – Ranking first among all $2 Scratch-Off games launched in the past five years.

HOLIDAY MILLIONAIRE RAFFLE• This game generated approximately $7.5 MILLION for education.

Games and Promotions

FIRECRACKER MILLIONAIRE RAFFLE• The 2010 game sold over $11 MILLION and awarded five prizes of $1 MILLION and over 2,500 other cash prizes ranging from $500 to $100,000. This raffle offered players the best odds ever to win $1 MILLION and generated over $3.5 MILLION for education.

SECOND CHANCE DRAWINGS• During fiscal year 2009-2010, a total of eight second chance promotions were held, which awarded players hundreds of prizes ranging from free groceries for a year to getaway vacations.

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• The Florida Lottery develops mutually beneficial relationships with retailers and other business partners by supporting their efforts with strong marketing, advertising, and point of sale materials.

• The Florida Lottery continues to help retail partners increase revenue by providing a variety of marketing and merchandising programs, distributing a quarterly retailer newsletter with best practice tips, and offering opportunities to participate with Lottery in special events.

• The Lottery works closely with its business partners to increase store traffic through a variety of promotions and by offering commissions and bonuses for selling tickets and redeeming prizes.

• During fiscal year 2009-2010, Lottery retailers earned $215 MILLION in commissions and $1.63 MILLION in bonus incentives from the sale of Lottery tickets and the redemption of prizes. On average, retailers earned $4.17 MILLION per week, demonstrating why it pays to be a Florida Lottery retailer.

Business Partners

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Other Business Partners

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• In addition to our mission of generating additional revenue for the Educational Enhancement Trust Fund, the Florida Lottery and its business partners are committed to supporting the state’s diversity initiatives.

• In November 2009, the Lottery was honored for a second time as State Agency of the Year by the Florida Department of Management Services for increasing minority spending.

• GTECH Corporation, the Lottery’s On-line game vendor, was also named Advocate of the Year for their leadership in making minority business participation a top priority.

• Providing financial support for education is the Lottery’s core mission. Our retailers play an integral role in helping maximize revenues by working to expand playership and increase per capita spending. Retailer knowledge of their customer base, catering to player interests, and actively promoting new games are invaluable factors in the Lottery’s overall retail success.

Note: Percentages are the proportion of each demographic group reporting that they had spent some money on Florida Lottery games during the preceding twelve months.

Based on Calendar Year 2010 Florida Lottery Monthly Tracking Surveys. The Lottery’s marketing research firm, Ipsos-Reid, Inc., conducted telephone interviews with a total of 6,006 randomly selected Florida adults during the year.

    Lottery Players     Past Year

Gender Male 61.0%  Female 56.0%     

Age 18-34 57.0%  35-54 63.0%  55+ 55.0%     

Ethnicity Hispanic 64.0%  Non-Hispanic 58.0%     

Education HS or less 60.0%

 Some Post Sec 60.0%

 College Graduate 57.0%

     Annual <$20K 57.0%

Household $20K-$29K 58.0%Income $30K-$49K 65.0%

  $50-$69K 61.0%  $70K+ 59.0%

Lottery Playership RatesAmong Florida Adults 2010

February 22, 2010

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Florida Lottery PlayerSegments and Demographics

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• 59% of Florida’s adult population has played at least one lottery game in the past year.

• 44% of Florida’s adult population plays at least one lottery game monthly.

• 74% purchase additional items along with their lottery purchase.

Florida Lottery Facts

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• The Florida Lottery has streamlined personnel and administrative costs over the past eight years while consistently increasing sales and contributing more money to education.

• The Florida Lottery utilizes their advertising budget effectively to drive customers to Lottery retailers.

Florida Lottery RetailerResearch Survey

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• 90% of retailers were satisfied with the overall experience of selling Florida Lottery tickets.

• 93% were satisfied with the level of service they receive from their Florida Lottery sales representative.

Florida Lottery Productsand Growth

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• Since fiscal year 2000, the Florida Lottery has increased sales 73% for all products and 266% for Scratch-Off products.

• The Florida Lottery’s contribution to education increased 37% during this same period.

• Since fiscal year 2000, retailers have seen a 73% growth in earnings (includes: commissions and incentives).

• Average weekly sales per retailer were approximately $5,681 in fiscal year 2010.

Becoming a Florida Lottery retailer will benefit both parties, our communities and

the economy!

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• In fiscal year 2009-2010, for eight consecutive years, the Florida Lottery contributed more than a BILLION to education.

• In 22 years, the Florida Lottery has contributed over $22 BILLION to education – placing it among the top lotteries in beneficiary contributions nationwide.

• In 2009-2010, 177,612 Florida students received a Bright Futures scholarship; that is nearly 1 in 3 high school graduates who went on to enroll in 201 of Florida’s private and public colleges, universities and vocational schools.

• Since 1997, more than 500,000 students have enrolled in college on a Bright Futures scholarship, and more than $59.9 BILLION has been generated in Lottery Ticket Sales.

• PLAYERS have won more than $32.3 BILLION in prizes since the Lottery opened its doors in 1988, and RETAILERS have benefited from more than $3.3 BILLION in commissions, cashing bonuses, and incentives.

Strategic Partners

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• GTECH is the Florida Lottery’s partner that provides the on-line system, ITVMs, and related services utilized to sell Florida Lottery On-line games.

• Scientific Games is the Florida Lottery’s partner that prints and distributes Florida Lottery Scratch-Off tickets. (The Florida Lottery also has two other “secondary printers”, Pollard Banknote and GTECH Printing.)

Florida Lottery Dollars to Education – Where Does the Money Go?

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• The Bright Futures Scholarship Program is funded by the Florida Lottery.

• Lottery dollars are used by our K-12 grade schools to obtain educational supplies, finance art and music programs and supplement teacher salaries.

• Funds are also used for new construction, renovation, remodeling,major repairs, and maintenance ofeducational facilities.

• Colleges and universities are also recipients of Lottery support.

Florida Lottery Success

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• The Florida Lottery’s success is directly tied to agency efforts to create new and innovative Lottery products designed to drive sales and increase contributions to education.

• The addition of a new feature, XTRA ®, to our flagship game FLORIDA LOTTO, and the launch of the popular THE PRICE IS RIGHT ® Scratch-Off game were big winners with our players this year, along with the launch of NFL and NBA team themed Scratch-Off tickets.

• Additionally, the installation of 1,500 new instant ticket vending machines at Lottery retailers throughout the state continues to boost sales.

Florida Lottery RetailerBusiness Model

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Florida Lottery Provides:

• Lottery Terminal• Play Station and

Supplies• Dispensers• On-Line Ticket Stock• ITVMs (Selected

Retailers)• Training• Service Hot-Line• Promotional Support• Scratch-Off Tickets

Retailer Provides:

• $100 application fee• $10 weekly terminal

service charge

Security Measures

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• Scratch product is easy to secure and track.

• Dispensers • Have lockable drawers limiting access.• Can have lockable back covers attached.• Have sliding lockable base mounts available for moving boxes into

office or safe overnight keeping.• Can be securely fastened to counter.

More Security Measures

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• Several terminal reports are available to keep daily inventory and balancing records.

• Every ticket is numbered for record keeping.

• Lottery terminals have an electronic record of every ticket scanned or book scanned to audit activity.

• The Florida Lottery also provides a Loss Prevention Tips Brochure to all Florida Lottery Retailers.

How To Apply

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• Complete and sign the Retailer Application form that may be downloaded from the Application forms section at the bottom of the following website URL page: http://www.flalottery.com/inet/retailer.do

• Notarize the application.

• Give the application along with a one-time $100 application fee to your local Florida Lottery sales representative.

• Allow 8-10 business days for application processing time, and 4-6 weeks for the entire process after submitting your application.

• The Florida Lottery will coordinate installation of equipment with the applicable Florida Lottery district sales representative, and the applicable retailer associate.

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The Proven Solution for Maximum Instant Sales – The ITVM

• Increase retail efficiency and reduce labor while bringing a diverse selection of instant ticket games directly to the player.

A Small Footprint, 24-Bin Instant Ticket Vending Machine (ITVM)

• Dispenses one ticket at a time into the output tray.

• Sophisticated software provides full accountability with a wide range of sales reports, including same day, previous day, previous week(s), shift, inventory and audit trail reports.

The Ultimate in Security

• 14-gauge sheet-metal cabinet.

• Patented four-point locking system.

• High-security Medeco locks.

• Impact-resistant Lexan ticket windows.

• Triple alarm protection, including 105-decibel tilt alarm.

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The Proven Solution for Maximum Instant Sales – The ITVM

Enhancements

• InfoAccess™ wireless connectivity to the retailer terminal and central computer system for report retrieval, inventory information and alert status.

• SmartLoadPLUS scanner, the new standard in instant ticket loading.• 1,000 bill stacker option.• Remote shut off 2D bar code reader (reads PDF417 driver licenses).• Custom trim kits, labeling, and signage.• Starlight/Betabright Light Emitting Diode (LED) customer display.

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The Proven Solution for Maximum Instant Sales – The ITVM

Features

• System displays and dispenses from 12 to 24 games and is expandable in less than an hour in the field.

• Brightly lit digital price displays.• Deep trays for easy ticket retrieval.• Large backlit advertising displays.• High-speed thermal printer.• Electronic bill and coin acceptors.• State-of-the-art SmartLoad ticket management process.• Large, illuminated display windows that double as push buttons.• Battery backup to secure all data in the event of a power failure.• Customized terminal colors and graphics available.

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The Proven Solution for Maximum Instant Sales – The ITVM

Technical Specifications

• 12 to 24 game capacity.• Stores up to 1,000 standard tickets per bin.• Ticket size capability: 4” (101.6mm) W; 2” to 12” (50.8 to 304.8mm) L.• Accepts $1, $5, $10, $20, $50 and $100 bills; international coin and bill

600/1,000 bill stacker, using JCM Bill Acceptor.• Up to 12 different coin types, using NRI Coin Validator.• Cabinet measurements: 29.25” W x 24.75” D x 69” H (74.29cm x

62.86cm 175.26cm).• 500 to 550 lbs (226.8 to 249.5 kgs).• Meets Americans with Disabilities Act (ADA) requirements.• RoHS certified.

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The Proven Solution for Maximum Instant Sales – The ITVM

A HUGE Win for Education!

RIGHT PRODUCTRIGHT PRICERIGHT TIME

Maximizing Sales for Education.

Thank you from the Florida Lottery.